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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
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Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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Africa
7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America
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7777 gaming has announced an exciting partnership with WA.Technology to expand its footprint across emerging markets in Africa and Latin America. This collaboration combines 7777 gaming’s extensive portfolio of innovative online casino games with WA.Technology’s comprehensive iGaming solutions, tailored to the specific needs of operators in these regions.
WA.Technology is a full-spectrum iGaming provider that offers online casinos, sportsbooks, fantasy sports, and affiliate business solutions. Its expertise spans turnkey solutions and individual products, empowering operators to launch or scale their businesses efficiently in emerging markets.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, said: “The collaboration with WA.Technology is a pivotal step in our expansion strategy for Africa and Latin America. By joining forces with a provider as versatile and innovative as WA.Technology, we aim to deliver premium gaming experiences to operators and players in these growing markets. Together, we’re shaping the future of iGaming in these regions.”
Laura Festen, Director of Casino at WA Technology, highlighted the partnership’s value: “7777 gaming enables operators to launch and scale effectively in competitive global markets by catering to a broad player base with quirky, original concepts. The studio creates captivating and reliable content, positioning it as a versatile choice for operators aiming to expand player engagement. Thus, we are extremely excited about the newly formed partnership.”
7777 gaming’s portfolio includes over 150 titles, spanning multiple genres and formats, designed to deliver diverse and immersive gaming experiences. From fan-favorite slots like Candy Anyways and Medusa The Wild Temple to instant-win games like Mayan Gold and classic table games like European Roulette and Blackjack, the company’s offerings cater to players with varied preferences. All games are supported by HTML5 cross-platform technology, ensuring seamless gameplay across desktop and mobile devices.
The partnership promises to unlock new opportunities for operators in Africa and Latin America, offering them cutting-edge games and technology designed to enhance player experiences and drive growth.
The post 7777 gaming partners with WA.Technology to strengthen presence in Africa and Latin America appeared first on European Gaming Industry News.
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Altenar sportsbook to power all brands for Immense Group
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Altenar has announced a new agreement which will see its sportsbook used to expand the sports betting offering of leading iGaming group Immense, formerly known as Videoslots.
The partnership will see Altenar’s award-winning sportsbook used globally by popular casino brands Mr Vegas, Videoslots, MegaRiches and more.
Based in Malta, Immense Group provides leading online casino sites to players around the world with more than 12,000 games from hundreds of the industry’s leading game providers. Recently the operator launched its first sports-led brand called DBET.com which is intended to be an international challenger on the online sportsbook market.
Altenar is a leading sportsbook provider with its innovative features, customisable design and premium data feeds allowing operators to grow their brands in highly regulated and competitive markets.
The agreement is an exciting collaboration for both companies and continues Altenar’s focus on helping casino operators expand their operations when it comes to sports betting.
Sam Hill, Sales Director at Altenar, said: “We’re delighted to be entering into this long-term partnership with Immense Group and their various brands. We look forward to enhancing their existing sports offering as they look to grow their position across many regulated markets.
“Altenar is ideally placed to support casino-led brands by adding our managed sportsbook vertical and executing their specific trading strategy for them, and we can’t wait to get going.”
Klas Winberg, Chief Commercial Officer at Immense, said: “We conducted an extensive review of existing sportsbook providers and Altenar came out looking very strong on all parameters. I am happy to say that they have not disappointed. From onboarding, integration to launch, all has worked seamlessly.
“We expect that the Altenar sportsbook will be a very strong contributor, if not the biggest, for growth this year. So far we are very happy with what we see.”
The post Altenar sportsbook to power all brands for Immense Group appeared first on European Gaming Industry News.
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Swintt strengthens UK market presence with MrQ Partnership
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In-demand software supplier teams up with innovative UKGC-licensed casino platform to bring Swintt’s Elysium Studios titles to a wide new audience
Having celebrated its much-anticipated entry into the UK market earlier this year, hotshot software provider, Swintt, has announced this month that it will soon be increasing its online footprint in the country through an exciting new partnership with MrQ casino.
Established in 2018, MrQ prides itself on providing all of the fun of an online casino without any of the faff – a bold mission statement that’s backed up by the fact that the operator currently boasts over 900 mobile-optimised titles and features absolutely no wagering on any promotions.
The good news for players on the site is that following the casino’s partnership with Swintt, MrQ will now be able to expand this impressive game roster with the addition of Swintt’s state-of-the-art titles, including new releases in the popular Elysium Studios catalogue.
With the recent launch of Wild Wild North, MrQ is set to offer players an exhilarating new Viking experience. Looking ahead, anticipation is already building for the release of Pirate Pledge Hold & Win, slated for March. This upcoming title promises to be a hit, offering swashbuckling adventures on the high seas with its engaging Hold & Win mechanics.
With these exciting additions to the Elysium Studios – Driven by Swintt line-up, the collaboration continues to deliver fresh, innovative content that both parties are eager to share with players.
Lars Kollind, Head of Business Development at Swintt, said: “Going live in the UK last year was obviously a huge deal for Swintt, so we’re excited to be able to build on the strong foundations we’ve already laid down by partnering with one of the market’s top online casino brands in MrQ.
“With its huge collection of games and wager-free promotions, the operator has established a loyal following among UK customers and adding exciting new releases from our Elysium Studios – Driven by Swintt range to its platform will ensure that they reach more players than ever before.”
Daniel Pascoe, Senior Casino Manager at MrQ, said: “Given that MrQ is an online casino that’s all about fun, providing the best collection of games on the market has always been a top priority for us – and adding Swintt titles to our line-up will definitely enable us grow stronger in this respect.
“With exciting releases like Wild Wild North and I Hate Fairytales already proving popular in the UK market, we’re sure these games will go on to become hugely popular with our players and we can’t wait to see how they all perform.”
The post Swintt strengthens UK market presence with MrQ Partnership appeared first on European Gaming Industry News.
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