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Twin partners with Enteractive to implement 360 degree CRM

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Personalised CRM will complement existing digital approach with Fast Track 

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany.  The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

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Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM.  We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

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PIN-UP Global invites to join the team of professionals at ICE

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Find out more about the career vacancies in the international iGaming holding PIN-UP Global during the ICE conference, which will be held from January 20 to 22 in Barcelona, where everyone will be able to talk to the recruitment team, and even have an interview right at the PIN-UP stand.  

A separate HirePoint by PIN-UP will be set up at stand 5G31, where the holding company’s recruiters will conduct quick interviews and collect references. It will be possible to make an appointment in a few seconds using a special interactive screen, and there will be nice incentive gifts for participation.

“In just a few minutes it will be possible to book your appointment by completing an application form, present your skills, discuss opportunities and take the first step towards a career at PIN-UP Global. The interactive screen will showcase current vacancies with a quick response option. This is a unique opportunity to learn about career prospects in an international holding company with a strong value system”, says Oksana Izmailova, Chief Human Resources Officer at PIN-UP Global.

PIN-UP Global continues to scale rapidly: in 2024 alone, the holding company’s team has grown by more than 1,400 people to almost 4,000. Such rapid business development every day opens up new opportunities and prospects for both existing team members and those wishing to become part of it. PIN-UP Global regularly conducts employee satisfaction surveys and pays special attention to the development of all team members.

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PIN-UP Global is an international iGaming holding company specializing in the development and implementation of advanced technologies, B2B solutions and innovative products for the iGaming industry. PIN-UP Global has offices in Cyprus, Ukraine, Poland, Kazakhstan and Armenia and a team of over 20 nationalities. In 2024, PIN-UP Global received the prestigious “Best Workplace” award from SIGMA, confirming its status as the best employer in the iGaming industry for the second consecutive year.

 

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Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack

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Million Games is excited to present its first-ever RNG table games: Million Baccarat and Million Blackjack. These timeless casino staples, enjoyed in both brick-and-mortar and online casinos around the world, offering players a thrilling and authentic experience right at their fingertips. With a focus on delivering fun and exciting entertainment, these classic games give players the opportunity to enjoy the excitement and suspense of table games!

Million Baccarat brings the excitement of this global favourite straight to your screen. Players are invited to place their bets as they predict whether the banker or the player will win, or if it’ll end in a tie. With its elegant design and smooth gameplay, Million Baccarat offers an immersive experience that replicates the refined thrill of the casino floor.

For those who love the suspense of Blackjack, Million Blackjack lets players experience the high-stakes game in a RNG format. Fans of the game will enjoy its classic rules – get as close to 21 as possible without going bust, and outsmart the dealer to claim the prize. This version perfectly captures the thrill, where every hand keeps you on the edge of your seat.

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With these two releases, Million Games introduces its first RNG table games, bringing a taste of real casino action into the online gaming world. Whether you’re a seasoned player or a newcomer, Million Baccarat and Million Blackjack offer an authentic, thrilling experience where the cards are always in your hands.

Million Games CEO, Thomas Nimstad, commented: “We’ve always aimed to bring innovation and creativity to our games, but with Million Baccarat and Million Blackjack, we wanted to stick to the classics. These games have stood the test of time, and now, we’re excited to bring them to the Million Games audience in an engaging and exiting way. We believe that players will enjoy these experiences in a Million ways!”

Both games will be launched later on in January. Looking ahead, Million Games has an exciting lineup of launches scheduled in the coming 6 months. Alongside their own game releases, they will also introduce fresh content from partner studios under the Million Stars program. With more online slots, table games, and innovative gaming experiences on the horizon, Million Games is eager to expand its portfolio and bring even more entertainment to players worldwide.

The post Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack appeared first on European Gaming Industry News.

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FBC Melgar

Stake Peru secures official sponsorship of FBC Melgar

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FBC Melgar has proudly confirmed Stake as its new Official Sponsor for the 2025 season. This strategic alliance strengthens the club’s commitment to growth and success, marking a significant milestone in the history of “El Dominó.”

Stake, recognised as one of the world’s leading online betting platforms, will feature its logo exclusively on the chest of the men’s first team jerseys.

Additionally, Stake will also appear on the chest of the women’s team and Liga 3 jerseys, marking a historic milestone for the club as it is the first time FBC Melgar’s Official Sponsor has supported all these categories comprehensively.

This agreement highlights Stake’s commitment to FBC Melgar and its support for the club’s growth across all its categories.

Ricardo Bettocchi, Administrator of FBC Melgar said: “This alliance with Stake reinforces our commitment to keep FBC Melgar as a reference in Peruvian and South American football. Having the support of an international brand that trusts our project is a great step to continue strengthening all our categories. We are excited about the benefits that this collaboration will bring to our institution and to the entire ‘rojinegra’ family.”

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The partnership includes various initiatives aimed at enriching the fan experience, both at the stadium and through special activations and exclusive benefits. With this sponsorship, Stake and FBC Melgar strengthen a bond that promises great achievements both on and off the field.

Stake expanded its regulated market footprint by securing casino and sportsbook licences to launch in Peru’s online gaming market last year. The operator also has a strong regulated presence in Latam through Stake Colombia, and Stake Brazil.

Diana Otálora, Latam Manager at Stake, stated: “At Stake, we are proud to partner with FBC Melgar, a historic club that represents passion and excellence, reinforcing our vision of connecting with sports communities in Latin America and actively contributing to their success. This agreement, in the context of the growing regulated market in Peru, reflects our intention to contribute to the development of football at all levels and our presence in the region.”

As part of this collaboration, Stake Peru is launching unique promotions for “rojinegros” fans. Users can register at stake.pe using the affiliate code DOMINO to receive a free bet of S/20 to enjoy a complimentary wager and experience the excitement of football with even more passion.

The post Stake Peru secures official sponsorship of FBC Melgar appeared first on Gaming and Gambling Industry in the Americas.

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