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Football for Friendship holds expert discussion on sports development during pandemic

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Experts of the international online discussion “Motivation and training in the context of the pandemic: the impact of Internet technologies on sports” reached the mutual conclusion that the pandemic will boost the development of e-sports and broaden the way sports are perceived in the world. It’s expected that the existing trend will strengthen: over the past 3-4 years, the audience of e-sports events has grown 5-6 times.

 

The discussion was initiated by the Gazprom International Children’s Social Programme Football for Friendship, which has, for the first time, brought the entire season online in 2020. Meanwhile, the annual World Championship for Young Participants from more than 100 countries is held in the new football simulator Football for Friendship World. In the future, the app will become a gaming platform where anyone can train, join mixed international teams, and play their favorite game in the Football for Friendship format without leaving the comfort of home.

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The guest experts — football players and e-sports players — shared their views on how the pandemic is affecting the training process, and whether e-sports will be able to fully replace traditional sports in the future.  Alexey Smertin, adviser to the President of the Russian Football Union and Ambassador of the Football for Friendship programme, and Alexandra Kosteniuk, grandmaster, three-times winner of the World Chess Olympiads, and European Chess Champion, spoke about the impact of the pandemic on professional sports. Igor Bugaenko, head of the Special Projects Department of the Russian eSports Federation (RESF), spoke about the development of Russian e-sports. The discussion was attended by representatives of FC Schalke 04: head of the e-sports division Tim Reichert, League of Legends coach Dylan Falco, and professional FIFA player Tim Schwartmann (“Tim Latka”). The discussion was moderated by Euronews TV host Andy Robini.

Igor Bugaenko expressed his conviction that the pandemic can also have a positive impact on sports: “Despite the cancellation of many offline sporting events, we are doing our best to maintain the quality and spirit of the competitions that are currently held online. The pandemic has affected how people spend their free time. I think the main achievement of this period has been to broaden the way sports are perceived, enabling people to re-evaluate the role of e-sports in the world”. The expert also noted that Russia was one of the first countries to officially recognize e-sports. According to Bugaenko, in the last 3-4 years alone, the audience of e-sports events has grown 5-6 times.

However, according to Alexey Smertin, e-sports are hard to compare to traditional sports, with their “physical overcoming of oneself, pain and hard-to-achieve results”. On the other hand, if we take a professional approach, in both traditional and e-sports it’s important to focus on achieving results; so, in this sense, there’s no difference between them.

Tim Schwartmann (Tim Latka) has a similar view: “If young people want to be successful — be it in e-sports or traditional football — they have to work hard, train a lot for the game, and never rest on their laurels”.

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Today, many football clubs are developing e-sports as a separate area. “In recent years, the popularity of e-sports has become evident. By investing time and effort into developing e-sports, we hope to establish a dialogue with the younger generation of football fans”, explains Tim Reichert, head of FC Schalke 04’s e-sports division. Reichert expects that self-isolation will accelerate the merging process of traditional and digital sports several-fold. In his opinion, e-sports and traditional sports already have many things in common: league structures, competitions, psychological demands for players, and regular training.

Alexandra Kosteniuk noted that the past months have become a landmark in the history of sport: “The pandemic has opened up a real Pandora’s box for chess players: if earlier, part of our competitions were already being held online, now it’s the most convenient format for both the audience and participants”. As she explains, the pandemic has stimulated an increased interest in online competitions over the past few months, “even in the case of chess, which is not the most popular sport among viewers, not to mention the world of e-sports in general”.

 

About the programme:

The International Children’s Social Programme Football for Friendship is implemented by Gazprom since 2013. Over the previous seven seasons, the programme has united over 6 000 participants from 211 countries and regions and over 5 000 000 supporters.

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Young Players and Young Journalists are the participants of the programme – boys and girls aged 12 including children with disabilities. Young Players represent different countries and cultures united in the mixed teams. They show that nationality, gender, and physical abilities aren’t a barrier to becoming a team. Young Journalists cover the events of the programme in the International Children’s Press Center. All participants become Young Ambassadors of the programme and continue to share their Football for Friendship experience and promote universal human values: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.

UEFA, FIFA, football federations and the world’s leading football clubs, international charity foundations, famous athletes, politicians, and artists support Football for Friendship. The project has received multiple national and international awards in the field of social responsibility, sports, and communications, including the world record for the most nationalities in a football training session in history.

In 2020, Football for Friendship will be held in the online format. A special digital platform will unite over 10 000 players of all ages. It will become the home for international children’s competitions and a playground where anyone will be able to train, join into the international mixed teams and play their favourite game in the Football for Friendship format without leaving the comfort of their home.

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Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™

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  •  The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
  • The CONMEBOL Copa América Femenina 2025™ will be held in Ecuador from July 12 to August 2.

CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América Femenina 2025™.

Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa América Femenina™. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.

Alejandro Domínguez, President of CONMEBOL, said: “Women’s football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate women’s football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa América Femenina 2025™ will be as successful as the one we had during the CONMEBOL Copa América™2024”.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa América Femenina 2025™ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

The sponsorship of CONMEBOL Copa América Femenina 2025™ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa América™ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa América Femenina 2025™, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa América Futsal Men and Women and CONMEBOL Copa América Beach Soccer.

 

The post Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™ appeared first on Gaming and Gambling Industry in the Americas.

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Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice

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Riddick’s Partners Backs LEGENDS’ Exclusive Takeover of London’s Most Iconic Nightclub, The BOX, on July 1st

The organizers of LEGENDS by Fire & Ice are thrilled to announce Riddick’s Partners as the Main Sponsor of this year’s exclusive iGaming networking event, taking place at London’s most iconic nightlife destination, The BOX Soho, on Tuesday, July 1st.

This partnership brings together two legends of the iGaming industry for an unforgettable night of elite networking, unique entertainment, and high-energy celebration ahead of iGB L!VE 2025. With over 200 iGaming legends and veterans already confirmed on the guest list, LEGENDS by Fire & Ice promises to be the must-attend event of London iGaming Week.

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Riddick’s Partners, known for their cutting-edge solutions and influential presence in the gaming sector, will host premium tables right in front of the stage, offering attendees the chance to connect with their team, explore high-value opportunities and have a drink!

“We supported LEGENDS by Fire & Ice because we share the values of a community built on real results and strong partnerships. At Riddick’s Partners, we focus on traffic that drives product growth and connections that truly work.” – Misha, Head of Affiliates at Riddick’s Partners.

“Riddick’s reputation for excellence and innovation mirrors everything we stand for—uniting the industry’s best in an unforgettable experience. We can’t wait to see the connections (and legendary moments!) that unfold during the evening. Welcome to the LEGENDS family!” – Jodie Thind, Co-Organizer

A limited number of private tables are still available for legendary brands looking to host clients or teams.

The post Riddick’s Partners Announced as Main Sponsor of LEGENDS by Fire & Ice appeared first on European Gaming Industry News.

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iGB L!VE on course for record breaking attendance as delegates head for London

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iGaming industry professionals are registering for iGB L!VE in unprecedented numbers according to the latest data released by show organisers Clarion Gaming.  A week ahead of iGB L!VE opening at its new ExCeL London home pre-registration is up by 21.5% compared to the same stage in 2024 – the last edition of iGB L!VE to be held in Amsterdam.

The double digit uplift confirms iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry with unique attendance on track to grow for a fourth consecutive year.

As well as providing attendees with access to over 22,000sqm of product innovation, iGB L!VE will include the TED of iGaming comprising 30 inspiring sessions and a keynote delivered by Claire Williams OBE, the former leader of the Williams Formula 1 racing team, Pitch iGB featuring five leading startups seeking investment and strategic partnerships, the ground-breaking Sustainable Gambling Zone which will showcase the latest thinking on player protection, as well as London iGaming Week which comprises a program of immersive curated events, seminars and parties taking place at iconic London venues.

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Running 1 – 4 July London iGaming Week features social events such as the Cool Britannia themed iGB Affiliate Awards hosted by the broadcaster and musician Myleene Klass MBE, the EGR B2B Awards, Welcome Drinks in Canary Wharf, the Legends by Fire and ICE celebration, the first London LMG Futbol Experience a live-streamed 6-a-side football tournament taking place Friday 4th July and a partnership with the Hippodrome Casino which will see iGB L!VE delegates and exhibitors receive a complementary drink on presentation of their iGB L!VE pass and a 25% discount at the Hippodrome’s award winning Heliot Steak House and Chop Chop restaurants.

The program also includes unique opportunities to network and learn at events including the iGB Start-Up Accelerator, the Affiliate and Operator Mixer and Technology in Gaming and the inaugural conference for senior technology professionals sponsored by Pretty Technical and taking place on Tuesday 1 July.

Connecting igaming operators, affiliates, tech vendors and game providers,  iGB L!VE will welcome an international community of iGaming and affiliate pioneers helping businesses throughout the ecosystem to navigate the iGaming landscape, provide networking opportunities, showcase cutting-edge innovations and share crucial market knowledge.

The post iGB L!VE on course for record breaking attendance as delegates head for London appeared first on European Gaming Industry News.

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