Latest News

Twin partners with Enteractive to implement 360 degree CRM

Published

4 years ago

November 25, 2020

George Miller

Reading Time: 2 minutes

Personalised CRM will complement existing digital approach with Fast Track

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

European Gaming Congress 2024 (Warsaw, Poland)

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

Latest News

FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA)

Published

7 hours ago

December 16, 2024

George Miller

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FeedConstruct is excited to announce its new Exclusive, Multi-dimensional Partnership with the Football Federation of Armenia (FFA), marking a significant collaboration after a one-year pause.

We are entering a new, multi-layered contract with the FFA at this challenging but promising stage, providing a variety of solutions such as audio-visual, data, SaaS, and integrity-focused. The company aims to equip the FFA with the means to develop sports with its innovative solutions and protect from integrity risks.

As part of the partnership, FeedConstruct will secure exclusive video streaming and data rights for the FastEx Armenian Premier League, Armenian Cup, and Armenian Supercup, covering around 190 matches. This agreement reinforces FeedConstruct’s commitment to delivering high-quality, real-time sports data and video content to its partners. Additionally, rich odds data will be provided through FeedConstruct’s BetGuard – a combination of comprehensive Odds Feed and risk management service designed to deliver the highest level of data accuracy and security.

Founded in 1992, the Football Federation of Armenia is the governing body of football in the country and plays a crucial role in shaping Armenia’s football landscape. In this comparatively challenging but promising period for the Football Federation of Armenia, FeedConstruct aims to assist the FFA in protecting the integrity of sport and commercialize exclusive data and video rights for iGaming, global expansion and fan engagement purposes, supporting the federation’s continued success.

The post FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA) appeared first on European Gaming Industry News.

Latest News

Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine

Published

9 hours ago

December 16, 2024

George Miller

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Greco, the leading provider of innovative gameplay risk management solutions, has officially partnered with Bad Hombre Gaming to integrate its cutting-edge Gameplay Risk Engine into Bad Hombre’s advanced gaming and crypto platform.

This strategic partnership will empower Bad Hombre Gaming to strengthen player insights, streamline operational strategies, and optimise risk management across its portfolio of white-label partners.

Bad Hombre is widely recognised for its innovation in the crypto gaming space and its advanced suite of gaming platforms, sportsbooks, and multi-currency financial tools. With Greco’s Gameplay Risk Engine now part of its offering, Bad Hombre Gaming can deliver unparalleled risk management strategies to its partners.

“Integrating Greco’s powerful gameplay risk insights into our platform demonstrates our continued focus on technological innovation and operational efficiency. This partnership enables us to offer enhanced player risk evaluation, improved performance, and better analyse risks,” says Hugh Casey CPO of Bad Hombre Gaming.

Greco’s Gameplay Risk Engine provides operators with real-time insights using theoretical value modelling and behavioural risk analysis, enabling early decision-making to minimise risks, improve player experiences, and cut operational costs.

“Partnering with Bad Hombre Gaming is an exciting step forward. Their innovative approach to gaming aligns perfectly with our commitment to delivering cutting-edge risk management solutions. We’re confident this partnership will create significant value for their platform, players, and operational goals,” comments Ozric Vondervelden, Co-Founder and CEO of Greco.

The post Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine appeared first on European Gaming Industry News.

Latest News

Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game

Published

9 hours ago

December 16, 2024

George Miller

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Reading Time: 2 minutes

Galaxsys launches innovative turbo game with legendary footballer Luís Figo.

Galaxsys, an innovative games studio, is proud to announce its new branded game in partnership with football legend and Ballon d’Or winner, Luís Figo, called FlGOAL.

This is the first time Galaxsys has collaborated with the football icon to develop a branded game. Through this collaboration, Galaxsys has combined Figo’s legendary status and football legacy with its expertise in developing dynamic and engaging gameplay. The result is a game that not only celebrates a football legend but also resonates with players worldwide, highlighting Galaxsys’ commitment to producing creative, bold and innovative games.

Hayk Sargsyan, CEO of Galaxsys, commented on this special game launch, “Collaborating with Luís Figo on FIGOAL has been an extraordinary milestone and a project of high importance for the whole team. We were committed to making sure every detail was perfect, as this is not just a game but a celebration of Luís Figo’s incredible legacy. This collaboration also marks a huge step for Galaxsys, as we have partnered up with a football icon of this level to create a game that represents him and resonates with millions of football enthusiasts around the world.”

Vigen Safaryan, Chief Product Officer of Galaxsys, added, “From the very beginning, we knew this would be a big and challenging project, but we were incredibly excited to take it on. We dedicated extensive time to developing detailed storyboards and intricate game mechanics. Recognising the remarkable legacy and unique journey of this legendary football player, we introduced a special feature allowing players to choose Figo’s jersey from five options, representing the four clubs he played for and the Portugal national team. We’re proud of the outcome, and I’m confident it will resonate with partners and players, reflecting the care and dedication we put into every detail.”

About the Game

Figoal is a football-themed turbo game featuring the iconic footballer Luís Figo. To launch the game, players select their desired bet amount and press and hold the “Hold” button. This action sets Figo into motion as he starts freestyling the ball while a multiplier for potential winnings steadily increases. If players release the hold button before the ball falls, they secure a win multiplied by the current round’s multiplier.

The game features two bonuses and allows players to choose Figo’s jersey from five options, including the four clubs he played for and the Portugal national team jersey.

Game Highlights
Collaboration with Football Legend, Bonus Games, Team Kit Selection, x32,000 multiplier, Dynamic Animations, Provable Fairness

The post Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game appeared first on European Gaming Industry News.

aquimo-announces-first-of-its-kind-partnership-with-sportsnet-to-bring-interactive-mobile-gaming-and-elevated-fan-experiences-to-hockey-night-in-canada-broadcasts

Anthony Attard6 days ago

Aquimo Announces First-of-its-kind Partnership with Sportsnet to Bring Interactive Mobile Gaming and Elevated Fan Experiences to Hockey Night in Canada Broadcasts