Africa

LaLiga announces partnership with M-Bet

Published

6 years ago

September 18, 2020

George Miller

Reading Time: 2 minutes

Tanzanian betting provider will be represented across five East African nations for the next three years

LaLiga Santander – the official Spanish football league – has announced an exciting new partnership with the Tanzanian sports-betting provider, M-Bet. This sponsorship collaboration will see the betting provider represented on a variety of LaLiga branding platforms across the East Africa region, with a total of five nations included in the agreement.

Bringing the best of Spanish Football to East Africa

LaLiga’s fan base on the African continent has grown by leaps and bounds over the past decade. As part of the league’s commitment to this fast-developing continent, regional partnerships like the latest agreement with M-Bet are being prioritised to bring the excitement of LaLiga football to local fans.

The agreement with M-Bet will commence at the start of the upcoming 2020/2021 season and will last for an initial period of three years. Some of the highlights of this ground-breaking regional partnership will include Intellectual Property rights, DBR in Africa feed (Digital Board Replacements) featuring M-Bet’s branding materials, ticketing and merchandising rights, and the sharing of digital assets.

Football fans across a broad reach of East Africa will enjoy the latest Spanish football action – brought to them by the Eastern Africa gaming provider. M-Bet’s popularity in the region, as well as its reputation for safe, reliable betting with a focus on professional football, makes it the ideal partner for LaLiga in the region.

The following countries will be included in the licensed package of rights for East Africa:

Kenya
Tanzania
Democratic Republic of Congo
Uganda
Zambia

Daniel Fischer, CEO of M-Bet Group, said: “Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga.”

With one of the world’s most popular football leagues partnering with a betting platform that has become a household name in East Africa, fans in the region can look forward to years of on-field action with a recognisable local sponsor. The partnership between LaLiga and M-Bet will help cement the existing ties between Spanish football and a region that is home to countless fans and several notable players.

Marcos Pelegrin, LaLiga Southern Africa’s Managing Director, said: “This new initiative marks the beginning of a great partnership between LaLiga and a recognised innovator in the East African sports-betting industry. We look forward to working with M-Bet in the coming years”.

Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

Published

3 days ago

April 30, 2026

Wladimir P.

betconstruct-ai-to-present-world-cup-2026-sportsbook-offer-at-igaming-afrika

Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

1spin4win

1spin4win partners with OdiBets to strengthen its presence in Africa

Published

6 days ago

April 28, 2026

Wladimir P.

1spin4win-partners-with-odibets-to-strengthen-its-presence-in-africa

For the studio, the collaboration marks another step in expanding across Africa. Between the end of 2024 and the end of 2025, 1spin4win increased the number of partnerships in the region by 1.7 times, significantly cementing its local position.

The deal comes at a time of strong growth for the African iGaming industry. According to H2 Gambling Capital, the region’s sports betting and iGaming market could reach $22bn in GGR by 2029, highlighting significant opportunities for operators and providers looking to scale their international reach.

Through the agreement, 1spin4win’s portfolio of more than 200 classic online slots will become available to OdiBets players. The provider’s content is well-suited to local audiences, combining simple gameplay, recognizable mechanics such as Hold and Win, and timeless fruit- and coin-based formats. Additionally, the studio’s titles are optimized for mobile devices, ensuring fast load times and uninterrupted gameplay even on weaker internet connections.

Founded in 2018, OdiBets has grown into a major name in East Africa, offering sports betting and casino entertainment through a clear, user-friendly platform. The operator is known for its focus on responsible gambling, accessible player experience, and strong customer support.

Jaime Carvajal, Business Development Manager at 1spin4win, shared, “Teaming with OdiBets is an exciting opportunity for 1spin4win to introduce our classic portfolio to broader audiences across African markets. We believe our straightforward, mobile-friendly slots are a strong match for players who value reliable, clear, and engaging gameplay.”

Benedict M, Country Marketing Manager at OdiBets added, “At OdiBets, we are always looking to bring our players the very best in gaming content, and partnering with 1spin4win is a natural step in that journey. Their dedication to crafting high-quality, immersive slot experiences aligns perfectly with our mission to deliver world-class entertainment to players across Africa. We are excited about what this partnership means for our platform and even more excited for our players to get their hands on what we are building together.”

About 1spin4win

1spin4win is an established game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 200 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win partners with OdiBets to strengthen its presence in Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.