Aquatik Esports Announces Expansion of Esports Programs, Launch of Online Store and Welcomes Former Associate Publisher of Game Informer, Rob Borm

Aquatik Esports is excited to announce additions to its esports offerings via the expansion of multiple leagues, increased tournament schedules, additional franchised livestreams and the rollout of its online store, 7seas.gg. In addition, Aquatic Esports welcomes industry veteran and former associate publisher of Game Informer Rob Borm as vice president of sales and sponsorships.

Since its March 2020 launch, Aquatik Esports has rapidly grown its audience reach to 40 million* by providing competitive gamers, creators and streamers of any skillset or age group a unique platform to launch their gaming careers. With a three-pronged focus on delivering innovation to the esports industry, giving back via its conservation efforts and providing education to its community, Aquatik Esports offers multiple league options to match all skill levels. Aquatik’s “community mashup series” promotes inclusion at the basic rec-league level by providing amateur gamers the opportunity to participate in tournaments for cash prizes quickly and easily.

Enhanced by a customer loyalty rewards program where guests earn and use points based on their activity, 7seas.gg provides an elegant online shopping experience that’s tactfully integrated within the ocean of privileges for Aquatik Esports followers. The site features the latest and greatest in gaming accessories, collectibles, supplements, snacks and apparel. In addition to sponsor sections, the Aquatik staff frequently shares their recommended merchandise picks.

As the former associate publisher of Game Informer, Rob Borm brings his experience in developing successful content integration programs for both endemic and non-endemic brand partners. His history of recent consumer brand partners includes such major players as Geico, Mars/Wrigley, Miller Lite and Toyota.

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“Whether it’s at the league level, integrating with specific tournaments or engaging with Aquatik’s lineup of franchised livestreams, there are multiple ways for brands to effectively engage with our rapidly growing base of followers,” Borm says. “The recent ‘Built Bar Cup’ tournament and ‘Gigabyte Lounge’ are examples of effective integrations that moved the needle for our brand partners. In addition, having the ability to offer our new online store as added value to partners promotes an immediate and smooth path-to-purchase.”

Aquatik Esports’ parent company, Horizon Cloud, founded the venture as the brainchild of Horizon VP of Growth Andrew Bouley (aka Neptjun on Twitch and all Aquatik social media channels). Andrew is an established gamer, streamer and industry expert in the software and extended reality industries and has brought the latest in technology, gaming and virtual reality to the screens of millions.

“Esports and gaming are growing at an unprecedented rate and businesses and individual creators alike are struggling to get a solid grasp on how to take advantage of the industry,” says Andrew Bouley. “It’s why we created Aquatik, to help both sides of the fence get a better understanding of the segment and create rapid and meaningful growth.”

Horizon Cloud has been a dominant player in the technology space for almost 30 years, providing cutting-edge software for event planning, online ordering and 3D/AR/VR diagramming. In addition to its significant position and history, Horizon provides Aquatik Esports with substantial infrastructure and staff – with several existing employees already being established as expert gamers, streamers and tournament players.

For more information on marketing opportunities and brand exposure with this rapidly growing company, visit www.aquatik.org.

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