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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months
Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report ‘Cowboys, combat and candy: cloud gaming through the lens of IP’ on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.
“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate. “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”
The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.
Strong future growth
The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.
In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).
How much are gamers spending?
As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.
According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.
The influence of social media on gamer spend
As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:
- One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
- 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
- U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
- One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).
Developer and platform advancements
The report, ‘Cowboys, combat and candy: cloud gaming through the lens of IP’, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation, Derwent World Patents Index, and MarkMonitor Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”
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Leading provider of virtual sports and Next Gen Casino content adds people and culture specialist to its growing senior team
Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has named Prashika Rambaran Murugan as Head of People and Culture.
Murugan joins Kiron Interactive from SD Guthrie International, where she was Executive Manager for Human Resources. She’s also held senior HR roles at Mintek and Pernod Ricard.
Gaming is a new industry for Murugan, but her experience in human resources is unrivalled, with more than 17 years of progressive learning and development across multiple industries.
She has a proven track record in driving HR strategy, transformation and operations at both national and global levels, and is highly skilled in talent management, total rewards, HR analytics and employee benefits design.
Kiron will be able to leverage her skills and experience, as well as her strategic mindset, strong business acumen and a passion for people development and culture as it continues to scale at pace.
Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Prashika is a talented and passionate people and culture specialist, and we are delighted to be able to bring her experience and enthusiasm to Kiron Interactive.
“A company is nothing without its culture and its people, and in Prashika, we have someone who knows how to build an engaging and inclusive corporate environment, and how to ensure that every member of the team is happy and able to reach their full potential.
“This is an incredibly exciting time for Kiron Interactive as we pursue opportunities in markets across the world, and with Prashika onboard as our Head of People and Culture, we can continue to ensure we provide the absolute best experience for our people.”
Prashika Rambaran Murugan, Head of People and Culture at Kiron Interactive, added: “It’s an honour to join Kiron Interactive and to oversee the company’s culture and people.
“Kiron has already established a strong culture and thriving workforce, but I’m looking forward to taking this to the next level by tapping into my 15+ years of experience.
“I also believe that my experience outside of the gambling industry will bring a fresh perspective that Kiron can really benefit from.”
The post Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture appeared first on European Gaming Industry News.
London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.
Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna. It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them. Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’
The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.
ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy
Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.
Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.
The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.
Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.
This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.
Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.
Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.
The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.
Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.
“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”
ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.
This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.
The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.
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