Latest News
Sodium’s Automated Identity Verification Takes Hello Soda From Strength to Strength
Hello Soda’s single API platform, Sodium, has experienced continued success since its launch earlier this year.
Global identity specialist, Hello Soda, launched the single API platform to simplify the delivery of its suite of Know Your Customer (KYC), Anti-money Laundering (AML) and fraud prevention solutions.
As a result of the year’s economic downturn, onboarding costs and false negatives are more expensive than ever to businesses looking to grow their customer base. Implementing Sodium helps raise pass-rates and onboard customers more quickly, lowering acquisition costs.
Hello Soda also identified that many stakeholders were having difficulty integrating multiple identity verification solutions independently. Its developers responded to this challenge and the lack of cross-solution data analysis to help perform enhanced checks with the launch of Sodium.
Since its launch, Sodium has enabled businesses worldwide to improve their user journeys and see uplifts in pass rates, despite the difficult economic landscape; Hello Soda’s identity verification solutions are now being used across a wide range of sectors in 91% of the globe.
Due to the continued success and enhancements to Sodium, Hello Soda has been able to extend its reach and continues to work with a number of high-profile clients, including Renault/Nissan, Klarna, PaySafe, BoyleSports, Virgin Bet and deVere Group.
Dimitris Litsikakis, Global Head of FinTech at deVere Group, said: “The main driver behind integrating Sodium was the speed of client onboarding which is key for digital banking solutions like Vault.
At deVere we have experienced a growth in our conversion rates and increase in customer satisfaction rates as the account opening is now done automatically in less than two minutes rather than one of our agents having to check all documents manually before reaching a decision. Moreover, we seamlessly increased our security with automated PEP and DarkWeb checks that ensure we keep fraudsters away.“
Sodium is enabling global organisations to efficiently and accurately onboard their customers in a matter of seconds with less false positives and negatives. The game-changing platform enables organisations to not only add multiple ID&V products seamlessly but it cross-references data to perform additional checks leading to a truly enhanced customer due diligence (EDD). From document ID data cross-referenced with the dark web to an individual’s social footprint compared to CRA data, Sodium certainly delivers a multi-pronged approach to identity verification.
Powered by WPeMatico
Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Caesars Digital6 days agoRubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
-
Amazons’ Wonders5 days agoSYNOT Games Enters into Partnership with Bulgarian Operator BETVAM
-
Africa6 days agoTaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi
-
Aviator6 days agoSPRIBE Wins Interim Injunction in Brazil – Court Orders Betnacional to Immediately Cease Unauthorized Use of “AVIATOR”
-
Blueprint Gaming6 days agoBlueprint Gaming adds pots mechanic to Cash Strike with Triple Action Cash Strike
-
Asia6 days agoS8UL signs Team Question Mark roster for PUBG: BATTLEGROUNDS ahead of EWC 2026
-
Caesars Digital6 days agoRubyPlay partners with Caesars Entertainment in Ontario to advance North American expansion
-
bingo5 days agoThe Swedish Bingo Association Receives a Reprimand for Lack of Information in Bingo Halls



