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Betting platform Pinnacle joins forces with Sumsub to guarantee safer gambling for its users

Published

6 years ago

November 17, 2020

Reading Time: 2 minutes

Today, a leading online betting and gaming operator, Pinnacle, has partnered up with Sumsub, an identity verification platform that covers KYC/KYB/AML needs. Sumsub will ensure a simpler and faster onboarding flow for Pinnacle’s users. On top of that, the KYC & AML provider will help Pinnacle protect their users from unnecessary gambling risks and become even more socially responsible. The betting company will also get all of the necessary tools for payment fraud prevention and smarter risk management.

Pinnacle is a leading online betting platform with headquarters in Curaçao. In addition to sports and esports betting, the company also offers online casino services and has been in the business for over 20 years. Pinnacle is considered one of the most trustworthy sportsbooks in the industry, given its high security standards, which are similar to that of major financial institutions.

Sumsub has empowered Pinnacle with robust verification tools, such as biometric checks and AML screening. Also, the KYC provider has ensured accurate source of funds verification so that Pinnacle’s customers do not spend more than they can afford. This will help the betting platform to comply with responsible gambling requirements. Sumsub has also provided Pinnacle with legitimate chargeback protection mechanisms.

“The integrity and efficiency of our platform is a part of our success. So, to keep our operational levels high, we needed a solution that could accelerate compliance processes and level-up security. Sumsub’s solution was a great choice for us. We have accelerated the verification of clients, source of funds verification, and have enabled the detection of false chargebacks. It was a great leap forward in terms of the internal organisation of our compliance processes. Overall, we are providing a better onboarding experience for the members of our betting community.” —Veronique dos Reis, Legal, Compliance and Regulatory Affairs Manager at Pinnacle.

“Betting companies have to stay compliant with both AML and responsible gambling requirements, which is not an easy task. We are glad to be utilizing our expertise in order to help Pinnacle to become more socially responsible and protect their customers from any possible gaming-related issues”—Jacob Sever, Co-founder of Sumsub.

About Sumsub

Sumsub is an identity verification platform that provides an all-in-one technical and legal toolkit to cover KYC/KYB/AML needs. The company focuses on accelerated ID verification, digital fraud detection and compliance for over 200 markets. Sumsub employs top market technologies combined with legal expertise, and assistance with financial requirements (FCA, CySec, MAS, FINMA, BAFIN, etc). Clients include BlaBlaCar, Gett, ESL Gaming, G-loot, Kingswin, Rivarly, JobToday, Wheely, Dr.Bet, Decta, Exness, Bank Dobrobyt, HRS Group.

Awards: Benzinga Global Fintech Awards 2018, The UK Startups 100 2020, PwC nomination for ‘The best use of tech award’.

About Pinnacle

Pinnacle is a respected industry leader with over 20 years’ experience in online betting. In addition to an established reputation for always offering the best value and an unrivalled betting experience, the online bookmaker is also renowned for producing educational content to help empower bettors. An emphasis on continuously developing its risk management expertise has enabled Pinnacle to remain a central pillar of the online betting industry with a commitment to offering customers low margins, high limits and a unique winners welcome policy.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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