Africa
LaLiga announces partnership with M-Bet
Tanzanian betting provider will be represented across five East African nations for the next three years
LaLiga Santander – the official Spanish football league – has announced an exciting new partnership with the Tanzanian sports-betting provider, M-Bet. This sponsorship collaboration will see the betting provider represented on a variety of LaLiga branding platforms across the East Africa region, with a total of five nations included in the agreement.
Bringing the best of Spanish Football to East Africa
LaLiga’s fan base on the African continent has grown by leaps and bounds over the past decade. As part of the league’s commitment to this fast-developing continent, regional partnerships like the latest agreement with M-Bet are being prioritised to bring the excitement of LaLiga football to local fans.
The agreement with M-Bet will commence at the start of the upcoming 2020/2021 season and will last for an initial period of three years. Some of the highlights of this ground-breaking regional partnership will include Intellectual Property rights, DBR in Africa feed (Digital Board Replacements) featuring M-Bet’s branding materials, ticketing and merchandising rights, and the sharing of digital assets.
Football fans across a broad reach of East Africa will enjoy the latest Spanish football action – brought to them by the Eastern Africa gaming provider. M-Bet’s popularity in the region, as well as its reputation for safe, reliable betting with a focus on professional football, makes it the ideal partner for LaLiga in the region.
The following countries will be included in the licensed package of rights for East Africa:
- Kenya
- Tanzania
- Democratic Republic of Congo
- Uganda
- Zambia
Daniel Fischer, CEO of M-Bet Group, said: “Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga.”
With one of the world’s most popular football leagues partnering with a betting platform that has become a household name in East Africa, fans in the region can look forward to years of on-field action with a recognisable local sponsor. The partnership between LaLiga and M-Bet will help cement the existing ties between Spanish football and a region that is home to countless fans and several notable players.
Marcos Pelegrin, LaLiga Southern Africa’s Managing Director, said: “This new initiative marks the beginning of a great partnership between LaLiga and a recognised innovator in the East African sports-betting industry. We look forward to working with M-Bet in the coming years”.
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Africa
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
Jogabets, a licensed online betting operator in Mozambique, has migrated its operations to VeliTech’s iGaming core platform, the B2B supplier said.
VeliTech said the rollout is part of Jogabets’ growth strategy and is intended to strengthen its digital operations. Darren Calvia, Chief Product Officer at VeliTech, said Jogabets will use “the integrated VeliTech product suite, including the iGaming core system with built-in CRM, sportsbook platform, game aggregation capabilities, and exclusive crash and instant games.”
Calvia added: “Launching a brand like Jogabets isn’t just about going live — it’s about getting the fundamentals right from day one. The early performance and positive feedback from the Jogabets team confirm that when product, technology, and delivery are fully aligned, even complex migrations feel seamless. With the VeliTech platform at its core and a tailored mix of content and tools, the client is now well-positioned to deliver a high-performing player experience and rapid growth.”
Vasco Jafar, Marketing Manager at Jogabets, said the supplier supported local requirements: “We were particularly impressed by the VeliTech adeptness in navigating our intricate local compliance and payment provider requirements, given our specific operations in Africa. We have witnessed their exceptional professionalism and problem-solving capabilities firsthand.”
Mariam Mchedlishvili, Implementation Manager at VeliTech, said the launch is already showing early traction: “The successful launch of Jogabets in Mozambique is already delivering strong early results, with stable performance from day one and positive player engagement trends that confirm we’ve built the right foundation for growth. When an operator comes out of a launch confident and ready to scale, you know the work behind the scenes was done right. That’s what we aim for every time.”
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Africa
Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots
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The post Springbok Casino Presents “Wild Galaxy Month” with 25 Free Spins on Prosperity Pots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika
Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.
BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.
The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”
For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”
Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”
BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.
- BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
- iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
- FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.
The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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