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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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The post Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv – Enjoy a 150% Deposit Bonus appeared first on European Gaming Industry News.
CT Gaming has announced its debut installations in Guatemala, marking a significant milestone in the expansion across Latin America. Following this year’s successful installations in Mexico and Perú, CT Gaming’s presence in the region continues to grow at full speed.
“We are proud of the established partnerships and see these installations as the foundation for a long-term collaboration. We believe this is just the beginning of our journey toward becoming a leading provider in Guatemala,” said Georgi Koprinarov, General Manager LatAm at CT Gaming.
Leading gaming venues in Guatemala, among which Fantastic – Majadas, Fantastic – Las Americas, Magic Bingo – Metro Norte and Magic Bingo – Capitol, are now equipped with EZ Modulo 32/32/32 slot cabinet and the newest addition to the Diamond King family – Diamond King 4. Among the 40 games in the pack, players will experience a unique blend of classic titles and brand-new games such as Zet Fruits,Clovers on Fire and others. Additionally, half of the games are linked to the progressive jackpot Diamond Tree Deluxe, which concept is offering exciting rewards and enhanced gameplay. Another new feature that premiers within Diamond King 4, is the “Buy Bonus” game which brings additional excitement and better chances of winning.
“We are thrilled to partner with CT Gaming and introduce their cutting-edge products to Guatemala. The installation of the EZ Modulo cabinets in combination with the latest multigame – Diamond King 4 has already sparked interest among our players. We look forward to a long and successful collaboration with CT Gaming, bringing top-tier entertainment to our customers,” said Edgar Paz Ravines, director of Desarrollos Providencia.
The post CT Gaming with First installations in Guatemala appeared first on Gaming and Gambling Industry in the Americas.
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has struck gold again with its new slot, Zeus’s Lightning Blaze. Joining Spinomenal’s Mythology series, Zeus’s Lightning Blaze is a 5×3 game set within a temple at the foot of Mount Olympus. Ancient Greek inspired symbols include amphoras, shields, lightning bolts and a beautiful lyre.
MGA Games expands its catalog with the launch of Chef’s Delights Megaways, a slot that combines the thrill of the casino with the allure of haute cuisine. This new title features the Megaways mechanic, offering up to 117,649 paylines and a flavorful experience that keeps the excitement alive with every spin.
PG Soft has released its latest video slot masterpiece, Graffiti Rush, an electrifying journey into the edgy world of street art. This colourful new title marks PG Soft’s first foray into a graffiti-themed slot. Players join aspiring artist Jerry, who has turned his back on a traditional career to follow his passion for street graffiti. The game itself is a 4-reel, 4-row video slot featuring a sticky symbol feature and multiplier up to x100.
Amusnet has released Shining Crown Buy Bonus, a classic fruits slot with a modern twist. Designed in the stylistic of traditional-looking slots, the game offers an upgraded and elevated gameplay experience packed with new features to help players have an unforgettable time. Shining Crown Buy Bonus has 5 reels and 10 fixed paylines and consists of 11 traditional symbols, including all-time favourite fruits, Lucky Sevens and the royal Shining Crown.
Shoot for greatness and score massive wins in Super Hoopers Xtreme Power Pots, the latest slot from Rival, the renowned content provider. This is a game that sees players step into the court and score big with the provider’s all-new Xtreme Power Pots mechanic. But before they get to that, they’ll need to dribble and pass their way through Stacked Wilds which can appear solo or stacked on reels two to five and replace all symbols except the Scatter.
Push Gaming has launched its delectable new slot, Candy Blast. This vibrant 6×5 game promises a rush of sugary excitement with a one of a kind pays anywhere mechanic enhanced by a double multiplier, intuitive features and cascading wins. Candy Blast has been designed to offer a fast-paced, action-packed gameplay experience that provides the high volatility action so coveted by today’s players.
Play’n GO turns up the volume with Spinnin’ Records Into the Beat, a slot that blends music and momentum for an electrifying experience. Players will find themselves immersed in a world where every spin synchronises with the beat, featuring a 5-reel, 20-payline setup. The Step Up feature takes centre stage, enhancing Record symbols with multipliers that build up to 35x the total bet.
Vibra Gaming, the leading game and platform developer in the LatAm market, has released its latest slot, Lucky Destiny. Set in the enigmatic realm of Cassandra the fortune teller, this game invites luck enthusiasts to discover classic symbols of good fortune. Golden horseshoes, four-leaf clovers, rabbit’s feet and her mystical crystal ball guide players towards big prizes.
Spinomenal has launched its latest addition to the wildly successful Wildlife series, Majestic King Hold & Hit. Set under a stunning savannah sunset, Majestic King Hold & Hit unfolds surrounded by acacia trees lit by an orange sky, creating a warm atmosphere on the reels. Elephants, vultures, zebras and giraffes are the animal symbols to look for on the screen. Landing three red tree Scatter Free Spins symbols triggers the Free Spins game.
Belatra has released Xing Fu Panda, an enchanting new title inspired by the Far East. Traditional Eastern symbolism flows through the design and is complemented by modern slot mechanics to deliver a rewarding experience. Central to Xing Fu Panda is an adorable panda, a symbol of prosperity and joy. The game is set within a 3×3 frame which is brought to life with an array of traditional Asian artefacts, including golden coins and gongs, that bring luck to the reels.
Playson is embarking on an unforgettable journey in Royal Express: Hold and Win, with the luxury train travel-inspired slot offering delightful bonus play and themed multipliers. Players are welcomed aboard a luxurious locomotive in this 3×3 title, with shimmering gold coins, delicious fruits and immersive graphics set to enhance the excitement.
Blueprint Gaming’s iconic gorilla swings back into the thick of the action in Kong 3 Even Bigger Bonus™, offering dynamic ways to win via eye-catching new cash collects and lavish twists to bonus play. The 4,096 ways to win slot sees the king of the jungle take his place on the 6×4 grid, nestled in a hidden temple within the depths of his rainforest home, accompanied by fellow tropical inhabitants and specially themed-bonus icons.
ELA Games, the innovative iGaming development studio, is proud to announce the release of Zeus Cashpot, its latest title based on strategy and fast-paced action. Embark on a divine journey full of riches from the Greek gods. This unique and dynamic 1-reel, 1-payline slot is simple to understand for casual players but has a layer of depth to its gameplay for gaming enthusiasts.
Gaming Corps is excited to introduce 3 Pigs of Olympus, a thrilling new slot that builds on the success of Aztec Bonus Pot and Egypt Bonus Pot. Drawing inspiration from the trendy “3 Pot” game mechanism, which is top-selling in the market, the game boasts compelling bonus features and exciting win opportunity. Prepare for a mythological journey that transforms the classic mythological universe into a zany, pig-powered adventure!
God of Taranis went live this week, a new 6×5 scatter-pays slot from Hölle Games. Featuring the epic Celtic god of the stormy underworld, this new title contains Runic symbols with unique payouts for every symbol-level, meaning every new one you collect boosts your winnings. The Free Spins feature in God of Taranis has Wilds (absent from base game) which can massively increase the number of cascades, leading to some truly godly Free Spin round potential and over 3000x payouts!
Indulge in a Sweet Adventure with a Tasty Bonanza from Booming Games! Step into a whimsical candy wonderland with this deliciously fun 6×5 slot with scatter pay mechanics, where sugary delights and dazzling colours fill the reels. Land 8 or more symbols – hearts, stars, and candy-coated gems to see them burst in a cascade of tasty treats, bringing you the chance for more delightful wins with every spin!
Slotland Entertainment is raising the stakes for online casino players with the launch of their dazzling new slot game, 8 Crystals. Available across three major platforms – Slotland, CryptoSlots, and CryptoWins – this visually striking 3×3 Mega Matrix slot with 9 paylines has an array of enticing features, including Free Spins with Wilds, Double Wilds, and a Bonus Game which is triggered by hitting just one Free Spins scatter.
The post Week 13/2025 slot games releases appeared first on European Gaming Industry News.
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