Latest News
SportCaller launches Free Or 4 with William Hill to ramp retention on UK football
Free-to-play specialist is recruited to help drive engagement with intuitive “easy-trigger” game prizes for players of Leeds-based operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out its latest game, Free Or 4, for Tier-1 operator William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement.
Free Or 4 simply asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm UK kick-offs. Make six successful selections, and all correct entries will receive £200 in free sportsbook bets. However, there are also smaller, easy-trigger consolation prizes up for grabs for any customer picking just five, or even four, matches correctly.
The weekly game represents William Hill’s first return to football free-to-play since its Football21 game in 2018 which offered a £10k jackpot each week. Free Or 4 demonstrates an important change in FTP focus, moving away from low-probability prize pots as a means of mass-market acquisition to a far greater level of sophistication and appeal via attainable prizes as a robust method of retention.
Free Or 4 has been built in partnership with William Hill and SportCaller to promote retention, boosting the user experience on a sport whose domestic UK leagues always have a strong bearing on annual revenues. SportCaller continues to innovate new ways in which to acquire and retain repeat-customers at low cost, optimising William Hill’s dynamic customer-base, as the football season rebounds with a digital vengeance from behind closed doors.
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
Liam Barbour, Head of Customer Product at William Hill, said: “It’s fantastic to broaden our ongoing collaboration with SportCaller and get back to free-to-play on football, sportsbook’s perennial revenue-driver. We took our time developing Free Or 4, working in tandem with numerous focus groups, customer research and testing so that we could establish a straightforward concept whose intuitive playability instantly resonated with our thriving client-base.
“The results have been both immediate and encouraging and I look forward to seeing how our customers engage with the game throughout the domestic football season. As ever, SportCaller’s gameplay finesse has helped enhance brand loyalty and digital dwell-time, proving themselves versatile masters in the competitive “attention economy” of modern engagement.”
Cillian Barry, MD at SportCaller, said: “Flexibility in the ideation and deployment of FTP games came to the fore during the sporting shutdown, but we’re seeing that trend extend in sync with the new normal. William Hill understand these shifting sands of engagement, so it was a great experience to work alongside their dedicated team, coupled with some illuminating focus-group feedback, to create a game with simplicity, universal appeal and a core retention mechanic at its heart.
“The early engagement levels have been impressive, while the conversion rates to active users speak directly to the trust and brand recognition which these simple “winnable” games can readily foster.”
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David Mann Chief Commercial Officer at Swintt
Swintt bring players four times the fun in Lucky Fortune Door Wild
Reading Time: 2 minutes
Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
The post Swintt bring players four times the fun in Lucky Fortune Door Wild appeared first on European Gaming Industry News.
18Peaches
18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt
Reading Time: 2 minutes
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
The journey plays out across a 5×5 grid with 50 paylines, where expanding reels can unlock up to 100 paylines for even greater rewards.
With enchanting artifacts, secret rooms, and the electrifying Squid 500 feature, no spin ever feels ordinary. Add in Free Spins, Wild expansions and instant bonus access via Buy Bonus, and Squid Gold X2 becomes a pulse-raising treasure hunt built for thrill-seekers.
“With Squid Gold X2, our goal was to create a journey where every spin feels like a step closer to unlocking a forgotten legend,” says 18Peaches Chief Strategy Officer Arsen Tadevosyan. “We designed mechanics like Squid 500 and the X2 expanding reels to build momentum, each trigger feels like a gate opening, both visually and emotionally. It’s that feeling of chasing something mythical, where every feature builds anticipation and drives you deeper into the experience.”
“When reels expand, paylines double, and the chamber glows with energy, players feel the story unfolding through mechanics. That flow, the rise in tension, the surge of possibility, is what makes Squid Gold X2 such a captivating adventure.”
As with all 18Peaches’ releases, Squid Gold X2
is bursting with features that keep every moment alive. The highlight is the legendary Squid 500 mechanic.
Whenever a Wild lands and expands, it triggers the sacred Golden Gate, unlocking hidden energy within the castle walls. As the gate opens, the power of the golden squid surges through the reels, doubling your paylines and dramatically boosting winning potential.
There’s also our X2 Mechanic. During bonus rounds, when the Golden Gate rises it reveals additional rows, expanding the grid and transforming 50 paylines into a breathtaking 100-line battlefield of rewards.
Squid Gold X2 is the latest addition to 18Peaches’ fast-growing catalogue of hit titles that continue to resonate with modern players. Recent successes such as Leprechaun Jackpot Collector, Monster Load-Up Hold & Win, and the high-adrenaline Hacker Crash
Jackpot have firmly established the studio as a creator of distinctive, high-engagement experiences.
As with all 18Peaches titles, Squid Gold X2 is built for effortless market deployment. The platform supports Sweepstakes and Free Rounds via API, enabling operators to easily tailor promotional strategies across diverse regulatory environments.
The post 18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt appeared first on European Gaming Industry News.
Booming Games
Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000
Reading Time: < 1 minute
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x.
Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot. The winning fun takes off when multiplier prize symbols land in the base game for a chance to trigger the Eagle Bonus feature that awards a spin on the Bonus Wheel, which can award Multiplier prize collect, Mini, Minor or Major Prize Pots or even an instant Hold and Win Extreme Bonus.
Hold and Win Extreme features four 3×5 grids and 3 Respins. Land multiplier prize symbols to unlock the other grids. Completing a grid will award a x2 Win Multiplier to all symbols or landing all 60 positions to complete all found grids award the majestic Grand Prize Pot worth 10,000x!
Play Thunder Eagle Hold and Win Extreme and fly to new heights!
Craig Asling, Director at Booming Games, said: “With Thunder Eagle Hold and Win Extreme, we wanted to take our popular Hold and Win format to new heights, both literally and figuratively. This game delivers an exhilarating experience with powerful visuals, immersive gameplay and incredible win potential up to 10,000x. It’s a perfect example of how Booming Games continues to innovate while keeping players fully engaged.”
The post Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000 appeared first on European Gaming Industry News.
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