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Kambi Group plc partners with the Belgian National Lottery

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The world’s trusted sports betting partner signs long-term agreement with World Lottery Association and European Lotteries accredited state-run lottery

Kambi Group plc has signed an exclusive multi-year agreement with the Belgian National Lottery (Loterie Nationale), after the company was selected to become the trusted sports betting technology and services partner to the operator’s ‘Scooore’ sportsbook brand.

Belgian National Lottery, a World Lotteries Association and European Lotteries member, launched Scooore in 2012 and has since grown to become an established sports betting brand in its home country.

Kambi, in partnership with the Belgian National Lottery, will take Scooore’s sportsbook to the next level, upgrading its online offer and transforming the retail player experience. Scooore operates in more than 300 retail sports betting locations across the country.

Kambi was selected from a competitive public tender process thanks to the strength of its core product and proven history of delivery across both online and high-volume, terminal-based retail environments, alongside its record of commitment to the highest levels of sports betting integrity.

Kristian Nylén, CEO, Kambi, commented: “We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

Jannie Haek, CEO of the National Lottery, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its Scooore brand.

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments.”

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Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity

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Deeper progression mechanics level up win potential to 14,000x

 Independent slots studio Thunderkick has launched Pink Elephants Trinity, the third instalment of its mystical franchise, where six bonus game levels unveil a journey towards deep synesthetic immersion.

The Swedish supplier has traded the desert landscape and starry sky for an ethereal jungle backdrop, where a tribe of monkeys gather around the Pink Flame for a ritual honouring the Pink Elephants.

The Mystery Lightning feature can strike at any time during the base game, randomly distributing up to five peanut scatters across the reels to increase the chance of triggering the bonus round.

The peanut scatter is the active ingredient that gives substance and flow to the bonus game. A minimum of three grants entry to the six-level round, the first of which activates the peanut collection mechanic. Peanuts attached to Pink Elephants and scatters are accumulated in a meter, and landing two or three scatters simultaneously multiplies the number of peanuts by 2x or 3x.

The goal of the bonus game is to gather 144 peanuts to the Pink Triangle Apex, where the round reaches its climax and the spirit of the Pink Elephants descend. Potential is levelled up with the addition of a seventh centre reel, expanding the number of ways to win to 16,384, and removing all symbols except the Pink Elephants to enhance potential payouts.

During the bonus game, players meet three spirit animals associated with shamanic tradition. These work in symbiosis to alchemise and level up potential through a Sticky Wild mechanic, and as is synonymous with the Pink Elephants franchise, results in a standout ascension event.

The number of bonus-triggering scatters determines how many spirit animals will be activated at the start of the round, with the maximum of three occurring when six scatters trigger the feature. Four ante bet options also increase the likelihood of entering the bonus by three to 144 times, granting the player greater control of their experience.

Pink Elephants Trinity is the latest involution of a popular Thunderkick series, building on the spiritual ambience and vibrant colour palette with a high-impact progressive bonus round that takes the experience to the next level.

Viktor Johansson, Slot Game Creator at Thunderkick, said: “The Pink Elephants brand has been a strong and memorable performer for us since the original debuted in November 2017. With each iteration, we have layered in new elements and perspectives into the realm to enhance the experience while staying in touch with its heritage.

Trinity retains those signature audiovisual aspects for continuity, while expanding the multi-level-up bonus to maximise anticipation, mystery, excitement and variation. With the updates in Pink Elephants Trinity, we feel closer to the heart of the dreamlike synesthetic universe than ever before.”

The post Thunderkick evolves psychedelic series with third chapter Pink Elephants Trinity appeared first on European Gaming Industry News.

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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value

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Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.

This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.

Data-Driven Response

The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.

“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”

How the New VIP Club Works

The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.

On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.

All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.

Seasonality as a Strategic Engagement

WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:

  • Increased cashback tiers and deposit insurance
  • Personalized bonuses and access to exclusive promotions
  • Limited seasonal rewards and much more

Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.

Why It Matters for Business

From a business perspective, the redesigned VIP Club introduces several measurable advantages:

  • Increased retention (reduced status loss anxiety).
  • Higher LTV (steady progression over time).
  • More consistent activity (recurring seasonal goals).
  • Fewer negative touchpoints (clear rules).

The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.

Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.

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Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack

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Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.

The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.

Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.

The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.

“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.

“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.

McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.

The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.

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