Latest News
Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility
Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).
Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.
Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.
This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.
The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.
Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”
Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”
Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.
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Aquisitions/Mergers
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets

Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
The closing of the transaction followed the receipt of all required regulatory approvals.
The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.
Industry Awards
PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025

PG Soft, a world-class digital mobile games company, has been crowned ‘Best Slot Provider 2025’ at SiGMA Euro-Med Awards which were hosted at the Hilton Malta’s elegant Grandmaster Suite.
The ‘Best Slot Provider 2025’ award recognises the most innovative slot game provider, judged on creativity, performance, and excellence in delivering compelling content. Finalists were determined through a combined shortlisting process and voting by both the public and expert judges.
PG Soft also served as Title Sponsor for the prestigious event that saw the company branding feature throughout the ceremony and across SiGMA’s digital channels.
PG Soft’s spokesperson commented: “Winning the ‘Best Slot Provider 2025’ award is a huge achievement and a powerful recognition of our dedication to creating innovative and entertaining games. This motivates us greatly to continue raising the bar and delivering unforgettable experiences for players worldwide.”
The post PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
ADG
Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes”

The Arizona Department of Gaming (“the Department” or “ADG”) issued cease-and-desist orders to Raffall, a company based in the United Kingdom, and to an Arizona resident using the platform to promote the ‘Phoenix Dream Home Sweepstakes,’ currently advertised online and through a separate website, winthisazhome.com, which is marketing the chance to ‘Win a Luxury $1.3M Arizona Mountainside Home.’
According to the Department’s investigation, the promotion required participants to purchase entries for a prize to be awarded and promised either a home transfer or a cash payout, depending on sales volume. The investigation further determined that the organizers intended to profit from ticket sales. Based on these findings, the Department alleges the activity constitutes an illegal gambling operation under Arizona law.
As part of the enforcement action, Raffall has been directed to remove all gambling-related drawings or giveaways targeting Arizona residents, and the Arizona resident has also been ordered to cease promoting or conducting any unlawful gambling activity.
“Illegal gambling can take many forms and it does not matter if it is labeled a sweepstakes, raffle, giveaway, or drawing,” said Jackie Johnson, Director of the Arizona Department of Gaming. “Unregulated operations put Arizonans at risk because there is no oversight, and therefore no accountability or safeguards in place. The Department will continue to take enforcement action to protect consumers, and we urge the public to learn what is legal before participating in or hosting any gambling activity.”
Why This Operation Is Illegal
Arizona law prohibits gambling unless it is specifically authorized (A.R.S. Title 13, Chapter 33). There is no exception for so-called “sweepstakes.” Raffles may only be conducted by Arizona charitable, tax-exempt organizations (A.R.S. § 13-3302(B) & (C)), and personal profit is prohibited. Only individuals 21 years of age or older may legally participate in gambling in Arizona.
Because this operation is accessible to users under the age of 21, is conducted for personal gain, and is not conducted by a qualified nonprofit, it violates Arizona law. Additional potential felony violations include:
- Promotion of Gambling – A.R.S. § 13-3303
- Illegal Control of an Enterprise – A.R.S. § 13-2312
- Money Laundering – A.R.S. § 13-2317
Furthermore, foreign-based platforms, such as Raffall, do not adhere to Arizona or U.S. gambling laws, leaving consumers without essential protections.
Consumer Protection Advisory
As illegal online gambling activity continues to rise, the Department urges all residents and visitors to be cautious when participating in gaming, whether online or in-person. Regulated gaming provides important consumer protections, ensuring fair play and fair drawings, data security, accountability, and a safer overall experience.
If you purchased entries in this illegal gambling operation:
- Stop participating immediately and do not buy additional entries.
- Contactyourbank or credit card company to dispute the charges or request a chargeback. Your financial institution is the best avenue for seeking a refund.
- Monitor your accounts for unauthorized transactions.
- If you suspect identity theft, report it to the Federal Trade Commission (FTC):
- IdentityTheft.gov (English)
- RobodeIdentidad.gov (Spanish)
Important: The Department cannot assist with refund requests or individual disputes against unlicensed platforms. Consumers must work through their financial institutions to protect themselves and/or retain legal counsel. They may also file complaints with the Arizona Attorney General’s Consumer Information and Complaints Unit at (602) 542-5763 or azag.gov/consumer.
The post Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes” appeared first on Gaming and Gambling Industry in the Americas.
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