Betway
Betway & Safer Gambling Week
Through collaborations with their partners including West Ham United and the All-Weather Championships, leading online bookmaker Betway helped drive last week’s conversation to enable people to gamble safely all year round.
The campaign led by the gambling industry aims to generate healthy dialogue between customers, staff and the wider public about safer gambling practices and sources of support and advice.
As the principal sponsor for West Ham, Betway worked with the team to ensure the players were shown wearing Safer Gambling Week branding during their pre-match warm-up in their Premier League game at Sheffield United on Sunday, shown live on Sky Sports.
Betway also secured incorporation of Safer Gambling Week messaging on the club’s website and app adverts, to further drive the key messaging to consumers.
They additionally leveraged their relationship as a leading horse racing backer, renaming nine sponsored races to ‘Betway supporting Safer Gambling Week’ during the period. The total making them the biggest contributor of race titles to the cause for the fourth year running.
Betway’s CEO Anthony Werkman said, “Safety when gambling is paramount all year round, we are committed to ensuring the industry, and the consumers are at the heart of the conversation. As an annual contributor we have been delighted to support the Safer Gambling Week campaign over the last few days.”
Alan Alger, Betway’s Head of Corporate Comms & PR, also featured in a dedicated video podcast with the Football Ramble to bring attention to Safer Gambling Week and the wider conversations around responsibility and betting sponsorship in the game.
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Africa
Amusnet Announces Strategic Partnership with Betway
Amusnet has announced a new strategic partnership with Betway in South Africa, one of the leading brands in the industry. This collaboration significantly strengthens the provider’s presence in South Africa, as its top-notch casino content is now live and available on both betway.co.za and Jackpotcity.co.za. Betway is a market leader not only in South Africa, its largest operation, but also across the UK, LATAM, Spain, Italy and other key African markets.
“This project has been a long time in the making – one that required dedication, teamwork, and persistence across every stage, from negotiation to launch. Having our content now on both Betway and JackpotCity in South Africa reinforces our position as a trusted partner and paves the way for even greater growth across the region,” said David McBryne, Senior Commercial Account Manager at Amusnet.
The new collaboration enables Amusnet to showcase its commitment to delivering high-quality entertainment through an exciting selection of titles. South African players can now enjoy slots such as Shining Crown, 40 Burning Hot, 100 Super Hot and Burning Hot 6 Reels. The launch also includes other fan-favourite titles, such as 20 Golden Coins, 100 Bulky Fruits, Candy Palace and the popular Virtual Roulette.
Candy Palace – it provides special features, such as the Toppling Reels, candy-jar multipliers, Free Spins and the chance to win progressive jackpots.
20 Golden Coins – the slot game captivates with its impressive visuals, elegant design and vibrant animations. It features 20 paylines and 5 reels, along with special bonus features such as Bonus Coins and Mystery Nudge.
This strategic partnership is a testament to Amusnet’s commitment to expanding its global footprint in regulated markets. The company is poised to deliver its high-performing portfolio to a broader audience in the African market.
The post Amusnet Announces Strategic Partnership with Betway appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Blask Awards 2025: Betano, Bet365, Betway and others lead global iGaming
The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.
At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.
“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”
Global operator rankings
Across worldwide categories, Betano claimed a commanding share of top honors:
- Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
- Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
- Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
- Demand Surge of the Year, for the single largest 30-day demand increase recorded globally
Other global distinctions highlight how varied leadership has become:
- Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
- Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
- Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
- The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market
Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.
Games and providers: global reach beats local borders
If operator leadership fragments by geography, games tell a different story.
In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year
Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.
Other game-level winners highlight emerging dynamics:
- Game Demand Leader: Chicken Road by InOut Games
- Breakout Game of the Year: Roulette European by 7777 gaming
Crash Game of the Year: Aviator by Spribe
Unlike operators, games increasingly scale globally, with player preferences converging across continents.
A different kind of award — and a long-term play
Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.
“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”
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Aviram Alroy
SCCG Management Names Aviram Alroy as New Head of iGaming
SCCG Management, the premier global advisory firm for the gambling and sports betting sectors, has announced the appointment of Aviram (Avi) Alroy as Head of iGaming.
A veteran executive with over 15 years of leadership in regulated markets, Alroy will lead SCCG’s iGaming strategy. His focus will be on helping operators, suppliers, and investors navigate the complex regulatory landscapes of North America, EMEA, and beyond.
A Track Record of Global Scale and Success
Alroy’s career is defined by his ability to take iGaming operations from inception to massive commercial success. He has a proven history of building high-performing teams and securing market access in some of the world’s most competitive jurisdictions.
Key Career Highlights:
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Hard Rock Digital: Served as SVP of International Markets, where he spearheaded international expansion through organic growth and strategic M&A.
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Digital Gaming Corporation (Betway): As VP of U.S. State Management, he managed state-by-state P&Ls and led the launch of high-ROI loyalty programs.
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Mohegan Gaming & Entertainment: Spent nearly a decade as VP of Interactive Games. He was the architect behind the digital transformation of the Mohegan Sun brand, creating seamless omnichannel synergies between their brick-and-mortar resorts and online platforms.
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Playtech: Began his iGaming career at the industry’s largest B2B software provider, managing key accounts across the EMEA region.
Strategic Vision for SCCG in 2026
In his new role, Alroy will leverage SCCG’s extensive international network—which includes offices in Europe, Africa, Asia, and Latin America—to provide clients with a “one-stop-shop” for global expansion.
“Aviram’s track record speaks for itself,” said Stephen Crystal, Founder and CEO of SCCG Management. “As SCCG continues to expand its iGaming advisory services globally, Avi’s experience across product, operations, and market access will be a tremendous asset to our clients.”
Alroy’s core focus areas at SCCG will include:
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Market Entry & Licensing: Navigating the specific regulatory requirements of newly legalized U.S. states and international markets.
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Product Positioning: Helping B2B suppliers tailor their content for maximum operator appeal.
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Loyalty & CRM Optimization: Building retention engines that increase player lifetime value (LTV).
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Omnichannel Engagement: Integrating digital gaming solutions with physical casino operations to drive cross-platform growth.
The post SCCG Management Names Aviram Alroy as New Head of iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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