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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse

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Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.

Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.

Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.

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Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”

As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.

Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.

 

“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”

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NetBet signs with Flows to boost its Global operations

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Leading Sports and Casino operator selects Flows to accelerate innovation and streamline operations

Flows, the leading automation platform, welcomes NetBet as its latest customer. By integrating Flows’ no-code automation solution, NetBet aims to streamline operations, boost player engagement, and strengthen their market position. NetBet, with a strong presence in regulated markets, offers extensive online sports and casino products. Renowned for its dedication to quality and entertainment, NetBet serves a global audience, consistently delivering exceptional gaming experiences.

Flows exists to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code. By eliminating technical barriers and helping businesses to innovate without constraint, Flows accelerates their growth and enables them to realise their true potential quicker. The platform will provide NetBet with a solution that eliminates development barriers and reduces resource demands allowing them to build new products and features from gamification through to player protection. By implementing this technology, NetBet can efficiently deploy custom promotions, organise tournaments, and handle compliance requirements seamlessly, all in real time. This integration will also enable NetBet to improve operations and rapidly deliver engaging new features to its players.

James King, CEO at Flows, said: “It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table. From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”

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Anna Olrik Wallenstein, Head of Operations at NetBet, said: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.“

The post NetBet signs with Flows to boost its Global operations appeared first on European Gaming Industry News.

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Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates

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Say hello to VinciSpin, a new and exciting online casino brand with a strong focus on delivering the classic, traditional games that players know and love. Inspired by the legendary Leonardo da Vinci, VinciSpin combines a luxurious, elegant design with simplicity, making it a highly engaging and user-friendly gaming platform. Whether you’re a slots enthusiast or a live casino fan, VinciSpin offers something for everyone.

A New Era in Online Gaming

Launched in December 2024 by Betmen Affiliates, VinciSpin has quickly made a name for itself in the competitive online casino industry. Despite being new to the market, VinciSpin has achieved impressive results in its first few weeks, with conversion rates such as a 48% Reg2Dep via Google PPC and a 22–28% Reg2Dep from Facebook campaigns.

What Makes VinciSpin Unique?

At VinciSpin, players can expect a superior gaming experience that blends generous promotions, a vast array of games, and exciting gamification features. Here’s what sets it apart:

  • Generous Welcome Bonuses: New players can unlock up to €10,000 in bonuses across their first five deposits, plus 500 Free Spins.
  • Daily Offers & Cashbacks: Stay rewarded with daily promotions and weekly cashbacks that come with a low 5x wagering requirement.
  • Gamification Features: Enjoy unique features like the Wheel of Fortune for extra chances to win.
  • Wide Game Selection: From top-tier providers, VinciSpin offers a rich selection of slots and live casino games, catering to every player’s preferences.

Join the Elite: The VinciSpin Loyalty Program

Ready to level up? VinciSpin offers an exclusive VIP loyalty program known as the Illuminati VIPs, featuring six rewarding tiers:

  1. Apprentice – Bronze
  2. Inventor – Silver
  3. Master – Gold
  4. Virtuoso – Platinum
  5. Genius – Diamond
  6. Vinci Legend – The ultimate VIP status

To climb the ranks, players simply need to accumulate loyalty points. For every €40 bet, players earn 1 point, moving them closer to VIP benefits, including tailored promotions, faster withdrawals, and exclusive events.

Personalized Gameplay and Offers

At VinciSpin, personalization is key. Players can take advantage of the Always On system, a smart promotional feature that recommends games and offers tailored to individual preferences. Using advanced data analysis and audience segmentation, VinciSpin ensures every player enjoys a customized and rewarding experience.

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Affiliates working with Betmen Affiliates benefit from similar audience insights, allowing them to segment players effectively based on game preferences, time spent on-site, and actions performed. This powerful tool also helps affiliates distinguish VIP players, identify bonus hunters, and even reactivate inactive users.

Safe and Hassle-Free Payments

VinciSpin guarantees a seamless and secure payment experience, supporting a variety of popular methods such as:

  • VISA
  • Google Pay
  • Skrill
  • Neteller
  • Binance (for cryptocurrency deposits)

With fast deposits and withdrawals, players can focus on what matters most—enjoying their favorite games.

How to Get Started with VinciSpin

Betmen Affiliates drives high-quality traffic to VinciSpin through multiple channels. If you’re interested in promoting VinciSpin or need assistance with promotional materials, segmentation, or offers, their team is ready to help. Contact them directly on Telegram at @vladi_betonred3 for personalized support.

Why Choose VinciSpin?

VinciSpin offers the perfect blend of classic games, modern features, and unmatched loyalty rewards, making it a standout choice for players looking for an engaging and secure gaming experience. With its user-friendly layout, exceptional promotions, and dedication to player satisfaction, VinciSpin is quickly becoming a top destination in the online casino world.


Sign up today, claim your Welcome Bonus of €10,000 and 500 Free Spins, and join the elite ranks of the Vinci Legend!

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Imagine Live Partners with King.rs

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Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

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Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

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