Latest News
Betsson extends Yggdrasil partnership to YG Masters program
The operating partner joins Masters program to access GATI technology and to develop & distribute games
Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters program. Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology.
The new agreement is a significant milestone for Yggdrasil’s YG Masters initiative as it marks the first time an existing operating partner has joined the program. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximize revenue. Yggdrasil provides the single standardised interface and significant reach.
Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network. Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models. It is truly a revolution and Yggdrasil are very proud to add Betsson to their Masters’ roster.
Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry and multiple brands across a range of markets.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
Powered by WPeMatico
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
Former New Jersey Governor Chris Christie has backed Texas to legalise online sports betting in the state’s next legislative session.
Christie helped pave the way for sports betting liberalisation across the US by bringing the Supreme Court case that led to the repeal of PASPA.
The case was fought and won by prominent conservative lawyer Ted Olson, who Christie hired to argue the case for states to make their own decisions on sports betting. Olson died last week at the age of 84.
After Missouri became the 39th US state to legalise sports betting in some capacity, attention has quickly turned again to the big three states of Texas, California, and Florida.
“I think it’ll happen in Texas in the next legislative session,” said Christie, speaking to Covers.com. The next session is due to commence in Texas on January 14, 2025.
Christie is less confident about California, however, where competing sports betting ballots failed in 2022 amid a bitter dispute and lobbying war between online operators and local tribes.
California is seen as essential to the future prospects of US sports betting operators, given its size and wealth and dramatic impact on the country’s total addressable market (TAM).
“I don’t know about California,” said Christie. “This really takes gubernatorial leadership, and Gavin Newsom has got to decide if this is one of the issues he wants to lead on.
“Without gubernatorial leadership, the legislature won’t do it because they’re pulled like taffy in too many directions by too many different interests. Without the governor pushing for it, I just don’t think it’ll happen.”
Despite another potential setback in California, Christie has backed sports betting to penetrate pretty much every state eventually.
“I really believe sports betting is inevitable to go just about nationwide, because people in America love their sports, they just do,” he said. “I think it is in the leagues’ best interests to grow their audience. The government gets some piece of the pie out of that which they enjoy, and the public seems to be pretty happy for the most part.”
Depending on expansion, US sports betting could, in theory, reach every state. It would then become a national issue, but Christie has warned the federal government not to interfere.
“Let the states handle it,” he said. “The states are doing fine. You haven’t heard of anything awful or irreversible happening since each state has been involved and they should have the ability to decide whether they want gambling or not.
“I don’t think the federal government should have anything to do with it and I don’t think they ever should have. I don’t think they have to be babysitters for the governors of the country.”
-
Australia6 days agoVanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm
-
EvenBet Gaming6 days ago
EvenBet Gaming Launches Innovative Poker Solutions with JugaMax in Paraguay
-
a leading B2B provider of iGaming solutions6 days ago
Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024
-
Africa6 days ago
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
-
Asia5 days ago
Making Indian Presence Felt: Natural8 India gears up to take a contingent of nine winners of its latest India Exclusive to Asian Poker Tour (APT) Phu Quoc!
-
Alpha Innovations6 days ago
Internet Vikings Provides VMware License to Alpha Innovations
-
Latest News5 days ago
HIPTHER’s Upcoming Marathon of Free Virtual Meetups: Join Us for a Week of Insightful Discussions on Safer Gambling and Industry Trends
-
Latin America6 days ago
Atlaslive’s Sportsbook Recognized with Silver Win at SBC Awards Latinoamérica 2024
