Online casino brand WinSpirit has received Special Recognition in the Most Innovative Online Casino Operator category at the European iGaming Awards, held on January 19 — a respected industry event celebrating excellence and innovation across the global iGaming sector.

Since launching in 2022, WinSpirit has rapidly gained attention for its dynamic approach to product development, player engagement, and platform growth. The brand blends innovative tools with entertainment-driven experiences, earning recognition from both users and the wider industry.

Over the past year, WinSpirit has introduced interactive formats like WinSpirit Stories and Threads, expanded its real-time Gift Shop loyalty system, and continued to invest in smart personalisation features. This has contributed to significant growth across key areas, including retention, session frequency, and VIP activity.

The award adds to the brand’s growing list of accolades, which already includes Rising Star (SBC Awards), Voice of the People (Casino Guru Awards), and World’s Best Online Casino (World Casino Awards). WinSpirit also maintains top-tier player ratings across major review platforms, including 4.6/5 on Trustpilot and 8.9/10 on AskGamblers.

With this Special Recognition from the European iGaming Awards, WinSpirit further reinforces its position as one of the most innovative and dynamic brands in modern online gaming — driven by rapid evolution and a clear player-first vision.

WinSpirit, the rapidly ascending online casino brand, has been awarded Special Recognition as the Most Innovative Online Casino Operator at the prestigious European iGaming Awards. The ceremony, held on January 19 in Barcelona, brought together the global iGaming elite to celebrate excellence, technical evolution, and industry-leading innovation.

Since its market debut in 2022, WinSpirit has carved out a distinct identity by prioritizing dynamic product development and immersive player engagement. This latest recognition highlights the brand’s successful efforts to merge cutting-edge technology with entertainment-driven user experiences.

Redefining Player Interaction

The award specifically acknowledges WinSpirit’s aggressive roadmap over the past twelve months. Key milestones that caught the judges’ attention include:

• Interactive Content Formats: The launch of WinSpirit Stories and Threads, which bring a social-media-inspired engagement layer to the gaming platform.

• Loyalty Evolution: The expansion of its real-time Gift Shop loyalty system, rewarding players with tangible value in a seamless, instant-access format.

• Smart Personalization: Continued investment in AI-driven personalization features that tailor the gaming environment to individual player preferences.

These innovations have driven measurable success for the brand, with WinSpirit reporting significant growth in player retention, session frequency, and activity within its VIP tiers.

A Growing Legacy of Excellence

This Special Recognition is the latest addition to a mounting trophy cabinet for the brand. WinSpirit’s previous accolades include:

• Rising Star (SBC Awards)

• Voice of the People (Casino Guru Awards)

• World’s Best Online Casino (World Casino Awards)

Beyond industry awards, the brand maintains exceptional standing with the players themselves, boasting a 4.6/5 rating on Trustpilot and an 8.9/10 on AskGamblers.

As WinSpirit moves into the remainder of 2026, the company reaffirms its “player-first” vision, positioning itself as a primary driver of the next generation of digital gaming.

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Leading online sports betting community OLBG (Online Betting Guide) has announced Jeff Stelling as its new brand ambassador, which also sees the launch of a new podcast series.

Broadcast legend Stelling has linked up with the influential sports platform to produce revealing interviews with top sports stars and celebrities.

Stelling, one of the UK’s most popular and respected TV and radio personalities, has a black book unrivalled in the sports media and is looking to utilise his contacts on his new podcast.

The Jeff Stelling Show in partnership with OLBG, will see him given free rein to talk with guests about subjects that may have previously been off limits in other roles during his illustrious career.

OLBG is an online platform that provides punters with information, tools and community-led insight. The site offers tips, data-led analysis, operator reviews and educational content across sports betting, casino and bingo, supported by one of the industry’s longest-running tipping communities.

Stelling stories

Stelling said: “I’m absolutely delighted to be joining OLBG and am excited about how we can develop this new podcast series.

“I’ll be inviting guests, some old colleagues and others from the sporting world, to join in the fun and I’m sure there will be some cracking stories for viewers and listeners to hear.

“We’ll cover all the topics sports fans really enjoy, and as with everything over my career there is likely to be no shortage of laughs as well as seriousness.”

OLBG CEO Richard Moffat said: “We’re excited to announce Jeff Stelling as brand ambassador for OLBG and to be launching The Jeff Stelling Show later this year.

“This is a series designed to resonate with the loyal following Jeff has built over decades as one of British sport’s most recognisable personalities and the voice of Saturday afternoon football.”

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