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Revealed: The emotional, social, and developmental benefits of gaming
- 28% of internet users play games to meet new people
- A third of gamers say they play because they like to challenge themselves.
- There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in the industry
- We spoke to three experts in the field who gave their insights into the gaming industry
There are lots of negative misconceptions about gaming, many of which are far from the truth. A new study turns stereotypes on their heads and reveals the emotional, social, and developmental benefits of gaming. Dr Rachel Kowert, Research Director of Take This – a mental health non-profit; Dr Matthew Barr, a lecturer of Game Studies at the University of Glasgow; and Noel McDermott, a psychotherapist and presenter of The Well-Being Show podcast, provide their thoughts and insights. Here are some of the highlights:
Gaming can boost mental wellbeing and help with feelings of loneliness
- Thanks to well-crafted storylines and lifelike graphics, games are the perfect form of escapism
- 34% of gamers identify the feeling of being immersed in a game as a key motivation to play
- The global gaming population is likely to have increased by 4% since the outbreak of Covid-19
Especially in challenging times, activities that provide a positive distraction and allow an individual to put their worries to the back of their mind can have a beneficial impact on mental wellbeing. Gaming is an excellent example of this, offering an immersive experience that can mentally transport you to another world.
Barr says, “Video games are good at getting players into the state of optimal experience that psychologists call ‘flow’, by offering an appropriate balance of challenge versus achievement. It’s that feeling of being ‘in the zone’, where you’re totally absorbed in the task at hand, and you’re operating at the top of your game. In turn, this has a positive impact on how players feel.”
This is because the sense of reward releases feel-good hormones called dopamine that boost the player’s mood. What’s more, gaming can offer meditative benefits by fully occupying your mind with the objectives of the game.
Kowert adds that, “Gameplay can also teach skills that have long been associated with increased happiness and prolonged life satisfaction, including openness to experience, self-care, a growth mindset, solution-focused thinking, mindfulness, persistence, self-discovery, and resilience.”
Gaming can maintain and build new relationships
- Half of gamers play with their real-life friends
- 28% of internet users play games to meet new people
- 1 in 3 internet users in the UK say the main reason they game is to have fun with people they know
Contrary to popular belief, gaming can be a sociable activity. Many games offer multiplayer modes or are designed to be played in teams, providing the opportunity for individuals to join forces with their existing friends or virtually meet new people – located anywhere in the world.
McDermott says, “Gaming, especially online, can provide immeasurable benefits to those who are lonely and isolated. It provides safe social contact and a place where skills can be developed. These skills can provide a much-needed boost to self-esteem.”
Research found that 60% of gamers report playing more games with social elements since the beginning of the pandemic, suggesting gaming can play a positive and pivotal role in connecting people at a time when face-to-face contact isn’t always possible.
Kowert explains, “Shared experiences, like playing games together, have been linked to increased self-esteem and a sense of belonging, as well as decreased feelings of depression, anxiety, and isolation.”
Gaming can teach life skills and cognitive abilities
- There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in gaming
- Minecraft: Education Edition, for example, has applications in geography, history, engineering, and physics
- A third of gamers say they play because they like to challenge themselves.
While gaming can provide a fun form of entertainment, it can also contribute to the player’s cognitive development. For example, many titles involve problem solving, strategy and multi-tasking, among other skills.
Kowert explains, “Games are fantastic learning tools, particularly for children, because they are so engaging. Video games are also great vehicles for sharpening cognitive skills because they provide a range of different challenges within a single space. Gameplay has been associated with the improvement of a range of cognitive skills, including:
- improved creative thinking
- problem solving
- time management
- leadership skills
- goal setting
- initiative taking
- decision making
- persistence in the face of difficult challenges.”
It’s estimated that children aged 12-15 years old spend an average of 11.6 hours a week gaming. So, with gaming being such a widely enjoyed hobby, it’s encouraging to note that it could be effectively harnessed as an educational tool to teach numerous skills and knowledge. What’s more, with the gaming industry growing year-on-year (and estimated to be worth £3.86 billion in 2020), it could also open doors for careers in the industry.
Barr explains, “We all learn new skills through practice, whether that’s learning how to play an instrument or training to play sports more proficiently. Learning from a video game is no different – you’re exercising skills all the time, whether it’s figuring out puzzles or using your communication and language skills to talk to and strategize with your fellow players.”
Gaming myths debunked
- 52% of Brits play video games, demonstrating its popularity and prevalence in daily life
- Gaming is the nation’s second favourite pastime, after watching TV
- Brits spend an average of 7 hours a week gaming, which is just a third of the time spent watching TV (22.5 hrs)
Over the years, gaming has been associated with negative stereotypes and behaviours, such as laziness, violence, and isolation. There is little evidence to prove any of these correct. Instead, in many cases, gaming can be more beneficial for the player’s health, development, and social abilities than it is detrimental. In fact, with over half of Brits playing games, it’s apparent that gaming is just a part of modern life for many.
Kowert explains, “There is no evidence to suggest that playing games online has a negative impact on our ability to socialise. However, research has found that playing games with our friends online can strengthen our offline friendships and relationships.”
Another concern that often arises is the amount of time people spend gaming and whether gaming has addictive qualities. Talking on the topic, Barr explains that, “People talk about players becoming ‘addicted’ to games, without really considering what that word means, in a clinical sense. We don’t bat an eyelid when someone becomes so engrossed in a book that they sit there reading for hours on end, but somehow this sort of behaviour is perceived as problematic when it comes to games.”
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BC.GAME
BC.Game Names Kar Kheng Giam as CEO
BC.Game, a leading global crypto-focused online gaming platform, has announced the appointment of Kar Kheng Giam (“KK”) as its new Chief Executive Officer. Giam brings over 30 years of international leadership experience across gaming, technology, and consumer industries.
Before joining BC.Game, KK served as Vice President International at Coyote Bioscience, leading global expansion initiatives. He also co-founded Topgame and Tinymobi, developing successful mobile social and casino-style games. Earlier in his career, KK held executive positions including CEO roles at multiple organizations and regional leadership at Nabisco Asia.
In his role as CEO, KK will oversee BC.Game’s strategic direction, operational leadership, and financial performance, with a focus on scaling globally, expanding into regulated markets, and driving innovation in crypto gaming.
“BC.Game has built a strong global community by combining cutting-edge technology with engaging entertainment experiences,” KK stated. “With the rising adoption of crypto in online gaming, our focus will be on enhancing the platform, building trust, and strengthening our presence in licensed markets.”
BC.Game currently holds licenses in multiple jurisdictions, including Anjouan, Nigeria, Kenya, Mexico, and Tanzania, as part of its long-term strategy to expand into fully regulated markets worldwide. This appointment aligns with the company’s ambitions to grow its global footprint and strengthen compliance while delivering innovative gaming experiences.
The post BC.Game Names Kar Kheng Giam as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2025 financial results
ZEAL Reports Strong Double-Digit Growth
ZEAL Network SE, Germany’s leading online lottery provider, closed 2025 with another year of robust double-digit growth.
Despite a weaker jackpot environment, the company significantly strengthened its core lottery business, accelerated diversification, and expanded its customer base—setting a solid foundation for long-term scalability.
The group delivered 16% revenue growth, reaching €218.5 million, while EBITDA rose 11% to €68.8 million. EBIT also climbed 12% to €60.1 million year over year. These results reinforce ZEAL’s strategic focus on building a multi-pillar digital entertainment ecosystem.
“At every level, our results confirm that our strategy works,” said Dr. Stefan Tweraser, CEO of ZEAL Network SE. “Expanding scalable products alongside our strong core lottery business increases resilience and positions us for ambitious future growth.”
CFO Andrea Behrendt highlighted continued investment in reducing jackpot dependence: “Our efforts create a sustainable and profitable growth structure.”
Core Lottery Business Continues to Lead Growth
ZEAL’s primary lottery brokerage remains its strongest revenue driver. Even with softer jackpot cycles:
- Monthly active users climbed 8% to a record 1.558 million.
- Lottery billings reached €1.1 billion, up 2%.
- Gross margin increased to 17.7%.
- Lottery-specific revenue surged 16% to €195.3 million.
These gains underline the brand’s ability to attract and retain large numbers of customers independent of jackpot volatility.
Dream House Raffle Becomes a Major Growth Pillar
The Traumhausverlosung (Dream House Raffle)—launched in 2024—has rapidly evolved into a strong secondary revenue stream. With guaranteed winners and high-appeal prize structures, the charity lottery generated:
- €38.9 million in billings across four draws in 2025.
This success demonstrates the value of proprietary lottery products that complement ZEAL’s core business and enhance market differentiation.
Games Segment Accelerates With Expanded Portfolio
ZEAL also posted substantial growth in its digital Games division. The company extended its catalog to 650+ games, adding 400 new titles and strengthening collaborations with leading game developers.
As a result:
- Games revenue increased 46%, reaching €14.4 million.
- Active user numbers rose sharply.
- Player protection remained a top priority, supported by AI-driven safeguards.
Customer Base Expansion Remains a Strategic Priority
ZEAL made targeted investments to grow its user base, acquiring 1.171 million new customers in 2025. As expected with aggressive acquisition:
- Customer acquisition cost (CPL) increased to €46.47.
- Marketing spending rose 20% to €68.6 million.
This investment is key to sustaining ZEAL’s long-term market position and unlocking additional cross-sell opportunities in games and charity lotteries.
2026 Outlook: Continued Growth and Diversification
Looking ahead to 2026, ZEAL aims to expand its German market leadership and scale its charitable lotteries freiheit+ and Traumhausverlosung, while continuing to strengthen its Games offering.
Forecasts for 2026 include:
- Revenue between €250–260 million
- EBITDA between €70–75 million
These projections already factor in increased investment to accelerate diversification and future-proof the business.
The post ZEAL Reports Strong Double-Digit Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GamingTECH CEE Awards 2026
WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026
Online casino brand WinSpirit has been announced as the winner in the Best Online Casino in CEE category at the GamingTECH CEE Awards 2026 — a respected industry event celebrating excellence across the iGaming sector.
Since launching in mid-2022, WinSpirit has rapidly gained recognition for its dynamic approach to product development, creative marketing, and a genuine player-first philosophy. The brand stands out by successfully combining innovative features, high-quality entertainment, and strong focus on player experience.
Over the past year, WinSpirit has demonstrated impressive growth across key metrics, significantly expanding its loyal player base, VIP segment, and overall betting activity. The brand has also introduced unique interactive formats, enhanced its loyalty system with the real-time Gift Shop, and continued to invest in smart personalisation across the platform.
This award adds to WinSpirit’s growing list of international recognitions. The brand also maintains excellent player ratings across major review platforms, consistently receiving high marks for service quality and user experience.
With this latest victory, WinSpirit continues to solidify its reputation as one of the most dynamic and player-oriented online casinos in the industry — combining rapid growth with innovation and a clear focus on player satisfaction.
The post WinSpirit wins Best Online Casino in CEE at the GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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