Africa
LaLiga announces partnership with M-Bet
Tanzanian betting provider will be represented across five East African nations for the next three years
LaLiga Santander – the official Spanish football league – has announced an exciting new partnership with the Tanzanian sports-betting provider, M-Bet. This sponsorship collaboration will see the betting provider represented on a variety of LaLiga branding platforms across the East Africa region, with a total of five nations included in the agreement.
Bringing the best of Spanish Football to East Africa
LaLiga’s fan base on the African continent has grown by leaps and bounds over the past decade. As part of the league’s commitment to this fast-developing continent, regional partnerships like the latest agreement with M-Bet are being prioritised to bring the excitement of LaLiga football to local fans.
The agreement with M-Bet will commence at the start of the upcoming 2020/2021 season and will last for an initial period of three years. Some of the highlights of this ground-breaking regional partnership will include Intellectual Property rights, DBR in Africa feed (Digital Board Replacements) featuring M-Bet’s branding materials, ticketing and merchandising rights, and the sharing of digital assets.
Football fans across a broad reach of East Africa will enjoy the latest Spanish football action – brought to them by the Eastern Africa gaming provider. M-Bet’s popularity in the region, as well as its reputation for safe, reliable betting with a focus on professional football, makes it the ideal partner for LaLiga in the region.
The following countries will be included in the licensed package of rights for East Africa:
- Kenya
- Tanzania
- Democratic Republic of Congo
- Uganda
- Zambia
Daniel Fischer, CEO of M-Bet Group, said: “Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga.”
With one of the world’s most popular football leagues partnering with a betting platform that has become a household name in East Africa, fans in the region can look forward to years of on-field action with a recognisable local sponsor. The partnership between LaLiga and M-Bet will help cement the existing ties between Spanish football and a region that is home to countless fans and several notable players.
Marcos Pelegrin, LaLiga Southern Africa’s Managing Director, said: “This new initiative marks the beginning of a great partnership between LaLiga and a recognised innovator in the East African sports-betting industry. We look forward to working with M-Bet in the coming years”.
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Africa
Groove Targets Africa’s iGaming Boom at SiGMA Cape Town 2026
Groove Targets Africa’s iGaming Boom at SiGMA Cape Town 2026 , Groove, the defiantly innovative iGaming platform and aggregator, has confirmed its attendance at next week’s SiGMA Africa Summit in Cape Town, signalling the company’s intent to establish a strong presence in the world’s fastest-growing iGaming market.
Africa’s iGaming sector is expanding at unprecedented speed, and Groove is entering not as a spectator, but as a builder, bringing its signature “Unseen Architecture” approach to scalable, compliance-ready aggregation, combined with a commitment to listening before acting.
Leading the company’s presence at the summit will be Yahale Meltzer, Founder and CEO of Groove, whose vision for the continent extends far beyond content delivery.
“Africa is not an emerging market,” Meltzer said. “It is an emerging universe. You feel it in the numbers, the youngest population on earth, mobile engagement that bypasses desktop entirely, fintech leapfrogging traditional banking in ways the West is only beginning to understand. This is not a place where you parachute in with a European playbook and hope it lands. This is a place that demands listening, adaptation, and genuine partnership.”
At Groove, the founding philosophy has always been about rhythm — the pulse that connects operators, providers, and players in sync with seamless iGaming experiences. Africa’s rhythm, Meltzer notes, is distinct.
“It’s mobile-first, payment-adaptive, and hungry for experiences that feel local, not imported. That’s exactly the kind of challenge our architecture was built to solve.”
The structural advantages driving Africa’s iGaming growth are considerable. The median age in multiple key markets is under twenty, smartphone adoption is climbing rapidly, and over ninety percent of iGaming interactions now occur via mobile, bypassing desktop entirely. Fintech integration, through systems like M-Pesa, has brought millions of previously unbanked players into the ecosystem. Regulatory frameworks are also maturing in markets including Nigeria, Kenya, and South Africa, offering licensed operators clearer paths to compliance.
For an aggregator like Groove, whose platform delivers over 15,000 games from 150+ providers via a single API, these conditions represent not just opportunity, but alignment.
Groove’s presence in Cape Town is built around four core objectives. First, forging meaningful operator partnerships. The summit gathers Africa’s most ambitious operators alongside global players seeking regional entry, and Groove will showcase localised content packages, mobile-optimised experiences, and payment-agnostic infrastructure designed for African realities.
Second, deepening regional intelligence. Meltzer emphasises: “The regulatory picture in Africa is not a monolith. What works in Lagos requires adaptation in Nairobi, and something entirely different in Johannesburg. You don’t learn those nuances just from a report, even with Groove Command, our data-driven game matching system. You learn them by sitting in the room with the people who live them.”
Third, offering African operators clear pathways to growth. Fourth, positioning for the long term: attendance at SiGMA Africa is not a checkbox exercise — it signals that Groove views the continent as integral to its global strategy.
“We’re not coming to Cape Town to hand out brochures and fly home,” Meltzer said. “We’re coming to listen, to learn, and to find the partners who see what we see: a region on the cusp of something extraordinary. Groove’s job is to provide the infrastructure and games that turn that ‘something’ into sustainable, thrilling player experiences, whether that’s in Lagos, Nairobi, Johannesburg, or beyond.”
He added: “Africa’s rhythm is rising. We’re here to Groove with it.”
The post Groove Targets Africa’s iGaming Boom at SiGMA Cape Town 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026
GR8 Tech is entering SiGMA Africa 2026 with Platform for Champions—an ecosystem designed for operators who thrive under pressure, grow with precision, and reject anything mediocre. From March 3–5 in Cape Town, the team will be present on the show floor at booth 169, prepared to demonstrate how its platform enables brands to succeed consistently throughout Africa. GR8 Tech has also emerged as a top contender for Best Online Sportsbook Provider at the SiGMA Africa Awards 2026—a acknowledgment that showcases the impact the platform is already making throughout the region.
Live Demonstrations Throughout the Platform for Champions Collection
GR8 Tech will conduct practical demonstrations of Platform for Champions, illustrating how its sportsbook, casino, affiliate, and turnkey solutions collaborate across operator situations, from acquisition to cross-vertical interaction and localization. The complete portfolio will be showcased, featuring Crypto Turnkey, ULTIM8 Sportsbook, Infinite Casino Aggregation, and Aff.Tech, designed to assist teams in launching more quickly and enhancing performance.
Twilight Wine Journey by GR8 Tech
In addition to the conference, GR8 Tech is organizing the Sunset Wine Experience—an exclusive event aimed at fostering engaging discussions with quality wine in a historic venue. The occasion is scheduled for March 4, 2026 (18:30–late) in Stellenbosch at Quoin Rock Wine Estate. To obtain a private invitation, sign up on GR8 Tech’s website.
GR8 Tech CSO Participates in Discussion on Conversion Rates in South Africa
Player acquisition in South Africa is advancing rapidly, making it increasingly difficult to manage CAC effectively. This is the reason Yevhen Krazhan, CSO at GR8 Tech, will participate in the essential panel “Player Acquisition in South Africa: What Converts and What Doesn’t” on Thursday, March 5 (14:25–14:50). Marketing executives will analyze what is effective (and what isn’t) in paid media, influencers, retail interactions, and community-driven growth, emphasizing CAC discipline, channel exhaustion, and sustainable conversion tactics in a rapidly mobile environment.
Creating iGaming Leaders in Africa
GR8 Tech will be present at the event to engage with industry leaders, share actionable growth tactics, and showcase how Platform for Champions facilitates intelligent acquisition, enhanced engagement, and scalable operations in competitive settings.
“Across Africa, we’ve already helped operators like Mojabet and BongoBongo accelerate their business: moving faster in-market, sharpening performance, and achieving significant revenue growth,” said Yevhen Krazhan, CSO at GR8 Tech. “Now, we’re only pushing harder in the region. So if you’re an operator who wants to perform like a champion, with a platform built for speed, control, and scale, let’s sit down at SiGMA Africa and talk about what winning looks like in your market.”
Meet GR8 Tech at SiGMA Africa 2026 in Cape Town, South Africa (March 3–5), at The Grand Arena at GrandWest Casino and Entertainment World. Book a meeting in advance, see the platform in action, and explore what it takes to scale like a champion in one of Africa’s most exciting iGaming hubs.
The post GR8 Tech to Spotlight Platform for Champions During SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
EveryMatrix gains South Africa licence with customer launch pipeline on the rise
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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