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UFC PICKS officially revealed with Free to Play Pick’em contests, live match in-play betting and private custom contest creation amongst friends

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UFC, the world’s premier mixed martial arts organization, today revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. UFC PICKS brings a new second screen experience that puts the fan at the center of the action.

UFC PICKS app will be available on iOS and Android in the UK and Ireland. It is a must download for every UFC fan – granting exclusive access to our FREE to play £5000.00 Pick’em contest for every major UFC event this year. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.

Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. IMG Arena’s UFC statistics are integrated on the leaderboards that animate every strike of the bout and truly becomes a second screen experience all UFC fans are seeking. UFC fans will also be introduced to a first-class real-time statistics fight visualization which informs and provides fans with more stats then they ever imagined.

“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”

Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtably one of the most sought-after partners in world sport so this is fantastic for Low6. We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed”.

The UFC PICKS concept was spawned by Jamie Mitchell, CEO USA and Low6 Co-Founder: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table. Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all its free to play!”

Josh Turk, Chief Marketing Officer of Low6 added; “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie. Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”

While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com

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Financial

Playtech Raises its Full-year 2026 Adjusted EBITDA Forecast to €270 Million

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Playtech PLC on Thursday said it expects 2026 results to beat market expectations, with its first half supported by an “excellent performance in the US”.

Playtech shares jumped 18% to 378.60 pence each in London on Thursday morning. It is up around 3% over the past 12 months but had been around 10% lower prior to Thursday’s surge.

The Douglas, Isle of Man-based gambling software firm now expects adjusted earnings before interest, tax, depreciation and amortisation of EUR270 million, “significantly above the current analyst consensus”. It puts the current consensus range at EUR205 million to EUR225 million.

Playtech’s current forecast represents a 37% rise from the EUR197.0 million achieved in 2025.

“Playtech’s trading has delivered results significantly ahead of market expectations, driven by excellent performance in the US and continued strength in Mexico, Colombia and certain European markets. The performance in the Americas, as consistently flagged since the start of the year, continued to accelerate through May and June,” the firm said.

It expects a first half adjusted Ebitda of over EUR155 million, rising at least 69% from EUR91.6 million a year prior.

Chief Executive Officer Mor Weizer said: “We achieved an excellent performance in the first half of 2026, reflecting continued momentum in regulated markets, notably the Americas and certain European markets. Performance in the US, driven by our partnership with Hard Rock Digital, has been exceptionally strong, and we are delighted to see returns on our investments over recent years accelerate and contribute significantly to profitability and cash flow.

“Playtech continues to further establish itself in regulated and regulating markets going into the second half of the year, and we are pleased with the progress towards our medium-term targets.”

Playtech releases half-year results on September 10.

Looking ahead, it expects second half earnings to decline from the first, with UK regulatory measures partly to blame.

“Hard Rock Digital has become one of Playtech’s largest customers and is expected to remain so going forward, albeit Playtech’s revenue with the operator is likely to continue at a lower but more sustainable level in H2 2026 and into 2027. Elsewhere, the company has been investing into a significant partnership in Brazil, ahead of expected signing and launch, which is likely to begin contributing to growth in 2027. In addition, in H2 2026 Playtech will also absorb the full impact of increased remote gaming duty in the UK, which became effective in April 2026,” the firm explained.

From April 2026 there was an increase in UK remote gaming duty 40% from 21%. Remote gaming duty is a levy applied on online casino offerings, poker and slots.

The post Playtech Raises its Full-year 2026 Adjusted EBITDA Forecast to €270 Million appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Balkans

Imagine Live Goes Live with MaxBet Bringing Live Casino to the Balkans

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Imagine Live, the live casino provider, has partnered with MaxBet, one of the leading sports betting and gaming operators in the Balkans.

The partnership extends Imagine Live’s presence across regulated markets, bringing its live dealer games and game show content to MaxBet’s player base.

Now agreed and rolling out, the collaboration will go live first in Montenegro, followed by Serbia and then Bosnia & Herzegovina.

MaxBet serves around 95,000 online players each month, holding a leading position in its core Serbian market. The business has been majority-owned by Flutter Entertainment – the global operator behind brands including Paddy Power and Betfair – since 2023.

Its players will gain access to Imagine Live’s portfolio of live dealer tables and game shows, streamed from the provider’s studios in Armenia, Romania and Spain.

Launched in 2022, Imagine Live operates more than 200 tables and holds licences with the UKGC, MGA, ONJN, HGC and other regulators, extending its footprint in a region where regulated online play continues to grow.

Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “Going live with MaxBet reflects the strength of our content and our focus on partnering with established operators across regulated markets.

“MaxBet is one of the most respected names in the Balkans, and starting in Montenegro before expanding into Serbia and Bosnia & Herzegovina gives us a strong platform in a region we know well.”

Tornike Tordia, Head of Gaming at MaxBet, said: “Bringing Imagine Live’s live casino content to our players reflects our commitment to offering a varied, high-quality gaming experience.

“Their live dealer games and game shows add real depth to our offering, and we look forward to rolling them out across our markets as the partnership grows.”

The post Imagine Live Goes Live with MaxBet Bringing Live Casino to the Balkans appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Responsible Gaming Strategy Contributes to TaDa’s Success at iGB L!VE 2026

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TaDa’s commitment to responsible gaming and sustainable growth was rewarded with a successful appearance at this year’s iGB L!VE in London, where quality conversations with Tier One operators, strong interest in its latest releases and demand for trusted, UKGC-licenced content validated the company’s strategic direction.

In light of the evolving UK regulation, this year’s exhibition saw a shift in operator priorities. As revised acquisition strategies place greater emphasis on compliance, player retention and long-term value, operators are increasingly seeking certified and established suppliers like TaDa that are capable of delivering engaging content within robust responsible gaming frameworks.

With impressive foot traffic to the stand, TaDa’s account management and business development teams also received highly positive feedback from meetings with regulated market clients, gaining valuable insights for future strategic direction.

Focusing on UK market leading releases, TaDa highlighted Gold Mine Express which continues to generate considerable interest following its strong retention metrics.

Visitors were equally enthusiastic about the Hit the Cash slot Leprechaun Gold Streak which is engineered for stability and Fortune Hook Antarctic which is aimed at diversifying TaDa’s player base while maintaining accessibility across all levels.

In addition to core European markets, the teams engaged with numerous clients from the African market, securing more resources and strategic alignments to further accelerate TaDa’s expansion into Africa.

For TaDa, whose portfolio is certified across multiple regulated markets and supported by a strong reputation for safe gaming practices, the evolving landscapes represent an opportunity to contribute more to both operators and the industry.

Ray Lee, Director of Business Development, TaDa Gaming, said: “iGB L!VE showed how operators are looking beyond acquisition and placing greater value on sustainable growth through responsible gaming, player retention and trusted partnerships. Those priorities have always been central to our business, so it was encouraging to see our approach resonate strongly with both existing partners and prospective new customers.”

The post Responsible Gaming Strategy Contributes to TaDa’s Success at iGB L!VE 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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