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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

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A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.

Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.

When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.

The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).

Significant increase in gaming time across all EU5 territories

Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”

Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.

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Claudia De Santis Head of Gaming Integrations & Operations at Eurobet.it

Swintt titles take Italy by storm following Eurobet partnership

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Sought-after software provider enjoys highly successful market debut and confirms plans to expand current Eurobet.it line-up in the months to come

With Swintt having entered the Italian market last month via an exclusive partnership with Eurobet.it, the in-demand software provider has already announced plans to expand its line-up at the casino following the promising performance of its Elysium Studios titles.

Having initially launched with popular games Pirates Pledge Hold & Win, Battle of Myths, Supa Crew, Wizardz World and Crystalium, uptake among players proved so strong that Swintt is now seeking approval from the regulator to roll out a second round of releases on the Italian platform.

Once that greenlight has been received, Swintt intends to add the spell-binding fairytale slot, A Hopping Kiss, and the recently-released expanding reels game, Enigma of Egypt, to its existing content offering, granting players at Eurobet.it an even greater choice of Elysium Studios options.

Of course, as the portfolio of Elysium Studios titles offered at Eurobet.it continues to grow, Swintt will enjoy ongoing visibility opportunities on the platform that will help raise the provider’s profile in the Italian market and help it build on the strong momentum created by the first wave of games.

From Eurobet.it’s perspective, meanwhile, being the first Italian operator to host Swintt’s state-of-the-art titles will cement the platform’s status as the go-to online casino destination for Italian players while also adding another top tier software studio to its extensive collection of providers.

David Mann, Chief Executive Officer at Swintt, said: “Having only launched with Eurobet.it at the end of October, we’ve been really encouraged by the reception our Elysium Studios titles have received from Italian players and work is already underway to roll out our next round of releases.

“With both A Hopping Kiss and Enigma of Egypt ear-marked to launch on the platform in the coming months, our ongoing partnership with Eurobet will ensure we remain firmly in the public eye and can build on the early momentum created by our strong start to life in the Italian market.”

Claudia De Santis, Head of Gaming Integrations & Operations at Eurobet.it, said: “At Eurobet.it, our strategy focuses on distinguishing our offer by securing the market’s most innovative content first. Partnering with Swintt allows us to maintain this competitive edge. We are thrilled to be the exclusive launch partner for Swintt in Italy; adding ‘Pirate Pledge Hold & Win’ to our library reinforces our commitment to delivering premium, first-to-market experiences to our players.”

The post Swintt titles take Italy by storm following Eurobet partnership appeared first on European Gaming Industry News.

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David Yu Head of AM at VA Gaming

QTech Games marks another red-letter day with VA Gaming integration

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QTech Games, the leading game aggregator for all emerging markets, has announced its latest premier provider partnership with VA Gaming, allowing its platform clients access to another igaming catalogue of over 70 titles.

Integrating content from one of the more innovative and creative digital slots providers adds yet more muscle to QTech Games’ aggregation platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

VA Gaming’s portfolio has been optimised for mobile, a cornerstone of QTech’s offering, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integrations available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

This collaboration naturally broadens VA Gaming’s international scope, unlocking untapped regions for diversified growth, above all in Africa and Latin America, where QTech Games continues to consolidate its firm foothold.

Philip Doftvik, QTech Games’ CEO, said: “Each new integration enriches our offering, and it’s particularly rewarding to support game providers who are actively expanding into ‘margin markets’ such as Latin America and Africa. These emerging markets are enjoying an irresistible momentum at present, so we’re excited to help VA Gaming bring their popular titles to market across many previously uncharted territories for them.”

David Yu, Head of AM at VA Gaming, added:  “VA Gaming is artfully blending creativity and technology to craft unique, engaging online slots with distinctive graphics and features, generating a high-quality gaming experience. This integration is a key part of our unfolding worldwide distribution strategy, especially as we expand our focus in emerging markets, and we look forward to a long and successful collaboration.”

The post QTech Games marks another red-letter day with VA Gaming integration appeared first on European Gaming Industry News.

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EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025

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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.

The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.

EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.

Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.

EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.

The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.

The post EGT is among the main contenders for the prize in several categories at the BEGE Awards 2025 appeared first on European Gaming Industry News.

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