Latest News
Pragmatic Play Goes Live With Broadway Gaming After Landmark Bingo Deal
Broadway Gaming, operator of one of the largest UK Bingo networks, with sites such as Butlers Bingo, Glossy Bingo and Rosy Bingo, will use Pragmatic Play as the sole Bingo provider for its entire player network
Pragmatic Play, leading content provider to the gaming industry, has taken its Bingo product live with Broadway Gaming, operator of one of the major UK bingo networks.
Broadway Gaming, the leading bingo operator who started its journey back in 2010 and who has built a strong, loyal customer base, will be offering the Pragmatic Play bingo product on all five of its bingo sites, including its primary brand Butlers Bingo.
Melissa Summerfield, CCO at Pragmatic Play, said: “We’re thrilled to see our products live with one of the most prominent Bingo operators in the UK market. Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical. We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.
“Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”
David Butler, CEO at Broadway Gaming, said: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us. Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”
Pragmatic Play’s Bingo offering is an all-encompassing one, including a market-leading number of variants such as 90, 80, 75, 50 and 30-ball.
The supplier recently launched a new, exclusive variant – Bingo Blast. This mobile-first game is a redesign of the classic bingo experience in a fresh, modern manner. A game of Bingo Blast is 3-4 times faster than the average 90-ball bingo game, making it ideal for playing on the go. The launch marks the start of a truly innovative period for its bingo product and roadmap. The entire vertical has recently been recognised at this year’s edition of Which Bingo Awards as the best bingo software currently available on the market.
The deal further establishes Pragmatic Play’s position as a multi-product supplier within the most important regulated markets around the globe. Pragmatic Play currently produces up to five new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.
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Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
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