BCLC
WWE® Scratch & Win Ticket an Instant Champion in British Columbia
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Pollard Banknote Limited, congratulates BCLC, the British Columbia Lottery Corporation on the success of its $2 WWE® Scratch & Win instant ticket. This is the inaugural launch of the WWE® brand since it was added to Pollard Banknote’s Licensed Games Portfolio in 2019.
Based on the first five weeks of sales, the WWE® Scratch & Win game has sold 13 per cent higher than the average of all other non-holiday $2 games launched since 2017, attesting to the widespread allure of the WWE® brand. A multi-scene game featuring both WWE® Legends and WWE® Superstars, the instant ticket swiftly appealed to enthusiasts from a broad and diverse audience, spanning multiple generations. Players can choose between a retro-themed ticket featuring “Macho Man” Randy Savage, Bret “The Hitman” Hart, and “Stone Cold” Steve Austin, or a modern iconography sporting Triple H, John Cena, and Kofi Kingston. Whether players revere former WWE® Legends or present-day Superstars, there’s an instant ticket for every WWE® fan!
The $2 WWE® Scratch & Win game offers players a chance to win up to $20,000. For added awareness, BCLC ran a Facebook contest where players had the opportunity to win WWE®-branded merchandise, including Deluxe WWE® Championship Replica Title Belts. The promotion has resulted in a high social media engagement rate, validating the popularity of the brand.
“We are pleased with the initial launch and player excitement generated from our new WWE® instant ticket,” said Gladys Primeau, Category Manager, Instant Games, BCLC. “The brand’s popularity offers high entertainment value that inspires players’ interest and engagement. We look forward to continuing to explore innovative and fun new game themes and ideas to offer the best instant games to our players, to maximize our support of health care, education and community programs in British Columbia.”
“We are thrilled to congratulate BCLC on the success of its WWE® game, an engaging multi-scene instant ticket that leverages the appeal of a well-known brand with a passionate fan base,” said Brad Thompson, Vice President, Sales and Marketing, Pollard Banknote. “We are excited to continue working with BCLC and help strengthen its instant-ticket portfolio with innovative lottery products supported by our comprehensive turnkey programs to further expand its player base, as we’ve been doing for over three decades.”
The Province of British Columbia founded BCLC 35 years ago with the purpose of giving back to the citizens of B.C. and helping communities grow. Since 1985, BCLC has delivered $25 billion in net income to support communities, provincial programs and services, charities and major events that have helped shape B.C.
SOURCE Pollard Banknote Limited
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BCLC
BCLC Reminds Public to be Cautious of Illegal Online Casino Scams
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BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLC’s official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
• Be on alert when a website or app asks for personal or financial information. BCLC’s verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
• Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
• Always verify the company and its services are real before providing any personal information.
• Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
The post BCLC Reminds Public to be Cautious of Illegal Online Casino Scams appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids
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BCLC reminds adults to gift responsibly this holiday season
With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.
“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”
While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.
“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”
In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.
“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:
- Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
- Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
- Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
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