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Sodium’s Automated Identity Verification Takes Hello Soda From Strength to Strength
Hello Soda’s single API platform, Sodium, has experienced continued success since its launch earlier this year.
Global identity specialist, Hello Soda, launched the single API platform to simplify the delivery of its suite of Know Your Customer (KYC), Anti-money Laundering (AML) and fraud prevention solutions.
As a result of the year’s economic downturn, onboarding costs and false negatives are more expensive than ever to businesses looking to grow their customer base. Implementing Sodium helps raise pass-rates and onboard customers more quickly, lowering acquisition costs.
Hello Soda also identified that many stakeholders were having difficulty integrating multiple identity verification solutions independently. Its developers responded to this challenge and the lack of cross-solution data analysis to help perform enhanced checks with the launch of Sodium.
Since its launch, Sodium has enabled businesses worldwide to improve their user journeys and see uplifts in pass rates, despite the difficult economic landscape; Hello Soda’s identity verification solutions are now being used across a wide range of sectors in 91% of the globe.
Due to the continued success and enhancements to Sodium, Hello Soda has been able to extend its reach and continues to work with a number of high-profile clients, including Renault/Nissan, Klarna, PaySafe, BoyleSports, Virgin Bet and deVere Group.
Dimitris Litsikakis, Global Head of FinTech at deVere Group, said: “The main driver behind integrating Sodium was the speed of client onboarding which is key for digital banking solutions like Vault.
At deVere we have experienced a growth in our conversion rates and increase in customer satisfaction rates as the account opening is now done automatically in less than two minutes rather than one of our agents having to check all documents manually before reaching a decision. Moreover, we seamlessly increased our security with automated PEP and DarkWeb checks that ensure we keep fraudsters away.“
Sodium is enabling global organisations to efficiently and accurately onboard their customers in a matter of seconds with less false positives and negatives. The game-changing platform enables organisations to not only add multiple ID&V products seamlessly but it cross-references data to perform additional checks leading to a truly enhanced customer due diligence (EDD). From document ID data cross-referenced with the dark web to an individual’s social footprint compared to CRA data, Sodium certainly delivers a multi-pronged approach to identity verification.
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18th Federal Civil Court of the Federal District blocks enforcement of Brazilian registration No. 501759803 after action by Aviator Studio Brazil.
A Federal Court in Brazil has ordered the suspension of Spribe’s trademark registration for “Aviator,” preventing the company from relying on exclusivity rights tied to Brazilian trademark registration No. 501759803 until a final judgment is issued.
The decision was issued by the 18th Federal Civil Court of the Federal District, following legal action brought by Aviator Studio Brazil. Aviator Studio said the court recognized the strength of its claims on the grounds of invalidation of Spribe’s trademarks.
According to Aviator Studio, the case centers on evidence that the Aviator trademark was created and used years before Spribe obtained trademark protection in Brazil. The company said the court acknowledged evidence that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018.
The court also took note of prior judicial decisions in Georgia that, according to Aviator Studio, invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
The post Brazil federal court suspends Spribe’s Aviator trademark rights pending final ruling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
Aviator Studio has achieved a significant legal victory in Brazil after a Federal Court ordered the suspension of Spribe’s trademark registration for “Aviator,” recognizing the strength of Aviator Studio’s claims related to the grounds of invalidation of Spribe’s trademarks.
The decision, issued by the 18th Federal Civil Court of the Federal District, prevents Spribe from relying on the exclusivity rights arising from Brazilian trademark registration No. 501759803 until a final judgment is rendered.
The ruling follows legal action brought by Aviator Studio Brazil, which demonstrated that the Aviator trademark had been created and used years before Spribe obtained trademark protection in Brazil. The court acknowledged evidence showing that the Aviator brand originated in Georgia in 2016 and was formally registered there in 2018, years before Spribe’s Brazilian registration.
Importantly, the court also took note of previous judicial decisions in Georgia that invalidated Spribe’s registration of the Aviator trademark and confirmed the rights of the original trademark owner.
“This decision represents an important step in protecting the Aviator brand and enforcing intellectual property rights internationally. In practical terms, this means that, until the final resolution of the Spribe’s trademark invalidation proceedings, Spribe will no longer be able to continue it’s disruptive practices against operators, including sending threatening letters or initiating legal actions related to the use of Aviator Studio’s trademark.” comments George Pruidze, CEO of Aviator Studio. “We remain committed to defending the integrity of the Aviator brand and ensuring that its legitimate ownership is recognized across all jurisdictions.”
Aviator Studio will continue pursuing all available legal measures to safeguard its intellectual property rights and protect the integrity of the Aviator trademark worldwide.
The post Aviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights appeared first on Americas iGaming & Sports Betting News.
The Esportes Gaming Brasil activation aired in two five-minute slots after Brazil’s opening match, alongside a broader SBT sponsorship and bar program.
Esportes da Sorte aired a World Cup-themed activation on Times Square’s large-format screens in New York on 13 and 14 June 2026, following Brazil’s opening match of the tournament. The campaign ran in two continuous five-minute slots and prompted passers-by to sing the chant: “I am Brazilian, with great pride and great love”.
The Times Square creative featured singer Léo Santana and a group of brand ambassadors and influencers named by the company as Carlinhos Maia, Bruno Formiga, Luisinho Freitas and Raul Erlich, who are producing tournament coverage from the US.
The activation was placed by Esportes Gaming Brasil, the holding group behind Esportes da Sorte, Lottu and Onabet. The company said the New York placement formed part of a wider multi-platform World Cup strategy spanning advertising, live activations and real-time content.
Esportes Gaming Brasil is an official sponsor of the tournament broadcasts on SBT, with planned visibility across free-to-air TV, the +SBT streaming platform, N Sports and digital channels. In Brazil, the group said it is also running activations across approximately 130 bars in cities including São Paulo, Recife, Salvador, Belo Horizonte and Fortaleza.
The company is also running two national campaigns during the World Cup period: “Cheer Like a Corinthian” and “Call-Up”.
The post Esportes da Sorte runs World Cup fan chant spot on Times Square screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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