Latest News
Sam Houlding becomes Chief Commercial Officer at Spotlight Sports Group
Spotlight Sports Group has announced Sam Houlding will replace Mike Griffin as Chief Commercial Officer. Griffin left his role as Chief Revenue Officer of the group, on September 30th.
Griffin said ‘After an extended period, it is now time for me to step away from the Spotlight Sports Group and see what the next chapter of my life holds. It’s been more than a job, it has been a way of life, and like life itself, there have been some lows, but mainly it has been lots of highs, created by the brilliant people I have had the opportunity to meet and work with within the industry. However, even in these difficult circumstances with a heavy heart, I have decided the time is right for me to leave Spotlight Sports Group to pursue an exciting new challenge. I leave a transformed business safe in the knowledge that we have the best talent in the industry working for Spotlight Sports Group. This wasn’t a decision I have taken lightly but one that has been in planning from pre-covid. I’m leaving a business that has changed so much in my time and has transformed into a leading data technology business. I’m delighted my good friend and colleague, Sam Houlding, will take over the reins across the Spotlight Sports Group from 1st October and I trust he is going to continue to an incredible job.’
Houlding said ‘I am thrilled to be taking the role of Chief Commercial Officer at Spotlight Sports Group. This is an incredibly important time for the business and we are set up to continue our exciting evolution over the coming years thanks to the legacy Mike leaves after changing this business during his time here. Mike’s journey at Spotlight Sports Group has seen the establishment of our strong affiliate channels, the rapid growth of our content syndication business, the launch of our trading platform – AllSported – and integrating us with high street bookmakers across the UK and Ireland. Our aim is to continue to provide our partners with fantastic value across every area of our business and whilst Mike has set a very high bar over the years, my aim is to ensure that we continually improve the level of value we can offer and cement Spotlight Sports Group as the leading service provider in the industry.’
Spotlight Sports Group is the home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS-digital and ICS-translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.
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Clawbuster
REEVO Enters into Partnership with Clawbuster
REEVO has announced a new partnership with Clawbuster, a fast-rising iGaming studio known for blending nostalgic arcade mechanics with modern slot gameplay. This collaboration reinforces REEVO’s commitment to expanding its aggregation ecosystem with distinctive, high-engagement content designed to help operators stand out in competitive markets.
Through this partnership, Clawbuster’s growing portfolio of titles will be integrated into the REEVO aggregation platform, giving operators seamless access to content that combines creativity, strong mechanics and commercial performance.
Headquartered in Limassol, Cyprus and founded in 2022/2023, Clawbuster has quickly built momentum in multiple international markets by introducing a unique claw mechanic that transforms traditional slot gameplay into a suspense-driven hybrid experience.
The studio places strong emphasis on customization, VIP engagement and localised optimisation, aligning with REEVO’s focus on scalable and performance-oriented aggregation solutions.
For REEVO, this partnership represents another strategic step in expanding its global distribution network with studios that bring originality and measurable operator value.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Clawbuster is an exciting addition to REEVO’s aggregation platform. Their innovative approach to gameplay and strong focus on engagement align perfectly with our strategy to deliver differentiated, high-performing content to operators worldwide. At REEVO, we continue to expand our ecosystem with studios that bring fresh ideas and real commercial potential. Clawbuster’s creative direction and flexibility make them a strong fit for our growing global network.”
Evija Mole, Commercial Director at Clawbuster, said: “Bringing Clawbuster to REEVO marks a major milestone for our team. REEVO provides an ideal stage for the game, giving us the opportunity to showcase its energy, character, and rapid-fire excitement just the way we designed it.”
The post REEVO Enters into Partnership with Clawbuster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
SYNOT Games Announces Strategic Partnership with Admiralbet
SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.
Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.
This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”
Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”
The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
SYNOT Successfully Participated in the Irish Gaming Show
SYNOT has successfully participated in another edition of the Irish Gaming Show, which took place at the beginning of March at the Crowne Plaza Hotel in Dublin. This prestigious gaming exhibition represents a key meeting point for operators, manufacturers and distributors active in the Irish market.
In cooperation with the distributor John Lynch, SYNOT introduced the latest gaming systems Gamifire Prime and Firebird Platinum to visitors, presented in the modern UP2-32 cabinets. These brand-new game mixes offer players an attractive combination of fruit and themed games. The Gamifire Prime set features a total of 36 sophisticated titles, including popular Hold & Win concepts. Firebird Platinum also includes 36 games, featuring well-liked linked titles.
“The products attracted great interest among local operators and received very positive feedback. Our company representatives were ready to provide visitors with detailed information not only about the showcased products but also about other premium solutions from our portfolio. Our jackpot systems SUPER LINK and MAGIC BALL LINK also drew significant attention from visitors,” said Roland Andrýsek, Sales Director of SYNOT Group.
During the exhibition, the Company established a number of new business contacts and discussed opportunities for future cooperation. Expansion into key international markets remains an important part of SYNOT Group’s long-term strategy. The company aims to further strengthen its position not only in the Irish market but also in many other regions.
The post SYNOT Successfully Participated in the Irish Gaming Show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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