Latest News
Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.
Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.
Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.
Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”
As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.
Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”
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Bohdan Bulatsan CTO of the Communications Hub
Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging
Reading Time: 2 minutes
European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.
To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.
At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?
We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo mechanism, which allows account managers to block certain message types or specific regions when needed.
Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.
You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?
Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.
We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.
With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?
That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.
Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.
How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?
SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.
The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.
Latest News
Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group
Reading Time: 2 minutes
Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.
Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.
Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.
The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”
Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”
This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.
The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.
Eastern Europe
WorldMatch Partners with MrBit
Reading Time: < 1 minute
WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.
Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.
Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”
The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.
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