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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.
Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.
Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.
Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”
As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.
Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”
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Two titans of entertainment are joining forces! UK-licensed casino and sportsbook, Casino Kings, and the legendary boxing platform, BoxNation, have announced a dynamic new partnership, set to deliver a knockout blow of exclusive content, promotions and responsible betting experiences for fans. Becoming their official boxing betting partner, Casino Kings is stepping into the ring with one of the most respected names in the fight game, promising fans a ringside seat to even better betting.
This isn’t just a bell ringing for another sponsorship deal; it’s a knockout partnership designed to bring you closer to the action than ever before. Casino Kings branding will be engrained into the boxing industry, prominent across BoxNation’s popular YouTube channel through branding and content, where the biggest names and personalities in boxing step into the spotlight for exclusive interviews.
For you savvy fight fans, Casino Kings will be rolling out a series of exclusive offers, adding even more thrill to 2025’s already-explosive boxing schedule. And here’s a great way to kick things off: Casino Kings is welcoming new members with a £35 Free Bet! Just deposit a minimum of £10 and place bets of £10 or more to grab yours. Don’t miss out!
Given BoxNation’s powerful presence in the boxing arena and Casino Kings’ reputation as a premier UK online casino and sports betting platform, this partnership is bound to be a knockout you won’t want to miss.
“We’re buzzing to partner with BoxNation—this really puts Casino Kings in the heart of the action.” Says Jack Dunn, COO of Casino Kings. “The team have been absolutely brilliant, and we’re excited to get stuck into some top-tier behind-the-scenes boxing content for the fans!”
“BoxNation is delighted to announce our partnership with Casino Kings. Casino Kings has a great reputation for delivering sports and entertainment options for users. We look forward to working together with Casino Kings to create a safe and enjoyable experience for fans.” adds Umar Ahmed, BoxNation Channel Lead.
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About BoxNation:
BoxNation is a dedicated boxing news and media outlet, providing fans exclusive interviews and behind the content featuring the boxing’s biggest names and personalities. With over 95k YouTube subscribers and 50 million plus views, BoxNation is delivering the best boxing content from all around the world. To find out more about BoxNation, visit: www.youtube.com/@BoxNationOfficial
About Casino Kings:
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The post Casino Kings Knocks Out Partnership with Boxing Powerhouse BoxNation appeared first on Gaming and Gambling Industry in the Americas.
Here are this weeks latest slots releases compiled by European Gaming
CryptoSlots, a leading cryptocurrency casino, is celebrating its 7th birthday this May with exciting new game launches and player rewards. To mark the occasion, CryptoSlots is unveiling a brand-new slot: Safari Sunsets, taking players on a breathtaking journey through the African savannah at golden hour. With swaying acacia trees, and a sky glowing in sunset hues of orange and purple, the game immerses you in the wild beauty of the grasslands. Majestic animals like zebras, lions, buffalos,and the powerful elephant Scatter symbol bring the reels to life!
PG Soft has unleashed its latest big-hitting title, Knockout Riches. The new addition is a 5-reel (1 to 3 rows in reel 1 and 5, 4 to 20 rows in reels 2, 3 and 4) slot that delivers an action-packed slot experience with grit, determination, and big rewards. Ruby, known as the ‘Flaming Rose’, steps into the ring as a rising star in the boxing world whose fists must do the talking.
Relax Gaming, the iGaming aggregator and supplier of unique content, is challenging players to tame Fang the dragon in its fiery new release, Fang’s Inferno. The dragon with an insatiable appetite for riches returns in this 5×4 slot where big wins can come via Blazin’ Wilds, Flamin’ Respins, Fang’s Bonus Picks, Fiery Free Spins and Fang’s Bonus Picks.
FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands. The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.
Spinomenal has released its latest game to join the Wildlife series, Majestic Silverback. Players are welcomed to the untamed, lush jungle for an adventure. Verdant fauna surrounds the 5×3 reel frame, brought to life by an array of jungle animals, including jaguars, parrots, crocodiles, and iconic silverback gorillas.
Push Gaming has launched Olympus Unleashed, a futuristic take on a mythological-themed slot that combines the timeless appeal of classic slots with bold, modern gameplay. Created for players who enjoy the familiar rhythm of traditional titles but crave something fresh, Olympus Unleashed delivers a compelling blend of nostalgia and innovation.
Play’n GO’s latest 6×4 slot, Crabby’s Gold, washes ashore with gold-grabbing mechanics, evolving Wilds and a crustaceous companion who’s got more attitude than treasure maps. Set in a sun-bleached pirate cove where coins glint beneath the waves, Crabby’s Gold brings comic chaos to the high seas. With its curmudgeonly mascot Crabby hoarding multipliers and heckling from the reels, this 4096-ways slot isn’t just another maritime theme – it’s a tidal wave of personality.
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is thrilled to announce the release of Piggy Winner™ – a pig-themed descendant of Inspired’s popular omni-channel slot Gold Winner™. This 10-win line slot game is packed with thrilling features including Wild Symbols, Cash Collecting Free Spins, a gamble option and Fortune Spins mode, designed to deliver slick gameplay and endless excitement.
Booming Games turns up the temperature with Inferno Fortune Power Hit, the explosive first title in the brand-new Power Hit Series. Set on a blazing 6×4 grid with 4096 ways to win, Inferno Fortune Power Hit is designed for players who crave nonstop action and high win potential. At the core of the game lies the powerful Power Hit feature, which can be triggered in both the base game and Free Spins.
The post Week 19/2025 slot games releases appeared first on European Gaming Industry News.
The studio is shortlisted for the “Brand of the Year – B2B” category
ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.
The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.
ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”
The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.
The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.
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