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Betting platform Pinnacle joins forces with Sumsub to guarantee safer gambling for its users

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Today, a leading online betting and gaming operator, Pinnacle, has partnered up with Sumsub, an identity verification platform that covers KYC/KYB/AML needs. Sumsub will ensure a simpler and faster onboarding flow for Pinnacle’s users. On top of that, the KYC & AML provider will help Pinnacle protect their users from unnecessary gambling risks and become even more socially responsible. The betting company will also get all of the necessary tools for payment fraud prevention and smarter risk management.

Pinnacle is a leading online betting platform with headquarters in Curaçao. In addition to sports and esports betting, the company also offers online casino services and has been in the business for over 20 years. Pinnacle is considered one of the most trustworthy sportsbooks in the industry, given its high security standards, which are similar to that of major financial institutions.

Sumsub has empowered Pinnacle with robust verification tools, such as biometric checks and AML screening. Also, the KYC provider has ensured accurate source of funds verification so that Pinnacle’s customers do not spend more than they can afford. This will help the betting platform to comply with responsible gambling requirements. Sumsub has also provided Pinnacle with legitimate chargeback protection mechanisms.

“The integrity and efficiency of our platform is a part of our success. So, to keep our operational levels high, we needed a solution that could accelerate compliance processes and level-up security. Sumsub’s solution was a great choice for us. We have accelerated the verification of clients, source of funds verification, and have enabled the detection of false chargebacks. It was a great leap forward in terms of the internal organisation of our compliance processes. Overall, we are providing a better onboarding experience for the members of our betting community.” —Veronique dos Reis, Legal, Compliance and Regulatory Affairs Manager at Pinnacle.

“Betting companies have to stay compliant with both AML and responsible gambling requirements, which is not an easy task. We are glad to be utilizing our expertise in order to help Pinnacle to become more socially responsible and protect their customers from any possible gaming-related issues”—Jacob Sever, Co-founder of Sumsub.

 

About Sumsub

Sumsub is an identity verification platform that provides an all-in-one technical and legal toolkit to cover KYC/KYB/AML needs. The company focuses on accelerated ID verification, digital fraud detection and compliance for over 200 markets. Sumsub employs top market technologies combined with legal expertise, and assistance with financial requirements (FCA, CySec, MAS, FINMA, BAFIN, etc). Clients include BlaBlaCar, Gett, ESL Gaming, G-loot, Kingswin, Rivarly, JobToday, Wheely, Dr.Bet, Decta, Exness, Bank Dobrobyt, HRS Group.

Awards: Benzinga Global Fintech Awards 2018, The UK Startups 100 2020, PwC nomination for ‘The best use of tech award’.

About Pinnacle

Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also renowned for producing educational content to help empower bettors. An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits and a unique winners welcome policy.

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John O’Reilly

John O’Reilly Joins UK Tote Group Board as Non-Executive Director

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The UK Tote Group has announced the appointment of John O’Reilly as a non-executive director of its Board, effective from 1 May 2026.

John has over 35 years’ experience in the horseracing, betting and gaming sectors, having most recently served as CEO of the Rank Group PLC – the UK’s largest casino and bingo operator. He was formerly a non-executive director of William Hill plc and, between 2011 and 2015, Managing Director of Coral’s digital business. Prior to joining Gala Coral, John was an executive director on the board of Ladbrokes Plc. He has served as a non-executive director of Telecity Group Plc and Chair of the digital design and development business Grand Parade Ltd. He currently serves as Chair of Weatherbys and a trustee of the New Bridge Foundation, alongside his new position as a UK Tote Group board member from next month.

John Williamson, Chairman of the UK Tote Group, said: “We are pleased to welcome John to the UK Tote Group Board. As one of the most experienced and respected leaders in the betting industry, John will provide valuable support to the Tote team, particularly in relation to product development and customer experience. We are delighted to have John join the team, alongside Andrew Weir who joined the UK Tote Group board earlier this month.”

John O’Reilly said: “Like so many people deeply involved in gambling and horseracing, I have had many connections with, and fond memories of the Tote over the years. While the Tote has a century of history, I believe it has a very valuable role to play in the future of horseracing, both in the UK and Ireland and around the globe. The Tote has an impressive story to tell of innovation and growth in recent years, and through further enhancements to the pool product, alongside developing deepening international partnerships, I believe the Tote has its best days ahead of it. I am delighted to have the opportunity to join the UK Tote Group board and to support the Tote’s future success.”

The post John O’Reilly Joins UK Tote Group Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Reflex Gaming Releases “Piggies Prize Party”

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Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, has released its latest video slot “Piggies Prize Party”.

Powered by Yggdrasil, this vibrant video slot reimagines the arcade hit into a highly engaging digital experience designed to drive repeat play with broad player appeal.

Bursting with character and colour, Piggies Prize Party centres around a cheerful piggy bank party theme, combining low-to-medium volatility with frequent wins and smooth, accessible gameplay. Built on a familiar 5×3 reel layout with 25 paylines, the game delivers constant activity on the reels, while layering in a series of feature-driven moments that keep players firmly engaged from spin to spin.

At the heart of the game are four distinct Piggy Bank features, each linked to coloured coins that build anticipation in the base game before unlocking their full potential. Red Coins feed into Red Free Spins, where collected spins accumulate before being awarded in a burst of action. Green coins trigger Elimination Free Spins, stripping symbols from the reels to improve win potential and reshape gameplay. Blue coins power Prize Pot Free Spins, introducing increasing pots that enhance reward opportunities while maintaining a clear and familiar flow.

Adding another dimension, Yellow coins build towards the Wheel feature, where collected Piggies are transformed into a fortune wheel spin offering a mix of multipliers, Free Spins combinations or both. Designed to create standout moments, the Wheel cannot be triggered alongside Free Spins, ensuring each feature lands with its own distinct impact.

For players looking to accelerate the action, Bonus Buy options provide direct access to the Fortune Wheel, with Standard, Mystery and Super Free Spins configurations available depending on player preference and jurisdiction. Meanwhile, Golden Bet can be activated to increase the stake by 50%, boosting the chances of triggering one or more features while keeping all wins aligned to the base game paytable.

Mat Ingram, CPO at Reflex Gaming, said: “Piggies Prize Party has already proven itself as a standout performer on the land-based side, so we’re excited to bring it online.

“The different piggy bank mechanics give the game real variety, while the Wheel adds those big, memorable moments. It’s fun, it’s engaging and it’s built to keep players coming back.”

The launch of Piggies Prize Party further strengthens Reflex Gaming’s omni-channel strategy, delivering consistent, high-performing experiences across both land-based and online environments through its continued partnership with Yggdrasil.

The post Reflex Gaming Releases “Piggies Prize Party” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct

BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026

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The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.

BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.

Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”

BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”

The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”

The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.

More data as follows:

The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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