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New report finds +21% increase in time spent gaming on Samsung TVs, and weekday time of gameplays shifts across Europe

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A new report from Samsung Ads Europe ‘Behind The Screens: Gaming in 2020’, reveals Gamers* are spending more time gaming per day across Samsung TVs in EU5 territories with significant double-digit growth (+21%) since January.

Samsung Ads Europe refer to Gamers as game consoles connected to a Samsung TV that played one or more games for a minimum of three-minute session. Samsung Ads Europe, the media and advertising division of Samsung Electronics, releases its ‘Behind The Screens: How to Reach Gamers’’ report on gaming habits across EU5, looking at both localised viewership habits and behaviours across all five countries.

When exploring how the average Samsung TV Gamer spends their time, Samsung Ads Europe identified that they are heavy streamers. On average they spend 45% of their total daily TV time streaming, a further 37% spent gaming, and only 18% spent watching linear TV. The implication for advertisers trying to reach this audience is that 82% of their time spent on Samsung TVs (gaming + streaming) they are not exposed to traditional TV advertising.

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The Samsung Ads report further explores how daily gaming habits have changed over the course of 2020. In the UK gamers are active throughout the day, with the most interesting change being the shift in time spent gaming on weekday mornings nearly doubling (+48%) since January 2020. Time spent gaming on weekend mornings has also increased by over a third (+34%).

Significant increase in gaming time across all EU5 territories

Total time spent on game consoles connected to a Samsung TV has seen a significant increase across EU5, with Italy seeing the highest increase since January of over 35%. Spain saw the second highest level of growth at a rate of 31%, whilst the rates of gaming increased across the UK (+22%), France (+17%) and Germany (+10%) showing that all across Europe the appetite for gaming continues to grow. In terms of time spent per day gaming on consoles connected to a Samsung TV, the UK spends the most time on average across the EU5 territories with gamers engaged for 2 hours 14 minutes per day.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We are seeing a significant appetite for gaming across Europe on millions of games consoles that are connected to Samsung TVs, which is in line with the growing popularity – and commercial opportunity – of online gaming. According to Ofcom, overall total consumer expenditure on games software, gaming hardware and culture was £5.3bn in 2019. With gamers spending an increasing amount of time on their Samsung TVs either gaming or streaming, there is a sizable opportunity for advertisers to reach this hard to reach audience on the big screen, alongside linear.”

Samsung has held the global number one TV manufacturer position for 14 consecutive years, and using proprietary data gathered by Samsung ACR technology and additional proprietary data in Europe, leverages insights from over 34 million Smart TVs.

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Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives

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Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs

Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.

In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.

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Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.

Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”

Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.

“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”

The post Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives appeared first on European Gaming Industry News.

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CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers

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More variety, more flavor, more depth — this is the boldest evolution yet for crypto gaming fans

CryptoWins, the go-to crypto-powered online casino, is making a power move this May. CryptoWins officially launches 750+ brand-new games from seven igaming providers, boosting its total game library to a whopping 1,200+ titles — and delivering a content lineup that crypto casino players can’t afford to miss.

To celebrate this epic launch, players can enjoy a 45% match deposit bonus on all slots from the new providers — available now through May 18.

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Shortly after CryptoWins turned 1, and already home to fan favorites from Felix Gaming, Rival, Evoplay, and Slotland Entertainment, CryptoWins is now unlocking fresh adrenaline with titles from:

  • Eurasian Gaming – A leader in slots, fishing games, and bingo hybrids across Asia and Europe, known for Lady Hawk and Chilli Hunter Bingo.
  • Funky Games  Widely recognized in Southeast Asian markets, delivering fast-paced, arcade-style titles and culturally rich slots like Feng Shen. A standout title The Wild Protectors brings Journey to the West to life with iconic characters, wild transformations, and immersive story-driven gameplay.
  • ZeusPlay – European-crafted classics with strong math models. Look out for Amun’s Book and Arabian Dream.
  • Tada Gaming – Multiplayer arcade games like Crazy Hunter and Fortune Gems are primed for the Gen Z crowd.
  • FunTa Gaming – Culturally inspired, mobile-first games like Super Ace are on the rise.
  • Apollo Play – Bringing niche appeal with cosmic and retro slots.
  • 1Spin4Win – A fresh face offering “Book of” style and fruit slots for fans of the classics.

 

“This is one of the biggest expansions in CryptoWins history,” said Michael Hilary, Manager at CryptoWins. “We’re not just adding games — we’re adding variety, cultural flavor, and genre depth. Whether you’re here for multiplayer games, arcade shooters, or hybrid bingo, we’ve got your next obsession ready to play.”

From mystical fantasy adventures in Lady Hawk to the wild desert thrills of Arabian Dream, CryptoWins is levelling up the crypto gaming experience with a curated mix of established bangers and underground gems.

Crypto casino players can dive in from May 8 with special bonuses, seamless crypto deposits, and mobile-first gameplay across the board. The new era of CryptoWins is here!

NEW SLOTS BONUSES
Bonuses Valid May 8-18

45% MATCH BONUS
* On deposits $30-150
* Wagering Req:  47x
* Redeem Count 8x
* No Max Cashout
* Available on Games by 7 new providers
* Bonus Code: NEWSLOT

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77% MATCH BONUS
* On deposits $90-600, 44% on deposits $40-89, 33% on deposits $25-39
* Wagering Req:  39x
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* No Max Cashout
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* Bonus Code: MORESLOT

The post CryptoWins Supercharges Its Casino with 750+ New Games from 7 Cutting-Edge Providers appeared first on European Gaming Industry News.

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Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders

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Ambitious candidates invited to apply for this fast track, international programme, offering accelerated learning and full commercial exposure globally

Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, is excited to announce the launch of “The Playmakers: Commercial Talent Programme”. The Programme offers a fast-track development path, designed to prepare the next generation of professionals who will lead and shape the future of the online gaming industry.

Throughout the programme, the Playmakers will accelerate their careers by working on real-world projects across functions such as Marketing, CRM, and Commercial. Participants will begin their 24-month journey at Kaizen Gaming’s HQ in Athens, Greece, where they will be primarily based. They will also have the opportunity to undertake up to two international assignments in countries where Betano operates in Europe and South America – such as Portugal, Brazil and Argentina – to gain hands-on global experience.

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Structured training, ongoing development, and dedicated mentoring from Kaizen Gaming’s senior Commercial leaders will further enrich the participants’ experience and growth.

Who is Kaizen Gaming looking for?

Candidates should hold a Bachelor’s degree in Business, Marketing, Finance, Economics, or a related field from a recognised University, along with one to three years of relevant work experience or high-impact internships. A Master’s degree or MBA is a plus.

Fluency in English is required, along with proficiency in either Spanish or Portuguese.

Kaizen Gaming is looking for citizens of the world—curious, proactive individuals who are strong problem-solvers and able to break down complex challenges into clear, logical solutions.

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Applicants must also hold an EU passport and either an EU work permit or permanent residence, as the programme requires more than 6 months of work in Greece.

What’s in it for the participants?

The Playmakers will join a fast-track programme, gaining global experience and hands-on exposure to one of the most dynamic commercial departments in the online gaming industry, working for Betano, a premium digital brand.

Participants will support cross-functional projects, take ownership of business initiatives, and receive mentoring from senior leaders. With geographical mobility, they’ll gain international experience and have personalised development opportunities to kick-start their growth into future commercial leaders.

Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming, said: “As one of the world’s leading companies in GameTech, we are always on the lookout for exceptional talent to shape our future. Our fast-track global talent programme offers a unique opportunity to explore and experience the business through one of the most dynamic commercial departments in the industry. Working alongside senior leaders in an international environment, and contributing to the growth of a globally recognised sports brand like Betano, is an opportunity like no other. If you are ready to relocate to Athens, Greece, and from there on have the ability to explore and further grow your skills in more international markets, just apply today”.

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Kick-start your career with a global leader in GameTech. Your Future. Your Game.

The post Kaizen Gaming launches “The Playmakers: Commercial Talent Programme” to shape tomorrow’s GameTech leaders appeared first on European Gaming Industry News.

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