Latest News
Game Payment Technology smash forecasts with average value of electronic funds ahead by more than 400%
Feedback from the Game Payment Technology (GPT) early adopter programme has exceeded pre-launch forecasts and challenged conventional thinking surrounding the take-up and acceptance of technology by players in older demographic groups.
With the roll-out of the first 350 GPT enabled AWPs continuing, despite the new Covid restrictions, initial data has shown the average monthly value of electronic funds per machine to be in excess of £108. This is more than five times the forecast that GPT included as part of the business plan that was set in partnership with bacta’s Cashless Committee. Significantly, the profile of players has confounded some of the stereotypes and accepted views surrounding age and the use of technology. Data has shown that the majority (62 percent) of those using the GPT cashless app were aged 40-years and older, a characteristic that underlines both the widespread acceptance of apps in general as well as GPT’s simple and user-friendly navigation.
Bacta’s Head of Finance and Operations, Robert Gibb, who is part of the senior team leading the GPT initiative, is pleased at the progress that’s been made and the player insight that’s been generated. He stated: “We are delighted at the feedback and data. This validates our development strategy and the attention to detail that underpins the entire GPT player experience. There has been a high level of player acceptance among all age segments. Acceptance translates into usage, which is evident in the average value of electronic funds per machine being far in excess of forecasts.
“Although the headlines relate to the value of funds and the age profile of users, we have also learned important tactical lessons – such as the most effective use of PoS materials – thanks to the positive dialogue that we enjoy with our pub operating partners, whose insight has been and continues to be invaluable.”
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Aaron Axisa Commercial Director at Vivid Gaming
Vivid Gaming signs Hub88 distribution deal for its slot portfolio
Single API integration puts Vivid’s 34-game catalogue in front of Hub88-connected operators across regulated and emerging markets.
Vivid Gaming has signed a partnership with Hub88 to distribute its slot games to operators via Hub88’s aggregation platform.
The companies said the deal will make Vivid Gaming’s catalogue available through a single integration, expanding reach across “multiple regulated and emerging markets” supported by Hub88’s network.
Vivid Gaming said it has built a portfolio of more than 30 slot titles, with 34 games currently listed in its catalogue, and that the agreement is part of its broader commercial expansion strategy.
Aaron Axisa, Commercial Director at Vivid Gaming, said: “Partnering with Hub88 marks another exciting step in our growth journey. Their reputation, technical excellence and extensive operator network make them an ideal distribution partner as we continue to expand our global footprint. We’re committed to delivering high-quality entertainment that stands out in an increasingly competitive market, and this partnership enables even more operators to offer our games to their players with a fast and seamless integration”.
Jessica Inglott, Head of Supplier Relations at Hub88, said: “We are delighted to welcome Vivid Gaming to our platform, further diversifying our global offering with their highly engaging, top-tier content. Vivid Gaming has quickly established a stellar reputation for combining striking visuals with innovative, player-centric mechanics. This partnership perfectly aligns with our mission to provide operators with frictionless access to the industry’s most exciting emerging studios through our single API integration, and we look forward to a highly successful collaboration”.
The post Vivid Gaming signs Hub88 distribution deal for its slot portfolio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
01.tech
Aviatrix goes live on 01.tech aggregation platform
Deal adds Aviatrix’s crash game and connected titles, including Aviatrix Second Chance and Aviatrix Fruits, to 01.tech’s operator network.
Aviatrix has gone live on aggregator 01.tech under a new distribution agreement covering its crash game and broader iGaming Metaverse portfolio.
Under the deal, Aviatrix’s iGaming Metaverse is integrated into the 01.tech aggregation platform, giving operators access to the original Aviatrix crash game and other connected titles. Aviatrix said the line-up includes recent releases such as Aviatrix Second Chance and Aviatrix Fruits.
Aviatrix said its iGaming Metaverse is designed to let players move across multiple titles while maintaining progress and loyalty rewards, with the aim of improving retention.
Victoria Lambroza, Key Partnerships Executive at Aviatrix, said: “This partnership with 01.tech is an important step in bringing Aviatrix and our iGaming Metaverse to more operators and players around the world. What makes this deal especially exciting is that 01.tech’s operator partners gain access to a connected ecosystem of titles where players can build progress and continue their journey across multiple experiences.”
Inna Polly, Head of Game Aggregator at 01.tech, said: “Aviatrix has quickly established itself as one of the most innovative names in the crash and casino games space, and we are very pleased to add its content to the 01.tech aggregation platform. Our goal is to give operators access to high-quality and engaging content via a simple integration. Aviatrix is a strong addition to that offering, particularly because its iGaming Metaverse is driving such deep player engagement.”
The post Aviatrix goes live on 01.tech aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Central America
FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera
Deal covers worldwide distribution of Liga Primera and Copa Primera content for sportsbooks and betting suppliers.
FeedConstruct has acquired exclusive worldwide streaming and data rights for Nicaragua’s top-tier football competitions, Liga Primera and Copa Primera.
The company said the agreement delivers start-to-finish coverage of every match across both competitions and expands its Central American football portfolio for sportsbook operators and providers using its data integration and streaming.
Ani Isakhanyan, Head of Rights and Content at FeedConstruct, stated, “Securing these exclusive rights is a highly valuable addition to our portfolio. Liga Primera and Copa Primera deliver the consistent football content that the global iGaming industry demands. This acquisition ensures our partners can offer comprehensive coverage of a rapidly emerging betting market.”
Allan J. Chamorro, Managing Partner at Apollo Sports Business Group, added, “Nicaragua has rapidly established itself as one of Central America’s fastest-growing football markets, attracting growing regional recognition and international commercial interest. Our partnership with FeedConstruct builds on that momentum by expanding the global distribution of Liga Primera and Copa Primera while powering sustainable commercial opportunities that strengthen clubs, elevate the competitions, and accelerate the long-term growth of the game.”
Liga Primera and Copa Primera are the main competitions in Nicaragua’s professional football calendar. FeedConstruct said the competitions are gaining regional recognition in Central America, supported by regular participation in CONCACAF tournaments.
The post FeedConstruct takes exclusive data and streaming rights for Nicaragua’s Liga Primera appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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