European-based gaming and monetisation technology company to establish global entertainment destination

Funds secured for continued fast-pace growth in 2021, through acquisitions and platform innovations that will increase footprint, improve overall experience and security of global userbase.
Company to step up its funding strategy and explore potential IPO route to boost growth and platform expansion.
Azerion’s vision is to play a key role in creating a safer and more positive digital destination that eliminates the risks of user-generated, negative or fake content.

Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, has just concluded a EUR 12.5 million add-on capital raise. This brings the total to EUR 72.5 million in senior secured bonds raised under its existing EUR 100 million bond issue framework. The framework was set up in March this year, just before the first pandemic wave hit Europe. The company will use the proceeds to enrich its digital platform with an even wider variety of quality games, entertainment and monetization features, both organically and through acquisitions.

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Atilla Aytekin, co-founder and CEO: “Our successful initial EUR 60 million bond issue in March this year was a unique deal in many ways. We were a non-listed Dutch company issuing bonds to institutional investors for the first time and doing so in the Nordic market, which remained closed for the next two months due to the pandemic. We were the last ones to issue bonds successfully here, which revealed a high level of investor confidence despite dramatic market circumstances.

This strong investor appetite along with the positive feedback we received during our roadshows this year confirm our strategy and vision. We intend to use this strong position in digital gaming and adtech to grow and expand our platform with adjacent services. Ultimately, we want to create a safe, connected and intelligent ecosystem around Azerion that will accelerate the growth of European technology companies connected to our operations.

We’re proud to have grown fast and responsibly in a more closely regulated market, with transparent products and services that are built in line with fair business principles and user protections. We are in the process of sharpening our long-term funding roadmap to ensure that we continue our fast-pace growth for the coming years and ultimately realise our vision.”