Latest News
Twin partners with Enteractive to implement 360 degree CRM
Personalised CRM will complement existing digital approach with Fast Track
Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.
By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.
Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”
With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.
Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.
Powered by WPeMatico
Contributors Program
Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor
He becomes the sixth contributor announced this year and will cover software engineering, AI and product development in iGaming.
Gamblers Connect has added Vladimir Mihailovski, CEO and Founder of Xessable, to its Contributors Program as its sixth contributor of 2026.
The B2B iGaming media platform said it plans to appoint 12 contributors this year, announcing one each month. Mihailovski will contribute content focused on software engineering, AI and product development within iGaming.
Mihailovski is an engineer-turned-founder with more than 15 years’ experience in software architecture and has led Xessable since it launched in 2017. Xessable operates between Utrecht and Skopje and provides dedicated engineering teams that integrate with operators’ and suppliers’ product organisations.
According to Gamblers Connect, Mihailovski’s articles will cover software development, applying AI within product teams, scaling engineering organisations and the impact of technical decision-making on long-term product development.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Software underpins every part of the iGaming industry, yet engineering perspectives are often underrepresented in industry discussion. Vladimir brings extensive experience in software architecture, AI and engineering leadership, and we’re pleased to welcome him to the Contributors Program. His articles will provide readers with practical insights into software development, AI implementation and organisational growth.”
The post Gamblers Connect adds Xessable CEO Vladimir Mihailovski as 2026 contributor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance
Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse
Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.
Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.
As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.
The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.
Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.
“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”
The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Fan Engagement
Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize
Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.
The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.
For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite‘s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”
The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa7 days agoBooming Games renews Hollywoodbets Durban July activation partnership
-
Evoplay7 days agoEvoplay launches Safari Coins slot with fixed jackpots and collector mechanic
-
Africa7 days agoSpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
-
Baltics7 days agoFrom Ronaldinho Roulette to Next-Generation Game Shows: How CreedRoomz is Expanding Live Casino Entertainment
-
game launches7 days agoHabanero launches Happy Hatchlings slot with screen-wide Wild transforms
-
Arizona Department of Gaming6 days agoArizona Department of Gaming Concludes Legislative Session with Approved Agency Continuation and Enhanced Spending Authority for Problem Gambling
-
Amusnet6 days agoConnecting Business and Diplomacy: Amusnet Supports BBLF’s Annual Meeting of the Diplomatic Corps
-
Arizona6 days agoArizona extends Gaming Department for six years; problem gambling budget rises 20%



