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Konami Announces Partnership With SS Lazio

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As “Official Partner of the Team”, eFootball PES and SS Lazio will be tightly integrated through in-game and real-world activations

Konami Digital Entertainment, Inc. has announced that Società Sportiva Lazio (SS Lazio), the top-tier Italian football club, is the latest to join their partner club program for the eFootball PES franchise.

KONAMI’s franchise will be one of the few real-time football simulation games to feature the fully-licensed, authentic recreation of SS Lazio. As an “Official Partner of the Team”, KONAMI receives extensive rights to the team name and crest, team kits, select club Legends, and a wide array of marketing opportunities.

As already featured in this year’s eFootball PES 2021 SEASON UPDATE, SS Lazio and their stadium, Stadio Olimpico, have been recreated in-game to the highest standards.

To celebrate the partnership, PES 2021 console and mobile players who log in between 10/12/2020 15:00 UTC and 16/12/2020 23:59 UTC will receive Lazio club Legends, Paul Gascoigne and José Marcelo Salas Melinao, as a bonus.

Founded in 1900 and based in Rome, Società Sportiva Lazio has competed at the highest level of Italian club football for most of its history. “I Biancocelesti” (The White and Sky Blues) have won the Italian championship twice, the Coppa Italia seven times and the Supercoppa Italiana three times.

KONAMI’s latest partnership announcement for the eFootball PES franchise follows previous Italian deals including the Italian Football Federation.

Naoki Morita, President at Konami Digital Entertainment B.V. commented: “Through our new partnership with SS Lazio, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and successful partnership.”

Dr. Claudio Lotito, President of Società Sportiva Lazio said: “I welcome the entry of the KONAMI brand into the SS Lazio Family with great pleasure. I am sure that the partnership will lead us towards the development of projects that will allow Lazio to increase its notoriety and visibility at an international level.

The spirit with which KONAMI has worked in these difficult months to create a collaboration that will be winning is beautiful. We will be happy to work with KONAMI to promote activities aimed at developing and increasing the awareness of the Lazio brand as soon as the pandemic allows it. The values ​​of KONAMI, world leader in games, are fully married to the spirit of the Lazio family by developing together to also benefit the wider community of Lazio fans and video gamers. It is great when two international brands come together to create and develop added value”.

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Vlad Marinescu Re-Elected as 10th IESF President

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The International Esports Federation (IESF) concluded its 17th Ordinary General Meeting (OGM) in Kuala Lumpur, Malaysia, alongside the 17th World Esports Championship Mobile Legends: Bang Bang (MLBB) Finals. Member federations from around the world gathered to review the federation’s annual progress, adopt key motions, and participate in the 10th IESF Elections, marking a milestone moment in the federation’s governance history.

During the election session, Vlad Marinescu was re-elected as the 10th President of the IESF, securing his second term. His re-election reflects the continued confidence of the membership in his leadership and vision for the future of the World of Esports.

“I am truly grateful for the trust placed in me to continue leading the International Esports Federation,” Marinescu said. “As we mark our 10th election cycle, we remain steadfast in our commitment to unity, transparency, and the sustained growth of the World of Esports.”

Delegates reviewed strategic priorities for the year ahead, including enhanced governance standards, expanded athlete development initiatives, and strengthened international cooperation. Voting on member-submitted motions underscored the federation’s collective commitment to advancing integrity, professionalism, and institutional maturity across the esports ecosystem.

The assembly also elected the IESF Board for 2026, comprising:

Board Members:

  • HRH Prince Omar Bin Faisal – Jordan

  • Afiq Fadhli Bin Narawi – Malaysia

  • Elin Yoojung Moen – Norway

  • Clint Kennedy – United States

  • Flip De Bruyn – Namibia

The OGM concluded as the 17th World Esports Championship MLBB Finals continued, highlighting IESF’s ongoing mission to unite nations through Esports and support athletes, federations, and fans worldwide.

The post Vlad Marinescu Re-Elected as 10th IESF President appeared first on European Gaming Industry News.

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GG.BET launches Bet Builder for a new way to bet

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Customers can now use Bet Builder, a format that lets them build their own set of markets on one match into a single bet with higher odds. Bet Builder is available for both esports and sports events. You can try out the new feature with a deposit bonus of up to 150% and a free bet worth up to $50.

Customers can now place a combined bet on a single match by picking various options for how events in the match will play out. For example, in CS2, customers can choose which team will win on a specific map, how many kills a specific player will rack up, how many rounds will be played on a single map, and so on.

To place a Bet Builder bet, pick an event that hasn’t started yet, press the ‘Bet Builder’ button, put together your selection of markets from those available, get higher combo odds, and finish placing the bet in one click. At this initial stage, GG.BET is offering Bet Builder on football, basketball, hockey, CS2, Dota 2, LoL, and VALORANT, with more sports and disciplines to be added down the line.

GG.BET has always been known for embracing unconventional markets and elaborate betting options. Bet Builder is there to meet customer demand for more interesting formats in a single match. The ability to make predictions right down to a specific round and any other tiny detail of a match is what gives users variety and improves their skills,” the GG.BET press office explained.

GG.BET is offering customers the opportunity to test out the Bet Builder format with a deposit bonus of up to 150% and a free bet of up to $50.

The post GG.BET launches Bet Builder for a new way to bet appeared first on European Gaming Industry News.

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IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur

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The World Esports Championship 2025 (WEC25) is officially open in Kuala Lumpur, welcoming athletes, fans, and delegations from around the globe. With 19 nations taking part in Mobile Legends: Bang Bang (MLBB), this year’s event stands as the most internationally diverse MLBB competition in IESF history.

After a year filled with national and regional qualifiers and preparations from teams around the world, the world’s top esports athletes have arrived in Malaysia’s capital, Kuala Lumpur. The opening ceremony set the tone for the days ahead, offering fans a first glimpse of the excitement and atmosphere surrounding this year’s championship.

“WEC25 reflects the continued growth of esports as a space for connection, competition, and shared passion,” said IESF General Secretary Boban Totovski. “Bringing together 19 nations for MLBB is a milestone not just for the title, but for the entire esports ecosystem. We are proud to bring this edition of the championship to Kuala Lumpur.”

As the competition officially kicks off, the schedule is fully packed with exciting match-ups among Nations, competing for their flag and country. The best from all over the world will have the unique opportunity to become the MLBB World Champion.

IESF extends its gratitude to the Malaysian government and the Ministry for Youth and Sports, partners, athletes, and global supporters who continue to elevate the championship’s reach and impact.

The post IESF Officially Opens the World Esports Championship 2025 in Kuala Lumpur appeared first on European Gaming Industry News.

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