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Sam Houlding becomes Chief Commercial Officer at Spotlight Sports Group

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Spotlight Sports Group has announced Sam Houlding will replace Mike Griffin as Chief Commercial Officer. Griffin left his role as Chief Revenue Officer of the group, on September 30th.

Griffin said ‘After an extended period, it is now time for me to step away from the Spotlight Sports Group and see what the next chapter of my life holds. It’s been more than a job, it has been a way of life, and like life itself, there have been some lows, but mainly it has been lots of highs, created by the brilliant people I have had the opportunity to meet and work with within the industry.  However, even in these difficult circumstances with a heavy heart, I have decided the time is right for me to leave Spotlight Sports Group to pursue an exciting new challenge. I leave a transformed business safe in the knowledge that we have the best talent in the industry working for Spotlight Sports Group. This wasn’t a decision I have taken lightly but one that has been in planning from pre-covid. I’m leaving a business that has changed so much in my time and has transformed into a leading data technology business.  I’m delighted my good friend and colleague, Sam Houlding, will take over the reins across the Spotlight Sports Group from 1st October and I trust he is going to continue to an incredible job.’

Houlding said ‘I am thrilled to be taking the role of Chief Commercial Officer at Spotlight Sports Group. This is an incredibly important time for the business and we are set up to continue our exciting evolution over the coming years thanks to the legacy Mike leaves after changing this business during his time here.  Mike’s journey at Spotlight Sports Group has seen the establishment of our strong affiliate channels, the rapid growth of our content syndication business, the launch of our trading platform – AllSported –  and integrating us with high street bookmakers across the UK and Ireland. Our aim is to continue to provide our partners with fantastic value across every area of our business and whilst Mike has set a very high bar over the years, my aim is to ensure that we continually improve the level of value we can offer and cement Spotlight Sports Group as the leading service provider in the industry.’

Spotlight Sports Group is the home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS-digital and ICS-translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.

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Slotegrator using AI tools to fight fraud, analyze performance, and smooth payments

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When everyone has access to AI, the future belongs to those who use it strategically. Slotegrator’s updated platform has a suite of AI-powered tools that do the heavy lifting so clients can focus on strategy and business development. 

Suppliers are racing to incorporate AI features. Instead of just keeping up with the hype, Slotegrator updated its platform with a suite of AI tools that help its clients by doing most of the heavy lifting and handling tasks that require large amounts of processing power. The company’s platform software now features AI tools for fighting fraud, analyzing essential business data, and reducing payment friction.

Fraud is a major concern for online casino operators, particularly when it comes to bonus abuse. 

Bonus abusers are constantly developing new techniques and tactics to defraud casinos — even more so now that they have access to AI tools. Good deepfakes can potentially even pass liveness checks, and synthetic IDs (fake IDs made of real parts) are difficult to spot. 

Slotegrator’s Anti-fraud module has an AI assistant to help operators combat fraud. The assistant provides summaries of real-time situations with just the touch of a button. Operators choose from one of three preset questions: 1. What is the overall risk situation? 2. Which risk categories are currently the most critical? And 3. What should be prioritized right now?

When they choose one of them, the assistant automatically analyzes the relevant data, yields structured conclusions, and makes recommendations for next steps. After you’ve made a selection, the AI assistant instantly processes dashboard metrics and provides a brief summary. The assistant works at both the project and individual level.

“As artificial intelligence becomes commonplace, the companies that integrate AI into core aspects of their business will be the ones that get ahead,” explains Slotegrator COO Olga Ivanchik. “AI is capable of more than automation. Incorporating AI at a strategic level, making it a core part of the business architecture, is the only way to stay competitive in the long run.”

Slotegrator’s platform also has an AI business intelligence module. 

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Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters

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Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.

The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.

The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.

Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.

“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”

The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026

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Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.

Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.

“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.

As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.

By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.

The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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