Leading independent expands its horse racing offering with premium pictures, betting data and odds from the US pacesetter

 XB Net, the leading provider of premium content for US horse and greyhound racing, has unveiled a new partnership with one of the UK’s foremost independent operators, JenningsBet.

The agreement details how the operator has secured the rights for XB Net’s definitive range of live pictures, data and betting services across an unrivalled network of over 50 North American tracks, allowing JenningsBet to flexibly populate its daily timetable with reliable, fast-settling betting markets that are proven to drive engagement and diversify revenue streams.

JenningsBet has been at the heart of high street and private-client bookmaking for 60 years, with around 100 shops across Britain, a territory whose betting brands have traditionally been horse racing-focused for retention. The independent’s sportsbook is now powered by FSB Technology’s best-in-breed proprietary platform which combines real-time algorithmic pricing models with innovative features and tools for online, mobile and retail channels.

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is gaining new audiences as global operators plug the gaps on a stop-start calendar of live sport.

Its end-to-end solution features many of the world’s most prestigious horse races, including the Belmont Stakes, the Preakness Stakes, the Pegasus World Cup and the upcoming Breeders’ Cup (6-7 November), alongside a strong portfolio of greyhound action from some of the most prestigious tracks stateside.

Julian Knight, Managing Director at JenningsBet, said: “We’re thrilled to have acquired these key distribution rights from XB Net, whose one-stop shop for US betting services has opened our customers’ eyes to the excitement and availability of stateside racing, generating incremental revenues during a challenging economic period. Considering our UK focus, North American racing’s schedule fits seamlessly into the recreational time of many of our clients, Consequently, it’s been no surprise to see a significant uptick in activity and engagement.”

Simon Fraser, Senior Vice President of International at XB Net, added: “As one of the most revered names in UK betting, it’s a real fillip to be joining forces with JenningsBet for our comprehensive package of pictures, data and content rights. North American racing has been one of very few top-class sports which has been able to sustain a quality timetable for rapid-cycling betting content that can be used to fill the void across any slot or time zone.

“The audience that was drawn to North American racing during the lockdowns has largely been retained which is great to see, thanks to increased streaming capacity and improved visibility via Sky Sports’ mainstream nightly coverage.”