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UFC PICKS officially revealed with Free to Play Pick’em contests, live match in-play betting and private custom contest creation amongst friends

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UFC, the world’s premier mixed martial arts organization, today revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. UFC PICKS brings a new second screen experience that puts the fan at the center of the action.

UFC PICKS app will be available on iOS and Android in the UK and Ireland. It is a must download for every UFC fan – granting exclusive access to our FREE to play £5000.00 Pick’em contest for every major UFC event this year. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.

Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. IMG Arena’s UFC statistics are integrated on the leaderboards that animate every strike of the bout and truly becomes a second screen experience all UFC fans are seeking. UFC fans will also be introduced to a first-class real-time statistics fight visualization which informs and provides fans with more stats then they ever imagined.

“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”

Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtably one of the most sought-after partners in world sport so this is fantastic for Low6. We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed”.

The UFC PICKS concept was spawned by Jamie Mitchell, CEO USA and Low6 Co-Founder: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table. Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all its free to play!”

Josh Turk, Chief Marketing Officer of Low6 added; “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie. Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”

While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com

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Andrew Pink Head of Brand & Communication at Play’n GO

Reactoonz 100 Crowned Game of the Year

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Play’n GO, the world’s leading casino entertainment provider, is proud to announce that Reactoonz 100 has been named Game of the Year at the SBC Europe Awards 2026, held last week in Malta.

The award recognises the outstanding creative ambition, commercial performance and cultural impact of Reactoonz 100, which has quickly established itself as one of the most significant releases in Play’n GO’s history. Building on the legacy of the much-loved Reactoonz series, the title has delivered exceptional engagement across regulated European markets since launch.

Reactoonz 100 was supported by a record-breaking launch campaign as part of Play’n GO’s 20th anniversary celebrations, most notably sending the series’ iconic character Garga into space – a first for the iGaming industry, since copied. The activation captured attention far beyond traditional industry channels and reinforced Play’n GO’s reputation for creativity that extends well beyond the game itself.

Andrew Pink, Head of Brand & Communication at Play’n GO, said: “Winning Game of the Year is a huge moment for Reactoonz 100 and for everyone across Play’n GO who brought this project to life.

Reactoonz is one of the most important franchises in our history, and with Reactoonz 100 we set out to push both the creative and cultural boundaries of what a game launch could be. This award is a powerful validation of that ambition, and of the belief that bold ideas, executed properly, still cut through in this industry.”

Since its release, Reactoonz 100 has achieved near-universal rollout across Play’n GO’s partner network in more than 35 regulated markets, delivering strong and sustained performance well beyond launch. Its success reflects both the enduring appeal of the Reactoonz brand and Play’n GO’s continued focus on innovation within a responsible, regulation‑first framework.

The Game of the Year win at the SBC Europe Awards further strengthens Play’n GO’s position as the leading supplier of premium casino entertainment, following a year defined by landmark launches, creative ambition and industry recognition.

The post Reactoonz 100 Crowned Game of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Cafrino Gaming

Cafrino Gaming Appoints Stephen Crystal as Chief Commercial Officer

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Cafrino Gaming is entering a new phase of commercial expansion, and it starts with leadership.

We’re excited to welcome Stephen A. Crystal as Chief Commercial Officer of Cafrino Gaming, a move that brings one of the most experienced and globally connected leaders in the gaming industry directly into our growth strategy.

With more than three decades at the forefront of gaming innovation, Stephen has played a pivotal role in shaping everything from tribal and riverboat gaming to modern iGaming and sports betting ecosystems. His career spans the ownership of iconic Las Vegas properties, the development of U.S. operations for major international bookmakers, and the execution of over $3 billion in project finance, M&A, and gaming technology initiatives.

As Founder of SCCG Management, Stephen has built one of the most respected advisory firms in the industry, supporting more than 120 client partners across 100+ countries. His work has consistently focused on scaling emerging technologies, unlocking new markets, and building high-impact partnerships across the global gaming landscape.

Now, he brings that experience directly to Cafrino.

A Leadership Move Built for Scale

Stephen’s appointment marks a strategic step forward as Cafrino accelerates its global commercial efforts.

In his role as Chief Commercial Officer, he will lead:

  • Global commercial strategy and revenue growth
  • Strategic partnerships and market expansion
  • Key account development and deal execution

His experience building large-scale distribution networks and navigating complex gaming markets positions Cafrino to expand faster, partner smarter, and execute at a higher level across regions.

This is not just about adding leadership, it’s about embedding proven global execution into the core of Cafrino’s growth engine.

Aligning Vision with Opportunity

Throughout his career, Stephen has consistently been at the center of industry evolution, from early casino development to today’s rapidly expanding digital gaming ecosystem.

He has secured major partnerships with professional sports organizations, helped establish sports betting frameworks within tribal markets, and worked across both emerging and regulated jurisdictions worldwide.

That perspective is critical as Cafrino continues to scale its poker platform across:

  • Social and free-to-play environments
  • Sweepstakes and promotional models
  • Crypto and Web3 gaming platforms
  • Real-money gaming operators

With a deep understanding of both legacy gaming infrastructure and next-generation technology, Stephen’s leadership helps bridge where the industry has been with where it’s going.

Powering the Next Phase of Cafrino Gaming

Cafrino’s poker platform has already reached more than 2 million players, supporting experiences for globally recognized brands including WWE, Hustler Casino, South Point Casino, and CardPlayer Poker.

As demand for flexible, scalable poker solutions continues to grow, Cafrino is focused on expanding its reach and strengthening its position as a leading provider of poker technology for operators worldwide.

Bringing Stephen Crystal into the organization is a clear signal of that direction.

Looking Ahead

This marks the beginning of a new chapter for Cafrino Gaming.

With Stephen leading commercial strategy, we are positioned to accelerate growth, deepen partnerships, and expand into new markets with greater precision and impact.

We’re excited for what’s ahead, and we’re just getting started.

The post Cafrino Gaming Appoints Stephen Crystal as Chief Commercial Officer appeared first on Americas iGaming & Sports Betting News.

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“90s”

BETBY launches “90s”, a new retro-inspired genre within BETBY Games

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BETBY,  the leading sportsbook supplier, has announced the launch of “90s”, a new genre within its proprietary esports feed, BETBY Games, bringing exclusive retro-inspired content to operators and players.

Designed around the look and feel of classic 90s video games, the new genre introduces a lineup of e-sims that take players back to the pixel era, combining retro-inspired visuals with the simplicity and high-frequency betting mechanics that define BETBY Games. While many modern esports products focus on realism and

advanced graphics, 90s takes a different approach by returning to the roots of gaming, transforming familiar retro aesthetics into a fully optimised betting experience.

The launch responds to a growing demand for greater content variety within sportsbook environments, particularly products that can deliver constant engagement beyond traditional live sports schedules.

With 1-minute match formats, 24/7 availability, and quick settlements, “90s” is designed to offer operators a new layer of always-on entertainment while maintaining the speed and betting intensity that define BETBY.Games.

One of the key strengths of “90s” lies in its distinctive positioning within the modern iGaming market.

By bringing retro-inspired game formats into a fully betting-ready environment, BETBY is offering operators access to a type of content that is rarely available today, creating a differentiated experience inspired by the iconic titles and visual style that shaped a generation of players.

The first wave of titles includes eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93, each bringing its own distinctive retro identity while being fully integrated with modern betting mechanics.

The collection covers a mix of major sports and fighting content, combining familiar retro gaming cues with formats built specifically for sportsbook performance.

eFighting’93 introduces a format that complements BETBY Games’ existing eFighting portfolio, offering fast-paced matchups and simple winner markets across 6,000 monthly matches.

eBasketball’98 delivers a dynamic format featuring a high-speed 1v1 shootout between two players at a single hoop.

Bettors can place wagers on the top scorer, point handicaps, total points, and individual point counts, with the title delivering 6,000 matches per month. eBaseball’95 condenses baseball into a

high-intensity 1-inning format, offering 5,000 monthly events across 1×2, handicap, and totals markets. Completing the lineup, eTennis’89 brings an ultra-fast tennis format focused on single-game action, with 6,000 monthly matches and winner markets.

Inspired by the visual identity of the 8-bit and 16-bit eras, “90s” creates a product that feels instantly recognisable to players who grew up with this style of gaming, while also offering younger audiences a distinctive and visually engaging alternative to conventional esports content.

“90s is an exciting new direction for BETBY Games because it brings something completely different to sportsbooks,” said Kirill Nekrasov, Head of Innovation & R&D at BETBY.

“There is still a very strong emotional connection around retro games, from the pixel art to the sounds and the simplicity of the gameplay.

We wanted to take that nostalgia and transform it into a product that works for modern betting: fast, clear, engaging, and available around the clock.”

“Our goal was to increase content diversity for our partners. Operators need engagement tools that work 24/7, and the “90s” genre provides a unique, fast-paced solution.

This initial launch is just the start, as we will continue to expand the portfolio with a wider mix of 90s-themed sports and casual titles,” he added.

The launch of 90s further strengthens BETBY.Games’ position as one of the most innovative proprietary esports feeds in the market, offering operators a broad portfolio of fast-betting content designed to drive engagement, increase event volume, and deliver a differentiated sportsbook experience.

BETBY

 BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

The post BETBY launches “90s”, a new retro-inspired genre within BETBY Games appeared first on Americas iGaming & Sports Betting News.

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