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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

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From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026

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Fresh from participating at SiGMA Asia, Groove is now setting its sights on the Americas. The award-winning platform and aggregator will touch down at SBC Summit Americas 2026, bringing a global strategy forged across three continents to the fast-growing markets of North and Latin America.

The event, running June 9–11 at the Broward County Convention Centre, will see Groove’s leadership team, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, engage with operators, regulators, and affiliates from across the hemisphere. Their arrival in Fort Lauderdale is no mere conference stop. It is the next chapter in a year of deliberate, multi-continental expansion.

Groove enters Florida on the back of a transformative 2025. The company secured a license to operate in Brazil, established regulated activity in Argentina, and deepened its footprint across Europe, Africa, and Asia. Recent shortlistings validated a strategic pivot: from content provider to comprehensive growth engine. Now, the Americas beckon.

Giusy Campo, Business Development Director at Groove, who joined the company in 2025 to lead its charge into regulated markets, has been at the centre of this global push. She will be on the ground in Fort Lauderdale, continuing conversations that began at SiGMA Asia just days earlier: “When we move into a new region, we don’t arrive empty-handed,” said Campo. “We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.”

Campo will be meeting with operators seeking more than a game list. “They need a partner whose platform won’t introduce compliance or operational risk into their business,” she added. “That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove’s presence at SBC Summit Americas is the mirror image of its recent success at SiGMA Asia. In Manila, the company joined a high-stakes panel on regulatory resilience in the “Jurisdiction Jungle”. In Florida, the conversation shifts to the Americas, where the opportunities are vast, but the regulatory landscape is equally fragmented.

With over 15,000 games from more than 150 providers unified through a single API, Groove offers operators a powerful shortcut to market leadership.

SBC Summit Americas 2026 is expected to draw over 10,000 industry professionals and 400 exhibitors, covering regulation, product innovation, payment technology, cryptocurrency, AI, and cybersecurity. Groove will be positioned at the intersection of all of them, ready to show operators why the platform that just conquered Asia is now setting its sights on the Americas.

Yahale Meltzer, Co-Founder and CEO of Groove, framed the company’s back-to-back summit presence as a matter of strategic discipline: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter,” said Meltzer. “Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.”

Meltzer emphasised that Groove’s global footprint with offices in Israel, Georgia, and Malta, and a 24/7 multilingual support team, is the operational backbone of this expansion.

“When an operator in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue,” he said. “That is the difference between a platform and a partner. We are here to be the latter, for the Americas and beyond.”

The post From Manila to Miami: Groove Brings Its Global Momentum to SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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Score Queens launches with free-to-play World Cup predictor game Palace Picks

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Score Queens, a new female-first sports gaming community, has launched with Palace Picks, a free-to-play daily predictor game created for this summer’s World Cup.

Palace Picks runs throughout the tournament and asks players to answer five multiple-choice predictor questions plus one score prediction linked to that day’s matches. Players collect “Jewels” through participation, which the company says can be used to unlock raffle tickets for the headline prize.

The product has been developed in collaboration with Two-Up, a digital agency focused on sports, betting and gaming experiences. Score Queens said the partnership combines its brand positioning with Two-Up’s product, UX and digital delivery work.

The launch prize, sponsored by Vision4Sport, is a Monaco Grand Prix 2027 experience for one winner and a guest. The package includes Friday attendance with two grandstand passes, two superyacht party tickets in Port Hercule with food and drinks, and £1,500 towards flights and accommodation. Score Queens values the prize at over £5,000.

Kitty Miller, Founder of Score Queens, said: “Score Queens came from a very simple frustration. Women are already watching sport, talking about sport and being part of the big sporting moments, but so much of the betting and gaming world still feels like it wasn’t built with us in mind.

“Palace Picks is our first step in changing that. It is free to play, easy to join, and designed to bring more women into the sporting conversation through play, prediction, culture and community. We wanted to create something that feels fun, social and accessible, without dumbing anything down.”

The post Score Queens launches with free-to-play World Cup predictor game Palace Picks appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches Konami Online Interactive iGaming content in Mexico

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SkillOnNet has launched Konami Online Interactive’s iGaming portfolio in Mexico, making Konami Gaming, Inc. casino titles available to players via its Spanish-language site, PlayUZU.

Mexico is the first market in what the companies described as a broader multi-country rollout planned over the coming months, targeting additional regulated jurisdictions.

PlayUZU players in Mexico will have access to Konami slot titles including China Shores™, All Aboard™, African Diamond™ and BOMBERMAN BLAST™, a game inspired by Konami’s BOMBERMAN video games.

Jani Kontturi, Head of Games at SkillOnNet said: “Konami Online Interactive has developed some of the industry’s most recognisable casino titles, and we’re proud to partner with them to introduce this content to our players in Mexico. These are iconic games with proven appeal both on land and online.”

Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, Inc. said: “SkillOnNet’s proven track record makes them an ideal partner as we continue to grow the reach of Konami content internationally. We are excited to expand our games with players in Mexico through this collaboration and further strengthen our presence in Latin America.”

The post SkillOnNet launches Konami Online Interactive iGaming content in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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