eSports
EXCEL ESPORTS introduces The Power of Better into major brand update
The leading British competitive gaming brand unveils ambitious manifesto and vision of The Power of Better, incorporating purpose into its brand identity to help improve the gaming and esports industry and looking beyond the esports “lifestyle brand”
EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global video games, Fortnite and League of Legends, has today unveiled a significant brand update, a bold and unique visual identity in esports that will see EXCEL evolve into a professional team that adds purpose to its passion for gaming. The update signifies the next stage of EXCEL’s expansion, growth and its unique vision of The Power of Better; a commitment to improve in everything it does and to use its platform to have a positive impact on the wider gaming and esports community.
Since its inception six years ago, EXCEL has become the most prolific British esports team, making significant strides to represent, support and develop the esports ecosystem.
EXCEL now looks to the future and what it means to be a professional esports team, steering beyond the over-used “lifestyle” esports brand and carving out a new unique path in esports that will see it driven by performance and incorporating purpose, striving to be better and enacting positive change in esports and gaming through its vision of The Power of Better. Centered around two core principles, The Power of Better is the belief that improvement never stops – whether you’re part of an organisation or as an individual, you can be better tomorrow than you are today – and aims to challenge the status quo in the world of esports. It is a commitment by EXCEL to constantly review how it operates, continuously looking inwards and onwards.
EXCEL began its journey of improvement by creating the Performance Playbook, which focuses on the holistic development of its players both physiologically and psychologically as well as the Pyramid of Success, a philosophy for engineering improved levels of performance that is underpinned by its core values and beliefs of trust, respect, dedication, discipline and creating good habits. The Power of Better looks to go further than performance with EXCEL looking to be an inspiration for the wider gaming community by having a positive impact on everything it does.
To start, EXCEL has revealed the launch of the ‘Gaming for Better’ whitepaper series for gamers everywhere, with the first one created by EXCEL’s Head of Performance and sports psychology expert Fabian Broich. The whitepaper, published today, explores the common injuries experienced by gamers and provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits.
To illustrate its new ambitions and The Power of Better vision, EXCEL has unveiled a completely new visual identity with a new logo, colour palette, website and merchandise line. The logo will retain the ‘X’ and ‘L’ widely used and recognised by EXCEL fans. The design has been simplified to ensure it is easily identifiable and the forward arrow in the X embodies the brands forward thinking approach as well as the dynamic world of gaming. The new diverse and flexible colour palette allows for creativity, fluidity and change, reflecting EXCEL’s ambitions to forge its own path and allowing the brand to evolve as it continues its journey of improvement. The new website will act as a digital destination for fans, the centerpoint where the community can stay up to date with the latest EXCEL news. It will also incorporate a shop with new merch ranges.
“Over the last six years, EXCEL ESPORTS has seen immense growth, transforming from a bedroom hobby into a professional competitive gaming brand with players competing in the world’s biggest esports. When EXCEL was founded we wanted our identity to be motivational, competitive, and allow people to easily support us in-game with the XL tag. As we head into this next phase of our journey, it’s great to be able to showcase our roots and initial passion, whilst developing our brand so that it is fit for our future ambitions”, said Kieran Holmes-Darby, Co-Founder and Chief Gaming Officer, EXCEL ESPORTS.
“At EXCEL we have unlimited ambitions in the games we compete in, what we want to become as a team and as a brand. It’s now time for us to take our next step to grow as a globally recognised, respected and loved competitive gaming brand from Britain. This step is more than just a visual update, it’s our belief in our vision for ourselves, our talent, our community and our culture. We believe that too many try to copy each other, vying to be competitive or lifestyle without further meaning. Today, we will start our journey of The Power of Better with passion, professionalism, performance and purpose. This is more than just a brand update, it is EXCEL’s promise to be better every day and make our contribution to the future of competitive gaming,” said Wouter Sleijffers, CEO, EXCEL ESPORTS.
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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.
Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.
“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.
The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.
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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
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The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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