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Twin partners with Enteractive to implement 360 degree CRM

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Personalised CRM will complement existing digital approach with Fast Track 

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany.  The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM.  We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

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EveryMatrix expands BetGoodwin partnership with full UK turnkey sportsbook launch

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EveryMatrix has expanded its partnership with rapidly growing UK operator BetGoodwin, launching a full turnkey sports solution that cements the operator’s position among the UK’s top bookmakers. 

This follows a multi-year full turnkey agreement signed in 2024 and enables BetGoodwin, one of UK’s most visible growing brands, to benefit from a sportsbook designed specifically for the regulated market and supported by dedicated trading and operational teams based in London.

The platform offers extensive coverage with more than 200,000 monthly live events and up to 800 live markets on English Premier League fixtures, alongside a rich feature set that includes pre-live and live Bet Builder across 11 sports, early/partial/auto cash out, and Odds Boost.

Bonusing tools further enhance customer engagement through automated welcome bonuses, dynamic promotions, and advanced cross-sell capabilities.

BetGoodwin has also gone live with EveryMatrix’s new horse racing product. Built from the ground up in just six months, it delivers a comprehensive, round-the-clock service featuring more than 10,000 monthly races from 20+ global jurisdictions.

It includes live streaming, extensive market coverage, and deep integration with EveryMatrix’s wider technology stack, providing BetGoodwin with a flexible, scalable racing solution available online, in retail, or via telebetting.

Working in harmony with the existing OddsMatrix sports platform, the horse racing product allows BetGoodwin to benefit from dynamic cross-product bonusing, granular odds management, and automated pricing and settlement tools.

BetGoodwin is the latest UK operator to go live with the EveryMatrix platform following BetTOM, Octobet, Bet360, Ken Howells, and many more.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “BetGoodwin is a top 20 UK operator so giving them a world-class sportsbook with the most advanced features and our horse racing product was the next step following our full turnkey roll out. We’re confident it will drive major value for their customers and the business.

Julian Head, CEO, BetGoodwin, said: “This is a milestone launch for BetGoodwin. EveryMatrix’s modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals.”

The post EveryMatrix expands BetGoodwin partnership with full UK turnkey sportsbook launch appeared first on European Gaming Industry News.

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Edvardas Sadosvkis CPO at ICONIC21

Feel the power of the moon in Midnight Queen from ICONIC21

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When the moon rises, the Queen awakens, and big wins can be triggered in the latest slot release from the in-demand iGaming content provider

Online casino operators can give their players the fright of their lives with Midnight Queen, the latest slot launch from in-demand iGaming content provider, ICONIC21.

Midnight Queen is a Vampire-themed slot that’s perfect for entertaining players during the Halloween season and beyond.

It brings vampire mystique to a 5×4 gameboard, where every Moon symbol feeds the hunger for even bigger wins. But this is a game where power doesn’t strike at random; it accumulates.

Player engagement is high thanks to the anticipation built into the game.

Glowing Frames lock onto the reels and wait. Each Moon that lands inside then pushes the Global Multiplier higher, building tension across a 10-spin cycle.

On the final spin, all the Glowing Frames transform into Wilds, delivering the bite – and big win potential – that players have been waiting for.

This combination of anticipation and frighteningly big wins – the game’s max win is 5,000x – allows operators to draw players in and then deliver the thrills (and chills) they are seeking.

As with all ICONIC21’s online slot games, Midnight Queen is available in both real money and sweepstakes formats.

Edvardas Sadosvkis, CPO at ICONIC21, said: “Spooky season is very much upon us, and in Midnight Queen, operators have a slot game they can use to frighten players through spine-tingling gameplay and big win potential.

“The best thing about Midnight Queen is that the theme is enjoyed long after Halloween has ended, and the team has done a great job of producing a gameplay experience that draws players in, builds anticipation and then has the potential to deliver the big wins they are seeking.

“This is a great addition to our portfolio, and we look forward to seeing our operators add it to their lobbies and to benefit from the repeat play, high engagement and consistent revenue growth that Midnight Queen provides.”

The post Feel the power of the moon in Midnight Queen from ICONIC21 appeared first on European Gaming Industry News.

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Evoplay returns to the prairie in Young Buffalo Coins

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Evoplay, the award-winning game development studio, has released Young Buffalo Coins, the second instalment in its popular Young Buffalo series.

Following the success of the original title, the new game takes players back to the wild prairies for another action-packed adventure, combining fast-paced gameplay, sticky coins, and big jackpot opportunities.

When four symbols appear in the middle row, the bonus game begins, giving players three spins to collect as many symbols as possible. Each new coin resets the counter, and the feature continues until no spins remain, while filling all twelve spaces awards the Grand Jackpot.

Excitement increases through the Buffalo Awakening feature, which can trigger the bonus game at any moment, while the Buffalo Spirit awards random multipliers from x2 to x12, enhancing prizes and maintaining momentum.

During the feature, players can land bonus coins, sticky symbols, and the powerful Buffalo Collector, as well as mystery and mystery jackpot icons.

Each Buffalo collects the values and jackpots from every symbol on the reels, while mystery transforms into any regular icon, and mystery jackpot reveals a guaranteed Mini, Mega, or Super Jackpot.

Those eager to jump straight into the action can use the Bonus Buy option to access the Bonus Game instantly.

With its vibrant design, rewarding features, and the unmistakable spirit of the plains, Young Buffalo Coins marks a bold new chapter in one of Evoplay’s most exciting series.

Ivan Kravchuk, CEO at Evoplay, said: Young Buffalo Coins captures the raw freedom of the open prairie through features that keep the excitement going.

“From sticky symbols and increasing multipliers to explosive jackpots, it’s a game that perfectly showcases Evoplay’s talent for creating vibrant, high-energy experiences.”

The post Evoplay returns to the prairie in Young Buffalo Coins appeared first on European Gaming Industry News.

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