Latest News
Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020
Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.
With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.
The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.
With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.
Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.
Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.
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Latest News
WinSpirit’s UnValentine’s Day: A New Take on February Engagement
While most gaming brands lean into February with predictable romance-themed campaigns, WinSpirit has taken a different path. Instead of hearts, roses, and sentimental messaging, the brand’s new UnValentine’s Day campaign embraces humor, honesty, and emotional relatability — offering players a refreshing alternative to seasonal clichés.
Reframing the Valentine’s Narrative
Valentine’s promotions in the gaming industry often follow the same script: romantic visuals, love-driven bonuses, and polished messaging designed to evoke idealized relationships. But WinSpirit identified a quieter audience segment — players who feel disconnected from the seasonal hype or simply tired of it.
UnValentine’s Day flips the script. Rather than amplifying traditional romance, the campaign creates space for lighthearted honesty. It invites players to laugh at overused Valentine’s tropes and engage with the brand in a way that feels authentic and current.
This isn’t anti-Valentine’s — it’s anti-generic.
A Simple Yet Strategic Engagement Mechanic
At the center of the campaign is a playful interactive poll hosted on a dedicated landing page. Users are asked to vote for the Valentine’s cliché they find most annoying, turning a simple click into a meaningful re-engagement touchpoint.
There’s no heavy gamification or aggressive conversion push. No complicated mechanics. Just:
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A quick interaction
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A sense of being heard
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A shared cultural moment
By lowering the barrier to participation, WinSpirit prioritizes emotional connection over transactional incentives — a subtle but powerful shift in campaign strategy.
Differentiation Through Empathy
What sets UnValentine’s Day apart is the strategic intent behind it. WinSpirit isn’t dismissing Valentine’s Day — it’s broadening the conversation. The campaign acknowledges that seasonal experiences aren’t universal and that humor can be one of the strongest tools for connection.
This empathy-driven positioning reflects a larger evolution in gaming marketing:
moving away from pressure-based promotions and toward relevance, personality, and genuine audience alignment.
UnValentine’s Day serves as a case study in how online casinos can stand out — not by shouting louder, but by listening better.
Built for Modern Player Expectations
Today’s players expect more than bonuses wrapped in holiday graphics. They value:
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Transparency
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Relatability
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Entertainment that respects individuality
WinSpirit’s approach demonstrates that engagement doesn’t need to be complex to be effective. It just needs emotional intelligence.
The campaign succeeds because it:
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Respects short attention spans
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Builds alignment without forced sentimentality
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Encourages organic conversation
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Reinforces the brand’s fresh, responsive identity
A Micro-Campaign with Macro Impact
In a market where seasonal messaging often feels interchangeable, UnValentine’s Day stands out by doing something simple — acknowledging reality.
It proves that thoughtfully designed micro-campaigns can:
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Strengthen brand voice
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Increase meaningful user touchpoints
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Drive engagement without relying on traditional promotional pressure
Now live on the WinSpirit platform, UnValentine’s Day invites players to engage differently this February — and signals a broader shift in how gaming brands can approach seasonal marketing.
For operators and marketers observing the evolution of player engagement strategies, it’s a campaign worth watching
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature
Vegangster has unveiled a fully integrated lootbox system as a native feature within its iGaming platform, offering operators a powerful new tool to increase player engagement and unlock additional revenue streams. Early adopters report that lootboxes are already contributing between 5% and 7% of total Gross Gaming Revenue (GGR) within the first month of launch.
Unlike third-party game integrations, Vegangster’s lootboxes are built directly into the core platform. This native integration gives operators complete control over configuration, performance mechanics, and lobby placement. In addition, the revenue share model is significantly more favorable compared to external game providers, improving overall margins.
“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.
A Familiar, High-Engagement Mechanic
The lootbox model draws inspiration from popular video game mechanics. Players purchase a lootbox at a fixed price and receive a reward determined by predefined probability settings. Depending on configuration and chance, rewards can exceed the original purchase value, adding excitement and replay potential.
Operators maintain full control over both technical and commercial settings. Prize categories, win probabilities, and RTP logic are configured directly within the Vegangster platform. This flexibility allows operators to tailor lootboxes to different player segments, campaigns, and strategic objectives.
Available rewards can include:
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Cash prizes
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Digital assets
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NFTs
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Physical merchandise
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Custom operator-defined rewards
Once a player receives a reward, they can choose to keep it or sell it back for cash. This streamlined process keeps gameplay transparent while offering operators multiple payout and value-structuring options.
A Versatile Tool for Acquisition and Retention
Lootboxes can also be deployed as part of promotional campaigns. Operators may offer lootbox-based free spins to players, affiliates, or marketing partners. Different configurations can be aligned with specific goals, whether driving new player acquisition, increasing engagement, or improving retention metrics.
Part of a Broader Platform Roadmap
Lootboxes represent the first release in Vegangster’s roadmap of platform-native mini-games planned through 2026. Upcoming additions will include fast, session-based mechanics inspired by crash-style games, along with enhanced social engagement features designed to further boost player interaction.
About Vegangster
Vegangster delivers a full-stack iGaming platform engineered for speed, scalability, and operational control. Its turnkey, white-label, and sweepstakes solutions combine casino and sportsbook content, payments, CRM, compliance tools, and social features into a unified, mobile-first ecosystem. The platform enables operators to launch quickly and scale confidently in competitive markets.
Press Contact
Romans Kozlovskis
[email protected]
The post Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
WinSpirit’s UnValentine’s Day: A New Take on February Engagement
While most gaming brands flood February with romantic visuals and heart-shaped incentives, WinSpirit has chosen to challenge tradition with an unexpected twist. The brand’s new seasonal campaign, UnValentine’s Day, moves away from idealized love stories and toward something many players crave more—relatable honesty and lighthearted fun.
Reframing the Valentine’s Narrative
Traditional Valentine’s campaigns often follow a familiar formula: roses, candlelit dinners, and generic love messaging. But WinSpirit saw an overlooked segment — those who feel disconnected from the seasonal hype, or even fatigued by it.
With UnValentine’s Day, WinSpirit offers something different: a moment of comic relief, emotional resonance, and brand interaction. Instead of pretending every player is in the mood for romance, the brand invites them to speak their truth — and laugh about the clichés that usually go unspoken.
A Simple Yet Strategic Mechanic
The core of the campaign centers around a playful, interactive poll hosted on a dedicated landing page. Users are encouraged to vote for the Valentine’s cliché that annoys them the most — with the act of voting becoming a low-barrier touchpoint for re-engagement.
There’s no gamification overload or pressure to convert. Just one click, a sense of being heard, and a chance to take part in a conversation that feels current and real.
Brand Differentiation Through Empathy
What makes this campaign noteworthy isn’t just its originality — it’s the strategic mindset behind it. WinSpirit isn’t mocking Valentine’s Day; it’s expanding the dialogue around it. The brand acknowledges that not everyone experiences the season the same way and that humor can be a powerful connector.
This kind of empathy-driven positioning reflects a broader shift in how brands build engagement — moving away from promotional pressure and toward emotional relevance and genuine user alignment. UnValentine’s Day stands as a strong case study in how casinos can apply this approach in a meaningful, scalable way.
Built for Today’s Players
WinSpirit’s approach reflects a broader evolution in user expectations. Today’s audiences value transparency, relatability, and entertainment that respects their individuality. Campaigns like UnValentine’s Day show that engagement doesn’t have to be elaborate — just emotionally intelligent.
It’s an activation that:
- Respects user attention spans
- Builds emotional alignment without sentimentality
- Generates conversation organically (without incentives as the main driver)
- Reinforces brand identity as fresh, responsive, and non-generic
The Bigger Picture
As seasonal messaging becomes increasingly homogenized across the gaming sector, WinSpirit’s UnValentine’s Day stands out by simply listening. It proves that thoughtful micro-campaigns can both elevate brand voice and increase user touchpoints — without relying on traditional promotional pressure.
UnValentine’s Day is now live on the brand’s platform and serves as an open invitation to engage differently this February. For operators and marketers watching the evolution of seasonal gaming engagement, it’s a campaign worth noting.
The post WinSpirit’s UnValentine’s Day: A New Take on February Engagement appeared first on Americas iGaming & Sports Betting News.
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