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Behind the Success of the Growing European Online Gambling Market

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Due to all types of restrictions on social gathering and physical attendance in many brick-and-mortar businesses, the global online gaming and gambling markets have ballooned in 2020. As gambling becomes more and more of an online activity, markets such as the European Union are projected to grow at about 10% per year, and increase to nearly US$35.5 billion by 2022, up nearly 32% from its 2018 numbers. Globally, the online gambling market is projected to reach US$160 billion by 2026. The European market is seen as far more regulated than any other, with the Western side catching up to the Eastern market revenue-wise. But for a diverse group of developers and their platforms, there are companies already licensed to operate in the EU that are reaping the rewards of their market position on the continent, including Bragg Gaming Group, Glue Mobile, Activision Blizzard, Century Casino Inc., and Enthusiast Gaming.

Through its subsidiary ORYX Gaming, Bragg Gaming Group recently announced its entry into the lucrative Swiss market, after signing a content deal with leading operator mycasino.ch by Grand Casino Luzern.

It’s worth noting that as recently as 2019, online gaming was illegal in Switzerland, and all access to unlicensed sites and apps were to be blocked. But a new gambling law from July 2019 enabled land-based casinos to launch online operations.

Since then, the Swiss regulated online market quickly gained traction. The latest official figures from the country’s regulator showed that online gaming licensees generated CHF23.5M (more than US$26 million) in just the first partial year of being live.

It’s notable that ORYX/Bragg’s partner Grand Casino Luzern‘s brand mycasino.ch generated CHF8.9M (nearly US$10 million) in revenues in 2019—accounting for nearly 38% of the total Swiss online gaming market.

“We have had a strong start to our online operations and are constantly looking for fresh and exciting content to enhance the experience for our growing customer base. We’re thrilled to have the opportunity to collaborate with ORYX moving forward,” said Wolfgang Bliem, CEO of Grand Casino Luzern. “Our main objective is to provide our Swiss players with pure entertainment at the highest level, and we believe ORYX’s portfolio of games can help us achieve just that. We are pleased to be the first operator in the country to offer the games through ORYX and are confident that the games will be huge hits with our players.”

Through ORYX GAMING, Bragg is licensed by the Malta Gaming Authority (MGA), as well as the Romanian National Gambling Office (ONJN) and is compliant, certified, or approved in 18 other major jurisdictions.

“The Swiss online market is one that we have had an eye on since the new legislation entered into force in 2019 and we are thrilled to finally make our debut,” said Matevz Mazij, Managing Director of ORYX Gaming. “Grand Casino Luzern makes a perfect partner for us as one of the most established operators in the market with a strong online brand and we look forward to working together to build our presence in the country.”

Prior to the Swiss announcement, Bragg Gaming Group announced an exceptional revenue growth of 72% in Q3 2020. Bragg continued to focus on expanding its global footprint, onboarding 14 new customers in the quarter alone. Beyond Switzerland, they’re also in advanced discussions with new customers across multiple other licensed jurisdictions in Europe and Latin America.

Built upon its portfolio of assets that includes the ORYX Gaming subsidiary, Bragg Gaming Group is positioned as an innovative B2B online gaming facilitator, providing turnkey solutions including an omni-channel retail, online, and mobile iGaming platform to clients such as Grand Casino Luzern. Bragg’s games are played and enjoyed in countries around the world, and the company is set to sponsor this year’s prestigious World Gaming Executive Summit (WGES)—one of Europe’s most exclusive iGaming conferences.

At another virtual conference held on Dec 9, Glu Mobile (NASDAQ:GLUU) will be sending its CEO and COO to participate in one-on-one meetings and a fireside chat at the UBS Global TMT Virtual Conference.

Unlike online casino games, Glu Mobile’s primary assets are “freemium” mobile games—games that are free to download, but incentivize players to spend more money for downloadable content and upgrades. The business model has proven quite successful, as shares of Glu Mobile have risen 43.88% over the past quarter, and are up 76.88% in the last year. The company’s revenue reached a record high US$158.50 million, beating the estimate of US$136.30 million, resulting in a year-over-year growth of 48%.

Much like Glu, Activision Blizzard (NASDAQ:ATVI) saw its revenues grow in 2020, by an expected rate of 28%. This year’s lockdowns and increased time at home has given Activision Blizzard its biggest base of engaged players to date. The company expects that its next major Call of Duty release will only add more to the bottom line—and push sales in Q4 to $2 billion, and net bookings of $2.7 billion.

“There are few entertainment franchises that generate over $1 billion in annual net bookings,” said Bobby Kotick, CEO of Activision Blizzard. “And today, we operate three of them: Call of Duty, World of Warcraft and Candy Crush. And each has clear opportunity for sustained growth.”

The lack of physical traffic in Europe appears to be hurting groups such as Century Casino Inc. (NASDAQ:CNTY), which cited its casinos in Poland having a softer Q3 2020. While casinos in smaller cities around the country (drawing more local patrons) are doing well, their two larger casinos in the Polish capital of Warsaw are being softened because of the lack of tourists and business travelers. However, the global casino entertainment company has already begun to move on internet sports betting, such as in October partnering with Tipico for gaming in Colorado. Tipico originally started in Europe in 2004, and is the leading sports betting provider in Germany.

The popularity of online gaming and esports continues to be aided by the work of the world’s largest social network of communities for gamers and esports fans, Enthusiast Gaming (TSX:EGLX). With a reach of over 300 million gaming enthusiasts on a monthly basis, and hosts of the largest mobile gaming event in Europe, Pocket Gamer Connects, Enthusiast Gaming has seen strong growth in 2020—including 36% growth of total advertising revenue, including programmatic advertising revenue growth of 28%.

Because of the nature of their business, Enthusiast’s events have not been as harmed as the more brick-and-mortar centered groups, such as Century Casino. Its latest EGLX 2020 online gaming festival was watched by over 12 million fans, while streaming a total of 53 hours of content over four days from November 10-13.

As the European online gaming and gambling markets continue to grow, companies like Bragg Gaming Group look to be in a good position to take advantage of the gains.

SOURCE Microsmallcap.com

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Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group

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Bragg Gaming Group has announced that it has extended a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with Senator Group, an online casino market leader in Croatia.

Under the four-year extension, Bragg will continue to provide Senator Group with Bragg’s comprehensive offering, which includes the PAM platform, an extensive library of proprietary, exclusive and aggregated casino games, the award-winning Fuze Player Engagement tools and fully managed marketing and operational services.

Bragg solidifies its position as a leading supplier in Croatia through this strategic partnership with Senator Group. The collaboration highlights Bragg’s comprehensive role as a well-established partner for content delivery, distribution and premium engagement tools in the region. Following success in Croatia, this relationship is anticipated to extend into other emerging markets, further strengthening Senator Group’s market presence.

The Company’s PAM platform includes features designed for hyper-personalisation, which may assist operators in maintaining player engagement within the parameters Croatia’s proposed restrictions. By utilising AI-driven data, the platform allows for the delivery of specific content to existing player segments, facilitating retention strategies that remain compliant with local “moderate marketing” standards.

Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution extension with Senator Group is a strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Southeastern Europe. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Croatia represents a major European opportunity. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in Senator Group’s ability to grow.”

Dimitar Deskoski, Chief Executive Officer of Senator Croatia, said: “Bragg has proven to be an invaluable partner, and the fact that we have decided to extend the agreement is an indication of success and underscores our vision and their platform’s proven ability to deliver market-leading results.”

The post Bragg Gaming Group Extends a Turnkey Solution Deal with Senator Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Circus Jackpot

TaDa Gaming Releases Circus Jackpot

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Award-winning TaDa Gaming has built a name for delivering differentiation for operator platforms with its unique fish-shooting games. Combining the thrill of cinematic video animations with recognisable casino mechanics, these multiplayer games offer a new way to play and win with skill-influenced challenges and in-game progression.

Latest release, Circus Jackpot, takes the action into the Big Top Tent for a fantastical procession of characters, creatures and Awakening Bosses, each one bringing multipliers and triggering bonus games when players successfully take them down.

And this is no ordinary circus: shoals of lower value fish swirl around the tent to bring easy win multipliers from 2x – 20x while Giant Medium Fish raise the game to 80x and the Golden Killer Whale offers up to 100x.

A colony of crabs including Bomb, Drill, Hammer and Wheel versions can each deliver a unique effect when triggered. The Hammer Crab can unleash the power of thunder and the Wheel Crab triggers a bonus roulette game for up to 800x; while the Bomb Crab will detonate a chain bomb attack and the Drill Crab will penetrate through the crowd for maximum impact on explosion.

Players can be strategic on timing blasts. Capturing the Lightning Chain Fish will trigger the Lightning Chain and take out fish, one by one; while the Vortex Fish will create a sea of swirling water that sucks all the surrounding creatures into it.

With up to four players in Circus Jackpot at any time, the first shots are fired from Rocket Cannon positions. Each shot builds up the Free Deep Sea Whirlpool weapon which can be strategically used for full screen wipeouts; while a random Flame Bomb can also trigger, adding to the excitement and win potential.

Weaponry is further enhanced by the Tiger Power and Dragon Power uplifts, designed to take down the Awakening Bosses. These are the Mermaid (100x – 1200x); the Ghost Ship (100x – 1200x); the Thunder Dragon with up to 1980x; and the Wild Hog(60x – 2500x).

Capture any of these Bosses and watch their effects from performances and collisions to raise the multiplier, to the Wild Hog bonus game of Tug of War, where the generous piggy will give 60x – 200x to losers while winners can pull 220x – 2500x.

New characters to appear in Circus Jackpot include the Cash Clown and King Tiger. Targeting the unicyclist Cash Clown will build the multiplier to 350x while a successful shot will make the Clown spin his magic hat in a superb bonus game animation and pull out Coins (10x), White Rabbits(20x – 150x) or the King Tiger Boss, who brings the biggest game multiplier of all.

King Tiger is the star of the show. His party piece is to jump through the Consecutive Fire Rings and Colour Fire Rings at high speed, increasing the multiplier as he soars through the hoops.

Each mile covered is shown on the screen in a spectacular animation. And if King Tiger Boss can clear all the hoops in the challenge, he’ll provide up to a staggering 4800x win potential.

With Mega, Major and Mini jackpots also to be won, this is the new shoot and win game that will have players glued to the screen.

A straightforward UI holds all the controls, with added features for Aim to target specific creatures and Auto to create target lists, giving players strategic agency. Simple rules and descriptions of the characters and their effects make onboarding easier and enable players to get straight into the action with Circus Jackpot.

Sean Liu, Director of Product Management, TaDa Gaming, said: “TaDa’s glocalisation skills enhance our standing as the No.1 provider for fish-shooting. Circus Jackpot takes the highlights from the fish-shooting genre and seamlessly builds in new Bosses and features to deliver big potential in an expertly localised adventure to suit all player levels.”

Available in over 15 languages with 100+ currency choices, Circus Jackpot is available to play from 10th February 2026.

The post TaDa Gaming Releases Circus Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

IBIA Publishes 2025 Sports Betting Integrity Report

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The International Betting Integrity Association (IBIA) has published its 2025 Sports Betting Integrity Report. The report reveals that 300 suspicious betting alerts were reported to the relevant authorities during the year. This represents an increase of 29% on the 232 alerts reported in 2024 and reflects IBIA’s expanding global monitoring coverage and enhanced analytical capability.

Key findings from the 2025 report include:

•300 suspicious betting alerts were reported across 16 sports.

•Football (110) and tennis (74) remained the most reported sports.

•Alerts were detected across all major regions, with Europe accounting for the largest share (35%), alongside increased activity in North and South America.

•Operator intelligence from IBIA’s members contributed to 54 matches being proven corrupted.

Through its Global Monitoring & Alert Platform (Global MAP), the association monitors over 1.5 million matches across more than 80 sports, generating over US$300bn in sports betting turnover per annum. IBIA data again played a crucial role in supporting sporting and law-enforcement investigations. Sanctions announced in 2025 involving IBIA data included 54 matches proven to have been corrupted, with sanctions subsequently imposed on 24 players, teams and officials across five sports.

Khalid Ali, CEO of IBIA, said: “Our 2025 data highlights a familiar integrity risk pattern, with football and tennis continuing to account for most suspicious betting activity. At the same time, the greater scale and reach of our Global Monitoring & Alert Platform means our ability to detect, assess and support investigations across markets and sports has increased. This is driven by operator intelligence generated by our membership and their continued commitment to identifying, disrupting and preventing betting-related corruption through collective action and information-sharing with our partners.

The 2025 report includes a dedicated Africa Focus, which highlights that IBIA reported 117 alerts on African sporting events during 2021-25. H2 Gambling Capital forecasts that Africa’s total betting gross gambling revenue (GGR) will grow from US$3.5bn in 2021 to US$19.4bn by 2030. As regulated betting markets continue to develop across the African continent, IBIA views early engagement, data-driven monitoring and collaboration with regulators and sports bodies as essential to safeguarding sporting and betting market integrity.

The post IBIA Publishes 2025 Sports Betting Integrity Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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