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Betsafe Officially Launches in Kenya

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Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

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“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.

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HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns

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From qualifiers to finals, EAFC 25 to Beat Saber, Over R250 000 in prizes and two champions to crown – this is South Africa’s ultimate gaming experience!

South Africa’s biggest gaming tournament is back. The 2025 MTN SHIFT Gaming Experience kicks off on 18 May, bringing months of competitive energy, in-centre activations, and serious prize money to malls across the country. This year’s edition raises the stakes with the return of the EAFC 25™ National Football Tournament and the debut of the MTN Beat Saber Challenge – two national titles, one massive celebration of gaming culture.

Over five months, eight Hyprop shopping centres will play host to a mix of online qualifiers and live in-mall events, creating a national stage where gamers of all levels can test their skills, win prizes and join a fast-growing community of South African players. The top contenders will face off in the National Finals at Canal Walk from 17 to 21 September, with R50 000 on the line in the EAFC 25™ Football Final and more prizes up for grabs in the Beat Saber showdown.

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Tournament Dates and Venues:

  • Rosebank Mall

Online Qualifier: 18 May | In-Centre Event: 23–25 May

  • Somerset Mall

Online Qualifier: 25 May | In-Centre Event: 30 May–1 June

  • Woodlands

Online Qualifier: 7 June | In-Centre Event: 13–16 June

  • The Glen

Online Qualifier: 22 June | In-Centre Event: 27–29 June

  • Table Bay Mall

Online Qualifier: 13 July | In-Centre Event: 18–20 July

  • Clearwater Mall

Online Qualifier: 3 August | In-Centre Event: 8–10 August

  • Capegate Mall

Online Qualifier: 31 August | In-Centre Event: 5–7 September

  • Canal Walk (National Finals & Last Qualifier)

Online Qualifier: 7 September | In-Centre Event: 17–21 September

“The SHIFT Gaming Experience is more than a tournament; it’s where South African gamers show up, show off and celebrate what they love,” says Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop. “From football simulations to VR rhythm battles, we’ve created something that speaks to every kind of player. Whether you’re competing or just watching, there’s always something happening.”

The format combines online, and in-person play. Qualify online on the ACGL platform, then take on your opponents in-centre across malls in Johannesburg, Cape Town, and Pretoria. Each in-mall weekend features the EAFC 25™ tournament, daily Fighting Cups, a PC Gaming Zone powered by PCBuilder, Carry1st COD Mobile and the popular SuperSprint lap challenge presented by the Toyota Gaming Engine.

Gamers can also go head-to-head in Tekken, Street Fighter 6, Brawlhalla, Rocket League, Minecraft and Call of Duty: Mobile, with dozens of R1 000+ gift card prizes on offer each weekend. The Beat Saber Challenge, hosted by MTN and playable both in-mall and on MTN’s Battle+ platform, brings a high-energy VR experience into the mix. Players with the highest Beat Saber scores at each mall qualify for the National Final – and anyone who tries it stands a chance to win a gaming PC worth R50 000.

“We’re creating spaces where South Africans can compete, connect and get rewarded for their passion,” says Jason Probert, General Manager: Digital Services at MTN South Africa. “Whether it’s with Beat Saber or Battle+, we want our community to know that gaming lives here.”

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The SHIFT Gaming Experience also makes space for younger players. Friday events feature tournaments designed for schools and under-18 gamers, offering dedicated Minecraft build challenges, EAFC 25™ scholars only tournament and Rocket League face-offs – all with real prizes.

The post HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns appeared first on European Gaming Industry News.

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Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

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“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

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Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

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The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.

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