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Pariplay Inks Deal with Renowned CODERE Online to Solidify Presence in LatAm and Spain
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion Since its founding in 1980, CODERE has held a position of leadership in the core business lines and geographic areas where it operates. It is recognised at a global level for its land-based presence in the European (Spain and Italy) and Latin American (LatAm) markets (Argentina, Mexico, Colombia, Panama and Uruguay), where it operates thousands of gaming-related paraphernalia and locations. The powerhouse quality of CODERE’s LatAm presence is also prevalent in its online operations and iGaming offerings, which Pariplay is proud to now be associated with.
This landmark partnership follows Pariplay’s expansion in Mexico at the start of 2020 and will see its unique and engaging Fusion In addition to Pariplay’s expansion in LatAm, its catalogue of high-quality propriety and third-party games will also extend to players in Spain’s own expanding market via CODERE.es. iGaming revenues in the country grew 12.5% year-on-year in Q1 2020, according to Spanish regulator Dirección General de Ordenación del Juego (DGOJ).
Pariplay’s recent upturn in partnerships in these Spanish-speaking regions furthers the company’s commitment to strategic growth throughout the regulated gaming space. Partnering with the international renowned CODERE Online, will continue to elevate the prominence of Pariplay’s portfolio of exciting game content, including titles like Dragons of the North and Jackpot Fortunes. The agreement will also benefit CODERE’s offering by providing them access to Fusion’s unified single approach to content delivery to increase ROI.
Moshe Edree, COO at CODERE Online said: “We’re thrilled about this deal with Pariplay as its industry leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion Christine Lewis, Pariplay’s recently appointed Chief Commercial Office and Manager Director Malta said: “We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”
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Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director
Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.
For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.
“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”
“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”
As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.
Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.
The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.
Black Lagoon Games, an innovator in immersive gaming, has unveiled its game-changing Special Fire Jackpot ahead of SiGMA Africa in Cape Town.
The revolutionary Special Fire Jackpot puts life-changing prizes within reach for all players – even with minimal stakes. It has been designed to meet the evolving needs of African iGaming operators and diverse player demands. Engineered for fast loading speeds and low data consumption, the new functionalities are perfectly optimised for Africa’s mobile-first landscape.
It can be rolled out across a range of base game frameworks to boost payouts at different levels, according to operator preference. Black Lagoon Games’ jackpot increases engagement to extend player sessions, while allowing operators to minimise risk by configuring the jackpot value themselves.
Black Lagoon Games is pushing the boundaries of customisation with localised mechanics, a universal bet size, flexible RTP, and a range of under-the-hood innovations, transforming the gaming experience. Black Lagoon Games will be in Cape Town for SiGMA Africa from March 10th to March 12th.
Black Lagoon Games CCO, Jan Ridenfeldt, commented: “ICE Barcelona was incredible for us, but at SiGMA Africa, we’re bringing something truly game-changing. Black Lagoon’s revolutionary jackpot feature gives complete control to the operators and players. Flexibility and fairness are at the core of our design. No more one-size-fits-all mechanics. Let’s shake things up and redefine what tailored gaming looks like in Africa. Cape Town is where the future of localised jackpots begins – let’s talk!”
The post Black Lagoon Games unveils game-changing Special Fire Jackpot ahead of SiGMA Africa appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has grown its presence within the Dutch market after signing with operator Lucky7 Casino.
The content collaboration will ensure a rich selection of Spinomenal games which will join the Lucky7 Casino lobby, including 1 Reel, Baba Yaga, 4 Horsemen III, Wolf Fang – Golden Sands and Majestic Blue Panther. Lucky7 Casino will welcome these titles via the Finnplay platform.
Lior Shvartz, CEO for Spinomenal commented: “We’re extremely excited about this collaboration with Lucky7 Casino in the Dutch market, and we’re confident our games will contribute to its positive momentum and growth.”
Frank Loffeld, COO/CTO for Lucky7 Casino added: “We’ve long admired Spinomenal’s commitment to making highly engaging games and we know with full confidence these will be well received by our experienced players.”
The post Spinomenal strikes partnership with Lucky7 Casino appeared first on European Gaming Industry News.
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