Latest News
Twin partners with Enteractive to implement 360 degree CRM
Personalised CRM will complement existing digital approach with Fast Track
Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.
By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.
Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”
With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.
Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.
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BroadHub
Broadway Platform lands Curaçao CGA B2B supplier licence
Approval covers Broadway Platform’s end-to-end product suite and BroadHub content aggregation platform for use by licensed operators.
Broadway Platform has been granted a B2B licence by the Curaçao Gaming Authority (CGA), allowing the company to supply technology to licensed operators across international markets.
The company said the licence covers its product suite, including casino and sportsbook infrastructure, payment solutions, CRM, risk management, affiliate tooling, and back-office systems.
The approval also applies to BroadHub, Broadway Platform’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer titles from more than 120 providers.
Giorgi Samkharadze, Director of Broadway Platform, said: “Obtaining the Curaçao B2B licence is an important step in our commitment to providing a trusted, future-ready platform within recognised regulatory frameworks. As compliance expectations continue to rise across global markets, we want our operator partners to have complete confidence in the regulatory standing of their infrastructure provider.”
Broadway Platform said the certification supports its growth plans, including ambitions in Latin America and emerging markets in Africa.
The post Broadway Platform lands Curaçao CGA B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Edvardas Sadovskis Chief Product Officer at ICONIC21
ICONIC21 releases Jack and the Wild Beanstalk slot with growing Wild multipliers
New 5×5, 19-payline title adds Enhanced Free Spins and a 10,000x max win, with bets from 0.1 to 25.
ICONIC21 has launched Jack and the Wild Beanstalk, a new 5×5 slot built around an ascending Wild feature and multiplier progression. The game runs on 19 fixed paylines and adds an Enhanced Free Spins mode designed to increase Wild frequency.
At the core of the game is the “Magic Bean Wild,” which moves vertically up the reels with each spin. ICONIC21 says the Wild’s multiplier increases by its value at every step, and that when multiple beanstalks align their values combine.
The Free Spins mode extends the same mechanic. In the Enhanced version, ICONIC21 says the reels are “boosted with additional beanstalks,” increasing the chance of landing Wilds on subsequent spins.
Jack and the Wild Beanstalk offers a maximum win of 10,000x the stake, with a maximum exposure of 250,000. Bet sizes range from 0.1 to 25.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Jack and the Wild Beanstalk is built around a simple but powerful idea – visible progression that keeps players engaged.
“The growing Wild mechanic creates genuine anticipation with every spin, and the Enhanced Free Spins mode amplifies this excitement by increasing the frequency of Wilds on the reels.
“It’s a game that builds momentum naturally, and that translates directly into longer sessions and stronger performance for operators. We’re thrilled to be adding another forward-thinking title to ICONIC21’s portfolio.”
The post ICONIC21 releases Jack and the Wild Beanstalk slot with growing Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Caesars Digital
RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
Latest launch on Caesars’ marquee online casino platforms marks a key milestone for studio ecosystem
RubyPlay, a studio-based content ecosystem, is further strengthening its presence in Ontario as part of its broader North American growth strategy with a new partnership with Caesars Entertainment.
The partnership will see a curated selection of RubyPlay’s fan-favourite titles, including JMania® Lucky Pyggs, Mad Hit® Mr Coin and Diamond Explosion® 7s SE, made available on Caesars Entertainment’s online casino platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
This partnership is also set to expand in the near future with the addition of content from Koala Games, one of RubyPlay’s most popular titles. The launch with Caesars represents a significant milestone for RubyPlay in Ontario, building on its momentum following its initial entry into the province early last year, where its portfolio of high-performance games has already gained traction with top-tier operators.
Partnering with Caesars Digital underscores RubyPlay’s growing influence and reputation within a key global territory, as well as the strength of its multi-studio platform, which is designed to bring tailored content to regulated markets worldwide. The partnership also forms part of a broader collaboration, with potential to expand into additional North American markets.
Dima Reiderman, CCO at RubyPlay, said: “By launching with one of the most trusted names in gaming, we’re not only expanding our footprint in Ontario but also demonstrating the value of our multi-studio model.”
“Launching with Caesars in Ontario allows us to further scale our content offering within a highly competitive regulated market. Our approach is to deliver high-performing titles that align with each operator’s needs, combining the flexibility required for local markets with the consistency needed to scale, while ensuring efficient rollout and strong market relevance.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, added: “We’re committed to partnering with brands that bring high-quality, differentiated content to our players.
“RubyPlay provides exactly that with its steady pipeline of tailored, high‑performance titles and we’re looking forward to introducing their games to our online casino customers in Ontario and enhancing our content offering in the province.”
The post RubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion appeared first on Americas iGaming & Sports Betting News.
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