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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate
More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months
Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report ‘Cowboys, combat and candy: cloud gaming through the lens of IP’ on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.
“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate. “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”
The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.
Strong future growth
The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.
In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).
How much are gamers spending?
As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.
According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.
The influence of social media on gamer spend
As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:
- One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
- 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
- U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
- One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).
Developer and platform advancements
The report, ‘Cowboys, combat and candy: cloud gaming through the lens of IP’, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation, Derwent World Patents Index, and MarkMonitor Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”
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Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features.
Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling. As Orpheus ventures into the realm of shadows to reclaim his lost love, players are invited to join a cinematic journey shaped by love, risk, and divine intervention. With its richly atmospheric visuals and evolving feature set, Rise of Orpheus stands as a testament to Play’n GO’s commitment to blending narrative depth with standout gameplay.
At the heart of the game is the Reunion feature, triggered when both lovers appear on screen. Orpheus walks across the reels to reach Eurydice, leaving Wilds in his path and forming a powerful combined symbol. In tandem, Eurydice’s Multiplier grows with each of her appearances during Free Spins, heightening the emotional – and gameplay – stakes. Meanwhile, the Wrath of Cerberus Respin and Wild Meter mechanics provide escalating excitement and layered rewards. These features don’t just elevate gameplay – they mirror the desperate determination of Orpheus’ journey.
Players drawn to the rich lore of Divine Showdown or the emotional arcs of Tales of Asgard: Freya’s Wedding will find familiar satisfaction in Rise of Orpheus. As part of Play’n GO’s mythology-inspired portfolio, this title offers a unique take on the legendary love story, marrying poetic tragedy with inventive mechanics. The game’s progression through the Underworld’s levels also echoes the structure of House of Doom II, offering evolving gameplay with dramatic flair.
Magnus Wallentin, Games Ambassador at Play’n GO, commented: “With Rise of Orpheus, we wanted to craft a slot that resonates emotionally as well as mechanically. This is a love story wrapped in myth, with every feature reinforcing the journey of reunion and risk.”
A poignant story. Powerful features. Rise of Orpheus invites players to walk through shadows – and witness love reshape destiny.
The post Rise of Orpheus unites myth, love, and thrilling features appeared first on European Gaming Industry News.
Belatra Games, the specialist online slots developer, is proud to unveil its latest instant game hit, Jackpot Limbo. This instant title blends simplicity, strategy, and the thrill of big wins, offering fast-paced gameplay, intuitive mechanics, and suspense.
Before each round, players must select their Player Factor using the Target field and then press the Bet button. The game will then generate a random Game Factor between 1.00 and 9999.00 – the higher the number, the bigger the potential win – but the risk rises. If the selected Player Factor is less than or equal to the Game Factor, the player wins. The prize is calculated as the bet amount multiplied by the Player Factor.
The Jackpot feature can only be accessed with a minimum bet of 60 credits. When activated, the game randomly sets a target jackpot amount. The jackpot is awarded to the player whose bet pushes the total prize pool to hit or go beyond that set total.
As the pool nears the target, the jackpot display will start to flash red. From this point onward, jackpot reels may appear and spin. Players will scoop the jackpot if the ‘LIMBO’ appears on the reels.
Sergey Chernyavski, Belatra Games’ CCO, said: “Jackpot Limbo is the ultimate test of risk and reward as players contort themselves to find the winning formula. The beauty of this instant format is its accessibility: easy to learn, fast to play, and always exciting.”
The post Belatra raises the bar with Jackpot Limbo launch appeared first on European Gaming Industry News.
Bragg
Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business
Bragg Gaming Group, a global leader in next-generation iGaming content and content delivery, engagement and player management technology, today proudly announces the appointment of Luka Pataky as Executive Vice President (EVP) of AI and Innovation.
In his new role, Pataky will work closely with Bragg’s technology teams to develop a 360॰ AI strategy, integrating AI into product development and design, user experience, external communications, safer gambling initiatives and internal processes to drive growth and efficiency.
This strategic leadership addition comes as part of Bragg’s commitment to the leveraging of data, advanced analytics and powerful AI to enhance user experience, player engagement, maximize revenue potential, and drive smarter, more efficient iGaming operations.
Luka Pataky boasts a strong pedigree in AI and technology, with over a decade of experience at Sportradar, a company at the forefront of sports data and content. His tenure at Sportradar culminated in his role as Senior Vice President for Automated Content, where he spearheaded an initiative from its inception to a production-ready, scalable system that ended up powering over 300,000 sports events per year with a team of over 70.
In this leadership position, he was instrumental in revolutionizing sports content creation through AI, Computer Vision, and Deep Learning, successfully bringing real-time data collection solutions to production, being the driving force behind integrating acquired tech businesses, thereby turning advanced technology into significant business value through the optimization of operating costs and business efficiencies.
Prior to his SVP role, Pataky played a key role in establishing Sportradar’s innovation unit, a hub for pioneering new ideas, implementing processes that enabled faster experimentation and fostering a culture of rapid prototyping and testing.
As part of this, he also led the team responsible for scaling Sportradar’s startup program and forging strategic innovation partnerships with universities and innovation labs. In his multiple innovation-based roles, he demonstrated a consistent focus on leveraging AI and data analysis to identify and develop new product opportunities and strategic initiatives.
His extensive experience across these leadership roles highlights his proven ability to lead large, cross-functional teams, manage complex technological advancements, and strategically integrate new ventures, underscoring his expertise in driving growth and innovation within the technology sector.
Known globally for its award-winning iGaming content and technology solutions, Bragg has consistently championed the integration of artificial intelligence technology across its business model, as typified by the introduction of an AI-powered Games Recommendation System into its Fuze 
marketing and promotional toolset.
The Company has also utilised AI extensively across its responsible gambling work, using these new technologies and extensive data collection to more effectively identify at-risk gamblers.
“Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions,” said Matevž Mazij, Chief Executive Officer at Bragg. “His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth. With the increased adoption of AI across the iGaming industry, Bragg has once again shown its commitment to staying ahead of the competition.”
“Bragg has always struck me as a company where technology and innovation are key drivers,” said Luka Pataky. “This is a company which is always pushing the boundaries, using its extensive knowledge and the skills of its teams to create and set new trends. It sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement. Introducing AI at all levels of product and operations will make it perfectly positioned for future growth.”
“I am looking forward to playing a role in accelerating Bragg’s journey to becoming an AI-first company. I have no doubt we’ll be able to compliment and elevate Bragg’s already amazing next generation player experiences for its operator partners and drive value for the business.”
The post Luka Pataky Joins Bragg Gaming Group as EVP of AI and Innovation to Spearhead Growth and Usage of New Technologies Across Business appeared first on Gaming and Gambling Industry in the Americas.
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