Argentina
Crypto Gaming Pioneer Cloudbet Officially Launches in Argentina
Cloudbet, the pioneering crypto casino and sportsbook, has officially launched an Argentina-focused service in response to the country’s surging interest in bitcoin and crypto gaming.
The platform has unveiled a country-specific site and blog to help Argentinians learn more about the benefits of betting with cryptocurrency, as well as the features that make Cloudbet a trusted leader in the world of crypto gaming: the best sports odds, the highest betting limits, a state-of-the-art bitcoin casino and a welcome bonus worth up to 5 BTC. Adding to that is Cloudbet’s world-class 24/7 live chat customer support – in Spanish – to better manage Argentine players’ inquiries.
The operator chose Argentina as the first South American locale in which to launch a local language service based on its analysis of search interest in crypto gaming and bitcoin purchases in five countries on the continent. Curiosity in crypto gaming has increased along with surging cryptocurrency ownership, as Argentinians seek a hedge against the devaluation of the peso amid stringent government capital controls.
“Given the intense interest, we think that now is the perfect time to dedicate more resources to help Argentinians realise the benefits of betting with crypto,” a Cloudbet spokesperson said. “We intend to give Argentinian players more support and more bonuses to utilise on upcoming events within our casino. Crypto enables us to offer features that traditional operators can’t.”
Founded in 2013, Cloudbet is one of the world’s longest established bitcoin betting operators, with a trusted legacy in safely storing player deposits and processing withdrawals seamlessly on an intuitive user interface. The site also accepts ethereum, bitcoin cash, and added three stable coins – USD Tether, USD Coin and Pax Gold – in recent months.
“We’ve noted that stablecoins are increasingly relevant in Argentina, where individuals are looking to protect the value of their assets from the peso’s devaluation,” Cloudbet’s spokesperson said. “We intend to add more coins that are specifically appropriate for this market.”
The operator relaunched its site in April to attract a more diverse audience and has introduced a swathe of bold new features including esports, politics betting, virtual sports and easy credit-card coin purchases.
Cloudbet grabbed the attention of industry observers in June with an ambitious English Premier League campaign, under which its sportsbook charged no margin on pre-match bets for all games left in the season. That allowed customers to access the fairest prices — and therefore the highest returns — in the market.
The “zero margin” campaign was an extension of Cloudbet’s long-standing “best odds” campaigns on sports including soccer, basketball and tennis.
“Argentine sports fans can be assured that best prices will be offered on the competitions that they care about,” the spokesperson said. “We’re talking about the best odds on match-ups in the Champions League, the Copa Libertadores, and in next year’s Copa America.”
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BETER, an award-winning provider of fast betting content and data for esports and sports, has bolstered its presence in Latin America after being registered as a service provider in Argentina.
The registration, enabling BETER to supply its 24/7 live streaming, data, and odds to all licensed local operators, was provided by the Lotería de la Ciudad de Buenos Aires, the gambling regulatory body in the City of Buenos Aires.
BETER has quickly established itself as a must-have provider for operators across the region with those active in Argentina now able to offer its esports and sports offerings to their players.
This includes BETER’s proprietary ESportsBattle tournaments, Setka Cup table tennis series, and BSKT Cup basketball league. In total, bettors can wager on more than 46,000 of BETER`s fast-paced esports and sports events each month. All matches are provided with 24/7 live streaming, real-time data, and odds, with an average operator margin of 7.5%+.
Operators in Argentina will also be able to use BETER’s Esports Odds feed which offers market-leading odds across 450+ tournaments globally with 40,000+ live and pre-match events per year. Odds are calculated using official data and compiled by in-house expert traders for popular disciplines like CS2, Dota 2, LoL, Valorant, and many more.
Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”
Belatra Games, the specialist online slots developer, has amplified its strong position within Argentina by signing a new content agreement with City Center Online.
City Center Online is a leading online casino that has been entertaining Argentinian players for more than 10 years. Belatra’s extensive slots portfolio is now seamlessly available within City Center Online’s casino lobby. Players on City Center Online can now benefit from the slots studio’s flagship titles, which include Dragons Bonanza, Chef’s Sticky Fruits, Richy Hog and newly released caper Tony Gambler.
Belatra LatAm Account Manager, Marcos Isla Casares, commented: “The partnership with City Center allows us to grow in the Argentine market alongside one of the largest operators in the country. With a dynamic strategy we’ve positioned our games effectively, creating tournaments and other promotions that benefit local players. City Center has been a joy to work with and I’m assured our partnership will be long and successful.”
City Center Online spokesperson added: “Belatra’s expertise in creating entertaining and deeply engaging hits cannot be underestimated and we’re thrilled to add these to our casino. We’re passionate about bringing the best gaming experiences to our players in Argentina.”
RubyPlay, an innovative B2B iGaming development studio, has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine Soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative iGaming experiences tailored for Latin American players.”
Santiago Gándara, Marketing Director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled iGaming entertainment across Argentina.”
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