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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

Published

6 years ago

October 27, 2020

Reading Time: 2 minutes

Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

Alex Baliukonis Game Producer at BGaming

BGaming releases Frenzy Clusters slot with expanding grid feature

Published

32 minutes ago

June 23, 2026

Wladimir P.

bgaming-releases-frenzy-clusters-slot-with-expanding-grid-feature

New cluster-pay title includes five character companions, Free Spins with progressive multipliers, and a ×10,000 max win at 97.11% RTP.

BGaming has released a new slot, Frenzy Clusters, adding another #Entertainment title to its portfolio. The game uses a cluster-pay mechanic and an expanding grid, with BGaming stating a maximum win of ×10,000 and an RTP of 97.11%.

Frenzy Clusters is built around five selectable character companions—Golub, Hugo, Bloke, Aussie, and Olaf—each positioned as culturally inspired. BGaming says the character choice does not affect outcomes, but characters react to wins with animations and interact with events on the reels.

Gameplay runs on a grid with blocked edge cells that can be unlocked by landing winning clusters next to them, expanding the play area. After wins, the game can trigger one of three random symbol effects: Rockets (clear a horizontal line), Books (clear a 3×3 area), and Spheres (remove all instances of the same symbol). BGaming says grid expansions last one spin in the base game and persist for the duration of the bonus round.

The Free Spins feature is triggered by three or more Scatters. BGaming says the bonus includes a progressive multiplier based on the number of Scatters, with no limit, and that players can access the bonus via Buy Bonus options or use a Chance feature to increase trigger probability.

Alex Baliukonis, Game Producer at BGaming, said, “At BGaming, we encourage our design team to get as creative as possible, and titles like Frenzy Clusters are the kind of magic they deliver.

This is one of our most imaginative titles to date, with each of the game’s five characters being designed to appeal to different players. Fantasy roleplay fans will definitely spot plenty of references in the game, with the team pulling inspiration from some of their favorite campaigns, and we have also been inspired by other popular culture stories.

The game goes beyond its aesthetic appeal, offering some big wins and a creative twist on the popular cluster-play dynamic, with the expanding grid providing the kind of engagement and progressive action that is tailor-made for streamers.”

The post BGaming releases Frenzy Clusters slot with expanding grid feature appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Climb Time Mummy Cash Uncovered

Games Global and High Limit Studio launch Climb Time Mummy Cash Uncovered

Published

32 minutes ago

June 23, 2026

Wladimir P.

games-global-and-high-limit-studio-launch-climb-time-mummy-cash-uncovered

Egyptian-themed slot adds Climb Time progression, Guaranteed Wild Meter and a Bonus Booster Wheel with rewards up to 6,250x.

Games Global has launched Climb Time Mummy Cash Uncovered in partnership with exclusive studio partner High Limit Studio. The new Egyptian-themed 5×3 slot adds feature progression, hidden prize reveals and a bonus wheel, with the company stating maximum rewards of up to 6,250x.

At the core is the Cash Uncovered mechanic, triggered by landing a Mummy or Wild symbol on every reel. When activated, the feature reveals hidden prizes on Wild symbols and awards all displayed values simultaneously.

The title uses the Climb Time progression system to unlock upgrades through play, including Random Wilds, the Bonus Booster Wheel and enhanced Mummy symbols. As players progress, four mummy modifiers are added to reel one: Hot Spin Mummy (prizes up to 1,250x), Boost Mummy (increases prizes up to 15x), Collect Mummy (gathers values up to three times) and Multiply Mummy (multipliers up to 10x).

A Guaranteed Wild Meter tracks Random Wilds landing on reels two to five during the base game. If a spin results in no win, the symbols are collected to build the meter. Landing three bell scatters awards 10 Free Spins, played with the number of Guaranteed Wilds accumulated. Coin symbols also feed a Treasure Pot that can randomly activate a Wheel Bonus.

High Limit Studio Creative Director Adrian Wotton said: “The Egyptian theme was a natural fit for the Cash Uncovered mechanic and gave us the opportunity to approach the concept from a different angle. Combined with the Guaranteed Wild Meter and enhanced mummy features, we’ve introduced new layers to the experience while staying true to what made the original title so popular.”

Games Global Director of Games Strategy and Partner Management Dave Reynolds added: “Climb Time Joker Cash Uncovered proved how well this mechanic resonates with players, and this release gives operators a follow-up that builds on that success. High Limit Studio has layered in feature progression and the Guaranteed Wild Meter to deepen the experience – evolving a concept players already know into something with even broader appeal.”

The post Games Global and High Limit Studio launch Climb Time Mummy Cash Uncovered appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

2RBO Affiliates

ToonieBet Named Exclusive iGaming Partner of the Hamilton Tiger-Cats

Published

32 minutes ago

June 23, 2026

Wladimir P.

tooniebet-named-exclusive-igaming-partner-of-the-hamilton-tiger-cats

2RBO Affiliates is proud to announce that ToonieBet, an iGaming brand featured within its portfolio, has been named the Exclusive and Official iGaming Partner of the Hamilton Tiger-Cats. This partnership brings the Tigers’ spirit to the digital world, uniting a leading gaming platform with one of the most iconic and battle-tested teams in the Canadian Football League.

The collaboration marks a massive leap in ToonieBet’s expansion across the Canadian market, strengthening its position among a highly engaged sports audience. For affiliates, this is a call to sharpen the claws and prepare for a massive hunt for high-intent traffic and record-breaking conversions. By aligning with a club that defines grit and history, ToonieBet provides partners with direct access to a loyal fanbase where the passion for the play is unmatched and engagement extends far beyond the final whistle.

Through this alliance, affiliates gain access to premium traffic fueled by a dedicated sports community. By tapping into localized campaigns and sports-led activations, partners can expect optimized conversion funnels and stronger retention. This synergy ensures superior player LTV from a fanbase that lives and breathes the black-and-gold.

Aviv, Head of 2RBO Affiliates, highlighted the strategic value of this collaboration for affiliates:

“Partnering with the Hamilton Tiger-Cats allows us to engage with a football culture driven by loyalty, tradition, and a deeply engaged сommunity. For affiliates, this unlocks strong opportunities to connect with high-intent audiences, build campaigns around key fixtures in the season, and drive more consistent, long-term performance within the Canadian Football League ecosystem.”

“We are thrilled to welcome ToonieBet to the family as the Exclusive and Official iGaming Partner,” stated the Hamilton Tiger-Cats Press Office. “This partnership strengthens the connection between our club, our fans, and the wider digital world that surrounds the game. Together, we’re bringing new energy to the fan experience—creating exciting ways to engage, celebrate every moment of the season, and stay closer to the action. It’s time to ‘eat ’em raw’ together!

Ready to make every game count? Drive traffic to ToonieBet and turn player engagement into consistent revenue!

About ToonieBet

ToonieBet is a sports-oriented brand with casino and sportsbook features powered by exciting gamification. Players can play a thousand games and bet on sports events hunting for trophies and collecting cups for incredible prizes and generous bonuses.

About 2RBO Affiliates

2RBO Affiliates is a high-performance affiliate programme representing numerous iGaming brands. Built on an advanced platform, the programme combines modern gamification features, flexible commission models, and a no negative carryover policy to help maximise partner profitability. With transparent reporting, innovative tracking tools, and a strong focus on partner support and compliance, 2RBO Affiliates delivers scalable growth and long-term collaboration across competitive markets.

About Hamilton Tiger-Cats

The Hamilton Tiger‑Cats are a Canadian Football League (CFL) team based in Hamilton, Ontario. The club traces its roots to 1869, accumulating 15 Grey Cup titles, making it one of the most successful and storied football teams in Canada. A pillar of the local sports scene and owned by Hamilton Sports Group, the Tiger‑Cats are known for their longstanding tradition of excellence, both on the field and in the community through local initiatives.

The post ToonieBet Named Exclusive iGaming Partner of the Hamilton Tiger-Cats appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.