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VBET pens XB Net partnership for premium North American racing

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BetConstruct’s B2C brand signals its commitment to top-class horse racing in new deal with leading Stateside supplier

XB Net, the leading provider of premium content for North American horse and greyhound racing, has announced a breakthrough distribution deal with VBET, the flagship European sportsbook property, powered by BetConstruct.

The agreement encompasses XB Net’s provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks, enabling VBET to flexibly populate its programming timetable with a robust pipeline of rapid-cycle betting opportunities that are proven to increase digital dwell-time for both new and existing customers.

XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races. These include Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the recent Breeders’ Cup, at which VBET rolled out the service to immediate spikes in engagement over the two-day festival.

This daily schedule of engaging content, which neatly complements Europe’s domestic racing action, provides VBET with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.

XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for many live sports.

Simon Fraser, Senior Vice President of International at XB Net, said: “It’s a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships. Their support in bringing live North American racing to an active, recreational client-base will help us organically grow the influence of our bespoke betting products. It’s a great validation of all the XB Net team’s hard work over the past 12 months.

“North American racing enjoys peak recreational alignment after the close of Europe’s daily domestic cards, and we’re delighted to report that levels of engagement and retention are surging during these key evening segments.”

Artur Manasaryan, Regional Director of VBET UK, added: “We’re thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders’ Cup last month, generating new revenue streams and record turnover. As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it’s already proved a significant factor in increased betting activity and engagement.”

“XB Net are masters in optimizing and positioning an unfamiliar product in order to engage our key audiences. As a result, VBET are now offering a comprehensive and cohesive racing experience across digital and mobile channels, each benefiting from BetConstruct’s powerhouse platform which underpins our innovative B2C brand. Together, we plan to continue consolidating our progressive position in both mature and evolving European markets.”

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BetConstruct Wins “Innovative Sportsbook Solution of the Year” at SiGMA Central Europe Awards 2025

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BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.

This recognition is based on the impact of Loya: The Ultimate Loyalty Solution for Retail Betting, integrated into the BetConstruct Land-Based Solution. Loya responds to a longstanding challenge in retail operations: how to build lasting player engagement while maintaining a smooth and efficient shop experience.

It is the industry’s first platform designed to build a rewards programme without requiring complex player registration, delivering Anonymous Loyalty for retail betting. This approach preserves the familiar walk-in experience while enabling operators to encourage repeat visits and develop consistent customer relationships in a seamless manner.

From the player’s perspective, the Loya mobile application provides a clear and straightforward personal journey. Players can track their points, view their status, and work towards rewards that reflect their activity. Points may be earned through betting activity and operator-led campaigns. The integrated Loya Shop allows points to be redeemed for merchandise or betting-related benefits, supporting repeated participation and ongoing engagement.

Loya’s centralised back-office serves as the operational command centre. Operators can design loyalty structures aligned with their business goals, create custom programme tiers, and define how rewards are earned and distributed. Targeted campaigns may be launched to drive activity around selected sports, key events, or high-margin markets. The analytics dashboard provides insight into player behaviour, supporting data-driven decision-making and efficient long-term planning.

This award reflects the successful collaboration between BetConstruct teams and partners, resulting in the development and implementation of Loya. Loya strengthens the foundation of BetConstruct’s retail betting offering and demonstrates a commitment to practical innovation that supports sustainable business growth.

The post BetConstruct Wins “Innovative Sportsbook Solution of the Year” at SiGMA Central Europe Awards 2025 appeared first on European Gaming Industry News.

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BetConstruct to Participate in SiGMA Central Europe 2025

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BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.

“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.

“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”

At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.

“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.

The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025

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BetConstruct has won the prestigious “White Label Supplier of the Year” award at the SBC Awards 2025, a major industry recognition that underscores the strength and success of the BetConstruct White Label Solution.

The award reaffirms BetConstruct’s business-first approach and commitment to innovation. Recognised as far more than software, the White Label Solution is a complete infrastructure, a true “business-in-a-box” designed to minimise time-to-market and maximise long-term profitability for operators.

Key elements that make BetConstruct’s White Label Solution stand out:

• Unparalleled Operational Freedom: Partners operate under BetConstruct’s licences, bypassing regulatory, legal, financial and administrative barriers across multiple jurisdictions.

• Financial Flexibility: Zero initial contribution fees and zero upfront jackpot contribution fees remove financial hurdles and support scalable growth.

• Comprehensive Management and Support: A robust back office and the signature BME Console serve as a central hub where partners can configure, manage and grow their business without third-party dependencies.

• Global Reach: Over 500 integrated payment methods enable seamless global scalability with localised solutions.

• Success Tools: Powerful, customisable promotional tools, including bonus systems, loyalty programmes and jackpots, are reinforced by robust risk management and a 24/7 support team of experienced industry professionals.

This comprehensive, seamless approach empowers partners to launch quickly, expand into new markets and streamline operations. By delivering speed, scale and tangible results, BetConstruct enables operators to focus on what truly matters: acquisition, retention and growth.

The post BetConstruct Wins “White Label Supplier of the Year” at SBC Awards 2025 appeared first on European Gaming Industry News.

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