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Online Gambling Platforms Gained Larger User Base With Pandemic As A Driver Of The Global Online Gaming Market 2020

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Due to the social distancing restrictions imposed because of the coronavirus outbreak, brick and mortar gambling places remained closed, due to which online gambling platforms gained a larger user base. People were forced to sit at home during the lockdown and this increased internet traffic on all fronts. More people frequently visited gambling websites and thousands of new users registered every day. According to research firm Global Poker, the US has witnessed an increase of first-time online poker players by 255% since the coronavirus lockdowns began. Overall, the poker industry has experienced a 43% growth since April 2020. Some countries saw such increases as an opportunity and modified their online-gambling laws. For example, Belarus legalized online casinos and Armenia made some changes to its existing laws. The increasing popularity of gambling apps and social gambling will propel the growth of the mobile gambling market in the forecast period, and several online-gambling platforms increased their marketing and promotional activities in the form of extra tournaments and bonuses to attract more players as well.

With these drivers and the current situation of the world, the online gambling market size is expected to grow from $58.96 billion in 2019 to $92.86 billion in 2023 at a rate of 12.0%. The market is expected to then grow to $113.12 billion in 2025 at a CAGR of 10.4%.

The Business Research Company’s report titled Online Gambling Market Global Report 2020-30: COVID-19 Growth and Change covers major online gambling companies, online gambling market share by company, online gambling manufacturers, online gambling infrastructure market size, and online gambling market forecasts. The report also covers the global online gambling market and its segments. The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, others and by device into desktop, mobile, others.

With increasing apps and social gambling, online gambling companies are investing in building mobile platforms for their games to increase accessibility and convenience for users. The availability of smartphones with high-end features such as extended storage, high-end graphics and faster processing speeds at reasonable prices incentivize online gambling companies to make mobile-based applications. Also, mobile gambling offers significant benefits, including more deposit options, loyalty programs, and the option to play with anyone anywhere across the globe. According to App Annie, in 2020, 70% of total gambling revenue is expected to come from mobile gambling.

Along with the ease of mobile apps, companies in the online gambling market are increasingly investing in Artificial Intelligence (AI) for improving the overall experience for customers. With the help of AI, personalization for each user is possible as the technology can analyze the preference of the user in terms of game selection and offer a customized welcome page accordingly, helping the user to save time spent on looking for the right game. AI also helps in providing customer support in the form of chat-bots for resolving queries. Behavior patterns and gaming frauds can also be checked, which helps in preventing frauds and locks out scammers. Technologies such as augmented reality and virtual reality are being implemented as well, giving a more immersive and realistic experience to their users.

Beyond such high-tech updates, online gambling companies are using several tactics to gain more users. Some provide F2P (free to play) types of game products, commonly referred to as freemium. These games do not make any money for the company directly, but revenues are made through upgrades and additions of certain features and improvements by the user. The user pays a minimal amount for different kinds of virtual offerings and other game products to improve the gaming experience. This model allows online gambling companies to increase their user base and have more active players on their platforms who would eventually make a purchase. Currently, many online casinos are offering a free play version of some of their games. Companies innovating their platforms according to the increasing number of customers and their preferences will allow the online gambling market to continue to grow.

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Fruit Cha Cha Cha

Fruit Cha Cha Cha Brings Rhythm and Rewards to Classic Slot Play

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TaDa Gaming invites players to step onto the dancefloor with Fruit Cha Cha Cha, a lively slot release that blends classic fruit symbols with rhythmic gameplay, reactive features and steady win potential. Designed for smooth pacing and frequent action, the game offers a low to medium volatility experience with a maximum win of 1600x.

Set on a vibrant 5-reel, 3-row layout, Fruit Cha Cha Cha transforms familiar slot mechanics into a playful sequence of movement and interaction. Colourful fruit symbols take center stage, supported by upbeat visuals and energetic animations that keep every spin feeling light, dynamic and engaging.

The core of the gameplay revolves around the Symbol Collection. In the base game, whenever a specified symbol lands as part of a winning combination, it is collected and stored. Once all required symbols have been gathered, players unlock the Free Game, awarding 10 Free Spins where enhanced payout values and additional feature triggers come into play.

Adding unpredictability to both the base game and Free Game is the Bomb Symbol. When a bomb appears, it explodes outward from its position, transforming surrounding symbols into new ones. This chain-reaction effect can quickly reshape the grid, opening new win paths and extending the life of a spin with sudden bursts of activity.

Another standout feature is Cross Fever, which can be triggered when matching symbols form an X-shaped pattern on the reels. Once activated, the matching symbols lock in place while all other positions re-spin. If additional matching symbols land during the re-spin, they too become locked, continuing the sequence until no further matches appear. This creates a flowing lock-and-respin style moment that builds anticipation spin by spin.

During Free Games, payouts are further enhanced, with improved symbol values compared to the base game. Wins are calculated based on the number of matched symbols and the number of completed combinations, allowing rewards to scale naturally without relying on complex mechanics. Multiple winning combinations can be paid in a single spin, keeping the action consistent and satisfying.

With its balance of classic fruit slot familiarity, interactive features, and rhythmic pacing, Fruit Cha Cha Cha delivers a relaxed yet engaging experience that appeals to players who enjoy steady rewards and feature-driven gameplay without extreme volatility.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Fruit Cha Cha Cha is designed to feel fun, fluid, and approachable. By combining familiar fruit symbols with interactive features like Bombs and Cross Fever, we’ve created a game that keeps players entertained while maintaining a smooth and enjoyable rhythm.”

The post Fruit Cha Cha Cha Brings Rhythm and Rewards to Classic Slot Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Benjamin Parker

University of Bristol Graduates Create Toolkit to Help Students Avoid Gambling Harms

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Two graduates from the University of Bristol have developed a new toolkit designed to protect students from gambling-related harms.

The toolkit, ‘From Freshers’ Week to Losing Streak’, began as a final-year project at the University of Bristol’s Centre for Innovation and Entrepreneurship, where, as students, Benjamin Parker and Jordan White researched student gambling behaviour and ran a survey with support from the Bristol Hub for Gambling Harms.

Benjamin Parker, co-founder of Fair Play Toolkit, the organisation behind the toolkit, said: “Lots of my mates gambled, and I had a suspicion that it was happening all the time.

“When we investigated university student gambling and discovered how pervasive gambling harms are, we felt we had to develop a solution. There is a massive gap between the awareness of universities and the scale of the problem.”

Having received £8000 funding from Runway, the University of Bristol’s start-up accelerator, Ben and Jordan have been working to bring the toolkit to universities with Ara Recovery For All, a charity that supports those affected by gambling harms in the South-West and Wales.

Recent research highlights the scale of the issue. YGAM (Young Gamers & Gamblers Education Trust) have found that nearly half of students (49%) reported gambling in the past year, and of those who gamble, 63% of students were at risk of harm from gambling. The risk is even greater for students in their final year of study and those accessing university financial hardship funds, two significant factors linked to problem gambling.

The educational toolkit includes guidance, practical tools and a pre-designed awareness campaign to help universities better understand gambling harms and improve access to wellbeing support. Its purpose is to increase understanding of the issue, to signpost to specialist services, and to create a single source of information about gambling harms for universities and their students.

Ben and Jordan have designed the toolkit to be integrated into already existing university structures to ensure that universities strengthen support for students while keeping implementation simple and sustainable.

Jordan White, co-founder of Fair Play Toolkit, said: “As well as strengthening access to support, we want students to reflect and question their own relationship with gambling, and feel empowered to have conversations with their friends about it.

“People only talk about the wins, not about the losses, and often wait until they are in crisis before seeking help. But there are resources available for people who want to feel more educated and informed on the topic.”

Dave Hewer, Education and Prevention Team Lead at Ara Recovery for All, said: “‘From Freshers’ Week to Losing Streak’ is an excellent example of students recognising a growing issue and developing a thoughtful, evidence-based response. When Jordan and Ben approached Ara Recovery for All, we were impressed by the quality of their work and the practicality of their ideas.

“Students aged 18 to 24 are consistently highlighted as being at higher risk of experiencing gambling harms if they choose to gamble, yet they are not a group who typically seek support.

“By partnering with Jordan and Ben and developing a full version of the toolkit in collaboration with university stakeholders, we aim to help institutions strengthen safeguarding, increase staff confidence and make university students more aware that free, confidential support is available, all without adding to staff workload.”

Dr Vanessa Marshall, Hub Manager at the Bristol Hub for Gambling Harms Research, said: “Understanding and addressing gambling harms experienced by the student population is an important and very relevant issue.

“The Bristol Hub for Gambling Harms Research is pleased to facilitate and follow Ben and Jordan’s journey from an initial idea to a product that has come to fruition, and which will continue to grow.  We wish Ben and Jordan every success with launching the toolkit.”

Thanking The Bristol Hub for Gambling Harms Research for their support, Jordan added: “The Bristol Hub for Gambling Harms Research have been highly supportive of our work. The Hub introduced us to leading academic researchers in the field, helped us to disseminate our student survey to institutions across the UK, and provided opportunities to engage with wider stakeholders, which ultimately led to the fruition of our partnership with Ara Recovery for All.

“As graduates, the Hub has recognised and championed our own expertise on university gambling harms by inviting us to speak at their annual colloquium and to provide our input into ongoing research. We are incredibly grateful for their support, particularly the guidance and encouragement from Dr Emily Crick, Research Development Associate at the Hub.”

The post University of Bristol Graduates Create Toolkit to Help Students Avoid Gambling Harms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming

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Sun International CEO Ulrik Bengtsson has announced the appointment of Mark Sergeant as chief operating officer: gaming, responsible for land-based revenue across the group.

Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.

As the group managing director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.

Sun International said the appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale.

Bengtsson said: “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”

“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”

The post Sun International Appoints Mark Sergeant as Chief Operating Officer of Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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