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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020
Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.
With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.
The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.
With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.
Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.
Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.
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Fotini Matthaiou
R. Franco Digital Partners with Novibet
R. Franco Digital, the Spanish iGaming provider, has bolstered its global presence following a major agreement to go live with international GameTech operator Novibet, across regulated markets in Europe and Latin America.
The partnership sees R. Franco Digital’s diverse and high-performing games portfolio integrated into Novibet’s platform, further enhancing the GameTech operator’s premium casino offering and providing its growing international player base with access to high-quality, engaging content. This move further boosts R. Franco Digital’s status as a top-tier supplier in key jurisdictions across two continents.
Among the initial wave of hit titles to be featured on Novibet’s range of sites are Strange Spins, Valentine’s Dates, Aphrodite, Link City and 40 Super 7 FS. These games have already garnered acclaim for their immersive mechanics and localised appeal, making them a strategic addition to Novibet’s premium and entertainment-led casino experience.
This latest collaboration highlights R. Franco Digital’s continued momentum, as the supplier continues to pursue its roadmap of international expansion by partnering with tier-one operators across established and emerging markets.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with a leading GameTech operator such as Novibet, is a testament to the quality and versatility of our content. Their strong presence in both Europe and Latin America aligns perfectly with our strategic goals.
“We are confident that our recent hits, such as Link City and Aphrodite, will resonate strongly with Novibet’s audience, delivering the high-quality entertainment experience players expect. We look forward to a long and fruitful relationship as we continue to grow together.”
Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Enhancing our casino offering through strategic content partnerships remains a key priority for Novibet. R. Franco Digital’s portfolio brings engaging, high-quality gameplay experiences that strengthen our proposition, in line with our commitment to delivering premium entertainment and long-term player value across our regulated markets.
“This partnership marks an important step in expanding our presence across Europe and Latin America, as we continue to grow our content offering with diverse and locally relevant experiences for our international audience.”
The post R. Franco Digital Partners with Novibet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Sparkling Crown
TaDa Gaming Enters South Africa via Strategic Betway Partnership
TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.
With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.
TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.
Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.
This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”
The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettingbladet.se
Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends
Bettingbladet.se, a Swedish gambling industry news platform, announced its ambition to establish itself as a central source for news, analysis and market insight covering the Swedish gambling sector.
As the Swedish gambling market continues to evolve through regulatory change, new product launches, shifting payment solutions and increased investor interest in listed gambling companies, Bettingbladet aims to provide broader and more transparent coverage of the industry in one place.
The platform’s editorial focus goes beyond traditional comparison content and promotional offers. Instead, Bettingbladet seeks to cover the companies, trends and personalities shaping the sector, while also making the market more accessible for readers with an interest in gambling-related shares and publicly traded sector companies.
“Sweden has produced some of the gambling industry’s most influential companies, yet there is still a lack of accessible and transparent editorial coverage bringing the sector together in one place. Our ambition is to make the industry easier to follow for players, investors and professionals alike,” said Mikael Peränen, Editor-in-Chief of Bettingbladet.
Bettingbladet said it plans to monitor developments across operators, suppliers and adjacent gambling businesses, while also highlighting broader industry movements and the individuals behind them. The site aims to offer readers a clearer understanding of both current developments and the structural shifts influencing the market.
In addition to reporting on new products and market developments, Bettingbladet intends to provide context around the evolution of the Nordic gambling industry. This includes historical perspectives on how the sector was shaped during earlier growth phases, including the poker boom years and the rise of Malta as a key hub for Swedish iGaming entrepreneurship and expertise.
“There is strong interest not only in what is happening now, but also in how this industry was built and who helped shape it. We want to keep readers informed about new trends, while also bringing forward the stories, companies and individuals that matter,” Peränen continues,” Peränen said.
Transparency is a central part of the platform’s positioning. In a sector where affiliate-driven business models are common, Bettingbladet said it aims to clearly distinguish between editorial content, analysis and commercial collaborations.
“We believe transparency and honesty are essential for building long-term trust. That is especially important in an industry where the lines between marketing and media have often been unclear,” Peränen added.
Bettingbladet is currently in an early growth phase and plans to expand its coverage over time, with the ambition of building a broader archive of Swedish gambling industry news, analysis and company-related reporting.
The post Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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