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UFC PICKS officially revealed with Free to Play Pick’em contests, live match in-play betting and private custom contest creation amongst friends

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UFC, the world’s premier mixed martial arts organization, today revealed its new partnership with Low6 Limited, a Sports Gamification Technology company responsible for developing the much-anticipated UFC PICKS app. UFC PICKS brings a new second screen experience that puts the fan at the center of the action.

UFC PICKS app will be available on iOS and Android in the UK and Ireland. It is a must download for every UFC fan – granting exclusive access to our FREE to play £5000.00 Pick’em contest for every major UFC event this year. One of the most exciting features introduced to UFC fans allows friends to pit their knowledge against each other, creating custom tournaments consisting of events and questions of their choice, such as: Who will have the most body strikes?; Will there be a successful takedown this round?; Will the current round end in a TKO?.

Fans will experience engaging gameplay through the massive jackpot UFC PICKS contests and LIVE betting offerings. IMG Arena’s UFC statistics are integrated on the leaderboards that animate every strike of the bout and truly becomes a second screen experience all UFC fans are seeking. UFC fans will also be introduced to a first-class real-time statistics fight visualization which informs and provides fans with more stats then they ever imagined.

“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships. “At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”

Wayne Stevenson, CEO Europe and Co-Founder of Low6 stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtably one of the most sought-after partners in world sport so this is fantastic for Low6. We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed”.

The UFC PICKS concept was spawned by Jamie Mitchell, CEO USA and Low6 Co-Founder: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table. Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all its free to play!”

Josh Turk, Chief Marketing Officer of Low6 added; “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie. Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”

While Low6 finalizes production of the new UFC PICKS app, fans will have the opportunity to sign-up now for early access. Please visit www.PlayUFCPicks.com

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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