Canada
SportCaller teams up with Dimers to drive acquisition and retention stateside
Free-to-play specialist enters into JV with Australian outfit targeting the U.S.
SportCaller, the leading free-to-play (F2P) sports-game provider, has entered into a joint-venture agreement with breakout sports-betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across the rapidly unfolding North American landscape.
Dimers.com is the flagship offering from digital dynamo, iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds with which to comprehensively understand and enjoy sports betting. After all, in this greenfield U.S. environment, educating players as to the various intricacies of gambling terminology is of paramount importance.
Accordingly, this new venture aims to deliver informative content and innovative free-to-play games whose gameplay, and clearly-articulated language, cut through the jargon and remove any barriers to engagement. As an award-winning specialist in the key domains of acquisition and retention, SportCaller’s F2P expertise and flexible proprietary platform provide a proven path for operators to acquire and retain loyal players at low cost while also staying fully compliant in both regulated and non-regulated states.
The pioneering PointsBet sportsbook has been confirmed as the first operator partner for this progressive affiliate which will draw on SportCaller’s unique channeling capabilities to ensure players are served with intuitive, contextual bet-prompts which deliver reliable convert-to-bet rates, premised on each customer’s unique game selections with PointsBet, or any other platform partner.
This partnership’s initial launch will focus around the NBA Finals, with the rollout of two new games, The Dimers Dozen (12 simple prediction questions for a jackpot of $12k across the NBA Finals) and Sweet Six (six questions for $1k on each game of the concluding championship series. In turn, these games will naturally evolve into monthly and weekly editions across other mainstream U.S. sports, where they will be joined by Lock N Roll – an easy-trigger, streak-style game featuring highly-winnable daily prizes.
The past year has seen SportCaller bolster its presence and influence in the US, launching double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, affiliates, media companies and sports franchises, establishing F2P as a standalone vertical in its own right.
Cillian Barry, MD at SportCaller, said: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.
“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”
Adam Fiske, Co-Founder at iRival Media / Dimers.com, added: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.
“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”
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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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