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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

Published

6 years ago

October 27, 2020

Reading Time: 2 minutes

Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

Emerging Markets

QTech Games integrates Blue Tower Games content for emerging markets

Published

24 minutes ago

June 8, 2026

Wladimir P.

qtech-games-integrates-blue-tower-games-content-for-emerging-markets

QTech Games has signed a content partnership with Blue Tower Games, adding the supplier’s catalogue to QTech’s aggregation platform for clients in emerging markets. The agreement was announced on 8 June 2026.

QTech said the integration gives operators access to Blue Tower Games content across multiple formats, including slots as well as instant win, bingo, table and crash-style games.

Titles cited in the rollout include crash-mechanics games positioned around sports, such as Cricket Showdown and Knockout King, plus mini games and game show-style releases including Sorcerer’s Spin. More traditional content referenced includes slots Western Gold Rush and Vikings Hunt For Wealth, bingo title Casino War, instant win game Hi-Lo, and table games including Baccarat and Teen Patti.

Philip Doftvik, QTech Games’ CEO, said: “Blue Tower’s sprawling range of trending games captures the current zeitgeist perfectly. Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features. Like us, they understand that diverse and localised solutions represent the pathway to success.

“Together, we can continue to raise the bar and shape a localised experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Blue Tower.”

Param Patel, COO at Blue Tower Games, added: “At Blue Tower, we pride ourselves on our commitment to excellence, consistently testing the limits of game design with unique mechanics, adaptive layouts, and dynamic features that keep players coming back for more. Our dedicated team combines creative vision with technical expertise to craft games that not only look and sound incredible but also offer compelling and rewarding gameplay. With a focus on innovation and a deep understanding of player preferences, Blue Tower Games continues to lead the industry, creating unforgettable experiences that resonate with players across the planet.

“This deal with QTech greatly improves our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Powered by the fine-tuned recommendation algorithms of QTech’s game lobby, which cut through the white noise of competing releases and match the right game to the right audience, we look forward to seeing how our titles capture the imaginations of a swathe of new players across emerging markets.”

The post QTech Games integrates Blue Tower Games content for emerging markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Affiliates

Digicode brings Diger Suite iGaming ecosystem to SBC Summit Americas 2026

Published

24 minutes ago

June 8, 2026

Wladimir P.

digicode-brings-diger-suite-igaming-ecosystem-to-sbc-summit-americas-2026

Digicode will attend SBC Summit Americas 2026 on June 9–11 at the Broward County Convention Center in Fort Lauderdale, where it plans to present its Diger Suite iGaming technology ecosystem.

The company positions Diger Suite as a modular stack aimed at operators managing multi-jurisdiction expansion, including platform operations, payments, compliance, affiliates and player engagement. Digicode said the product is designed to support “more control and flexibility” as operators modernize legacy infrastructure.

Digicode said the Diger Suite includes DigerRGS (remote game server), DigerPAM (player account management), DigerPay (payment orchestration), DigerClick (affiliate management), and DigerCompanion, described as an AI-powered operational assistant for automating support processes and routine tasks.

During the event, Digicode said its team will discuss platform ownership, operational scalability, and approaches to reduce reliance on rigid SaaS and revenue-share models, alongside demos of the suite.

“SBC Summit Americas brings together organizations that are actively navigating the realities of multi-market growth,” said Elkhan Shabanov, CEO Americas at Digicode. “As operators expand across jurisdictions, the need for flexible, ownership-driven technology becomes increasingly important. Through the Diger Suite, we help businesses gain greater control over their platforms, streamline operations, and build foundations that support sustainable long-term growth.”

The post Digicode brings Diger Suite iGaming ecosystem to SBC Summit Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Jackpot

Winaday Casino turns 18 with new Alona’s Wild Realm slot and June promos

Published

24 minutes ago

June 8, 2026

Wladimir P.

winaday-casino-turns-18-with-new-alona’s-wild-realm-slot-and-june-promos

WinadayCasino.eu is marking its 18th birthday with a month-long promotion schedule through June, led by the launch of a new slot title, Alona’s Wild Realm, and a set of daily bonus offers.

The new game, Alona’s Wild Realm, is described by the operator as a 5×4, 28-payline video slot with a $0.28–$44.80 bet range. Winaday says the title includes Colossal symbols, Wilds, and a Free Spins Bonus round that triggers with 3–5 BONUS symbols for up to 30 free spins, with 3×3 Colossal symbols and “all wins DOUBLED.”

Winaday also highlighted a late-May jackpot payout: player BIGMIKE888 won $97,146 on Gods Of Egypt. The operator said the game has been “long retired from most casinos but still paying at Winaday.”

For June 8–14, Winaday’s published “Birthday Bonus Bash” includes: 50 free spins (code “MAGIC,” 1x per day, 33x wagering, valid on Alona’s Wild Realm); a 135% match for VIPs and 90% for all players on deposits $15–$300 (code “FRIENDSHIP,” 1x per day, 35x wagering, valid on Alona’s Wild Realm); and a 125% match on deposits $100–$400 plus a 95% match on $25–$99 (code “ADVENTURE,” redeem 2x per day, 27x wagering, valid on all Slotland Ent. slots & keno).

The operator said the broader June calendar also includes free chips on Winaday Originals (early June), weekly VIP free spins on Buffalo Wild Wins, Cowboys vs Aliens, Four Leaf Fever, and 7Heaven (mid-June), and a late-June “grand finale” with free spins on Diamond Riches 2 and travel-themed slot bonuses.

The post Winaday Casino turns 18 with new Alona’s Wild Realm slot and June promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.