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UFC PICKS officially revealed with Free to Play Pick’em contests, live match in-play betting and private custom contest creation amongst friends
UFC, the world’s premier mixed martial arts organization, today revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. UFC PICKS brings a new second screen experience that puts the fan at the center of the action.
UFC PICKS app will be available on iOS and Android in the UK and Ireland. It is a must download for every UFC fan – granting exclusive access to our FREE to play £5000.00 Pick’em contest for every major UFC event this year. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.
Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. IMG Arena’s UFC statistics are integrated on the leaderboards that animate every strike of the bout and truly becomes a second screen experience all UFC fans are seeking. UFC fans will also be introduced to a first-class real-time statistics fight visualization which informs and provides fans with more stats then they ever imagined.
“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”
Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtably one of the most sought-after partners in world sport so this is fantastic for Low6. We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed”.
The UFC PICKS concept was spawned by Jamie Mitchell, CEO USA and Low6 Co-Founder: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table. Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all its free to play!”
Josh Turk, Chief Marketing Officer of Low6 added; “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie. Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”
While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com
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AOGGAB
EGT with two accolades from Golden Spade’s Awards 2025
Reading Time: 2 minutes
EGT received well-deserved recognition at the Golden Spade’s Awards 2025 ceremony. At the event, held on November 25, the company took the Slot Machine of the Year prize, and its CEO, Vladimir Dokov, was honored with a Certificate for Outstanding Contribution to the Development of the Gaming Industry.
EGT has been distinguished for the excellent performance of its latest series of slot cabinets Supreme, including 4 models – S 32-32 UP, S 32-32 ST, S 55 S ST, and S 55 V ST. For only several months this year, they had numerous installations and have established themselves as players’ favorites in a number of markets around the world, thanks to the perfect combination of eye-catching design, unmatched comfort, and their compatibility with some of the most popular games from the company’s portfolio.
Mr. Dokov was granted the Certificate for Outstanding Contribution to the Development of the Gaming Industry in recognition of his exceptional impact on the sector in Europe and beyond and his role in positioning Bulgaria among the top gaming solutions providers on a global level.
When accepting the awards, he said: “I am honored to be here tonight among so many industry leaders and to receive these two accolades. They are irrefutable proof that even the most ambitious plans can be accomplished when you work with a team of talented and motivated professionals for whom innovation and technological progress are not just high values, but achievable goals. This success belongs to them.”
The Golden Spade’s Awards ceremony was part of the prestigious Gaming Industry Gala Dinner 2025, organized by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB) with the support of EUROMAT. This year’s edition of the event, which was the third in a row, gathered leading companies and figures from Bulgaria and abroad under the motto “Together in Europe“ and gave them the opportunity to focus on topics like European integration, professional collaboration, and the shared vision for a sustainable future of the industry.
The post EGT with two accolades from Golden Spade’s Awards 2025 appeared first on European Gaming Industry News.
Gauselmann
Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board
Reading Time: 3 minutes
“Everything I do, I do with great passion.” A glance at the life of Michael Gauselmann quickly reveals why the Chairman of the Supervisory Board of the Merkur Group and Chairman of the Board of Directors of the Gauselmann Family Foundation chose these words. He can look back on 70 years dedicated to businesses, products and people – shaped by his passion for gaming, entrepreneurial courage and clear, forward-looking decisions.
Born on 28 November 1955 as the second son of company founder Paul Gauselmann, Michael Gauselmann became familiar with the world of vending machines early on. From the age of 13, he spent every school holiday working in his father’s company – always in different departments. This early mix of hands-on experience and an understanding of processes and figures laid the foundation for his later career.
After completing his A-levels, he studied Business Administration at the University of Hamburg, specialising in IT, statistics and marketing. As a graduate, he combined numerical expertise, technical affinity and market awareness – a combination that would later fuel numerous innovations within the Group. In 1982, he joined Nova-Apparate in Hamburg as Executive Assistant, before becoming Commercial Manager of Franken-Automaten Südvertrieb a year later. With the company’s integration into what was then the Gauselmann Group, his true journey within the family business began.
The years that followed were characterised by rapid advancement and significant responsibility. From 1984 to 1986, Michael Gauselmann served as Commercial Manager of today’s adp Merkur as well as CFO of the Group. He then took over management of the former Merkur Spielothek, now Merkur Operations, until 1992 – during a period of strong expansion with around 250 arcades in Germany.
A year later, his focus increasingly shifted to international markets. The “game designer at heart”, as he describes himself, played a pivotal role in developing the Group’s global activities. He acquired Atronic and turned it into a key business unit for the development, production and distribution of casino machines, drove the acquisition of Bell-Fruit Games in the UK and established Stella Electronic for the European market. His passion for games and keen sense for innovation significantly accelerated the Group’s internationalisation.
From 1994 to 2004, Michael Gauselmann was Deputy Chairman of the Management Board of Gauselmann AG. From 2004 until the establishment of the Gauselmann Family Foundation, he and his father Paul acted as co-spokespersons of the Management Board. While he was mainly responsible for the international business and his father concentrated on domestic operations, their shared responsibility for the Group continued to grow.
At the same time, Michael Gauselmann consciously sought new perspectives. He earned a pilot’s licence and enjoyed the vastness of the skies. He became a hunter and now takes care of wildlife conservation in his adopted home of Austria. Today, he lives in Graz in the province of Styria.
Since 2016, he has been a member of the Advisory Board of the Gauselmann Family Foundation. And when his father stepped down from the top of the Group last year, it was clear who would take the helm: since October 2024, Michael Gauselmann has been Chairman of the Supervisory Board of the Group and Chairman of the Board of Directors of the Gauselmann Family Foundation. He sees his role as that of motivator, overseer and adviser. He knows the industry “inside out” – it is in his blood. At the same time, he does not want to “bring back the Gauselmann face” to the company. The focus today, he says, should be on the Merkur brand, the Management Board and the teams.
Above all, he wants a Management Board made up of strong personalities “who don’t just say ‘Yes, Mr Gauselmann’”. “We are a fantastic corporate group with countless opportunities,” he says. “We create entertainment – and that is something to be proud of.” Restoring this sense of pride among employees is one of his key aspirations. Looking ahead, Michael Gauselmann has set himself a clear personal goal: he plans to step back from his roles no later than the age of 75. Until then, he intends to actively support the continued development of the Merkur Group as a modern, internationally positioned entertainment provider.
The post Michael Gauselmann at 70: Entrepreneur, Innovator and Chairman of Merkur Group’s Supervisory Board appeared first on European Gaming Industry News.
Adam Kamiar Commercial Director Ganadu
Three online casinos in five months from Ganadu – Meet Berriez
Reading Time: 3 minutes
Ganadu Gaming Ltd. has announced the launch of Berriez, its third online brand launch within the unprecedented timeline of five months. The operator is showing no signs of slowing down, either, with plans already underway for the next product launches, prompting industry stalwarts to wonder what’s behind this rapid growth mindset and what’s coming next.
Sustainability through growth
The three casino brands, Flamez, Speedz and now Berriez have all been built, tested and launched in an incredibly tight time frame, each with its own selection of games, bespoke welcome offers and distinct branding. The releases turn the concept of online casino marketing on its head: that a brand launch should be a dedicated focus that lasts for months, if not extending to years, rather than the Ganadu style of business that has focused on rapid deployment and market penetration. This methodology, according to the team, is exactly what will lead to sustainability.
What to expect from Ganadu
The primary focus for Ganadu is one of rapid growth, with more brands, product offering expansion and increased market penetration all on the cards for 2026. Having laid the foundations, the leadership team is confident that these goals are all attainable.
Adam Kamiar, Commercial Director, Ganadu offers some insights into this explosive marketing activity: “Ganadu is your archetypal multibrand: we have industry experts able to create products that target segmented markets, so we’re able to diversify our products at a rapid pace. Our platform architecture has been created with this in mind, allowing us to replicate certain elements while ensuring that the branding is fresh and appealing for different audiences.
He continues: “We’re aiming for a vast suite of products and brands that reach every conceivable market segment; more than that, we’re looking to dominate in those segments and marketplaces in which players are accessing our brands. Time is one of the factors that provides us with the means to do this. Our tightly-knit teams have perfected efficiency when it comes to product development and deployment, so we’re always working on the next ideas in conjunction with our current product focuses. Historically, operators have spent way too long in product development. We’ve specifically reduced the steps it takes to get from product conception to launch. This allows us to start achieving revenue at an earlier time, so the timeline from business development to profitability is reduced. It’s a win-win for us”.
Ganadu has close relationships with the world’s leading game providers as well as payment providers, so the organisation can leverage those partnerships to great effect for the benefit of customers, existing and new players alike.
The Berriez experience
Berriez is designed to offer a slick user experience with plenty of special promotions and bonus opportunities to sweeten the deal.
Players can look forward to easy registration processes, rapid deposit and withdrawals across secure payment systems that include selected credit cards, e-wallets, or online banking to suit player preferences, with the peace of mind of knowing that world-class encryption and security technology is in place to safeguard their personal data.
There are thousands of games to choose from, including familiar favourite slot games, Live casino action and table games. Game providers like Hacksaw Gaming, Pragmatic Play, Play’n GO and Evolution are all present, so players can browse the games lobby at their leisure for the themes, titles and experiences they enjoy. Berriez is optimised for both desktop and mobile play.
To kick off the fun, there’s a generous Welcome Offer, and regular promotions across popular game titles are bound to keep players engaged. A Daily Cashback offer has proven to be successful at Flamez and Speedz: this attractive proposition welcomes players to Berriez, too.
The entire Berriez experience is a sweet one!
Ganadu Gaming has assured customers that every product enhancement and new brand release comes with a commitment to player enjoyment; there will be even more exciting releases to look forward to in the near future.
Licensed and regulated
Berriez Casino is operated by Ganadu, under a strict license from the Kahnawake Gaming Commission (KGC), ensuring fair play and regulatory compliance. The platform employs state-of-the-art encryption to safeguard personal and financial data. Berriez is equipped with the prestigious ISO 27001 certification, underscoring the company’s commitment to information security.
Note: Certain games are restricted within certain territories due to regulatory requirements.
The post Three online casinos in five months from Ganadu – Meet Berriez appeared first on European Gaming Industry News.
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