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PlayIndiana.com: Sportsbooks take in more than $200 million in September

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Indiana sportsbooks used the return of the NFL to launch itself into new territory in September, surpassing $200 million in bets in a single month for the first time, producing record operator revenue, and passing $100 million in combined revenue since launching in September 2019. And in doing so, the Hoosier State shook off the growing challenge from neighboring Illinois in the pecking order for U.S. sports betting markets, according to PlayIndiana analysts.

“Indiana has benefitted from Illinois’ relatively slow launch and its inconsistency with in-person registration requirements, buying Indiana time to continue to capitalize on the Chicago market,” said Jessica Welman, analyst for PlayIndiana.com. “Indiana’s balanced regulatory framework remains attractive to operators, which has kept the market on relatively firm footing, too. Those factors were key in kicking off the football season in record fashion.

Bettors wagered $207.5 million in September, according to official reporting released Friday, shattering Indiana’s previous record of $187.2 million set in February. September’s result is up 489% from the $35.2 million handle the industry posted in September 2019, the first month of legal sports betting in the state.

September’s bets produced $14.3 million in adjusted gross revenue for the state’s operators, up 66.9% from $8.6 million in September 2019 and topping the previous record $12.2 million set in January.

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Since launch, sportsbooks have now generated:

$109.4 million in revenue.
$10.4 million in state taxes after injecting $1.4 million in September.

September’s totals should keep Indiana in fourth place nationally, ahead of quickly emerging Illinois, which produced $139.8 million in August, and Colorado, which posted $128.6 million handle in August.

Heavy local interest in September showed off the strengths of Indiana’s market. Football betting was paramount, attracting $48.4 million in bets even with the Big 10 football season postponed, as bettors flocked to bet on the Indianapolis Colts. Basketball betting produced another $34.2 million in bets and baseball chipped in $30.5 million in wagers.

“The strong start to the season by the Colts has undoubtedly spiked interest in football betting,” Welman said. “With Big Ten football planning a return this month, and assuming the Colts remain a contender, sportsbooks are suddenly eyeing a particularly busy fall.”

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Online betting generated 83.5%, or $173.2 million, of September’s handle. That is down from 85.1% in August. DraftKings/Ameristar Casino topped the online market again with $89.4 million in bets, up from $73.7 million in August. September’s wagers led to $3.2 million in gross receipts, down from $5.2 million August.

The online market leader was followed by:

FanDuel/Blue Chip Casino ($56.5 million handle, up from $50.1 million; $2.3 million in gross receipts, down from $3.5 million.
BetMGM/Belterra ($13.2 million handle, up from $9.4 million; $1.3 million win, up from $634,599)
BetRivers/French Lick Resort ($6.2 million handle, up from $5 million; $340,387 win, up from $327,687)
PointsBet/Hollywood Lawrenceburg ($6.2 million handle, up from $4.8 million; $281,042 win, up from $274,923)
Caesars/Unibet/Horseshoe Hammond ($1.1 million handle, up from $902,246; -$42,294 win, down from $57,151)
BetAmerica/Rising Star Casino ($88,832 handle, up from $63,494; $13,565, up from -$599 win)
TheScore/Ameristar ($407,678 handle; $44,130 win)

Meanwhile, retail sportsbooks are inching toward normalization, combining for a $34.3 million handle in September, up from $25.1 million in August. Hollywood Lawrenceburg capitalized on the Cincinnati market to remain the top retail book with a $9.9 million handle, up from $6.9 million in August.

Heavy interest still remains in online sportsbooks. PointsBet inked a partnership deal with the Colts in September, and TheScore Bet launched to become the state’s ninth online sportsbook.

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“Even with challenges ahead, Indiana’s sports betting industry has the potential for more growth,” said Dustin Gouker, lead analyst for PlayIndiana.com. “The market is still just 13 months old. And many of the advantages that made Indiana an instant success — including strong support of local teams such as the Colts, and easy access to large markets such as Cincinnati and Louisville — will remain for the foreseeable future.”

Online gambling

An even more reliable revenue driver could be on the way, too, after State Sen. Jon Ford (R-Terre Haute) promised a new effort next year to legalize online casino gambling in the state. Depending how the regulatory framework would be structured if and when it passes, it could mean big revenue for the state. In New Jersey, online casinos generated $13.2 million in taxes in August, tripling the $4.5 million generated by online sportsbooks in what was a record month for both.

“Online casino gambling has enormous potential to generate revenue for the state, and its legalization would almost certainly stem any slowdown in sports betting caused by increased competition from Indiana’s neighbors,” Gouker said. “With a maturing online sports betting market, Indiana already has strong infrastructure in place to quickly ramp up. That would put the market on the path of success.”

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.

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About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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Canada

IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.

IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

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