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Game Payment Technology smash forecasts with average value of electronic funds ahead by more than 400%

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Feedback from the Game Payment Technology (GPT) early adopter programme has exceeded pre-launch forecasts and challenged conventional thinking surrounding the take-up and acceptance of technology by players in older demographic groups.

With the roll-out of the first 350 GPT enabled AWPs continuing, despite the new Covid restrictions, initial data has shown the average monthly value of electronic funds per machine to be in excess of £108. This is more than five times the forecast that GPT included as part of the business plan that was set in partnership with bacta’s Cashless Committee. Significantly, the profile of players has confounded some of the stereotypes and accepted views surrounding age and the use of technology. Data has shown that the majority (62 percent) of those using the GPT cashless app were aged 40-years and older, a characteristic that underlines both the widespread acceptance of apps in general as well as GPT’s simple and user-friendly navigation.

Bacta’s Head of Finance and Operations, Robert Gibb, who is part of the senior team leading the GPT initiative, is pleased at the progress that’s been made and the player insight that’s been generated. He stated: “We are delighted at the feedback and data. This validates our development strategy and the attention to detail that underpins the entire GPT player experience. There has been a high level of player acceptance among all age segments. Acceptance translates into usage, which is evident in the average value of electronic funds per machine being far in excess of forecasts.

“Although the headlines relate to the value of funds and the age profile of users, we have also learned important tactical lessons – such as the most effective use of PoS materials – thanks to the positive dialogue that we enjoy with our pub operating partners, whose insight has been and continues to be invaluable.”

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Belatra Games

Belatra Games named Gold Plus Sponsor of Bloko Padel Tour 2026

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Belatra Games, the specialist online slots developer, has been confirmed as Gold Plus Sponsor for the inaugural Bloko Padel Tour, the new international iGaming sports circuit organised by Blokotech in partnership with SiGMA.

The Bloko Padel Tour is designed to unite the global iGaming community through sport, networking and competition. The circuit will visit four international destinations in 2026, beginning in Buenos Aires before moving on to Malta, Miami, and culminating with a Grand Finale in Rome during SiGMA World.

As Gold Plus Sponsor, Belatra Games will support the tour’s focus on sport, community and healthy competition – values that closely align with the company’s wider philosophy of backing initiatives that bring the industry together.

The partnership also highlights Belatra’s continued commitment to Latin America, a key pillar of the company’s growth strategy. With its long-established regional headquarters in Buenos Aires, the sponsorship reinforces Belatra’s strong presence in the region, particularly as the tour’s opening event takes place in Argentina alongside major industry gatherings.

Lucila M. Barletta, Head of Accounts LatAm at Belatra, said:
“We’re happy to support an important industry event that strongly resonates with our LatAm philosophy. Latin America is a market we care deeply about, and any gathering that helps bring the industry together is a cause to throw our support behind. At Belatra, we believe in supporting tournaments, sport and healthy competition – regardless of where our branding appears.”

Salvatore Messina, Co-Founder and CEO of Blokotech, added:
“We’re proud to welcome Belatra Games as Gold Plus Sponsor of the Bloko Padel Tour. The initiative was created to unite the iGaming industry through competition and community, and Belatra’s strong presence in Latin America makes them an ideal partner as we launch the tour and expand it globally.”

The post Belatra Games named Gold Plus Sponsor of Bloko Padel Tour 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Dutch Regulator Publishes Match-fixing Trend Analysis 2025

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The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2025.

The number of reports of possible match-fixing in 2025 remained roughly the same as in 2024. However, there was a change within the reports: gambling providers reported more athletes betting on their own competition, which wasn’t the case in 2024.

Gambling providers are obligated to prevent match-fixing as much as possible. They can do this, for example, by not offering bets on high-risk matches. If a provider suspects match-fixing, it can report it to the Sports Betting Intelligence Unit (SBIU) of the Royal Netherlands Gambling Authority (KSA). In recent years, the KSA has actively worked to raise awareness about filing these reports.

In 2025, the KSA received 12 reports of match-fixing from 9 different license holders, compared to 13 reports the previous year. It is striking that 4 of these reports concerned betting on the club’s own competition, while this category did not occur in 2024. In this context, the KSA increased its focus on preventative education for athletes in 2025, informing them about what is and is not permitted and the associated risks.

Last year, the KSA published a guideline, “Commitment to Integrity,” to provide providers with additional tools to combat match-fixing. Furthermore, an ongoing investigation into the sports betting offerings of various providers was conducted throughout 2025. This investigation resulted in several warnings and a penalty for prohibited offerings.

The post Dutch Regulator Publishes Match-fixing Trend Analysis 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betway

Formula 1 Announces Betway as its First Official Betting Operator

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Formula 1 has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal.

Spanning countries across Europe, the Middle East and Africa, as well as Canada and Mexico, the deal represents the first of its kind in the F1 betting market. The partnership will build on ALT Sports Data’s expertise as the Official Betting Data Supplier of the series, providing real-time predictive analytics from Formula 1’s huge data banks, in addition to creating proprietary data and priced odds solutions.

As a sport that is built on strategy and millions of data points, this new partnership unlocks a modern and innovative way for eligible audiences over the age of 18 to engage with cutting edge metrics that are accurate, consistent and official.

Betway will enable eligible fans to place in-play bets on driver and team strategy – from safety car occurrences, pit windows, on-track battles and more – taking them ever-closer to the action.

The 2026 season marks one of the most anticipated and exciting starts to a Formula 1 campaign in its 76-year history, with the new regulations pushing the boundaries of technological development that are set to deliver even more action for fans. This creates a unique time for Betway to increase its presence in the sport and offer an unrivalled range of products that motorsport fans can engage with while watching the sport live.

Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers event more engagement and excitement for fans.”

Neal Menashe, CEO of Super Group, said: “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”

The post Formula 1 Announces Betway as its First Official Betting Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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