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SIS evolves Sales team to support international expansion

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has promoted Helen Ridley to the new role of Head of Group Account Management while appointing Michele Fischer as Digital Sales Consultant for the US market, as part of SIS’s international expansion strategy.

Ridley has spent five-and-a-half years at SIS, having formerly held the role of Major Account Manager. In her newly created role, Helen will be responsible for leading the Major Account team to further build global operator group relationships, to meet customer needs across markets.

US-based Fischer brings a wealth of US racing and gaming experience to SIS. Prior to forming her own consultancy firm, Darting Star, in 2018 specialising in horse racing operations and global wagering systems, Fischer held the role of Vice President, Sales and Business Development for the Americas at Sportech, where she had a 15-year tenure. In her role with SIS, Fischer will be responsible for helping to further extend the company’s presence in the US.

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Paul Witten, Commercial Director at SIS, said: “I am very pleased to welcome Michele to the SIS team and to Helen for stepping up to the new Head of Group Account Management position.

“SIS has made significant progress in expanding into new territories and these most recent changes to our Sales team will further support our expansion internationally and ensure that we continue to meet our operator partners’ needs.”

Helen Ridley, Head of Group Account Management at SIS, said: “I’m delighted to have accepted this new role which will help further grow our major group operator relationships and ensure that our products help to meet our customers’ challenges.

“With an increasing demand for SIS products such as Competitive Gaming and our 24/7 Live Betting Channels, it’s now more important that we align as much as possible with our customers and develop our global relationships to achieve the best value for our customers.”

Michele Fischer, Digital Sales Consultant at SIS, said: “I’m very pleased to be joining SIS at what is an exciting time for the company as it seeks to further expand its footprint within the US.

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“There is a real opportunity for SIS within the US as the market continues to open up. I’m confident that SIS’s international racing and Competitive Gaming esports products can drive value for sports betting operators within the US and will position North American racetracks to maximise the value of their content for fixed odds betting.”

 

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Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK

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Podium, a leading global provider of trusted sports content and data solutions, is working with Dabble to help bring its socially driven betting experience to UK audiences.

Dabble combines traditional betting functionality with a social media-style interface to offer the next generation of racing fans a more interactive way to connect and share. The app-based platform is integrated with Betmakers technology, with all UK horse and greyhound racing data delivered by Podium.

Ian Houghton, Commercial Director at Podium says: “At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”

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The collaboration, which has been in place since the summer, marks an evolution in how racing data is used and experienced, with Podium delivering UK racing content via Betmakers technology to help power Dabble’s social platform.

Tom Rundle, CEO of Dabble, says: “Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”

The UK is Dabble’s third international market, following rapid growth after launching in its native Australia.

The post Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK appeared first on European Gaming Industry News.

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Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters

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The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphina’s stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena. 

To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes. 

This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager. 

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This campaign teases Endorphina’s booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.

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HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025

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The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.

From the Super Stage to the Stand

The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.

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But the action doesn’t end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floor—to GR8 Tech’s booth C350.

Heavyweight Activation at Booth C350

At the stand, the Heavyweight Champ. Activated. program unfolds:

  • Live challenge with iGaming’s top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so don’t miss the surprise.)
  • Exclusive opportunity to win signed gloves from Oleksandr Usyk—a collector’s prize for those who show up when it matters.

Back to the Core: Heavyweight Solutions That Deliver

While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:

  • Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
  • ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
  • Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.

Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16–18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.

 

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GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

The post HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025 appeared first on European Gaming Industry News.

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