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Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS

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Dele becomes an integral part of the leading British competitive gaming culture brand; helping to bridge the gap between sports, gaming and esports, the long-term partnership will connect Dele’s passion for gaming, Fortnite prowess and experience of competing at the highest level in sport to support the team 

EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global competitive video games, Fortnite and League of Legends, has today announced that Tottenham Hotspur footballer, and gaming enthusiast Dele Alli has signed a long-term partnership with the team to become its first ever global ambassador. Dele’s role follows EXCEL’s recent brand update and the team’s vision of The Power of Better, it’s commitment to improve in everything it does that starts with performance. The holistic partnership unites EXCEL’s and Dele’s shared values including the importance of performance, their passion for gaming and looks to further bridge the gap between sports and competitive gaming.

Dele’s enthusiasm for gaming, notably Fortnite, is widely known amongst his fans and he considers it his biggest passion outside of football; often using it to unwind and relax when he is not training or competing. Dele, who is an ambassador for EXCEL’s Official Peripherals Partner HyperX, has previously taken his love for gaming onto the football field, celebrating his goals by performing popular Fortnite dances for Tottenham. He has more than 130,000 followers on Twitch and also took part in the charity esports series Gaming Without Borders earlier this year, raising $1.5M for Covid-19 charities.

Applying true meaning to the term “ambassador”, Dele will provide the teams roster of talent with the opportunity to benefit from his experience and knowledge of being an elite athlete to further develop their own psychological skill set, including how to deal with pressure better, overcoming challenges to perform at their highest ability and bouncing back from setbacks. It will also allow Dele to become fully immersed in EXCEL, providing him with the opportunity to understand how esports brands operate, further expand his knowledge of the industry and how to game competitively on all gaming platforms including PC.

Recently, EXCEL underwent a significant brand update where it unveiled a new ambitious manifesto and vision of The Power of Better that saw it incorporate purpose into its brand identity to help improve the gaming and esports industry. This included an updated visual identity, including a new logo, as well as the unveiling of the first edition of its Gaming for Better whitepaper series, that provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits. Earlier this year, EXCEL also signed BT as its lead partner and unveiled a new leadership team with Wouter Sleijffers joining as CEO and Robin McCammon, the former Director of Global Sports Marketing at adidas, joining as CCO.

“Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take. What drew me to EXCEL was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds. My knowledge of being a competitive athlete is something I believe can really benefit EXCEL’s roster of talent as they continue to strive to be better every single day but I’ll also be looking to further my own knowledge and understanding of this truly exciting industry”, said EXCEL ESPORTS ambassador Dele.

“EXCEL ESPORTS competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we’ve been looking for a person who’s our own inspiration in getting the best out of ourselves. Therefore, we’re very pleased that Dele is coming on board to support us in our new, purpose led journey. Dele knows better than anyone what it means to reach and stay at the top and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward to working with Dele to develop our talent, utilise his advice and skill set to guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition”, said EXCEL ESPORTS CEO Wouter Sleijffers.

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Booming Games

Booming Games launches Henhouse Hustle: Hold and Win

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New farm-themed slot adds Free Spins, Hold and Win, and optional bonus buys priced at 75x and 150x the bet.

Booming Games has launched Henhouse Hustle: Hold and Win, a new farmyard-themed slot featuring a Free Spins mechanic and a Hold and Win bonus. The supplier said the game runs on a 5×3 grid with 20 paylines and offers a maximum win potential of 6,000x.

In the base game, Golden Eggs are stored in a Collection Pot. Free Spins trigger when three Golden Eggs land on the middle reels, with their cash value moved above the reels at the start of the round. Booming Games said that cash value is awarded each time a Golden Egg lands during the feature.

During Free Spins, Boost symbols can increase Egg prizes to the next prize level from one to five times, while an Extra Spins symbol can award between one and five additional spins. The company said Boost symbols can increase to Prize Pot values of 10x-1000x, awarding Mini, Minor, Major and Grand prizes.

The Hold and Win round triggers with five or more Eggs and starts with three respins, with Egg symbols held in place and the respin counter resetting when additional Eggs land. The Grand Prize is awarded when all positions on the grid are filled with Eggs. The release also states that triggering with five or more eggs including three golden eggs activates a Combo Bonus, awarding both Hold and Win and Free Spins in a Super Bonus Round.

Booming Games said players can purchase either the Bonus or the Combo Bonus for 75x and 150x the bet amount respectively, which is guaranteed to trigger the Hold and Win feature. A Boost+ option can also be activated in the base game, increasing the bet amount by 1.25x and increasing the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Packed with a host of innovative new features which offer fast-paced, high stakes gameplay, Henhouse Hustle: Hold and Win is the latest example of Booming Games’ market-leading capabilities. The Fox acts as the antagonist, stealing Golden Eggs and adding a real sense of theatre to the game, which we’re confident will be a hit among players.”

The post Booming Games launches Henhouse Hustle: Hold and Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Releases its Latest Cascading Slot, Crime King 1000

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Amusnet has released its latest cascading slot Crime King 1000, which transports players into the heart of a gripping underworld inspired by classic mafia stories, hidden fortunes and high-stakes ambition. In this city of secrets, only the boldest are destined to build an empire.

Played across 6 cascading reels, the game features an engaging Match 8+ mechanic, where the matching symbols disappear after every successful combination, making room for new symbols to fall into place. This dynamic gameplay creates opportunities for consecutive cascades, keeping the action flowing and the anticipation high throughout every round.

At the centre of the experience is the Progressive Multiplier feature. As valuable multiplier symbols are collected, four distinct multiplier tiers – green, blue, purple and red – come into play, each offering increasingly powerful values. The highest tier can reach an impressive 1000x, adding a dramatic boost to both the base game and the Free Spins feature as multiple multipliers combine during cascading sequences.

The pressure intensifies when four Scatter symbols appear anywhere on the reels, unlocking 15 Free Spins and opening the door to even greater multiplier opportunities. The feature can also be retriggered, extending the action and allowing players to stay in the heart of the underworld even longer.

For those unwilling to wait, the Buy Bonus feature offers immediate access to the Free Spins experience, providing a fast track to the game’s most exciting moments.

With its cinematic crime-inspired atmosphere, cascading gameplay and powerful multiplier mechanics, Crime King 1000 delivers a bold adventure where every cascade strengthens the player’s influence and every decision brings the player one step closer to ruling the city. In this world, reputation is everything – and only the true king of crime will claim the throne.

Cascades & Match 8

The winning symbols disappear, allowing new symbols to drop into their place, potentially triggering additional wins from a single spin. A winning configuration consists of 8 or more identical symbols anywhere on the reels.

Free Spins

15 Free Spins are triggered by landing at least 4 Scatter Symbols at any position across the reels. The feature can be retriggered by landing another 3 Scatter symbols during Free Spins.

Progressive Multiplier

Available both in the Base game and Free Spins mode. There are four colours of multiplier gems, as follows:

Green Multiplier symbol – 2x, 3x, 4x, 5x, 6x, 8x

Blue Multiplier symbol – 10x, 12x, 15x, 20x

Purple Multiplier symbol – 25x, 50x

Red Multiplier symbol – 100x, 250x, 500x, 1000x

If several multipliers appear after the cascading sequence ends, their values are added together.

Buy Free Spins

Enables the player to purchase 15 Free Spins at the price of 100x the total bet.

The post Amusnet Releases its Latest Cascading Slot, Crime King 1000 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Betsson

Betsson and Sliema Wanderers FC Sign Landmark MOU for Long-term Partnership

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Betsson and Sliema Wanderers FC have signed a memorandum of understanding outlining their intention to establish a landmark long-term partnership, reinforcing Betsson’s long-standing contribution to Maltese sport and the local community.

Under the proposed partnership, Betsson is expected to become Sliema Wanderers’ front-of-shirt sponsor and will support the club’s continued investment in its sporting operations and facilities. The parties will now work towards finalising the full partnership agreement.

The partnership would see Sliema Wanderers join Betsson’s international football portfolio, alongside leading clubs including Inter, Club Brugge, Boca Juniors and Atlético Nacional.

The MOU reflects a shared commitment to the long-term development of Sliema Wanderers and the club’s ambition to strengthen its sporting infrastructure, enhance its competitive position and establish a more sustainable operating model for the future.

Sliema Wanderers is one of a limited number of Maltese football clubs that owns premises which can be developed and commercialised to generate recurring revenue. The club intends to continue investing in its facilities and creating additional revenue streams to support its long-term sporting ambitions.

Jesper Svensson, CEO at Betsson Group, said: “Betsson has been part of Malta for over 20 years, and we are proud to deepen our long-standing commitment to the local sporting community.

“This proposed partnership goes well beyond the traditional sponsorship model. We are supporting a club with a clear vision for its future, including stronger sporting facilities and a sustainable model that can support its continued development.

“Sliema Wanderers has demonstrated ambition and a genuine commitment to long-term progress. These are values that strongly resonate with Betsson, and we look forward to working with the club and bring its vision to life.”

The proposed partnership builds on the work undertaken by the club’s new committee, which has focused on strengthening the club’s financial foundations and investing in its sporting infrastructure.

Walter Arciola, President of Sliema Wanderers FC, said: “The signing of this MOU represents an important vote of confidence in the long-term vision we have established for Sliema Wanderers.

“Our objective is not simply to achieve success on the pitch. We want to build an institution that is financially sustainable, supported by high-quality facilities and positioned to compete successfully over the long term.

“Betsson has understood and embraced that vision from the outset. We are delighted to take this important first step towards a long-term partnership and look forward to working together to support the future development of Sliema Wanderers.”

The announcement comes as Sliema Wanderers continues to strengthen its sporting project ahead of the upcoming season. During the event, the club also presented Malta international Teddy Teuma as its latest signing, following the recent arrivals of fellow Malta internationals Alexander Satariano and Henry Bonello. The three signings further reflect the club’s ambition to combine immediate sporting progress with a sustainable long-term development strategy.

The post Betsson and Sliema Wanderers FC Sign Landmark MOU for Long-term Partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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