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The Premier League and EA SPORTS launch the 2020/21 ePremier League
The Premier League and Electronic Arts are launching the third season of ePremier League. The EA SPORTS
Registration for this year’s competition opens at 5pm GMT on Thursday 3 December at e.premierleague.com, with online qualification beginning in January. Representatives for all 20 clubs will compete to see who reaches the online playoffs, before the live finals take place next spring (dates TBC). The finals will once again be broadcast live on Sky Sports, Premier League channels and EA SPORTS FIFA Twitch channel. Over the last two seasons, the finals reached more than 22 million fans.
Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA video game series is one of the key channels through which fans all over the world can engage with Premier League clubs and players. We are looking forward to another edition of ePremier League after the first two seasons delivered some thrilling entertainment while giving UK-based fans the chance to represent their teams in high-profile competition.
“ePremier League is a great platform for players of all abilities and a real mix of competitors have progressed to the final stages of both tournaments so far. This includes some of the highest-ranked professional FIFA-gamers in the world and relatively inexperienced players who have proved they can take on the very best.
“We have been able to deliver the live finals to a wide audience in the UK and around the world, thanks to EA Sports and our broadcast partners, and we hope fans enjoy watching and having the chance to participate in another exciting season of ePL action.”
The 2020/21 instalment of ePL was won by Watford FC’s Thomas ‘Hashtag Tom’ Leese after the inaugural ePL tournament was won by World No1 Xbox One player Donovan ‘Fnatic Tekkz’ Hunt on behalf of Liverpool FC.
Hashtag Tom said: “It meant a lot for me to be crowned the 2019/20 ePremier League champion as it is one of the most prestigious tournaments on the professional FIFA circuit and it was the first major trophy of my career.
“I can’t explain the number of times I had walked away from a tournament in FIFA 19 and 20 and felt like I should have won, so to win ePL after a lot of tough losses felt extra satisfying.
“I would recommend the competition to FIFA players as ePL is a massive tournament with a lot of people watching. It also gives you the unique chance to try and represent your favourite Premier League team. And if you’re looking to break into professional FIFA then this is the perfect opportunity for UK gamers to showcase their talent.”
The competition is open to UK residents aged 16 and over and will once again take place on PlayStation®4 and Xbox One. The winner will take home the trophy and a share of the £40,000 prize pot, and there will also be seats on offer for top-ranking players at the EA SPORTS FIFA 21 Global Series (FGS) rules here.
FIFA Deputy Commissioner Sam Turkbas said: “EA SPORTS FIFA esports popularity has the strongest momentum of all time and a key accelerator in its growth is through the power of its accessibility and authenticity. ePremier League gives competitors the opportunity to fulfil their dreams by representing one of their favourite clubs on the virtual pitch.”
During this season’s online qualifiers, all players will be required to play in 90-rated Online Friendlies mode as their chosen Premier League club. Those who progress to the playoffs and beyond will play on FIFA Ultimate Team
ePremier League evolved during the 2019/20 season, with the introduction of the ePL Invitational tournament while football was suspended during the COVID-19 pandemic. This saw first-team players and other famous faces compete on behalf of all 20 Premier League clubs in an online EA SPORTS FIFA 20 tournament. Two instalments of the competition were broadcast across five continents as then-Wolverhampton Wanderers player Diogo Jota and Leicester City’s James Maddison were crowned champions.
Highlights from the first two ePL seasons are available here.
ePremier League is operated by esports tournament organisers Gfinity. For more information visit e.premierleague.com.
ePremier League 2020/21 key dates
Thursday 3 December – Friday 15 January: Registration open
Monday 4 – Sunday 31 January: Online qualification
Monday 15 February – Wednesday 3 March: Club Playoffs
March/April Live Finals (final dates TBC)
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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