Latest News

Twin partners with Enteractive to implement 360 degree CRM

Published

5 years ago

November 25, 2020

George Miller

Reading Time: 2 minutes

Personalised CRM will complement existing digital approach with Fast Track

Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.

By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.

Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”

With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.

Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

appointments

Behind The Gloves forms Advisory Board to scale beyond event activations

Published

15 minutes ago

April 15, 2026

Wladimir P.

behind-the-gloves-forms-advisory-board-to-scale-beyond-event-activations

Behind The Gloves has formed an official Advisory Board as it moves from event-led activations to what it describes as a scalable, long-term business and community.

The board includes Michael Brady, Founder and Chairman of Bede Gaming and Chairman of Connexus Group; Rob Fell, CEO of RiskCherry; and Katie Byers, former SVP of People and Capability at Light & Wonder.

According to the organisation, the appointments are intended to support expansion into new verticals including corporate wellness programmes, brand partnerships and future digital products.

Behind The Gloves said it plans to continue operating as a “business for good” by reinvesting a portion of profits into community initiatives and charitable causes.

Lee McFarland, Founder of Behind The Gloves, said: “The foundation of our Advisory Board reflects Behind The Gloves’ commitment to building a strong business that can expand globally and reach more people than ever.

“We’re thrilled to welcome Katie, Rob and Michael to the Board and look forward to leveraging our industry’s unmistakable energy to support good causes and deliver accessible activities for all fitness levels on a larger scale.”

The post Behind The Gloves forms Advisory Board to scale beyond event activations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi

Published

15 minutes ago

April 15, 2026

Wladimir P.

the-uae-lottery-opens-first-retail-shop-in-musaffah,-abu-dhabi

The UAE Lottery has opened its first retail shop in M40, Musaffah, Abu Dhabi, the company said on April 15, 2026.

The store offers in-person purchase of physical tickets for the Lucky Day Draw and Pick 3 games, with payments made at the location. The company said the shop is staffed to help customers understand available games and answer lottery-related questions.

The UAE Lottery also positioned the location as a branded customer-facing space with interactive displays and on-site support, aiming to complement its existing digital channels.

The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and that it provides responsible gaming tools and resources for participants.

The post The UAE Lottery opens first retail shop in Musaffah, Abu Dhabi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alessandra Rosati Country Manager (Italy) at Booming Games

Booming Games adds 100 slot titles to Casino di Venezia online platform

Published

1 hour ago

April 15, 2026

Wladimir P.

booming-games-adds-100-slot-titles-to-casino-di-venezia-online-platform

Deal expands Booming Games’ Italy footprint and boosts Casino di Venezia’s digital catalogue with titles including Cash Pig 2 15,000.

Booming Games has signed a partnership with Casino di Venezia to distribute its casino content on the Italian operator’s digital platform.

Under the agreement, Casino di Venezia has integrated 100 Booming Games titles. The initial rollout includes Cash Pig 2 15,000, 64 Gold Coins Hold and Win 20,000 and Buffalo Hold and Win Extreme.

Booming Games positioned the deal as part of its strategy to grow in regulated markets and increase reach in Italy. The supplier also said it plans to accelerate releases this year, including localised content tailored to specific markets.

Alessandra Rosati, Country Manager (Italy) at Booming Games, said: “We are pleased to be partnering with Casino di Venezia, a brand with unrivalled pedigree and an outstanding reputation for delivering premium gaming content. The collaboration marks the latest chapter in our pursuit to broaden the reach of our premium titles in Italy, a market that presents a number of exciting growth opportunities. We’re confident that this is the beginning of a successful, long-term relationship with Casino di Venezia and look forward to working with the team.”

The post Booming Games adds 100 slot titles to Casino di Venezia online platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.