Canada
SportCaller teams up with Dimers to drive acquisition and retention stateside
Free-to-play specialist enters into JV with Australian outfit targeting the U.S.
SportCaller, the leading free-to-play (F2P) sports-game provider, has entered into a joint-venture agreement with breakout sports-betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across the rapidly unfolding North American landscape.
Dimers.com is the flagship offering from digital dynamo, iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds with which to comprehensively understand and enjoy sports betting. After all, in this greenfield U.S. environment, educating players as to the various intricacies of gambling terminology is of paramount importance.
Accordingly, this new venture aims to deliver informative content and innovative free-to-play games whose gameplay, and clearly-articulated language, cut through the jargon and remove any barriers to engagement. As an award-winning specialist in the key domains of acquisition and retention, SportCaller’s F2P expertise and flexible proprietary platform provide a proven path for operators to acquire and retain loyal players at low cost while also staying fully compliant in both regulated and non-regulated states.
The pioneering PointsBet sportsbook has been confirmed as the first operator partner for this progressive affiliate which will draw on SportCaller’s unique channeling capabilities to ensure players are served with intuitive, contextual bet-prompts which deliver reliable convert-to-bet rates, premised on each customer’s unique game selections with PointsBet, or any other platform partner.
This partnership’s initial launch will focus around the NBA Finals, with the rollout of two new games, The Dimers Dozen (12 simple prediction questions for a jackpot of $12k across the NBA Finals) and Sweet Six (six questions for $1k on each game of the concluding championship series. In turn, these games will naturally evolve into monthly and weekly editions across other mainstream U.S. sports, where they will be joined by Lock N Roll – an easy-trigger, streak-style game featuring highly-winnable daily prizes.
The past year has seen SportCaller bolster its presence and influence in the US, launching double-digit games for new clients including CBS, BetMGM and leading sportsbook-DFS operator FanDuel. As a result, the F2P specialist is bridging the gap between operators, affiliates, media companies and sports franchises, establishing F2P as a standalone vertical in its own right.
Cillian Barry, MD at SportCaller, said: “It’s great to see U.S. sports back in full swing, even behind closed doors, from the NBA Finals to the renewed NFL season and the recent US Opens in both tennis and golf. However, with this COVID-19-induced daylight between fans and the sports they love, creative content has never been more vital, reconnecting fans with the action they crave.
“Consequently, this partnership with Dimers was a no-brainer – allying our own F2P smarts with a very successful affiliate site boasting a proven pedigree in leveraging the betting revolution in the States. Our compelling and diverse game formats are primed to deliver unrivalled conversion levels, from recreational visitors to registration, and on to fully-completed entries. It’s an exciting time.”
Adam Fiske, Co-Founder at iRival Media / Dimers.com, added: “We’re naturally delighted to team up with SportCaller as Dimers goes through the gears stateside. As the definitive F2P platform, they offer elastic formats for affiliates and operators to acquire and engage repeat players whose long-term value is far greater than those customers who might typically populate a standard CPA scheme.
“SportCaller’s versatile range of F2Ps is now ramping up engagement through a series of games, targeting sportsbook and DFS-reared audiences with player-education and augmented activity at their heart. This matches up perfectly with Dimers’ mission statement: free, fun and accessible for all – regardless of whether you bet on sports or not. That sense of responsible community informs everything we do.”
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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.
The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.
Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.
LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.
LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.
This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.
The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.
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