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Europe Online Gambling Market Report 2020-2025 Featuring Major Players – Bet365, 888 Holdings, GVC Holdings, Kindred Group, William Hill, and Betsson

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The “Europe Online Gambling Market – Growth, Trends, and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025).

Growing hardware and software innovations and the rising popularity of casino and sports betting gambling, along with enhanced internet penetration, are expected to drive the growth of the European online gambling market.

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The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC.

In order to gain a competitive advantage and compete with the established players, companies are developing innovative offerings in the region. For instance, in April 2019, one of the UK’s leading casino companies, 888 Holdings, had signed up a new gaming partnership with software maker, Microgaming.

Key Market Trends

Desktop Devices Holding The Major Share

Online gaming started on desktop computers, and many online casinos still focus most of their development on making sure that players get a smooth and well-presented user-interface experience. Desktops and laptops are considered to be the most convenient devices for online gambling owing to their bigger screen size. This factor provides the gamer with the ultimate online gaming experience.

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One of the major benefits of using the desktop as an option to play online casino is that the number of mobile casino games on offer is significantly fewer than desktop gaming. Moreover, some of the mobile casino games only offer a few selections of the deposit options as compared to a desktop site. However, rising penetration of smartphones, owing to its convenience, is affecting the growth and demand for the gambling market operated through desktops/laptops.

United Kingdom Leading The Market

Sports betting in the United Kingdom is provided by the private sector and is conducted within a very competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, which was formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all fall under the purview of the Gambling Commission.

As per the data published by OfCom (The Office of Communications, United Kingdom) in 2015, 6% of the users aged between 25-34 and 45-54 years engaged themselves in online gambling at least once in every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some of the prominent players operating in the UK online gambling market.

Competitive Landscape

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Bet365, 888 Holdings Plc, GVC Holdings PLC, Kindred Group PLC, William Hill PLC, and Betsson AB are some of the major players having a significant presence across Europe. nMany online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers.

For instance, 888 poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. Similarly, William Hill, a bookmaker company located in the United Kingdom, was focused on backward integration, and thus, acquired Grand Parade, a software development company, in 2016.

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VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

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“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

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The post VGCCC Continues Crackdown on Underage Gambling appeared first on European Gaming Industry News.

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Industry News

AskGamblers Surpasses 700,000 Registered Members

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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.

The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.

Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.

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Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”

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Latest News

Formula 1 Appoints ALT Sports Data as Official Betting Data Supplier

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Formula 1 have announced that ALT Sports Data has joined the sport as Official Betting Data Supplier to drive engagement and growth in the Formula 1 betting ecosystem.

The partnership will see the San Diego-based company – a leader in trading and consumer data for action and emerging sports – drive responsible and regulated sports betting on F1.

ALT Sports Data will develop betting-focused real-time predictive analytics for Formula 1, as well as proprietary data and priced odds solutions for the wagering industry, enabling fans to bet on new and exciting markets knowing that the data that sits behind the betting system is accurate, consistent and ratified.

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This marks a significant milestone in the evolution of Formula 1 betting, expanding market opportunities and offering fans new ways to interact with the sport’s high-speed action.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.

“We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”

Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added: “Formula 1 is one of the biggest and most prestigious global sports brands, captivating a large and passionate fanbase of 750 million people worldwide.

“It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”

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