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Global boom in esports betting will continue post-pandemic, according to FansUnite

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The remarkable expansion of esports gambling globally — a trend that has accelerated during the Covid-19 pandemic — has set a new floor for this rapidly growing segment of the overall sports betting industry, according to projections from FansUnite Entertainment Inc., a technology company providing leading online gaming solutions, and its subsidiary Askott Entertainment, which focuses on B2C and B2B esports betting products.

“What we have seen this year is the beginning of a new era in the esports gambling industry,” said Scott Burton, Chief Executive Officer of FansUnite. “Fueled in part by a shutdown of traditional sports worldwide, extended time at home because of the pandemic, and growth in legal betting opportunities in the U.S., esports gambling has gained significant new interest. The unusual circumstances of the spring and early summer created an opportunity for esports to reach a new audience that it might not otherwise reach. That new audience is not temporary, and their participation will have long-term effects on the industry’s growth potential over the next few years.”

Esports, a catch-all term for competitive video gaming, has fostered a booming new   segment within the sports betting industry. From March through September, Euros wagered through FansUnite’s business-to-business platform Chameleon has increased 650% from the same seven-month period in 2019.

Even with major sports back on the schedule, the boom of esports betting is expected to continue, on pace to account for 10% of the legal online sports betting market, according to projections from consulting firm Eilers & Krejcik Gaming.

“It’s a multi-billion dollar opportunity, and grows if you include the chance-based game segment alongside the more traditional esports match betting segment,” said Chris Grove, managing director of Sports and Emerging Verticals for Eilers & Krejcik and member of the board of directors for FansUnite.

Among the factors expected to fuel the expansion is an overwhelmingly positive reaction by that newly exposed audience. Esports enthusiasts have shown growing interest in betting on titles such as EA SPORTS FIFA and EA SPORTS Madden NFL.

However, the most dependable wager generators include in order:

  1. Counter Strike:Global Offensive
  2. Dota 2
  3. League of Legends

The increased betting opportunities created by the spread of legal sports betting across the U.S. bodes well for the future of the industry, too.

No state has explicitly legalized betting on all esports events to date. In the wake of pandemic shutdowns in March, Nevada regulators approved betting on the Counter-Strike ESL Pro League. New Jersey has also authorized legal betting on certain esports events, including Counter-Strike: Global Offensive’s Legend Series tournament in September. But esports betting is murky in other states, even where sports betting is legal. However, among legal sports betting states, only Indiana has expressly disallowed esports wagering.

“With states in search of new revenue possibilities, esports will inevitably become more alluring,” Burton said. “With demographics shifting and sports betting rapidly expanding across the U.S., states won’t be able to ignore the potential of esports wagering. Offshore books are already successfully offering esports to U.S. customers, showing the enormous potential. And as states begin to embrace it, the esports market will gain exponentially.”

For more information, visit FansUnite.com.

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DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics

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DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.

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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025

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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.

FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.

Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.

“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.

This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.

The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.

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LEON Esports announces partnership with GamerLegion’s CS2 team

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LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like  CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:


LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.

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