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SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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Awards
Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026
Wildz Group brand Tuplaus has won the Slotsoo Finland Casino Awards 2026 “Pelillistämispäällikö” (Gamification Manager) title, according to a company announcement dated July 2026 from Ta ‘Xbiex, Malta.
Slotsoo’s organisers said: “Only a casino that has taken the gambling experience to a whole new level can be called a gamification manager.” Judges added that Tuplaus delivers “multidimensional gaming moments” that are “far from the monotonous spinning of classic slot machines”.
The judges also highlighted consistency in Tuplaus’ use of gamification from onboarding onwards. They said that “even with the welcome bonus, the player gets to progress step by step and unlock new benefits along the way, and not all the prizes fall into your lap at once. When you add in other promotions and gaming elements, the whole thing feels much more alive than the usual casino experience. Tuplaus shows that the best bonuses are not always the biggest, but they can also be the most fun”.
The company said the Slotsoo accolades assess “hundreds of brands” across multiple categories.
Tuplaus launched in 2025, when Wildz Group CEO Sam Brown said: “We’re exceptionally proud of this new product that will serve our players with the latest online casino experience. Our existing products, Wildz, Wheelz, Spinz, Caxino and Chipz already enjoy a convincing market share, and we’re optimistic that Tuplaus will meet with the same enthusiasm. We have a wide range of player rewards, bonuses, boosts, and more, [and] we’re confident players will love the latest addition to the Wildz Group family of online casinos.”
In the release, Tuplaus also pointed to Pay & Play functionality, no-registration onboarding, a catalogue of games from third-party providers, and frequent promotions as parts of its product proposition.
The post Tuplaus wins Gamification Manager title at Slotsoo Finland Casino Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Elysium Studios
Swintt’s Elysium Studios launches Odyssey Hold & Win slot
Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x.
Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company. The theme draws on Greek mythology, with symbols including Odysseus, Calypso, Poseidon and Circe.
The core mechanic collects and pays all cash symbols on the reels whenever Odysseus lands, Swintt said. The release also includes a respin-style feature where three Athena symbols expand the grid, mirror cash values and award three respins, with the counter resetting when new cash symbols land.
A Free Spins feature triggers with three scatters and awards 10 spins, with cash symbols locking until collected, the company said. During Free Spins, Poseidon can combine all cash values into a single icon, Circe can add a random number of cash symbols, and Athena and Calypso can add spins or respins under specific conditions.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “The Odyssey is one of the most enduring tales of hardship, adventure and homecoming, making it the perfect inspiration for a slot that’s packed with memorable characters and exciting feature potential.
“With expanding reels, locked cash symbols, divine modifiers and wins of up to 3,317x, Odyssey Hold & Win is a fittingly epic addition to the Elysium Studios line-up and a title we believe will appeal strongly to operators looking to offer players a fresh take on Greek mythology.”
The post Swintt’s Elysium Studios launches Odyssey Hold & Win slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
alchemy gaming
Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot
Games Global has launched Rumble Kong CASHINGO
, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026.
Rumble Kong CASHINGO
is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO
collection grid. Yellow Cash and Jackpot Bananas that land on the reels are reflected onto the grid during the base game and Free Spins, with completed horizontal, vertical or diagonal lines collecting and awarding the cash prizes and jackpot values shown.
The game also includes HOT MODE
, which can activate at random or after a 24-hour countdown. HOT MODE awards 5-10 spins where only Bananas appear on the reels, increasing the chance to add prizes to the CASHINGO
grid.
Bonus Tokens collected across all five rows trigger a Wheel Bonus offering jackpots, Free Spins or the 500x Free Spins feature. During Free Spins, a CASHINGO
Booster can apply multipliers of up to 200x across the grid, while a Super Scatter activates 500x Free Spins, applying a fixed 500x multiplier across the grid.
Marcus Thorpe-Fairall, Creative Director at Alchemy Gaming, said: “Rumble Kong CASHINGO
is built around the idea of giving players something to work towards on every spin. As the CASHINGO
grid grows, the game continues to open up, while HOT MODE
and the Wheel Bonus add extra variety and reward potential.
“Combined with the vibrant theme, it’s a title that is full of personality with plenty of opportunities to win.”
David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Alchemy Gaming has developed a title that combines familiar collection mechanics with a distinctive jungle theme and a strong line-up of engaging features.
“Rumble Kong CASHINGO
is another great addition to our portfolio, giving players an experience that evolves throughout the session while offering operators a feature-rich release with broad appeal.”
The post Games Global and Alchemy Gaming launch Rumble Kong CASHINGO slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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