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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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Dream Play continues to grow its lineup with Hyper Gems, a space-themed slot designed around speed, rising tension, and escalating multipliers.
Set within a deep cosmic environment of glowing nebulae and radiant crystal symbols, the game delivers a sharp, modern visual style. The bottom control panel reflects Dream Play’s signature polish — a centered spin button, sleek metallic controls, and a clean layout that keeps attention firmly on momentum and gameplay.
Fast Base Game, Reactive Multiplier
The base game moves at a rapid pace thanks to avalanche mechanics, where winning symbols disappear and new ones fall into place seamlessly.
Multipliers in the base game apply on a per-spin basis.
If a multiplier lands and connects with a win during that same spin, the payout is instantly boosted. Miss the connection, and it resets — keeping each spin dynamic and unpredictable.
The experience feels fast, immediate, and full of energy.
Bonus Game — Where the Adrenaline Builds
The pace shifts dramatically in the Bonus Game.
Once triggered — or activated through the Buy Bonus option — the atmosphere intensifies. The background changes, colors grow bolder, and symbol connections trigger subtle grid shake effects that add impact to every win.
The biggest change comes with the multiplier behavior.
In the bonus round, the multiplier no longer resets. Instead, it accumulates with every spin, even when no win lands. Tension builds as the value climbs spin after spin, until a winning cascade finally connects and the entire payout is multiplied by the full accumulated total.
Several quiet spins can stack significant potential, only for one sudden cascade to unleash it all at once. This is where Hyper Gems delivers its core rush.
Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big Win, Epic Win, and Mega Win pop-ups, each with unique animations and visual styling. Transitions are smooth, modern, and fast, designed to maintain momentum rather than disrupt it.
Every win feels lively and visually rewarding.
The soundtrack reinforces the pace with a driving, space-inspired rhythm that rises alongside multiplier growth and intensifies during cascades.
Combined with strong visual effects and subtle grid movement in the bonus round, Hyper Gems delivers a cohesive, high-energy experience.
With its avalanche gameplay, accumulating bonus multiplier, and maximum win potential of x1000, Hyper Gems stands out as a release focused on escalation, tension, and momentum.
Step into the cosmic arena and experience Hyper Gems:
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.
Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.
The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.
Fast Base Game, Reactive Multiplier
The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.
Here, the multiplier works per spin.
If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.
It’s fast. Immediate. Energetic.
Bonus Game — Where Adrenaline Builds
The real shift happens in the Bonus Game.
Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.
Most importantly, the multiplier no longer resets.
Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.
Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.
That is where Hyper Gems delivers its core adrenaline.
Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.
Every win feels energetic and visually impactful.
The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.
Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.
With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.
Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems
The post Hyper Gems — A New Cosmic Adrenaline Release from Dream Play appeared first on Americas iGaming & Sports Betting News.
Dream Play expands its portfolio with Hyper Gems, a space-themed slot built around speed, tension, and multiplier escalation.
Set against a deep cosmic backdrop filled with glowing nebulae and vibrant crystal symbols, the game delivers a sharp, modern presentation.
The bottom control panel follows Dream Play’s polished design approach — centered spin button, smooth metallic controls, clean layout — keeping the focus entirely on action and momentum.
Fast Base Game, Reactive Multiplier
The base game moves quickly thanks to avalanche mechanics — winning symbols disappear and new ones cascade into place without breaking the flow.
Here, the multiplier works per spin.
If it lands and a winning combination connects in that same spin, the payout is instantly amplified. If not, it resets — keeping the gameplay reactive and dynamic.
It’s fast. Immediate. Energetic.
Bonus Game — Where Adrenaline Builds
The real shift happens in the Bonus Game.
Once triggered — or accessed via Buy Bonus — the atmosphere intensifies. The background changes, colors become more aggressive, and during symbol connections the grid adds a subtle shake effect, reinforcing the impact of every hit.
Most importantly, the multiplier no longer resets.
Instead, it accumulates with every spin — even if no win lands. The tension builds. Spin after spin, the number grows. And when a winning combination finally connects, the entire payout is multiplied by the full accumulated value.
Several spins can quietly stack the multiplier — and then one cascade suddenly lands, amplifying the entire win in a single surge.
That is where Hyper Gems delivers its core adrenaline.
Pop-Ups, Sound & Visual Identity
Hyper Gems features distinct Big, Epic and Mega Win pop-ups, each with its own animation style and visual identity. The transitions are dynamic, modern, and fast — designed to enhance momentum rather than interrupt it.
Every win feels energetic and visually impactful.
The soundtrack supports the pace with a driving, space-inspired rhythm, rising alongside multiplier growth and intensifying during cascades.
Together with the visual effects and subtle grid shake in the bonus round, the game creates a cohesive, high-energy presentation.
With its avalanche engine, accumulating bonus multiplier and max win potential of x1000, Hyper Gems stands out as a release built around escalation and momentum.
👉 Step into the cosmic arena and experience Hyper Gems.
https://api.dreamplay.games/launch/virtual?game=hyper-gems
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