Latest News

Twin partners with Enteractive to implement 360 degree CRM

Published

6 years ago

November 25, 2020

George Miller

Reading Time: 2 minutes

Personalised CRM will complement existing digital approach with Fast Track

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Latest News

Tony Bellew signs as PartyPoker brand ambassador through 2026

Published

3 hours ago

July 10, 2026

Wladimir P.

Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.

PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.

The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.

“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.

PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.

The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Arizona

Arizona regulator orders five operators to stop alleged illegal gambling activity

Published

3 hours ago

July 10, 2026

Wladimir P.

arizona-regulator-orders-five-operators-to-stop-alleged-illegal-gambling-activity

Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.

The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.

In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.

“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”

The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.

For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.

The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.

The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador

Published

3 hours ago

July 10, 2026

GamingAmericas.com

Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.

A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.

Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”

His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.

As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:

London – July
Glasgow – August
Cork – November
London – December

With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.

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