eSports

EVOS Esports Wins Big at the Marketing Events Awards 2020

Published

3 years ago

December 10, 2020

Reading Time: < 1 minute

EVOS Esports, the leading esports organization in Southeast Asia, has won multiple awards at the prestigious Marketing Events Awards 2020 which recognizes and rewards excellence in marketing across Southeast Asia, South Asia and Australia/New Zealand regions. All entries were evaluated and judged by an independent panel of senior, client-side marketers and C-suite executives.

EVOS Esports was nominated as a finalist in six nominations; Best Consumer Event: Esports, Best Use of Games / Contests, Best Use of Sponsorship x2, Best Use of Live Streaming, and Best Use of Social Media, and won three awards; Gold, Silver, and Bronze.

Hartman Harris, Co-founder and Chief Business Officer of EVOS Esports, said: “This is already a big win for the esports industry as a whole; a testament that brands and marketers truly recognise the potential of esports marketing to connect with the hard-to-reach demographics of Gen Z and Millennials. We are the only esports team to have been shortlisted as finalists and emerged as award winners together with our partners, Lazada. I’d like to dedicate this big win to our team and talents at EVOS Esports for all their hard work, our fans for supporting us and our partners Lazada for believing in us. GGWP.”

EVOS Esports won three awards in the following categories for its activations with Lazada, the leading ecommerce player in Southeast Asia:

Gold – Best Use of Games / Contests:

– Lazada Cyber Combat campaign consisting of EVOS Esports’ Talent Search for both Mobile Legends: Bang Bang and Free Fire teams

Silver – Best Use of Sponsorship:
– EVOS Esports’ team sponsorship activations with Lazada

Bronze – Best Use of Live Streaming:

– EVOS Esports’ talents livestreaming on Lazada’s platform

Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

Published

2 days ago

May 17, 2024

GamingAmericas.com

zenni-optical-announces-partnership-with-esl-faceit-group-(efg)

Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

Published

3 days ago

May 16, 2024

GamingAmericas.com

cream-city-convergence-esports-tournament-selected-as-capcom-pro-tour-event

Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

Published

4 days ago

May 15, 2024

Niji Narayan

kambi-and-abios-join-esic-as-anti-corruption-supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.