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Leading iGaming supplier Delasport teases a one-of-a-kind sports betting crash game called Betiator – a new in-play experience that merges live sports with the tension and excitement of crash games.

Inspired by the groundbreaking casino genre, the company once again pushes the whole industry to a new phase in evolution by allowing sports bettors to play in the same easy and fun way as fellow casino players. Crash games are booming in the casino world, showing that players crave more emotional, fast, and visually engaging formats – and Betiator brings that same adrenaline-charged energy to the sportsbook.

It changes the scene by introducing a truly innovative way to bet on sports, keeping players at the edge of their seats during the game. Designed to excite both sports bettors and casino players, it marks a defining moment for innovation.

This product comes as a logical next step in the evolution of live betting and the company’s goal to disrupt the iGaming industry. It demonstrates Delasport’s successful commitment to unique innovation: a strategy they call “Going Beyond Content” –building on the success of products and features like SuperPot, My Sportsbook, My Combo, Double My Winnings, and many more.

“Sports bettors deserve the same level of innovation and excitement that casino players get all the time,” Delasport’s CEO Oren Cohen Shwartz says. “At Delasport we’re taking the whole game to a new playing field with Betiator. Live betting won’t feel outdated anymore as we’re bringing in the thrill of the casino to sports betting.”

While details about Betiator remain under wraps for now, Delasport promises a completely new way to experience live sports. Operators and partners eager to see it in action can schedule exclusive demos and discover more at ICE Barcelona 2026, taking place January 19–21, where Betiator will make its official debut.

The post Delasport Unveils a Crash Game for Sports Betting appeared first on European Gaming Industry News.

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Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.

The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.

Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.

Advantages for UK Operators

SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.

In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.

“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”

Market Outlook

The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.

The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.

Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.

In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.

The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.

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