Asia
Rising cash payments in India secured by Spectral Technology

Despite India’s government implementing schemes, such as the demonetisation of all 500 and 1000-rupee notes in 2016, to encourage the country to go cashless, there is still high demand for banknotes. According to the Global Cash Index Commenting on the popularity of cash in the region Marcus Tiedt, Sales & Marketing Director of Innovative Technology Ltd (ITL) said, “With over a billion people living in India a large percentage of them still transact in cash and are not part of the official tax network. Also, the infrastructure required to go cashless needs years to catch up and be reliable, and therefore a cashless society is not currently achievable in the short term. Working closely with Chevend, our Trading Partner in the region for the past four years, we are meeting market and consumer demand to ensure that cash can be used as the preferred method of payment both securely and efficiently.”
Andy Bassam, VP of Customer Support for ITL commented, “We foresee that our latest products with the added benefit of Spectral technology will begin to see more and more demand. We work hard with Ammaar, who heads up our partnership at Chevend, to ensure that we optimise datasets and acceptance rates on our products. The National Bank release banknotes on a yearly basis and notes in circulation can wear quickly, so keeping datasets up to date is imperative. Another major challenge in India is that the banks do not allow customers to redeem damaged and stained banknotes. This issue can be overcome by using ITL products that utilise our Spectral Technology to ensuremachines do not accept banknotes that have been damaged or stained by anti-theft devices.” CHEVEND TECHNOLOGIES PVT. LTD based in India, are the proud pioneers of the Automatic Vending Concept in India and although vending is their core competence, their payment systems division has grown in prominence and turnover over the years and they provide payment systems to customers within the Kiosks and Banking sectors.
Commenting on the Trading Partnership, Ammaar Huseini, Director at Chevend said, “We have been collaborating directly with ITL to provide their state-of-the-art cash validation products to customers throughout the whole of India since 2016. We also have an office in Dubai, so are helping to extend ITL’s reach throughout the Middle East. We offer support for a wide range ofproducts including the NV9, NV11, NV200 and BV20 where uptake in the region is substantial giving Innovative Technology significant share of the vending market. We are delighted to have secured a significant tender for the NV10 compact, stackerless banknote validator recently to be used in government payment terminals. Looking forward, we are beginning to promote ITL’s Spectral range of note validators and recyclers to help businesses in the region reject ink-stained banknotes.”
Concluding Andy said, “We have a really good relationship with Chevend, and with Ammaar’s comprehensive local knowledge in the region I look forward to many more years working in partnership together.”
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Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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