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Relax Gaming launches with Paddy Power and Betfair
Relax Gaming, the igaming aggregator and supplier of unique content, has integrated with Paddy Power and Betfair in a deal that significantly enhances the supplier’s UK presence.
As part of the agreement, a wide range of content from Relax’s third-party studios has gone live with the two operators, both leading brands under Flutter Entertainment Group, as well as integrated portfolios from the supplier’s platform partners.
Top performing games from Relax’s in-house portfolio were also made available, including player-favourites Money Train, Temple Tumble, Snake Arena and its record-breaking hit Money Train 2, with upcoming releases from Relax’s diverse roadmap to be launched in the coming weeks.
The partnership with the Flutter Entertainment brands, both major names in the UK gaming sector, marks an important milestone in Relax Gaming’s expansion strategy and significantly increases the company’s share in Europe’s largest market.
Daniel Eskola, Relax Gaming CCO, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Ian Gallagher, Gaming Director of Product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Celebrating its 10th anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, now offering over 1000 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with innovative proprietary products.
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Balkans
BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators
For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.
The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.
Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.
To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.
Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.
Apply now and take your place in shaping the future of the industry!
The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.
Incentive Games Launches Real-Money Gaming Division, Incentive Studios
Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.
Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.
Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.
John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”
Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.
With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.
The post Incentive Games Launches Real-Money Gaming Division, Incentive Studios appeared first on European Gaming Industry News.
ACR
ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER
Play in the Beast Mega Satellite this Sunday for a chance to win a share of over $44,000 in Moneymaker Tour packages to Aruba
Players now have an opportunity to win an unforgettable poker vacation to one of the hottest live events in Aruba this fall. ACR Poker and poker legend Chris Moneymaker are guaranteeing a host of exclusive packages to the $300,000 GTD Moneymaker Tour Aruba Main Event in September.
ACR Poker’s online Beast Mega Satellite, on Sunday, June 22nd at 5:05pm ET, will guarantee 12 Moneymaker Tour packages worth $3,700 each, totaling $44,400 in value. Players can buy-in for just $95 or qualify for free by placing on the Beast weekly leaderboard.
Each package includes the $1,700 Main Event buy-in, a four-night hotel stay (September 25th to 29th), and $1,000 in airfare. Players will then compete for a share of the $300,000 GTD prize pool, all while enjoying epic poker and off-the-felt experiences set against the stunning backdrop of Aruba.
“We’re all about making poker fun and accessible, and this Aruba stop is the perfect mix of serious competition and a great vacation,” said ACR Pro Chris Moneymaker. “Whether you’re chasing the title or just chasing the sun, this satellite gives players a chance to play poker in an incredible location and hang out with fellow poker fans—all for a small buy-in. Can’t wait to see who wins their way there this fall.”
This exclusive opportunity is part of Chris Moneymaker’s popular land-based poker tour, which includes stops in Las Vegas, Florida, and Canada. From September 26th to 28th, the $300,000 GTD Main Event in Aruba offers players the very best of live poker in a stunning paradise setting. Beyond the poker tables, players can enjoy pristine beaches, crystal-clear waters, and the vibrant island culture of this Caribbean gem.
Also this Sunday, players can join the penultimate Vegas Main Event Satellite at 2:05pm ET, where 10 packages (worth $12,500 each) to the $10,000 buy-in Main Event in Las Vegas will be awarded. In addition, the Sunday Moneymaker Tournament will take place at 1:05pm ET with a $109 buy-in and a guaranteed prize pool of $300,000.
The post ACR POKER AND CHRIS MONEYMAKER TO SEND PLAYERS TO $300,000 GTD MONEYMAKER TOUR MAIN EVENT THIS SEPTEMBER appeared first on Gaming and Gambling Industry in the Americas.
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