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Nextwave Multimedia launches World Cricket Championship 3 with slick animation and a host of new features
Now at 143 million downloads post Covid-19 lockdown
The wait is over and the stadium roars again!
Cricket fans have something to cheer for this month as Nextwave Multimedia Pvt. Ltd. which is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company, has announced the launch of the third installment of its AatmaNirbhar Bharat App Innovation Challenge winning mobile cricket game franchise, World Cricket Championship (WCC) which is currently at 143 million downloads.
So, if you were missing the actual cricket gaming experience, here’s your chance to play!
The game is now available on:
Google Play:
https://play.google.com/store/apps/details?id=com.nextwave.wcc3&hl=en_IN&gl=US
App Store:
https://apps.apple.com/au/app/world-cricket-championship-3/id1514775424
The latest edition is aimed at bringing the ultimate cricket experience for the fans at their fingertips. To bring the feel of the actual cricket stadium, international commentators Aakash Chopra and Matthew Hayden have lent their voices to the game.
Keeping the fans in mind the game has been polished with motion capture sequences, better controls, dynamic difficulty mode, a comprehensive career mode, women’s cricket and much more. The features were carefully curated after feedback from the fans during a 3-phase beta testing which saw over 4 million players taking part in it for 49 minutes daily on an average.
Continuing its dominance over the mobile cricket gaming space, the franchise boasts of 143 million downloads and with the latest version adding to the hype. WCC 3 has realistic graphics and an array of new features for cricket enthusiasts.
Says P.R. Rajendran Nextwave Multimedia Pvt. Ltd., Co-founder and CEO, “We are delighted to launch the much awaited third edition of the game. We got a good response from the fans during the beta phase and we have made sure everything was on point before the launch. The franchise has been successful and we are sure that the third edition with all its features will continue to attract fans as we work on bringing fresh features in the future.”
To add the dash of extra realism, the game has been infused with simulation of actual cricket, updated gameplay features like brand new controls, animations, real-time motions of athletes and professional cricketers, advanced artificial, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more.
Alongside, the League of Champs is a player bracketing system and dynamically scalable leaderboard in the game that slots players in a way that ensures higher degree of fairness. As players rank up by League Score, they gain higher rewards in a competitive system that manages millions of players. WCC3 uses artificial intelligence (AI) to track a player’s skills and dynamically adjusts difficulty for the player, creating a state of ‘flow’ that ensures players are always adequately challenged while not feeling overpowered. The AI balances aggression with safety based on the targets it needs to hit or chase. It smartly finds gaps in the field, and while bowling as well, it adapts field setups and customizes its deliveries to the user’s batting patterns.
The latest features which come into the game along with the launch are:
Women’s Cricket
As a tribute to the changing face of women’s cricket, WCC3 will feature women’s cricket. This is a new era for women in sports, and breaking all the taboos the emerging popularity of women’s cricket is all set to stir the mobile cricket market.
Player Name Presets
One of the best things about WCC3 is the ability to experience the pure thrills of cricket without stepping onto a pitch or into a stadium! Now users can simulate country teams with regional name flavours for all their favourite teams. No more tedious editing is needed every time you want to play as Australia instead of India. With Name Presets you’ll get access to regional squads that are mapped to your own in terms of performance and abilities. Have a few favourites in mind? Naturally you can also further customize these as you wish.
Hot Events
Much as we’d love to influence the outcomes of real matches, for most of us it’s restricted to watching and cheering on your favourite side. Not anymore. Hot Events are an exciting game mode, a live op that accurately simulates a match that has just concluded. Think you can make better decisions than the losing skipper? Now you can. Replay the events of the match and take your chosen side to victory!
World Tour
With all the lockdowns and travel restrictions, it’s hard to stay connected with the real world in a physical way. But through cricket you can. WCC3’s world tour puts you on a whirlwind path to glory by having you face off against the toughest cricketing countries on a play tour where you call the shots. Victors are rewarded with legendary kits and other goodies to further bolster their team strengths for the next outing.
Ashes to Ashes Series
Our take on an iconic series has made its way to WCC3. A true test of mettle for the cricket fan, play as your favourite side and battle it out in a time-honoured cricketing hallmark that has retained its popularity since inception. Victory here also comes with its own sweet rewards.
The game also features special features like international leagues, career mode and more which aims at giving the players a wholesome cricket experience, all in one title.
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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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