Latest News

Behind the Success of the Growing European Online Gambling Market

Published

5 years ago

December 9, 2020

Reading Time: 4 minutes

Due to all types of restrictions on social gathering and physical attendance in many brick-and-mortar businesses, the global online gaming and gambling markets have ballooned in 2020. As gambling becomes more and more of an online activity, markets such as the European Union are projected to grow at about 10% per year, and increase to nearly US$35.5 billion by 2022, up nearly 32% from its 2018 numbers. Globally, the online gambling market is projected to reach US$160 billion by 2026. The European market is seen as far more regulated than any other, with the Western side catching up to the Eastern market revenue-wise. But for a diverse group of developers and their platforms, there are companies already licensed to operate in the EU that are reaping the rewards of their market position on the continent, including Bragg Gaming Group, Glue Mobile, Activision Blizzard, Century Casino Inc., and Enthusiast Gaming.

Through its subsidiary ORYX Gaming, Bragg Gaming Group recently announced its entry into the lucrative Swiss market, after signing a content deal with leading operator mycasino.ch by Grand Casino Luzern.

It’s worth noting that as recently as 2019, online gaming was illegal in Switzerland, and all access to unlicensed sites and apps were to be blocked. But a new gambling law from July 2019 enabled land-based casinos to launch online operations.

Since then, the Swiss regulated online market quickly gained traction. The latest official figures from the country’s regulator showed that online gaming licensees generated CHF23.5M (more than US$26 million) in just the first partial year of being live.

It’s notable that ORYX/Bragg’s partner Grand Casino Luzern‘s brand mycasino.ch generated CHF8.9M (nearly US$10 million) in revenues in 2019—accounting for nearly 38% of the total Swiss online gaming market.

“We have had a strong start to our online operations and are constantly looking for fresh and exciting content to enhance the experience for our growing customer base. We’re thrilled to have the opportunity to collaborate with ORYX moving forward,” said Wolfgang Bliem, CEO of Grand Casino Luzern. “Our main objective is to provide our Swiss players with pure entertainment at the highest level, and we believe ORYX’s portfolio of games can help us achieve just that. We are pleased to be the first operator in the country to offer the games through ORYX and are confident that the games will be huge hits with our players.”

Through ORYX GAMING, Bragg is licensed by the Malta Gaming Authority (MGA), as well as the Romanian National Gambling Office (ONJN) and is compliant, certified, or approved in 18 other major jurisdictions.

“The Swiss online market is one that we have had an eye on since the new legislation entered into force in 2019 and we are thrilled to finally make our debut,” said Matevz Mazij, Managing Director of ORYX Gaming. “Grand Casino Luzern makes a perfect partner for us as one of the most established operators in the market with a strong online brand and we look forward to working together to build our presence in the country.”

Prior to the Swiss announcement, Bragg Gaming Group announced an exceptional revenue growth of 72% in Q3 2020. Bragg continued to focus on expanding its global footprint, onboarding 14 new customers in the quarter alone. Beyond Switzerland, they’re also in advanced discussions with new customers across multiple other licensed jurisdictions in Europe and Latin America.

Built upon its portfolio of assets that includes the ORYX Gaming subsidiary, Bragg Gaming Group is positioned as an innovative B2B online gaming facilitator, providing turnkey solutions including an omni-channel retail, online, and mobile iGaming platform to clients such as Grand Casino Luzern. Bragg’s games are played and enjoyed in countries around the world, and the company is set to sponsor this year’s prestigious World Gaming Executive Summit (WGES)—one of Europe’s most exclusive iGaming conferences.

At another virtual conference held on Dec 9, Glu Mobile (NASDAQ:GLUU) will be sending its CEO and COO to participate in one-on-one meetings and a fireside chat at the UBS Global TMT Virtual Conference.

Unlike online casino games, Glu Mobile’s primary assets are “freemium” mobile games—games that are free to download, but incentivize players to spend more money for downloadable content and upgrades. The business model has proven quite successful, as shares of Glu Mobile have risen 43.88% over the past quarter, and are up 76.88% in the last year. The company’s revenue reached a record high US$158.50 million, beating the estimate of US$136.30 million, resulting in a year-over-year growth of 48%.

Much like Glu, Activision Blizzard (NASDAQ:ATVI) saw its revenues grow in 2020, by an expected rate of 28%. This year’s lockdowns and increased time at home has given Activision Blizzard its biggest base of engaged players to date. The company expects that its next major Call of Duty release will only add more to the bottom line—and push sales in Q4 to $2 billion, and net bookings of $2.7 billion.

“There are few entertainment franchises that generate over $1 billion in annual net bookings,” said Bobby Kotick, CEO of Activision Blizzard. “And today, we operate three of them: Call of Duty, World of Warcraft and Candy Crush. And each has clear opportunity for sustained growth.”

The lack of physical traffic in Europe appears to be hurting groups such as Century Casino Inc. (NASDAQ:CNTY), which cited its casinos in Poland having a softer Q3 2020. While casinos in smaller cities around the country (drawing more local patrons) are doing well, their two larger casinos in the Polish capital of Warsaw are being softened because of the lack of tourists and business travelers. However, the global casino entertainment company has already begun to move on internet sports betting, such as in October partnering with Tipico for gaming in Colorado. Tipico originally started in Europe in 2004, and is the leading sports betting provider in Germany.

The popularity of online gaming and esports continues to be aided by the work of the world’s largest social network of communities for gamers and esports fans, Enthusiast Gaming (TSX:EGLX). With a reach of over 300 million gaming enthusiasts on a monthly basis, and hosts of the largest mobile gaming event in Europe, Pocket Gamer Connects, Enthusiast Gaming has seen strong growth in 2020—including 36% growth of total advertising revenue, including programmatic advertising revenue growth of 28%.

Because of the nature of their business, Enthusiast’s events have not been as harmed as the more brick-and-mortar centered groups, such as Century Casino. Its latest EGLX 2020 online gaming festival was watched by over 12 million fans, while streaming a total of 53 hours of content over four days from November 10-13.

As the European online gaming and gambling markets continue to grow, companies like Bragg Gaming Group look to be in a good position to take advantage of the gains.

SOURCE Microsmallcap.com

Latest News

Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos

Published

2 hours ago

April 7, 2026

Wladimir P.

where-to-drive-tier-1-sport-traffic-in-april:-top-events-&-promos

April continues the high-intensity sports season, with a dense schedule of matches, tournaments, and decisive stages that consistently drive spikes in player engagement and deposit activity. For affiliates, this creates a strong opportunity window to capture high-intent traffic and scale performance during peak moments.

Affiliates working with N1 Partners can run sports-driven traffic across three products: N1 Bet, RollXO and Lucky Hunter.

This gives you the flexibility to scale on a dedicated sportsbook while also expanding monetization through high-converting casino brands. By covering both betting and casino audiences, you can tap into a wider range of user intent and increase overall revenue potential.

This is especially relevant for partners participating in the N1 SEO Traffic Cup, where timing, traffic allocation, and smart scaling directly impact your final results — and where teams can also drive SEO traffic to sports, expanding their coverage and growth opportunities.

Key Sports Events in April

To help you plan campaigns and scale Tier-1 traffic efficiently, the N1 Partners team has prepared a selection of key sports events worth focusing on this month.

Soccer

April is driven by decisive European competitions and top-league clashes. Quarter-finals and semi-finals in the UEFA Champions League, UEFA Europa League, and UEFA Conference League, along with key domestic matches, create consistent traffic spikes.

Basketball

The start of the NBA Playoffs marks one of the strongest engagement periods for high-intent traffic and repeat activity

18.04 | NBA | Playoffs

Ice Hockey

April combines regular-season action with the start of NHL Playoffs, where engagement traditionally grows as teams fight for elimination rounds.

10.04 | NHL | Dallas Stars vs Minnesota Wild
18.04–21.06 | NHL | Playoffs

Tennis

21.04 | WTA | Madrid Open
22.04 | ATP Masters | Madrid

MMA & Boxing

Fight cards in April include headline matchups and strong co-main events, which work well for short-term traffic bursts and hype-driven campaigns.

11.04 | Boxing | Tyson Fury vs Makhmudov
12.04 | UFC 327 | Procházka vs Ulberg
12.04 | UFC 327 | Van vs Taira
12.04 | UFC 327 | Blaydes vs Hokit
12.04 | PFL | Pettis vs McKee

Cricket

International series provide steady traffic flow, especially in GEOs where cricket has strong demand.

17.04–23.04 | ODI Series | Bangladesh vs New Zealand
27.04–29.04 | T20 Series | Bangladesh vs New Zealand

Active Promotions Across N1 Partners Brands

To help affiliates maximize conversion and extract more value from traffic, N1 Partners is running a range of seasonal promos across key brands for users. These campaigns give you stronger angles for creatives and help drive higher player engagement.

Fortune’s Gold Lottery (N1 Bet, RollXO)
Period: 09.04–29.04
Prize pool: €85,000 (RollXO) | €100,000 (N1 Bet)

Advent Calendar (N1 Bet, RollXO)
Period: 03.04–12.04
10 daily tasks with rewards for players.

Egg Hunt (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 01.04–04.04
Seasonal Easter promo with short-term engagement mechanics.

Race Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 10.04–16.04
Prize pool: €20,000 + 5,000 FS

April Fortune Lottery (SlotLords, SlotsMines)
Period: 10.04–16.04
Prize pool: €10,000 + 5,000 FS (SlotLords) | €7,000 + 3,000 FS (SlotsMines)

Easter Lottery (SlotMafia, SlotHunter, LuckyHunter)
Period: 10.04–17.04
Prize pool: €10,000 (LuckyHunter) | €8,000 (SlotMafia, SlotHunter)

To learn more about the promos, contact your manager.

How to Maximize Results from Event-Driven Traffic

Performance in Tier-1 markets is directly tied to major events. Key matches, playoffs, and finals naturally increase attention and create better conditions for deposits and repeat engagement.

To get the most out of April traffic:

focus on high-impact matches, playoffs, and finals where user intent is strongest
align campaigns with match days and key tournament stages
scale budgets during peak demand windows instead of spreading traffic evenly
combine sportsbook and casino funnels to increase total monetization
react quickly to performance data and scale winning campaigns

How Affiliates Can Scale Traffic Right Now

April offers multiple high-conversion windows driven by major sports events and strong promotional mechanics for players.

Drive traffic to key sports events and active promos across N1 Partners brands: N1 Bet, RollXO and Lucky Hunter.

The N1 Partners team is ready to support you with up-to-date promos, analytics, and hands-on guidance to help you scale efficiently.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

The post Where to Drive Tier-1 Sport Traffic in April: Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2RBO Affiliates

2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook

Published

2 hours ago

April 7, 2026

Wladimir P.

2rbo-affiliates-presents-lodur:-a-viking-inspired-casino-and-sportsbook

2RBO Affiliates is proud to present Lodur, a new casino and sportsbook brand that brings Norse mythology to life through an immersive, gamified experience.

Inspired by the age of Vikings, their conquests, legends, and spirit of exploration, Lodur invites players into a world where every bet contributes to continuous progression.

At the core of the experience is the Island System, a persistent progression layer that evolves across sessions. Alongside sports betting and casino play, players build and upgrade their own island settlements, unlock new territories, and voyage through more than 110 uniquely themed islands — ranging from Nordic-inspired landscapes to cyberpunk enclaves and eerie cemeteries.

Progression is fueled by Elixir, a resource earned through every deposit and wager. Players use Eliksir to access the Lodur Slot game, where they can win the coins needed to build and upgrade their settlements. Beyond building, landing the right symbols can trigger the Attack feature, allowing players to breach a rival’s defenses and claim their coins.

This interactive layer introduces a fierce rivalry that fuels long-term engagement. Whether attacking an opponent or defending their own settlement, players must constantly evolve their tactics to grow. With a vast world to conquer, Lodur offers a deep and rewarding journey — a high-stakes loop of building and competing that drives continuous player loyalty and forges a lasting bond with the saga.

“Lodur is a product where entertainment and progression go hand in hand. For players, there is always a new island to conquer and new land to explore, ensuring the hunt for glory never ends and the next horizon is always within reach. For affiliates, this creates a high-retention ecosystem where players stay invested in their journey, remain active, and scale in value over time,” commented Aviv, Head of 2RBO Affiliates.

For partners, Lodur is a powerful retention machine. By merging a premier sportsbook and casino with an adventurous Viking world, the brand creates a thrilling journey accessible via both iOS and Android apps. This seamless ecosystem of high-action gaming and continuous progression transforms standard traffic into a loyal, high-value player base, ensuring steady growth and maximum LTV for partners.

Lodur is now live and ready to fuel your profitability. Be among the first to drive traffic to Lodur and unlock a treasury of opportunities with 2RBO Affiliates!

About 2RBO Affiliates:

2RBO Affiliates is a high-performance affiliate program representing top iGaming brands. Built on an advanced platform, it combines modern gamification features, flexible commission models, and a no negative carryover policy to maximize partner profitability.

The post 2RBO Affiliates Presents Lodur: a Viking-Inspired Casino and Sportsbook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets

Published

2 hours ago

April 7, 2026

Wladimir P.

ela-games-scales-up-its-presence-in-europe-by-certifying-a-suite-of-9-hit-games-in-5-key-markets

ELA Games is accelerating its European expansion strategy after securing certifications for nine of its top-performing titles across five major regulated markets: Sweden, Denmark, Greece, Romania, and Malta.

This latest milestone enables operators in these regions to access a diverse portfolio of proven games, featuring award-nominated mechanics and modern takes on classic casino experiences.

A Balanced Portfolio for Local Markets

With a strong focus on localisation, ELA Games has curated a selection designed to resonate with varied player preferences across Europe. The newly certified lineup is built around three core pillars:

High-Performing Hits: Titles such as Buffalo Force, Piñatas Festival, and Riches Express have delivered strong GGR growth and demonstrated high player engagement in competitive markets.
Innovative Mechanics: The rollout introduces ELA Games’ Winpot feature to new jurisdictions. This mechanic, which allows players to control their cash-out strategy, is now available through titles like Zeus Winpot and Rabbit Winpot Deluxe.
Modernised Classics: Games such as Juicy Crystal and Noble Crown bring updated visuals and smooth gameplay to traditional slot formats, appealing to players who prefer familiar mechanics with a modern twist.

Market Availability

The certified titles are now live across multiple operator platforms, with game selections varying by jurisdiction:

Sweden: Betinia, Swiper, CampoBet, QuickCasino
Denmark: Betinia, CampoBet, Swiper, Betoro
Romania: Don.ro, TopBet, Swiper
Greece: ElaBet

Strengthening European Partnerships

These certifications build on ELA Games’ growing presence across Europe, supported by strategic partnerships with leading operators. The company has recently expanded in Denmark through a notable collaboration with Stake.dk, alongside integrations with Danske Licens Spil (Tivoli Casino), RoyalCasino, and Casino House.

Further expansion has been driven by partnerships with major industry players such as Betsson, as well as regulatory approval from the Hellenic Gaming Commission in Greece.

With a steadily growing footprint and a portfolio tailored for regulated markets, ELA Games is well positioned to capture additional market share and deliver strong returns for its partners across Europe.

The post ELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.