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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football

Published

5 years ago

October 20, 2020

Reading Time: 2 minutes

Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator

SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.

Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.

The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.

Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.

The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.

Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.

“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”

Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.

“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”

Affiliate Succes

SpinsFriends selects NetRefer to run affiliate marketing programme

Published

13 minutes ago

April 15, 2026

Wladimir P.

spinsfriends-selects-netrefer-to-run-affiliate-marketing-programme

BALTENT’s slots-focused brand says the platform will support tracking, reporting and scalable partner management in regulated European markets.

Slots-focused online casino brand SpinsFriends has partnered with NetRefer to power and manage its affiliate programme as it expands across regulated European markets.

SpinsFriends is operated by BALTENT and runs two brands, Spins and Aladins. The company said it chose NetRefer in part because the platform already had an integration with its platform provider, enabling faster setup.

Artūrs Sarma, CEO and Founder at BALTENT, said, “NetRefer already had an existing integration with our platform provider, which made the decision straightforward and allowed us to move quickly with the setup. As we scale, having clear reporting and flexible commission structures is important, and the platform gives us the tools to manage our affiliate programme in a structured and efficient way. The onboarding process was well supported, and the team guided us through each step, which made the overall experience smooth.”

NetRefer said the deployment includes its Data Ingestion API for structured data transfer and real-time visibility into affiliate activity, alongside reporting tools such as BI Analytics and Report Builder. The vendor also highlighted NetRefer CoPilot AI for performance insights and “Enhanced Tracking,” which it said combines bot detection and user agent details.

Yuliia Borshch, NetRefer’s dedicated Account Manager for SpinsFriends, said, “SpinsFriends is a brand with a clear focus on building a structured and scalable affiliate programme, and we’re pleased to support that with technology designed to deliver both clarity and flexibility. Our platform provides the tools needed to manage performance with confidence, maintain transparency across its affiliate programme, and adapt as requirements evolve. We look forward to working closely with their team as they continue to grow.”

The post SpinsFriends selects NetRefer to run affiliate marketing programme appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

ACR POKER’S BLAZING HIGH FIVE TOURNAMENT SERIES RETURNS WITH $4 MILLION GUARANTEED THIS APRIL

Published

10 hours ago

April 14, 2026

GamingAmericas.com

acr-poker’s-blazing-high-five-tournament-series-returns-with-$4-million-guaranteed-this-april

New ‘Highest Five’ nosebleed events with buy-ins ranging from $5,200 to $25,500 mark the biggest stakes ever seen on ACR Poker

ACR Poker’s most lit week is back with the return of The High Five Tournament Series from April 19th to 23rd, bringing $4 Million GTD across 50 events. Each day brings a full slate of action, with 10 smoking tourneys firing daily including five high-stakes events featuring buy-ins of $44 and over and five low-stakes events with buy-ins of $33 and under.

And this year, the stakes are even higher with the new ‘Highest Five’ tourneys added on top. For the first time, ACR Poker is rolling out elite nosebleed tourneys designed for the game’s boldest players. Two nosebleed events will take place each day of the High Five Tournament Series with buy-ins from $5,200 to $25,500, marking the biggest stakes ever seen on ACR.

The High Five Tournament Series Main Event will take place on Monday, April 20th, featuring a $420 buy-in and a $200,000 GTD prize pool. The schedule also includes a special rebuy and add-on day on Monday, April 20th and a PLO day on Wednesday, April 22nd.

And the action doesn’t stop there. Players can blaze up the standings in the High Five Leaderboard Competition, where more than $25,000 in prizes are up for grabs, including $2,650 Venom seats, tourney tickets and The Golden Bong trophies. Simply by playing in High Five events, players will earn points towards either the High Leaderboard (buy-ins of $44 and over) or the Low Leaderboard (buy-ins of $33 or under).

The stakes are high and so are the names stepping in. ACR Pro Chris Moneymaker is locked in to play every Highest Five event, and so is CEO Phil Nagy. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”

For more information, visit ACRPoker.eu.

The post ACR POKER’S BLAZING HIGH FIVE TOURNAMENT SERIES RETURNS WITH $4 MILLION GUARANTEED THIS APRIL appeared first on Americas iGaming & Sports Betting News.

ACR Poker

ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline

Published

11 hours ago

April 14, 2026

Wladimir P.

acr-poker-brings-back-high-five-series-with-$4m-guaranteed-in-april-subheadline

ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.

The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).

The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.

The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.

A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).

ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”

The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.