eSports
Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS
Dele becomes an integral part of the leading British competitive gaming culture brand; helping to bridge the gap between sports, gaming and esports, the long-term partnership will connect Dele’s passion for gaming, Fortnite prowess and experience of competing at the highest level in sport to support the team
EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global competitive video games, Fortnite and League of Legends, has today announced that Tottenham Hotspur footballer, and gaming enthusiast Dele Alli has signed a long-term partnership with the team to become its first ever global ambassador. Dele’s role follows EXCEL’s recent brand update and the team’s vision of The Power of Better, it’s commitment to improve in everything it does that starts with performance. The holistic partnership unites EXCEL’s and Dele’s shared values including the importance of performance, their passion for gaming and looks to further bridge the gap between sports and competitive gaming.
Dele’s enthusiasm for gaming, notably Fortnite, is widely known amongst his fans and he considers it his biggest passion outside of football; often using it to unwind and relax when he is not training or competing. Dele, who is an ambassador for EXCEL’s Official Peripherals Partner HyperX, has previously taken his love for gaming onto the football field, celebrating his goals by performing popular Fortnite dances for Tottenham. He has more than 130,000 followers on Twitch and also took part in the charity esports series Gaming Without Borders earlier this year, raising $1.5M for Covid-19 charities.
Applying true meaning to the term “ambassador”, Dele will provide the teams roster of talent with the opportunity to benefit from his experience and knowledge of being an elite athlete to further develop their own psychological skill set, including how to deal with pressure better, overcoming challenges to perform at their highest ability and bouncing back from setbacks. It will also allow Dele to become fully immersed in EXCEL, providing him with the opportunity to understand how esports brands operate, further expand his knowledge of the industry and how to game competitively on all gaming platforms including PC.
Recently, EXCEL underwent a significant brand update where it unveiled a new ambitious manifesto and vision of The Power of Better that saw it incorporate purpose into its brand identity to help improve the gaming and esports industry. This included an updated visual identity, including a new logo, as well as the unveiling of the first edition of its Gaming for Better whitepaper series, that provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits. Earlier this year, EXCEL also signed BT as its lead partner and unveiled a new leadership team with Wouter Sleijffers joining as CEO and Robin McCammon, the former Director of Global Sports Marketing at adidas, joining as CCO.
“Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take. What drew me to EXCEL was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds. My knowledge of being a competitive athlete is something I believe can really benefit EXCEL’s roster of talent as they continue to strive to be better every single day but I’ll also be looking to further my own knowledge and understanding of this truly exciting industry”, said EXCEL ESPORTS ambassador Dele.
“EXCEL ESPORTS competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we’ve been looking for a person who’s our own inspiration in getting the best out of ourselves. Therefore, we’re very pleased that Dele is coming on board to support us in our new, purpose led journey. Dele knows better than anyone what it means to reach and stay at the top and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward to working with Dele to develop our talent, utilise his advice and skill set to guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition”, said EXCEL ESPORTS CEO Wouter Sleijffers.
Powered by WPeMatico
eSports
Kunal Upreti qualifies for Trackmania at Esports Nations Cup 2026
Kunal Upreti, known as Spark, has qualified for Trackmania at the Esports Nations Cup (ENC) 2026 after winning the Asia regional qualifier, securing India’s sole spot in the title. The nation-based event is scheduled to run in Riyadh, Saudi Arabia, from November 2 to 29, 2026, with the Trackmania competition set for November 19 to 22.
ENC 2026 Trackmania will feature 32 players competing for a USD 250,000 (~INR 2 crore) prize pool. The field includes 16 direct invites from the publisher-operated Trackmania Elite Cup Rankings, 14 regional qualifier winners from competitions across the Americas, Western Europe, Eastern Europe, Middle East & Africa, Asia, and Oceania, plus a Host Region Wildcard secured by Plink of the United Arab Emirates. One Solidarity Wildcard slot is set to be awarded later this year.
Upreti advanced from an Asia qualifier that featured 20 competitors and was run in two stages: a Time Attack seeding phase followed by a double-elimination Cup Mode playoff bracket. According to the release, Upreti entered the playoff stage with a direct seed based on his Trackmania Elite Cup ranking, then finished first in every playoff match, scoring 122 points in each of his first three rounds and 143 points in the Grand Final.
The qualification adds to a strong 2026 for the 22-year-old, who represents S8UL Esports. The release said Upreti recently qualified for the Trackmania event at the Esports World Cup (EWC) 2026 after placing second in the Asia & Oceania qualifier, making him India’s sole Trackmania representative at both ENC 2026 and EWC 2026.
Speaking about the result, Upreti said, “The ENC qualification means a lot because it gives me another opportunity to represent India on the international stage. The Asia qualifier featured some very strong competitors, so I’m pleased with how I performed throughout the event. The level of competition at ENC 2026 will be incredibly high, but those are exactly the events every player wants to compete in. I’m excited for the challenge ahead and looking forward to testing myself against some of the strongest players in the world.”
The post Kunal Upreti qualifies for Trackmania at Esports Nations Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
eSports
S8UL qualifies for Esports World Cup 2026 Free Fire after FFMIC runner-up finish
S8UL Esports has qualified for the Esports World Cup (EWC) 2026 in Free Fire, adding a sixth title to its confirmed lineup for the event. The organisation said its Free Fire MAX roster secured the berth after finishing second at the Free Fire MAX India Cup (FFMIC) 2026 Spring.
S8UL’s recently acquired roster—Naitik Sharma (Troll), Prince Saini (Prinxz), Jay Verma (Bunny), Harshit Nain (Jack07), and Abhishek Gupta (Stiven)—earned one of three invitations allocated to Indian representatives at EWC 2026. Free Fire at EWC 2026 is scheduled for July 15 to 18 in Paris, France, featuring 24 teams and a USD 1 million prize pool (approximately INR 9.4 crore), according to the company.
FFMIC 2026 Spring ran a multi-stage format from City Qualifiers and In-Game Qualifiers through to Group Stage, Knockout Stage, Point Rush and Champion Rush. S8UL said the roster posted 186 points in Knockout Stage Week 1 to place sixth, then carried momentum into the final phase. In Champion Rush, the team entered with three Headstart Points from Point Rush and finished second overall after scoring 131 points and two Booyahs across eight matches. The result also delivered INR 17 lakh in prize money, S8UL said.
Prince Saini aka Prinxz, captain of S8UL’s Free Fire Max roster said, “What makes this team special is the chemistry we’ve developed over time. We have a shared understanding of how we want to approach the game, and that allows us to stay composed and adapt quickly in different situations. Qualifying for the Esports World Cup is an important milestone for us, and doing so as part of S8UL makes the opportunity even more exciting. We are looking forward to representing the organization on the global stage and showing what this roster can achieve against some of the best teams in the world.”
S8UL Co-founder and CEO Animesh Agarwal aka 8Bit Thug linked the qualification to the wider Indian mobile esports ecosystem, saying, “Free Fire MAX has been one of the driving forces behind the growth of mobile esports in India, helping create a highly competitive ecosystem and a pipeline of talented players. When those players get the opportunity to compete at an event like the Esports World Cup, it is not just a milestone for the team but also a reflection of how far the Indian scene has come. Facing the world’s best teams provides invaluable experience and helps raise the overall standard of competition back home. At S8UL, we remain committed to identifying and supporting Indian talent, and we are proud to see our Free Fire MAX roster earn the chance to represent both the organization and the country on one of esports’ biggest stages,”. The organisation added it is also confirmed for EWC 2026 in Apex Legends, Chess, Fortnite, Honor of Kings and Trackmania, and remains in contention in EA SPORTS FC, Fatal Fury, Street Fighter 6 and Tekken 8. EWC 2026 runs July 6 to August 23 with a stated total prize pool of USD 75 million (~INR 714 crore).
The post S8UL qualifies for Esports World Cup 2026 Free Fire after FFMIC runner-up finish appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Bonusetu.com7 days agoFinland Sets Casino Gambling Risk Limits at 2% of Income, 4 Days, 2 Game Types
-
Compliance Updates6 days agoDutch Gambling Trade Association Sues Meta Over Illegal Gambling Ads
-
Acquisitions/Merger7 days agoSuper agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
-
30-0 Kongeserien7 days agoKongebonus launches 30-0 Kongeserien Eliteserien fantasy draft game
-
BetWarrior6 days agoKambi Group Extends its Partnership with BetWarrior
-
Latest News7 days agoPlay’n GO Releases its Latest Slot Game “Shark Feast”
-
Amusnet6 days agoAmusnet Strengthens its Position Among Bulgaria’s Leading Employers in ICAP CRIF Ranking
-
Alex Baliukonis Game Producer at BGaming7 days agoBGaming releases Frenzy Clusters slot with expanding grid feature



