Latest News
SoftSwiss Sportsbook Platform powers first sports betting brand
SoftSwiss is excited to announce the launch of the very first betting project to run on its recently released Sportsbook Platform. SoftSwiss Sportsbook’s first client is JooSports, the project of the successful JooCasino, part of N1 Partners Group.
The pioneer project JooSports invites players to enjoy the extraordinary sports betting experience with its fast-performing and high-conversion user interface, powered by SoftSwiss Sportsbook. Thanks to that JooSports will allow players to customise their experience depending on preferences. For convenience, there is a ‘Favorites’ section where users can add the most interesting events, and many more pleasant bits.
Noteworthy, the Joo interface will enable a smooth switch between Sportsbook and Casino websites forming a single ecosystem with the operator’s well-known JooCasino (based on another SoftSwiss solution – Online Casino Platform). Similarly to the SoftSwiss Online Casino Platform, SoftSwiss Sportsbook guarantees its players 24/7 high-end customer support. Furthermore, the Platform is mobile-friendly, as SoftSwiss developers took into account that most bets are made on mobile devices. Therefore, the Sportsbook Platform provides an easily customised mobile-first user experience, which in its turn will increase platform usability.
Operating under the Curacao license, Joo caters to players from around the world supporting 11 languages and about 20 payment methods. JooSports offers over 60+ sports (including esports) in pre-match and 24 in live, with a total of around 1200 unique markets and this is just the beginning. The list is expected to be constantly updated.
SoftSwiss Sportsbook Platform is a recently launched, cutting-edge, all-in-one solution for managing sports betting operations. The solution comes with full risk management, fraud prevention and high-quality customer support. Sportsbook inherits the company’s extensive experience in the iGaming market and all crucial functionality and features from SoftSwiss Online Casino Platform: security, stability, advanced player segmentation, adaptability to operator marketing needs.
Furthermore, Sportsbook by SoftSwiss takes advantage of odds feeds and managed trading services by the globally recognized leader Betradar.
CEO of N1 Partners Alexey Shlapunov noted: “We’re extremely excited to become the very first client to launch on the brand-new SoftSwiss Sportsbook Platform! We’re sure that our partnership will enable JooSports to provide their end-users with flexible, sustainable and high-quality service, which will definitely have a positive impact on our business in the long run”.
SoftSwiss is pleased to welcome JooSports among its first sports betting clients and wishes this project all the success in winning the hearts of sports fans around the world. Meanwhile, Sportsbook by SoftSwiss continues to gain momentum in becoming one of the strongest in the highly competitive sports betting market.
Powered by WPeMatico
Latest News
Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025
Evolution Group will showcase numerous headline games from its 110-plus planned new releases for 2025 at ICE Barcelona, 20–22 January, stand #2D20. All of the Group’s eight brands — Evolution, NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, DigiWheel and Livespins — will feature, representing the very best in innovative online live casino, RNG and slots at ICE’s exciting debut in the city.
Major releases from Evolution being premiered include Ice Fishing, Marble Race, Race Track, Fireball Roulette, Red Baron, Super Color Game, War and Lightning Bac Bo.
Ice Fishing, described as “a speed game show and Evolution’s coolest virtual money wheel game to date”, gives players a real-time fishing experience and the chance to reel in multiplied wins. Featuring a live game host casting for multiplier-laden fish in icy waters, the game offers instant wins and three unique bonus games where big wins are just a spin away.
More fast-paced action comes in the shape of two very different Evolution racing titles. Marble Race, a “game of pure action that’s as fun to watch as it is to take part in”, sees colourful marbles hurtle around a custom-made race track created exclusively by Evolution. Race Track is an RNG retro horse racing game inspired by ’80s arcade games, with dynamic bets spots and personalised stats for players. Fireball Roulette, which builds on the Fireball bonus game in Evolution’s Lightning Storm, promises to be 2025’s hottest game.
Adding to the live game choice, Ezugi is set to wow visitors with Revolution Roulette, Triple Zero Roulette, and EZ Bingo. Each title has something new and different for operators, with Revolution Roulette’s unique wheel with 2x, 3x and 5x multiplier pockets offering a new spin on the classic game.
In online slots, NetEnt leads with Finn and The Dragon Tales, in which slot favourite Finn is gearing up for his most daring quest yet, battling dragons to claim Golden Keys and unlock hidden worlds. Jack Hammer 4: Chasing The Dragon, Divine Fortune Black and Golden Egg Invaders each deliver their own unique adventures, featuring gangster showdowns, divine riches, and intergalactic UFO encounters respectively.
Red Tiger unleashes Zillard King Megaways, where a monstrous beast evolves through three stages, unlocking Free Spins and summoning electrifying Thunder Wilds. In Serpent King, a new king emerges, continuing the legacy of Primate King and Zillard King. Bass Boss Megaways offers fishing fun with the chance to reel in big fish, and in Gods of Troy Megaways, collecting shields can lead to divine transformations and legendary rewards every 10th spin.
Nolimit City continue to push the boundaries with Tombstone Slaughter and Duck Hunters. Tombstone Slaughter, the latest sequel in the Tombstone series, is a 6-reel slot featuring xNudge® Wilds, Revolver-triggered Cylinder features, Slaughter and Massacre Spins that include El Gordo’s revenge meter that awards unique multipliers and free spins, and a massive max payout of 500,000x the base bet. Duck Hunter features cluster pays, cascading reels, xWays®, Infectious xWays®, Exploding Bombs, and bonus-triggered upgrades in Duck Hunt, Hawk Eye and Big Game Spins.
Big Time Gaming, the creators of Megaways, unveil Max Megaways 3 and Big Bucks Deluxe. In Max Megaways 3, Join Max on his latest high-stakes mission where the Megadozer delivers Bonus Coins and Free Spins features two doors to choose from. Meanwhile, Big Bucks Deluxe introduces the all-new Megapots mechanic, along with unlimited multipliers in Free Spins and the Hold and Spin.
Finally, for the first time ever, Livespins will be streaming live from the Evolution Group stand and showing operators how to socially charge their gaming experiences with interactive and community-driven play.
Todd Haushalter, Evolution’s Chief Product Officer, said: “Yet again, our licensees can look forward to the very best of online gaming from our Group roadmap for 2025. First stop on the journey is ICE, in its new home of Barcelona, where visitors can preview so many of these new games and hear the stories behind them. Our lead live title, Ice Fishing, is loaded with little and big surprises and is unlike any live game show we have ever created. Aside from live, of course, we have a host of equally exciting new titles in RNG and slots. In short, we have another mega year in store, and we cannot wait to share it all with customers old and new on stand #2D20 at ICE Barcelona.”
The post Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025 appeared first on European Gaming Industry News.
Latest News
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events
Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action.
In-Play Betting Drives Higher Player Spending and Garners More Betting Budget
An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.
A Game-Changing Example in Action
Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will:
1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,
2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds
This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments.
With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage.
OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests
Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.
A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.
OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions.
OptiLive seamlessly integrates into sportsbook operations
Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.
With OptiLive, sportsbook operators can now:
- Alert players of key sporting events, such as goals and penalties, in the moment.
- Provide players with statistical insights on players and teams to enhance decision-making.
- Monitor, analyze, and review campaign performance in real-time.
“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”
Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players.
Optimove is the iGaming industry’s most comprehensive CRM Marketing platform
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following:
- A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease.
- A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels.
- AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences.
OptiLive on Display at ICE 2025 Summit
Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers.
The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.
1/ST
1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America
1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.
This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.
The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.
Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.
This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.
Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.
“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”
Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.
“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”
The post 1/ST and Goodwood Racecourse announce Group 1 pathways between the United Kingdom and North America appeared first on Gaming and Gambling Industry in the Americas.
-
BF Games6 days agoBF Games Makes Strategic Entry into Brazilian Market
-
Canada6 days ago
Ottawa Black Bears Announce Partnership Deal with PowerPlay
-
Africa6 days ago
BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support
-
Asia5 days ago
Sands China Launches Alipay Tap! in Macao
-
Australia4 days ago
Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference
-
NYSE:ROLR7 days ago
High Roller Technologies Provides Business Update with Key Milestones
-
Bragg Gaming Group5 days ago
Bragg Gaming is Live in Brazil’s Regulated iGaming Market
-
FBC Melgar5 days ago
Stake Peru secures official sponsorship of FBC Melgar
