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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020

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Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.

With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.

The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.

With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.

Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.

Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.

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Launch Of A Fresh Online Casino Guide 2026

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SouthAfricanCasinos.co.za, the leading gambling guide for South Africans that has been operating since 2003, has published its refreshed 2026 online casino guide—built to help players navigate gambling in South Africa with clearer bonus explanations, ZAR-friendly banking tips, and a curated shortlist of standout brands.

The update is designed around what players are searching for most as the year kicks off: south africa online casino options, free spins, and “free no deposit” style offers that let new players try a site before committing meaningful funds. SouthAfricanCasinos.co.za says its new-year refresh brings those topics together in one place—alongside a stronger focus on practical “what to check first” guidance for anyone hunting for a casino in South Africa (or a ZAR-focused online casino experience).

What’s New in the 2026 Guide

SouthAfricanCasinos.co.za’s 2026 update centres on three improvements aimed at making bonus-led casino browsing less confusing:

  • A clearer bonus hub that highlights popular promotion types—especially free spins and free no deposit bonus offers—while explaining how these bonuses typically work, which games they apply to, and why they’re so popular with South African-facing players.
  • More ZAR and banking context, with content that focuses on South African-facing play patterns and common payment expectations (especially around local, familiar deposit options).
  • A tightened “Star List” of brands the site is spotlighting in 2026—chosen for specific reasons (bonuses, mobile play, game libraries, or all-in-one betting + casino access).

2026 Star List: The Brands SouthAfricanCasinos.co.za is Spotlighting

SouthAfricanCasinos.co.za’s 2026 star list focuses on what players actually care about when choosing an online casino in South Africa: the strength of the welcome offer, the quality of the games, how easy it is to understand bonus terms, and whether the platform feels reliable once you move beyond the headline promo. It’s a curated shortlist for people comparing a casino in South Africa and looking for value in bonuses like free spins no deposit and free no deposit offers—without the fluff.

Hollywoodbets

Best for: A quick, low-commitment start. Hollywoodbets free R25 sign-up bet makes it easy to jump in, and the addition of Evolution live casino content gives it a premium, real-table feel. The refer-a-friend perk is a nice extra for players who like sharing a good find.

ZARbet

Best for: Free spins + variety. The guide highlights 50 free spins on Big Blue Fishing (with a coupon code) and a 125% match bonus up to R3,750 at ZARbet, plus a strong provider mix that includes NetEnt, Red Tiger, and Evolution.

Lucky Fish

Best for: A simple “test the waters” offer. SouthAfricanCasinos.co.za highlights Lucky Fish Casino for its R50 free sign-up bonus and a studio mix including NetEnt, Red Tiger, and Evolution—ideal if you want something straightforward without wading through messy bonus terms.

Pantherbet

Best for: One-account convenience. SouthAfricanCasinos.co.za frames Pantherbet as an all-in-one option for players who like switching between sports and casino without juggling multiple logins.

YesPlay

Best for: A broader entertainment platform. SouthAfricanCasinos.co.za positions YesPlay Casino as combining casino, lotteries, and sports betting, while still offering 200+ live-dealer and RNG casino games for players who want variety in one place.

How the 2026 Star List is Chosen

Rather than chasing hype, SouthAfricanCasinos.co.za’s 2026 refresh focuses on practical player priorities: how easy a site is to use on mobile, how clear the bonus terms are, whether payments and withdrawals feel straightforward, the quality of the game library (including live casino where available), and whether support is responsive when something goes wrong. The star list highlights brands that perform well across these day-to-day criteria, with each operator featured for a specific standout strength.

What SouthAfricanCasinos.co.za Says:

“Players are coming into 2026 looking for two things: a smoother online casino experience and clearer answers on bonuses,” a SouthAfricanCasinos.co.za spokesperson said. “This guide refresh is about cutting through the noise—highlighting our star list, explaining free spins and free no deposit casino bonus offers in plain language, and helping people understand what they’re actually signing up for.”

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Dmitry Filippov

N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing?

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In iGaming, sustainable growth is never accidental. Strong performance, scalability and long-term partnerships are built on structured processes, strategic thinking and the ability to adapt quickly in an ever-changing market.

In the latest edition of N1 Faces, the N1 Partners team speaks with Dmitry Filippov, Affiliate Team Lead (SEO)—a specialist operating at the intersection of strategy, leadership and partner relations. Having evolved from hands-on traffic roles to managing a full affiliate direction, Dmitry is responsible not only for performance metrics, but also for building trust-based, long-term relationships with partners.

Dmitry Filippov

Affiliate Team Lead (SEO), N1 Partners

How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?

I first discovered affiliate marketing while I was still at university. I joined as a junior buyer in the nutra vertical and, over time, created what felt like thousands of creatives for “miracle pills”—from potency and joints to blood vessels.

After graduating, I applied to nearly 400 jobs and eventually landed a PR role in the Forex vertical. Even during my probation period, though, I knew I wanted to develop the affiliate direction inside the company.

Affiliate marketing combines everything I truly enjoy: marketing, creativity, speed, people—and, of course, the freedom to travel.

What brought you to N1 Partners, and what was the deciding factor?

At the time, I was exploring new opportunities while working as Head of Affiliate at a gambling affiliate network. From the first conversations, N1 Partners felt like love at first sight.

What really stood out was the mindset and communication style of our Head of Affiliates, Alexa Bond. After those initial discussions, I knew this was the place I wanted to be—and I haven’t regretted the decision for a second.

I’m grateful for every team I’ve worked with, but this one is on a completely different level.

As a Team Lead, what’s harder: scaling performance or scaling the team?

In reality, they go hand in hand. As the team grows, performance grows with it.

What matters most to me is that people develop both vertically and horizontally—expanding their skills, responsibility and confidence. The market is full of strong talent, and new team members often bring fresh ideas and valuable experience.

Both challenges are demanding, but also exciting—especially with a strong product foundation. Our brand portfolio and GEO coverage continue to expand, which gives affiliate managers powerful tools to succeed.

How do you support the growth of managers within your team?

I pay close attention to soft skills, starting from the interview stage. Energy, initiative and the ability to absorb information quickly are critical in the early months.

The onboarding phase is especially important. Motivation and adaptation go hand in hand—without a solid foundation, strong results simply won’t follow. That’s why I invest heavily in structured onboarding and early-stage support.

How do you give tough feedback while maintaining motivation?

Objectivity is key.

I give tough feedback regularly, but always in a constructive and friendly way. In most cases, it acts as motivation rather than pressure.

Mistakes are part of the job—only people who do nothing never make them. What matters is how someone reacts and improves. A leader’s role is to guide without killing initiative or the desire to grow.

How do you stay balanced during high-pressure periods?

Travel and sports.

I played football for 10 years before an injury forced me to stop. Now I occasionally compete in amateur mixed martial arts and play padel in my free time.

As for travel—it’s an addiction. I plan my next trip while I’m still on the current one. Without something on the calendar, the world feels about 10% less bright.

If you weren’t in iGaming…

To be continued.

But realistically, I’d still be close to this world—either in a related industry or in marketing. I thrive in fast-paced environments where things evolve constantly and every month brings new challenges.

Top-3 Blitz

Which skills will increase the value of an affiliate manager the most in the coming years?

  • Speaking multiple languages

  • Using AI as a practical working tool

  • Strong analytical and numbers-driven thinking

What should affiliates consider when choosing an affiliate program?

  • Public communication and media presence

  • Product quality and GEO performance

  • The team behind the brand—strong people matter

Which trends will shape iGaming in 2026?

  • AI as a powerful assistant, not a replacement

  • Growing importance of smaller, flexible GEOs

  • Continued market consolidation and holding structures

Join N1 Partners

Affiliates interested in launching new campaigns, testing offers or discussing tailored terms can reach out to Dmitry Filippov directly.

N1 Partners provides everything affiliates need to stay competitive: high-converting products, data-driven analytics with optimization insights, and hands-on support focused on long-term performance.

As a multi-brand affiliate platform and direct advertiser, N1 Partners unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals including CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is known for transparency, flexibility and a partner-first approach—where strong communication remains the foundation of sustainable success.

The post N1 Faces: Dmitry Filippov — What’s Behind Sustainable Growth in Affiliate Marketing? appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alexandra Head of Games management at TrueLabel

Zenith Connects OneAPI to TrueLabel to Scale International Content Distribution

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A new collaboration links OneAPI with TrueLabel’s operator network via a unified aggregation.

Zenith, Asia’s top iGaming platform provider and a prominent B2B ecosystem facilitator, has formed a new alliance with TrueLabel, incorporating its renowned game aggregator, OneAPI, to enhance efficient content aggregation across various markets.

The agreement will enable TrueLabel to obtain direct access to Zenith’s OneAPI, granting a wide, curated selection of casino content via a single integration. This collaboration facilitates effective content distribution and minimizes operational complexity for users of the platform.

With OneAPI, TrueLabel leverages Zenith’s robust aggregation infrastructure, enabling rapid content deployment, efficient scaling, and assisting operators in flexible portfolio management as they penetrate or grow in regulated and emerging markets.

Through OneAPI, TrueLabel will also access Zenith’s localized support structure and technical implementation model, guaranteeing content that meets market-specific standards.

As OneAPI drives Zenith’s worldwide aggregation strategy, the platform strengthens Zenith’s role as a reliable partner for operators looking for scalable content distribution and attractive commercial conditions.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Working with TrueLabel is a strong addition to our growing network of platform partners. OneAPI is built to simplify aggregation without compromising on flexibility and this integration shows how operators and platforms can move faster while staying in control of their content strategy.”

Alexandra, Head of Games management at TrueLabel, added: “This integration with Zenith marks another step in strengthening our platform ecosystem. By expanding our aggregation capabilities, we continue to give our partners greater flexibility, scalability, and confidence as they grow their operations.”

The post Zenith Connects OneAPI to TrueLabel to Scale International Content Distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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