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eSports

The Premier League and EA SPORTS launch the 2020/21 ePremier League

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The Premier League and Electronic Arts are launching the third season of ePremier League. The EA SPORTS FIFA 21 Global Series competition gives UK-based players the chance to win the ePremier League title for their favourite club.

Registration for this year’s competition opens at 5pm GMT on Thursday 3 December at e.premierleague.com, with online qualification beginning in January. Representatives for all 20 clubs will compete to see who reaches the online playoffs, before the live finals take place next spring (dates TBC). The finals will once again be broadcast live on Sky Sports, Premier League channels and EA SPORTS FIFA Twitch channel. Over the last two seasons, the finals reached more than 22 million fans.

Premier League Commercial Director Will Brass said: “The EA SPORTS FIFA video game series is one of the key channels through which fans all over the world can engage with Premier League clubs and players. We are looking forward to another edition of ePremier League after the first two seasons delivered some thrilling entertainment while giving UK-based fans the chance to represent their teams in high-profile competition.

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“ePremier League is a great platform for players of all abilities and a real mix of competitors have progressed to the final stages of both tournaments so far. This includes some of the highest-ranked professional FIFA-gamers in the world and relatively inexperienced players who have proved they can take on the very best.

“We have been able to deliver the live finals to a wide audience in the UK and around the world, thanks to EA Sports and our broadcast partners, and we hope fans enjoy watching and having the chance to participate in another exciting season of ePL action.”

The 2020/21 instalment of ePL was won by Watford FC’s Thomas ‘Hashtag Tom’ Leese after the inaugural ePL tournament was won by World No1 Xbox One player Donovan ‘Fnatic Tekkz’ Hunt on behalf of Liverpool FC.

Hashtag Tom said: “It meant a lot for me to be crowned the 2019/20 ePremier League champion as it is one of the most prestigious tournaments on the professional FIFA circuit and it was the first major trophy of my career.

“I can’t explain the number of times I had walked away from a tournament in FIFA 19 and 20 and felt like I should have won, so to win ePL after a lot of tough losses felt extra satisfying.

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“I would recommend the competition to FIFA players as ePL is a massive tournament with a lot of people watching. It also gives you the unique chance to try and represent your favourite Premier League team. And if you’re looking to break into professional FIFA then this is the perfect opportunity for UK gamers to showcase their talent.”

The competition is open to UK residents aged 16 and over and will once again take place on PlayStation®4 and Xbox One. The winner will take home the trophy and a share of the £40,000 prize pot, and there will also be seats on offer for top-ranking players at the EA SPORTS FIFA 21 Global Series (FGS) rules here.

FIFA Deputy Commissioner Sam Turkbas said: “EA SPORTS FIFA esports popularity has the strongest momentum of all time and a key accelerator in its growth is through the power of its accessibility and authenticity. ePremier League gives competitors the opportunity to fulfil their dreams by representing one of their favourite clubs on the virtual pitch.”

During this season’s online qualifiers, all players will be required to play in 90-rated Online Friendlies mode as their chosen Premier League club. Those who progress to the playoffs and beyond will play on FIFA Ultimate Team (using Premier League players only).

ePremier League evolved during the 2019/20 season, with the introduction of the ePL Invitational tournament while football was suspended during the COVID-19 pandemic. This saw first-team players and other famous faces compete on behalf of all 20 Premier League clubs in an online EA SPORTS FIFA 20 tournament. Two instalments of the competition were broadcast across five continents as then-Wolverhampton Wanderers player Diogo Jota and Leicester City’s James Maddison were crowned champions.

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Highlights from the first two ePL seasons are available here.

ePremier League is operated by esports tournament organisers Gfinity. For more information visit e.premierleague.com.

 

ePremier League 2020/21 key dates

Thursday 3 December – Friday 15 January:                 Registration open

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Monday 4 – Sunday 31 January:                                  Online qualification

Monday 15 February – Wednesday 3 March:               Club Playoffs

March/April                                                                  Live Finals (final dates TBC)

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Bet99

Cutting-edge esports betting solutions empower BET99’s expansion into the booming vertical

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PandaScore, the premier provider of esports betting odds, data, and innovative products, has announced an exciting new collaboration with BET99, one of Ontario’s top-ranking sportsbook and casino operators. This marks another major milestone for PandaScore as it continues to build its network of high-profile operators.

The deal gives BET99 access to PandaScore’s industry-leading Odds feed, which delivers comprehensive coverage of the world’s most popular esports titles, including Counter-Strike 2 (CS2)Dota 2, and League of Legends (LoL). Powered by advanced algorithms and supported by a team of specialized traders, PandaScore’s feed enables operators like BET99 to offer competitive odds while hitting a standard-setting margin of 6%.

In addition to PandaScore’s Odds feed, BET99 will integrate cutting-edge features such as BetBuilder and MicroBetting markets. These tools empower players to customize their wagers and enjoy dynamic, fast-paced betting experiences, aligning perfectly with the demands of today’s esports audiences.

The move into esports betting comes at a pivotal moment for the sector, which continues to see exponential growth. PandaScore recently surpassed €1 billion in esports bets processed through its platform, underscoring its expertise and leadership in this space.

Oliver Niner, Head of B2B, PandaScore, said: “Esports betting is rapidly becoming a cornerstone of the betting industry, and we’re thrilled to support BET99 as they take this exciting step. With our powerful Odds feed and innovative products like BetBuilder, BET99 is uniquely positioned to deliver a premium esports betting experience to players across Ontario.

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“Our collaboration with BET99 is representative of the incredible momentum PandaScore has built in expanding our operator network. We’re excited to collaborate with BET99 and support their ambitious plans to become a leader in esports betting.”

Andre Bewerungen, Head of Sportsbook, BET99, added: “At BET99, our mission has always been to deliver a world-class player experience through personalization and innovation. With esports rapidly emerging as a key vertical, we see an incredible opportunity to engage the next generation of bettors who are passionate about this dynamic space.

By collaborating with PandaScore, we can provide tailored, engaging, and cutting-edge betting options that resonate with esports fans. Their comprehensive odds feed and advanced betting tools allow us to create a seamless, interactive experience that enhances player engagement and builds lasting connections with this growing audience. We’re excited to collaborate with PandaScore and take esports betting to the next level in Ontario.”

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eSports

BETER partners up with VeliTech

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BETER and VeliTech Partner to Enhance Betting Esports and Sports Content 

BETER, an award-winning supplier of fast betting content and data, has joined forces with technology B2B provider, VeliTech, in a deal that will significantly increase the reach of its fast betting products.

Through this collaboration, the VeliTech platform will feature BETER’s 24/7 esports and sports content, including live streams, real-time data, and odds. It includes ESportsBattle tournaments, which offer round-the-clock action on popular titles such as eFootball, eHockey, and eBasketball. This addition enables operators to enhance engagement and diversify offerings in the competitive sports betting market.

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Besides that, BETER provides the platform with an esports odds feed covering 450+ tournaments worldwide, with 40,000+ live and pre-match events per year. Odds are based on official data for popular titles such as CS2, Dota 2, LoL, Valorant, and more.

BETER’s sports content, such as Setka Cup table tennis tournaments, will also be available on the VeliTech platform. In total, bettors can wager on over 46,000 fast-paced esports and sports monthly events.

Gal Ehrlich, CEO of BETER, said, “This is an important partnership for us as it significantly expands the reach of our sports and esports products among high-calibre operators in core markets worldwide. 

“VeliTech offers a suite of solutions powered by advanced technologies that sportsbooks rely on to deliver superior bettor experiences. Fast betting content is now a must-have for operators, and our products are recognized as the best in the industry.

This makes the deal between BETER and VeliTech a win for both parties, but more importantly, for the sportsbooks that can now access our in-demand products.” 

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Tamar Skhirtladze, Head of VeliSports at VeliTech, stated, “Partnering with BETER allows us to provide high-quality betting content like Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients, reinforcing VeliTech as a trusted technology partner supporting leading operators.”

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Australia

PandaScore signs landmark deal with Tabcorp

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Australian wagering giant Tabcorp selects French supplier PandaScore as its dedicated esports data and odds provider

One of Australia’s biggest operators, Tabcorp, has partnered with specialist esports supplier PandaScore to expand its esports offering in Australia.

Tabcorp will initially incorporate PandaScore’s esports data and odds services for the Big 3 esports titles: Counter-Strike, League of Legends and Dota 2. Tabcorp is keen on integrating the full suite of PandaScore titles, markets and products to drive future expansion in esports.

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The agreement will see Tabcorp offer an expanded range of markets and market lines, including PandaScore’s lucrative player markets.

Powered by PandaScore’s market-leading esports products, Tabcorp’s multichannel distribution will see its levelled up esports offering available over digital and physical options, including web, mobile app, betting shops and terminals in licensed venues.

For Tabcorp Trading General Manager, David Beirne, “this partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”

Oliver Niner, Head of B2B at PandaScore stated that he’s “very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”

The post PandaScore signs landmark deal with Tabcorp appeared first on European Gaming Industry News.

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