Latest News
BOSS.Gaming Solutions signs up with Enteractive to boost player deposits
Databases for NRCs and NDCs will utilise (Re)Activation Cloud solution
Enteractive, the leader in player reactivation and retention for the iGaming industry, is to provide its unique (Re)Activation Cloud services to BOSS.Gaming Solutions, with a focus on activating NRCs and NDCs across both Boss Casino and Bootlegger Casino.
Enteractive started calling players in November across BOSS. Gaming markets including Germany, Canada, Finland, Norway, and the Netherlands.
Employing a more personalised approach to player engagement by calling them directly to discuss their accounts and confirm that they are able to deposit without any responsible gaming concerns, Enteractive is unique in the extent of its CRM offering. The company has over 100 native call agents for all major European markets and operates around the world in markets including Japan, New Zealand, Latam, and North America..
Daniel Fernández, Head of CRM at BOSS.Gaming Solutions, said, “This partnership with Enteractive will help us convert more players from non-depositing segments that can be harder to reach with our regular CRM activities. The personal approach shows our players that we have them front of mind, and lets them engage more closely with our brand.”
With Enteractive’s Retention-as-a-Service platform, BOSS. Gaming expects to boost player retention rates through one-2-one conversations with players, while promoting sustainable entertainment through accredited responsible gambling procedures.
Mikael Hansson, Enteractive founder and CEO, commented: “Players demand a closer relationship with iGaming brands these days, like so many other sectors. Our personal calls promote trust and loyalty which allows operators to reduce churn and garner more fruitful communication with their players.”
The ease of integration and solid ROI for clients means Enteractive’s personalised, responsible approach sets the company apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call. With its global reach expanding to new markets in 2020, more iGaming brands than ever are now benefiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.
Powered by WPeMatico
Booming Games
Booming Games Introduces Instastrike, the Latest Diamond Hits Trio
- Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
- Players can gather red, green, and blue diamonds to activate three bonus features.
Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.
The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.
The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.
Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”
The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It
Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.
Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.
The Scale of the Problem
In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).
These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.
Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.
What IVT Really Means — And Why It’s Critical
IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.
It includes:
- Bots and automated scripts
- Click farms and device emulators
- Hidden impressions and background clicks
- Fabricated installs and in-app events
When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.
Why Mobile Ad Fraud Is Getting Smarter
Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:
- Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
- Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
- Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
- Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
- SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
- In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.
How to Avoid Wasting Your In-App Budget
Fraud prevention is systematic verification and disciplined traffic management, not paranoia.
- Use an MMP With Advanced Anti-Fraud Protection
- Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
- Enable built-in fraud detection — attribution without fraud protection is incomplete.
- Analyze CTIT (Click-to-Install Time)
- Extremely short CTIT → potential click injection
- Extremely long/uniform CTIT → potential click flooding
- Unnaturally consistent timing → possible automation
- Monitor CTCT (Click-to-Click Time)
- Short CTCT (<100 ms) detects script bots and click farms
- Check New Device Rate
- If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
- Track Assisted Installs
- High percentage of assists → organic hijacking (Click Flooding)
- Monitor Behavioral Anomalies
- Retention curves: bots may fabricate “perfect” retention
- Payments and cards: bots use virtual cards or $0 balances to bypass checks
- Key metrics: rebill rate, actual payment success
- Additional metrics: event depth, session duration, purchase timing, LTV distribution
- Work With Blacklists and Whitelists
- Build placement-level blacklists
- Identify reliable publishers via whitelists
- Audit sub-publishers continuously
- Remove suspicious sources early
- Check Infrastructure Signals
- Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
- Geo mismatch (click from India, install from US) → fraud
How to Win Against Fraud
With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.
At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.
The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings
AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.
PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.
“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”
Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.
“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”
The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Blueprint Gaming7 days agoBlueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering
-
Dan Brown7 days agoGames Global and Foxium return to the Colosseum in Rome Fight for Gold the Tiger’s Rage™
-
Latest News6 days agoGGBET UA hosts Media Game – an open FC Dynamo Kyiv training session with journalists from sports publications
-
Asia6 days agoBooks on Wheels: DigiPlus Foundation Brings Mobile Library to Boost Literacy Among Aurora’s Young Learners
-
3 Oaks Gaming7 days ago3 Oaks Gaming unleashes the power of the wild with 4 Wolf Drums: Hold and Win
-
BETANO6 days agoCT Interactive Partners with Betano.cz for Live Rollout
-
advertising7 days agoBrazil enters the post-legalisation tightening phase
-
apostadores7 days agoBrasil entra en la fase de endurecimiento post-legalización



