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Twin partners with Enteractive to implement 360 degree CRM

Published

5 years ago

November 25, 2020

George Miller

Reading Time: 2 minutes

Personalised CRM will complement existing digital approach with Fast Track

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Anton Ivannikov CPO at Playson

Playson’s Vegas Glitz Shines with Dual Bonus Features

Published

57 minutes ago

January 22, 2026

Wladimir P.

playson’s-vegas-glitz-shines-with-dual-bonus-features

Playson, the renowned digital entertainment provider, arrives at Nevada’s famous neon strip in Vegas Glitz, featuring a dual bonus with Wild Multipliers that significantly enhances the game’s winning potential.

Against a blue velvet background, a variety of traditional casino symbols embellish the 6×4 grid, with three or more diamond Scatter symbols encouraging players to embark on their own bonus adventure by selecting from two engaging Bonus rounds, Free Spins or Star Spins.

Based on the quantity of Scatter symbols that land, up to 30 Free Spins or seven Star Spins are awarded initially. In Free Spins, bonus rounds convert any Wild in a winning combination into a Wild Multiplier, resulting in the payline receiving a multiplier of 2x, 3x, or 5x.

In the Star Spins feature, players can expect at least one Star Collect symbol to appear on the reels, providing a reward of up to 12x the total wager, while only Star, Jackpot, and Scatter symbols can appear during this feature, significantly enhancing bonus rewards.

Introducing an additional element to the Main Game, landing the Collect Symbol with any Star or Jackpot symbol activates the Collect Feature. The worth of all Star symbols or any in-game jackpots up to 1,000x present on the game field is accumulated and included in the total win.

Celebrating the award-winning studio’s newest release, Vegas Glitz underscores Playson’s skill in expertly creating abundant slot games for players of its operators to relish globally.

Anton Ivannikov, CPO at Playson, said: “Vegas Glitz is a celebration of everything players love about classic Las Vegas-style slots, elevated with modern mechanics that significantly enhance engagement and win potential.

“By introducing a dual bonus offering alongside Wild Multipliers and high-value Jackpots, we have created a title that delivers both choice and depth within a familiar, glamorous setting, while simultaneously upholding our commitment to supplying our partners with premium content that drives long-term retention.”

The post Playson’s Vegas Glitz Shines with Dual Bonus Features appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1/ST CONTENT

Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks

Published

57 minutes ago

January 22, 2026

Wladimir P.

britbet-and-1/st-content-bring-pool-betting-on-north-american-racing-to-uk-racetracks

1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has announced that its North American racing is now available for pool betting by UK bettors across the UK’s racetracks, thanks to a breakthrough partnership with Britbet.

Britbet is the on-course pool betting operator for its partner racecourses, providing customer-facing pool betting services for 58 of the 59 UK tracks. Accordingly, this deal will deliver further pari-mutuel liquidity for 1/ST CONTENT’s expansive portfolio of North American racetracks.

This agreement also leverages 1/ST TECHNOLOGY’s broad suite of products and services, including the AmTote International brand, the world’s market leaders in pari-mutuel tote and ADW technologies.

Bet types will include but not be limited to: Win, Show, Exacta and Trifecta. These bet types can be readily mapped on to familiar UK pool bets. Other bet types are expected to follow, but the initial bet types available largely mirror the more popular on-course bet types in the UK.

Britbet’s on-site UK staff, whose presence can be found in either fixed retail positions, or roaming couriers in hospitality areas, are dedicated to improving the user experience at racetracks. Adding US racing will assist in this effort, delivering broader content and engagement for customers.

The recent rollout now brings the premier stateside races to the UK racecourses – from this Saturday’s Pegasus World Cup, through the spring’s Triple Crown contests, the midsummer Travers Stakes at Saratoga, and then culminating at the Breeders’ Cup World Championships in November. More broadly, 1/ST CONTENT’s extensive content portfolio now covers nearly 90% of all North American racetracks, neatly following on from the UK’s domestic program at 17:00 (approx.) each day, and particularly pertinent in the winter and spring when there are far fewer evening racing fixtures in Britain.

Simon Fraser, SVP International 1/ST CONTENT, said: “Britbet already sells the product so effectively on-course, returning much-needed funding to the sport, and we were impressed with this racing-first model and tech-forward approach. Couple that with the enthusiasm of their customer-friendly staff to educate both seasoned and novice bettors about North American racing, and we’re confident we can build from this pools-betting keystone.

“1/ST CONTENT is always looking for new ways in which to improve the user experience and journey, for both the bettor and the operator – and we’re in the vanguard of such initiatives thanks to this transformative collaboration with Britbet. It’s no secret that international bettors want access to bigger and more diverse pools to bet into, not to mention reliable field sizes with the betting value and variety that comes from exotics. North American racing provides these new opportunities on a regular basis, and at a complementary time for more savvy British racecourse audiences who are looking for a relatable and quality product to bet on, as the domestic scene winds down each day.”

Nigel Roddis, Managing Director of Britbet, added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time-zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered. But it is part of our wider commitment at Britbet to grow pool betting across the UK, from our own on-course perspective and beyond. This collaboration builds on that, delivering new content for the customer and enhancing their on-course experience. Providing our customers with visibility of racing in other jurisdictions demonstrates the global nature of the sport, and we look forward to showcasing the key events at our partner racecourses.”

The post Britbet and 1/ST CONTENT bring pool betting on North American racing to UK racetracks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blueprint Gaming

Unlock Features and Riches with Blueprint Gaming’s Gold Strike Express™

Published

57 minutes ago

January 22, 2026

Wladimir P.

Blueprint Gaming

plunges into the depths for a mining-inspired journey in Gold Strike Express

, where players can boost their winning potential by unlocking two extra bonus features.

The 5×3, 20 payline slot features a unique train-themed mechanism that offers three bonus paths aimed at enhancing retention and revenue outcomes.

A direct enhancement to base play involves landing a collect scatter symbol, which triggers the cash prize displayed in the cart right above the corresponding reel, potentially reaching an impressive 500x.

When six or more cash prize symbols appear, or five along with one train symbol, the Cash Feature activates instantly with three spins. The round features just train, collect scatter, or blank symbols, with every symbol that appears resetting the spin count to three.

Lucky adventurers who occupy 14 of the 15 reel spots during the feature will activate the Super Spin Feature. Enhancing the opportunity for golden prizes, the round features the train track above the reels showcasing only Minor, Major, and Grand carriages.

Achieving a train symbol at any time during the Cash Feature opens the door to the lucrative Gold Strike Express. Throughout the round, as many as five Gold Strike Express trains move along the track. Every train has a varying number of carriages containing cash rewards ranging from 2x to 500x. The round concludes once all trains have gone by, granting the full amount of all accumulated prizes.

In an additional enhancement to the main game, any cash prize symbols that land are added to the central Gold Strike Express logo. Randomly, the logo can trigger one of four modifiers on any spin, including Stacked Collect, Cash Add, Wild Add and Express Spin.

For those with an eye on an extended hunt for Gold, the Express Bet can be triggered at any time during gameplay for 1.5x the base stake, doubling the chances of triggering the Cash Feature.

Following hot on the heels of Cash Strike X-Cash, Gold Strike Express reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said: “Gold Strike Express showcases how we continue to evolve proven mechanics with layered bonus structures that reward progression and sustained engagement.

“The Cash Feature, acting as a gateway to both Super Spin and Gold Strike Express, creates a compelling journey that keeps momentum high throughout play. It is a title that combines strong thematic identity with the kind of feature depth our operator partners look for in a consistent performer.”

The post Unlock Features and Riches with Blueprint Gaming’s Gold Strike Express™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.