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Revealed: The emotional, social, and developmental benefits of gaming
- 28% of internet users play games to meet new people
- A third of gamers say they play because they like to challenge themselves.
- There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in the industry
- We spoke to three experts in the field who gave their insights into the gaming industry
There are lots of negative misconceptions about gaming, many of which are far from the truth. A new study turns stereotypes on their heads and reveals the emotional, social, and developmental benefits of gaming. Dr Rachel Kowert, Research Director of Take This – a mental health non-profit; Dr Matthew Barr, a lecturer of Game Studies at the University of Glasgow; and Noel McDermott, a psychotherapist and presenter of The Well-Being Show podcast, provide their thoughts and insights. Here are some of the highlights:
Gaming can boost mental wellbeing and help with feelings of loneliness
- Thanks to well-crafted storylines and lifelike graphics, games are the perfect form of escapism
- 34% of gamers identify the feeling of being immersed in a game as a key motivation to play
- The global gaming population is likely to have increased by 4% since the outbreak of Covid-19
Especially in challenging times, activities that provide a positive distraction and allow an individual to put their worries to the back of their mind can have a beneficial impact on mental wellbeing. Gaming is an excellent example of this, offering an immersive experience that can mentally transport you to another world.
Barr says, “Video games are good at getting players into the state of optimal experience that psychologists call ‘flow’, by offering an appropriate balance of challenge versus achievement. It’s that feeling of being ‘in the zone’, where you’re totally absorbed in the task at hand, and you’re operating at the top of your game. In turn, this has a positive impact on how players feel.”
This is because the sense of reward releases feel-good hormones called dopamine that boost the player’s mood. What’s more, gaming can offer meditative benefits by fully occupying your mind with the objectives of the game.
Kowert adds that, “Gameplay can also teach skills that have long been associated with increased happiness and prolonged life satisfaction, including openness to experience, self-care, a growth mindset, solution-focused thinking, mindfulness, persistence, self-discovery, and resilience.”
Gaming can maintain and build new relationships
- Half of gamers play with their real-life friends
- 28% of internet users play games to meet new people
- 1 in 3 internet users in the UK say the main reason they game is to have fun with people they know
Contrary to popular belief, gaming can be a sociable activity. Many games offer multiplayer modes or are designed to be played in teams, providing the opportunity for individuals to join forces with their existing friends or virtually meet new people – located anywhere in the world.
McDermott says, “Gaming, especially online, can provide immeasurable benefits to those who are lonely and isolated. It provides safe social contact and a place where skills can be developed. These skills can provide a much-needed boost to self-esteem.”
Research found that 60% of gamers report playing more games with social elements since the beginning of the pandemic, suggesting gaming can play a positive and pivotal role in connecting people at a time when face-to-face contact isn’t always possible.
Kowert explains, “Shared experiences, like playing games together, have been linked to increased self-esteem and a sense of belonging, as well as decreased feelings of depression, anxiety, and isolation.”
Gaming can teach life skills and cognitive abilities
- There are 20,000 gaming jobs in the UK, providing plenty of opportunity for a career in gaming
- Minecraft: Education Edition, for example, has applications in geography, history, engineering, and physics
- A third of gamers say they play because they like to challenge themselves.
While gaming can provide a fun form of entertainment, it can also contribute to the player’s cognitive development. For example, many titles involve problem solving, strategy and multi-tasking, among other skills.
Kowert explains, “Games are fantastic learning tools, particularly for children, because they are so engaging. Video games are also great vehicles for sharpening cognitive skills because they provide a range of different challenges within a single space. Gameplay has been associated with the improvement of a range of cognitive skills, including:
- improved creative thinking
- problem solving
- time management
- leadership skills
- goal setting
- initiative taking
- decision making
- persistence in the face of difficult challenges.”
It’s estimated that children aged 12-15 years old spend an average of 11.6 hours a week gaming. So, with gaming being such a widely enjoyed hobby, it’s encouraging to note that it could be effectively harnessed as an educational tool to teach numerous skills and knowledge. What’s more, with the gaming industry growing year-on-year (and estimated to be worth £3.86 billion in 2020), it could also open doors for careers in the industry.
Barr explains, “We all learn new skills through practice, whether that’s learning how to play an instrument or training to play sports more proficiently. Learning from a video game is no different – you’re exercising skills all the time, whether it’s figuring out puzzles or using your communication and language skills to talk to and strategize with your fellow players.”
Gaming myths debunked
- 52% of Brits play video games, demonstrating its popularity and prevalence in daily life
- Gaming is the nation’s second favourite pastime, after watching TV
- Brits spend an average of 7 hours a week gaming, which is just a third of the time spent watching TV (22.5 hrs)
Over the years, gaming has been associated with negative stereotypes and behaviours, such as laziness, violence, and isolation. There is little evidence to prove any of these correct. Instead, in many cases, gaming can be more beneficial for the player’s health, development, and social abilities than it is detrimental. In fact, with over half of Brits playing games, it’s apparent that gaming is just a part of modern life for many.
Kowert explains, “There is no evidence to suggest that playing games online has a negative impact on our ability to socialise. However, research has found that playing games with our friends online can strengthen our offline friendships and relationships.”
Another concern that often arises is the amount of time people spend gaming and whether gaming has addictive qualities. Talking on the topic, Barr explains that, “People talk about players becoming ‘addicted’ to games, without really considering what that word means, in a clinical sense. We don’t bat an eyelid when someone becomes so engrossed in a book that they sit there reading for hours on end, but somehow this sort of behaviour is perceived as problematic when it comes to games.”
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Latest News
Vegangster’s Hubster AI Enables Brands to Launch Without a Single Support Ticket
Vegangster has introduced Hubster AI, a built-in conversational assistant designed to simplify platform setup and daily operations for operators. The tool allows clients to ask practical questions about platform features and receive instant, structured, step-by-step guidance.
Unlike traditional support models that rely on account manager availability and ticket queues, Hubster AI operates 24/7 and supports all major languages. Operators can configure features, adjust settings, and navigate workflows independently without waiting for working hours.
Hubster AI provides detailed operational guidance across the entire platform, including:
- Player Account Management
- Bonus and promotion setup
- Game and lobby management
- CRM workflows
- CMS and content updates
- Reporting and analytics
Each response delivers clear instructions and, where relevant, direct access to pre-recorded video walkthroughs demonstrating the exact process.
Several brands have already completed onboarding and platform configuration without submitting setup tickets, relying entirely on Hubster AI for operational guidance.
“My idea is to make complex things simple,” said Tatjana Danevica, Product Operations Specialist at Vegangster. “Operators should not deeply need technical expertise or constant support interaction to launch and manage a brand. Hubster AI turns platform knowledge into an always-available guide, removing friction and allowing teams to move.”
Hubster AI forms part of Vegangster’s broader strategy to eliminate the skill barrier in iGaming by turning complex platform knowledge into instant, practical guidance operators can use in real time.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey and white-label solutions integrate casino content, payments, CRM, compliance, and engagement tools into a single mobile-first system.
Press Contact
Romans Kozlovskis
[email protected]
ELA Games
ELA Games Powers the Reels with Retro-Electric Slot “Rapid Wild”
The studio’s newest high-volatility game fuses traditional casino visuals with fiery multipliers, sticky wilds, and an increasing jackpot.
ELA Games has officially launched its latest slot, Rapid Wild. This neon-filled title immerses players in the core of a high-stakes competition, merging classic arcade visuals with a frantic energy to the gameplay.
A Charged Vintage Slot
Though ELA Games has built a unique identity with immersive worlds and character-driven narratives, Rapid Wild seeks to demonstrate the team’s adaptability and provide players with unparalleled slot excitement. Bathed in a radiant violet light, the game features a smooth, retro design. Gold bars, fortunate dice, and blazing jackpots throb across the 5×3 grid, forming an energetic atmosphere for gamers who enjoy arcade-style thrills with a stronger impact.
At the core of Rapid Wild lies a quest to seek out the Crazy Hot symbols. The process is simple yet fulfilling: the greater the number of symbols that appear on the reels, the larger the jackpot grows. Competitors who can endure the pressure and effectively complete the board will seize the grand reward before the flames diminish.
Explosive No-Cost Games and Turbocharged Wilds
The classic slot experience is enhanced with a genuine array of features. Landing Scatters activates the bonus round, granting 8, 16, or 25 Free Games based on the count of triggering symbols. Amidst these rotations, the genuine strength of the Wilds is revealed:
● Multiplier Wilds: Wilds that double (x2) and triple (x3) enhance the reels to boost winnings.
● Sticky Wilds: These icons adhere to the grid for two extra spins, securing your fortune.
Game Statistics:
● Spools: 5×3
● Winning Lines: 10
● RTP: 94.08% / 96.00%
● Volatility: Elevated (4/5)
● Maximum Win: x5,000 (€250,000)
The post ELA Games Powers the Reels with Retro-Electric Slot “Rapid Wild” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bet It Drives
CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal
Max Krupyshev has been in crypto since 2013—long before it was “the usual.” In Bet It Drives podcast Season 4, Episode 3, the CoinsPaid and CryptoProcessing.com CEO joins host Yevhen Krazhan in Barcelona to explain why trust and controls decide who scales.
“Crypto was never anonymous—that was a misconception,” Max Krupyshev says in the podcast.
From there, he breaks down how the industry matured, why mass adoption is inevitable, and why the biggest risks today aren’t what most people think they are.
During the episode, Max digs into:
- Is crypto still associated with money laundering?
- Can crypto transactions still be completely anonymous?
- The most common crypto fraud patterns in B2B
- How to win big deals in business (and the fastest way to lose one)
- What he dislikes in iGaming + crypto, and what the industry needs to fix next
- The 8-Bitcoin story: what he spent it on, and why he doesn’t regret it
- His most remarkable iGaming partnership, and why it mattered
- Where crypto will be in 10 years, and what happens to cash along the way
Alongside the industry discussion, Episode 3 brings back Confess or Call, when Max is pushed into a dramatic prank call: ringing his Head of Sales with an “urgent” request.
“This episode is practical,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “Max explains the risks, how fraud happens in practice, and what operators should look for in a payment provider. If you handle payments in iGaming, this episode lays out what matters, and what doesn’t.”
Season 4 opened with a CEO episode with Cedomir Tomic (Founder of Alea) and Oleksandr Feshchenko (CEO of GR8 Tech), followed by Akhil Sarin on marketing and partnerships at Stake. Episode 3 is aimed at operators, affiliates, and product teams who want to understand crypto beyond the obvious. Episode 4 features Marek Suchar breaking down esports betting.
Watch or listen to Season 4, Episode 3 with Max Krupyshev on:
The post CoinsPaid CEO Max Krupyshev on Bet It Drives: Crypto Secrets and Why “Zero Risk” Is the Fastest Way to Lose a Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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