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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

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Infingame

Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo

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Infingame, one of the iGaming industry’s fastest-growing aggregators, is set to return to Brazil this April for SiGMA São Paulo, launching its bold “UNLEASH YOUR BEAST MODE” campaign at the heart of the Latin American market. Inspired by the jaguar, a symbol of speed, power, and dominance across Brazil and LatAm, the campaign underscores Infingame’s focus on scalable, reliable technology, rapid integrations, and a curated ecosystem of top-tier providers.

Representing Infingame at the event will be Jana Filagina, Head of Commercial, and Yerassyl Yelemessov, Senior Partner Success Manager, who will meet with operators seeking a performance-driven, stable aggregation partner in the region.

Reinforcing a Leading Position in Latin America

At SiGMA São Paulo, Infingame will spotlight its position as a leading aggregation provider in Latin America. With over 16,000 games from more than 150 providers, the aggregator will demonstrate the platform’s technical strength and the depth of its provider network.

A particular focus will be on Infingame’s tournaments and challenges, engagement tools built to help operators drive structured and repeatable player activity. Fully integrated into the aggregation layer, these tools allow operators to launch campaigns quickly while maintaining full control over performance, localisation, and player experience.

Supporting Growth in a Competitive Market

As Brazil continues to develop as a regulated and highly competitive iGaming market, Infingame’s aggregation platform has been designed to support operators in building sustainable growth across Latin America.

Jana Filagina, Head of Commercial at Infingame, said:

“Brazil is one of the most exciting iGaming markets today, but it’s also one of the most demanding. Operators need infrastructure that performs consistently—not just at launch, but over the long term.
“At Infingame, we provide more than content. Our platform includes tools such as tournaments and challenges that can be implemented quickly and managed efficiently. SiGMA São Paulo is an ideal opportunity to connect with partners who are serious about long-term performance and growth in LatAm.”

Infingame will also use the event to strengthen its network across the wider Latin American region, supporting operators as they navigate regulatory developments, increasing competition, and evolving market dynamics.

About Infingame

With a portfolio of more than 16,000 games from over 150 providers, Infingame has firmly established itself as one of the world’s fastest-growing iGaming aggregators and a market-leading sweepstakes provider.

Delivered via a single API, the platform offers technical excellence, some of the fastest spin times in the industry, exclusive tournaments, and strategic partnerships with top-tier operators across North America, LatAm, and beyond.

Infingame’s offering spans slots, crash games, sweepstakes, and live casino content. To book a demo or learn more, contact the team via LinkedIn, the company website, or [email protected].

The post Infingame set to “Unleash Your Beast Mode” at SiGMA São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games Partners with Interwetten to Accelerate Expansion into Greece

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  • Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
  • Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.

Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.

By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.

An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.

Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”

The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games

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LuckyStreak, the Riga-based live casino provider, has unveiled significant upgrades to its live dealer portfolio with the launch of Prestige Blackjack, Signature Auto-Roulette, and Auto-Roulette Lounge.

The new releases form part of LuckyStreak’s ongoing product development strategy, aimed at enhancing the player experience while preserving the authenticity and trust that live casino players expect.

All three titles are broadcast live from LuckyStreak’s state-of-the-art Riga studio, streamed globally in 1080p HD and supported by secure, scalable infrastructure designed to ensure reliable delivery for operators and players worldwide.

A Refined Blackjack Experience

Prestige Blackjack introduces a sophisticated new take on one of the casino industry’s most iconic games. The studio environment has been carefully designed to replicate the feel of an exclusive private gaming lounge, combining contemporary aesthetics with subtle lighting and layered depth to create an immersive yet focused setting.

The result is a premium blackjack experience that honours the game’s heritage while modernising the atmosphere in which it is played. As with all LuckyStreak live titles, the game is hosted by expertly trained dealers who deliver each session with professionalism, warmth, and energy.

Reinventing Auto-Roulette

LuckyStreak has also expanded its roulette offering with two new versions of the popular automated format: Signature Auto-Roulette and Auto-Roulette Lounge.

Both titles feature enhanced studio environments designed to move away from traditional or dated aesthetics:

  • Signature Auto-Roulette presents a sleek, modern studio design with a contemporary backdrop.

  • Auto-Roulette Lounge offers a more relaxed atmosphere inspired by a private casino lounge.

While visually distinct, both games retain the core features players expect from live auto-roulette, including the transparency of a real-time roulette stream and high-speed gameplay capable of reaching up to 90 rounds per hour.

Introducing Cold Streaks

The new roulette titles also debut Cold Streaks, a statistical display showing the number of spins since a particular number last appeared. The feature provides players with additional data insights while remaining subtle and unobtrusive within the overall interface.

Supporting Long-Term Product Innovation

These enhancements are designed to increase engagement and immersion while maintaining the familiar mechanics that have made roulette one of the most enduring casino games globally.

The launches represent an important milestone in LuckyStreak’s broader product evolution following the appointment of Head of Product Neil Brookes, whose leadership has sharpened the company’s focus on quality, delivery, and innovation.

Neil Brookes, Head of Product at LuckyStreak, said:

“These releases represent a clear step forward in our approach to product development at LuckyStreak. Our aim was to refine and elevate classic casino experiences without losing the elements that players already love. Prestige Blackjack and the new Auto-Roulette environments are designed to feel modern, premium and immersive while remaining intuitive and authentic.

“Since joining LuckyStreak we’ve strengthened our product vision and raised our standards around quality and execution. These launches are the first of several purposeful upgrades we have planned as we build the foundations for an exciting year ahead.”

Through the continued expansion of its live casino portfolio, LuckyStreak is further strengthening its reputation for delivering high-quality live casino experiences supported by dependable technology and premium production values.

The new titles are available immediately to LuckyStreak’s global network of operator partners and can be seamlessly integrated via the company’s live casino platform and existing integrations.

The post LuckyStreak elevates live casino portfolio with Prestige Blackjack and new Auto-Roulette games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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