eSports

Paco Rabanne Becomes EPIC League Broadcast Partner

Published

5 years ago

December 10, 2020

Reading Time: 2 minutes

Paco Rabanne partners with this season’s main esports Dota 2 tournament — EPIC League. The Invictus men’s perfume will be presented during the international championship with a $500 000 prize pool. The competition among the strongest teams in the world will become a podium for introducing the esports audience to the aroma of strength, pride and victory — the Invictus bottle is made in the form of a trophy cup.

The brand’s advertising campaign was developed by Starcom media Agency (part of Publicis Groupe Russia) together with ESforce Holding and Bridge A[gency]. During the EPIC League final part, which will be held from December 8 to 13, partners will organize large-scale integration of Invictus into the virtual world and tournament media space.

Polina Protsevskaya, Senior Digital Manager, Starcom:

“Bearing in mind the Paco Rabanne strategic goals and the global benchmarks, we have found an innovative approach to expanding the Invictus brand positioning. The spirit of competition is in the brand’s DNA, but the perfume category has been poorly represented in esports until today. This is why the brand entered this territory and immediately became a partner of the largest esports tournament of the current Dota 2 season — EPIC League”.

Sergey Barkhudaryan, Commercial Director, ESforce Holding:

“One of the esports industry dynamic growth indicators is the interest of the largest companies from completely different areas. We thank Paco Rabanne for their trust in implementing this landmark collaboration and are happy to help such a vivid brand communicate with the esports audience”.

Irina Putintseva, CEO, Bridge A[gency]:

“Invictus is an ancient aestheticized masculinity and the will to win. A trophy that the conqueror has already appropriated and keeps on the shelf. The visual embodiment of the bottle in the form of a сup is a perfect match for the tournament style, because gamers have an uncompromising thirst to win. They are persistent in everything.

We are pleased and happy that today such advertising campaigns destroy the stereotypes that perfumes are far from the usual Russian guy, on the one hand, and that esports athletes are always blinkered and unkempt, on the other hand. And it’s great that such advertising campaigns open your eyes to reality and make visible the heroes of the esports world, who value not only their skills, but also the impression they make and how they are perceived by the world around them. After all, they win not only on the virtual fields, but also in the real world”.

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

1 day ago

October 23, 2025

Zoltan Tundik

leon-esports-announces-partnership-with-gamerlegion’s-cs2-team

Reading Time: < 1 minute

LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

eSports

HAVIT Partners with Legendary Galatasaray Esports

Published

1 day ago

October 23, 2025

Niji Narayan

havit-partners-with-legendary-galatasaray-esports

Reading Time: < 1 minute

HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.

Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.

With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.

The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.

Beşiktaş Esports

HAVIT Partners with Beşiktaş Esports

Published

1 day ago

October 23, 2025

Niji Narayan

Reading Time: < 1 minute

HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.

Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.

With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.

By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.

This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.

The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.