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UFC PICKS officially revealed with Free to Play Pick’em contests, live match in-play betting and private custom contest creation amongst friends
UFC, the world’s premier mixed martial arts organization, today revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. UFC PICKS brings a new second screen experience that puts the fan at the center of the action.
UFC PICKS app will be available on iOS and Android in the UK and Ireland. It is a must download for every UFC fan – granting exclusive access to our FREE to play £5000.00 Pick’em contest for every major UFC event this year. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.
Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. IMG Arena’s UFC statistics are integrated on the leaderboards that animate every strike of the bout and truly becomes a second screen experience all UFC fans are seeking. UFC fans will also be introduced to a first-class real-time statistics fight visualization which informs and provides fans with more stats then they ever imagined.
“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”
Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtably one of the most sought-after partners in world sport so this is fantastic for Low6. We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed”.
The UFC PICKS concept was spawned by Jamie Mitchell, CEO USA and Low6 Co-Founder: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table. Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all its free to play!”
Josh Turk, Chief Marketing Officer of Low6 added; “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie. Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”
While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com
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blask
New Blask heatmap tracks real-time interest across World Cup 2026 nations
Blask has launched the Blask World Cup Index, a free interactive map showing daily interest across the majority of the 48 nations competing in the 2026 tournament. It runs for the duration of the competition.
Blask updates the map every 24 hours. Countries where interest towards the major football tournament grows over the previous day turn green. Countries where it fell turn red. Unchanged markets stay grey. Hover over any country for a quick snapshot, click through for a multi-day view, or follow the leaderboard of the fastest-rising and falling markets.
What the Blask World Cup Index measures
Blask World Cup Index draws from the Blask Index, Blask’s measure of iGaming search volume within a given market. On the landing page it tracks football related categories: how actively people in each country are searching for odds, match markets and other football-related content tied to the 2026 tournament.
Country cards show day-by-day trends; a daily leaderboard surfaces the daily World Cup Index and its change with the previous day. Visitors can track how interest in their country builds in the days before their team’s next match and how fast it collapses after an exit. The leaderboard shows which nation leads the index and how that position shifts with results. For operators and affiliates, the most actionable view is a market where interest is growing faster than the team’s performance would predict — the signal that precedes a volume spike.
After a 4-1 victory over Paraguay, the United States leads our World Cup Interest Index with 14.4 million demand points — more than three times ahead of second-placed Brazil (4.28 million), despite the Seleção’s global popularity. Germany sits third with 3.15 million following a 7-1 win over Curaçao, while England (2.53 million) and Egypt (2.22 million) round out the top five ahead of their opening group-stage matches.
To put the 2026 data in context, Blask has published two research reports drawing on iGaming activity across the 2018 and 2022 World Cups — one covering six European markets (UK, Germany, France, Spain, the Netherlands, Italy), one covering six LATAM markets.
The data shows the effect is not automatic: Germany posted positive acquisition signals at both tournaments despite group-stage exits; Peru surged +41% in 2022 without qualifying; Colombia fell 14% the same year.
Both reports include country-level APS data, cross-market patterns, and 2026 projections.
The post New Blask heatmap tracks real-time interest across World Cup 2026 nations appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights
Supplier takes exclusive worldwide streaming and data rights for all matches in Ecuador’s top men’s league.
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
The deal adds another Latin American basketball property to FeedConstruct’s rights portfolio, as the supplier positions its content for sportsbook customers seeking additional live betting inventory.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, said: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
FeedConstruct said the acquisition supports its continued expansion across emerging betting markets and strengthens its basketball rights offering.
The post FeedConstruct adds Ecuador’s Liga Básquet Pro to global basketball rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ani Isakhanyan Head of Rights and Content at FeedConstruct
FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio
FeedConstruct has acquired the exclusive worldwide streaming and data rights for all matches of the Liga Básquet Pro, Ecuador’s premier men’s basketball competition.
Latin America continues to emerge as a fast-growing market for the sports betting industry, with basketball playing an increasingly important role in regional engagement. The Liga Básquet Pro has helped elevate the sport’s visibility in Ecuador while building a passionate local fan base. With its growing commercial appeal and competitive matchups, the league continues to strengthen its position within the Latin American basketball ecosystem.
The addition of the competition enables sportsbooks to deliver consistent and engaging basketball content to bettors while benefiting from favorable regional time zones that support increased betting activity and stronger player engagement.
“This partnership with FeedConstruct marks a decisive step in the international projection of Ecuadorian basketball,” said Enrique Zeballos Márquez, President of Liga Básquet Pro. “Working with a global leader in sports media and data rights allows us to maximise the value of our competition, safeguard the integrity of its data, and bring it to new audiences worldwide.”
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, commented: “We are excited to expand our regional basketball portfolio with the addition of Liga Básquet Pro. With its passionate fan base and strong competitive profile, the league brings valuable content opportunities to our network of more than 100 operators worldwide.”
The acquisition further strengthens FeedConstruct’s basketball rights portfolio and supports the company’s continued expansion across emerging betting markets worldwide.
The post FeedConstruct Adds Ecuador’s Liga Básquet Pro to Its Global Basketball Rights Portfolio appeared first on Americas iGaming & Sports Betting News.
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