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Sam Houlding becomes Chief Commercial Officer at Spotlight Sports Group
Spotlight Sports Group has announced Sam Houlding will replace Mike Griffin as Chief Commercial Officer. Griffin left his role as Chief Revenue Officer of the group, on September 30th.
Griffin said ‘After an extended period, it is now time for me to step away from the Spotlight Sports Group and see what the next chapter of my life holds. It’s been more than a job, it has been a way of life, and like life itself, there have been some lows, but mainly it has been lots of highs, created by the brilliant people I have had the opportunity to meet and work with within the industry. However, even in these difficult circumstances with a heavy heart, I have decided the time is right for me to leave Spotlight Sports Group to pursue an exciting new challenge. I leave a transformed business safe in the knowledge that we have the best talent in the industry working for Spotlight Sports Group. This wasn’t a decision I have taken lightly but one that has been in planning from pre-covid. I’m leaving a business that has changed so much in my time and has transformed into a leading data technology business. I’m delighted my good friend and colleague, Sam Houlding, will take over the reins across the Spotlight Sports Group from 1st October and I trust he is going to continue to an incredible job.’
Houlding said ‘I am thrilled to be taking the role of Chief Commercial Officer at Spotlight Sports Group. This is an incredibly important time for the business and we are set up to continue our exciting evolution over the coming years thanks to the legacy Mike leaves after changing this business during his time here. Mike’s journey at Spotlight Sports Group has seen the establishment of our strong affiliate channels, the rapid growth of our content syndication business, the launch of our trading platform – AllSported – and integrating us with high street bookmakers across the UK and Ireland. Our aim is to continue to provide our partners with fantastic value across every area of our business and whilst Mike has set a very high bar over the years, my aim is to ensure that we continually improve the level of value we can offer and cement Spotlight Sports Group as the leading service provider in the industry.’
Spotlight Sports Group is the home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS-digital and ICS-translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.
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euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
Latest News
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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