Latest News
SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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Big Daddy Gaming
Big Daddy Gaming® signs with Yolo Group’s Hub88 to accelerate European distribution
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Fortune Factory Studios
Games Global and Fortune Factory Studios wrap up 2025 with supercharged sequel Gold Blitz Express™
Games Global and its exclusive studio partner, Fortune Factory Studios, have launched a high-voltage finale to 2025 with Gold Blitz Express
, the latest iteration of its dynamic franchise.
Building on the proven popular foundations of its predecessors, Gold Blitz Express
retains the titular cash collect mechanic and bonus choice, but amps up the sequel with a brand-new Blitz Express feature and deeper bonus progression.
The Blitz Express mechanic is activated when a train symbol lands on reel six on any spin. A train steams across the reels pulling up to 20 carts, with each awarding a cash prize or one of four fixed jackpots, the total value of which is collected and awarded.
The studio has also elevated Gold Blitz
spins with the introduction of an Accumulation Trail, which collects each Blitz symbol that hits. Every third collected awards additional spins and an increasing multiplier, with up to 14 spins and a 5x maximum multiplier, surging win potential.
Supplementing the action further is the integration of Games Global’s Rising Rewards
jackpot, where every coin boosts the prize pot up to 200x, which can be randomly paid out.
The Gold Blitz
series continues to define industry trends from a player control perspective. In addition to the bonus choice and bonus buy options, a Win Booster
doubles the likelihood of activating features, while Bonus Recharge
offers an opportunity to purchase an extra spin following feature completion.
Gold Blitz Express
represents the latest evolution of one of the industry’s most diverse, battle-tested game franchises, spotlighting Fortune Factory Studios’ continued commitment to creating products that perform.
Alexander Monsma, Team Manager, Game Sales at Games Global, said: “2025 marks the fourth consecutive year that we have unveiled a Gold Blitz
game toward the end of December – it is the perfect way to ring in the new year.
“Gold Blitz Express
is the most feature-rich upgrade to date, electrifying the environment with even more variety and potential.”
David Reynolds, Director of Games Strategy & Partner Management at Games Global, added: “The Gold Blitz
brand remains one of the strongest franchises in our portfolio, and Gold Blitz Express
builds on that success by extending the series with genuine depth. The introduction of new elements, such as the Blitz Express feature, feels like a natural evolution of the brand.
“It’s a fitting way to close out 2025, with the continued performance of the series reflecting Fortune Factory’s ability to create games with lasting appeal and sustained engagement. We can’t wait to showcase our upcoming lineup within this franchise and more as we enter 2026.”
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Latest News
QuinnBet Expands Racing Offering to include Derivative Racing Markets
QuinnBet, a leading sportsbook and casino operator, has expanded its racing product through Pragmatic Play Sports to include new derivative racing markets, giving customers greater choice, flexibility, and engagement across a wide range of global racing events.
The new expansion, powered by Racing and Sports (RAS), introduces additional betting opportunities such as Betting Without the Favourite and Second Favourite, head-to-head and Money Back markets. These derivative markets form part of the broader Pragmatic Play Racing product, which delivers a premium, data-driven experience built on official pre-race and race-day data.
Through Pragmatic Play’s racing solution, powered by Racing and Sports, QuinnBet customers enjoy comprehensive global coverage across 20+ racing jurisdictions; live greyhound racing featuring over 100,000 live events from 80+ tracks; official pre-race and race-day data for accuracy and transparency; and a complete suite of live video streaming and enriched racing content including racecards, previews, and editorial insights.
Stephen Kelly, MD, QuinnBet, said: “Horse racing sits at the heart of QuinnBet, and we are always looking for ways to elevate our customers’ experience. Derivative markets bring a new level of strategy and excitement to horse racing betting, and we’re proud to deliver this enhancement in partnership with Pragmatic Play Sports and Racing and Sports. It reinforces our commitment to real horse racing fans and the continued evolution of our product.”
Gareth Crook, SVP of Sports at Pragmatic Play, said: “We were immensely proud to partner with QuinnBet earlier this year following their successful migration to our platform, and we are confident that this latest expansion of their racing product will help the QuinnBet team realise their ambitious growth plans now and into the future. QuinnBet users continue to enjoy a market-leading racing experience powered by official data through our partnership with Racing and Sports.”
Stephen Crispe, CEO, Racing and Sports, said: “We’re excited to see QuinnBet go live with Derivative Markets, powered by Racing and Sports, following a successful sportsbook platform integration with Pragmatic Play earlier this year. This marks another key step in our ongoing collaboration with Pragmatic Play to deliver market-leading racing content to sportsbook operators. QuinnBet is a perfect example of an operator providing an immersive, data-driven betting experience built on precision and innovation.”
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