Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has expanded its partnership with online casino operator, MegaRush Casino.

Following four successful years of collaboration, Symplify will now extend its CRM services to three additional brands under the MegaRush licence. The online casino provides a mobile-first service that includes a diverse collection of slots, scratchcards, live casino and instant win games.

The new agreement gives MegaRush and its brands access to Symplify’s proprietary Journey Builder and Campaign Manager modules. These tools will enable MegaRush to incorporate another layer of engagement through customised and AI-optimised experiences.

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Symplify’s Campaign and Journey Builder modules complement the existing CRM, working across multiple communication channels, with a focus on email, SMS, dynamic web content, and browser push notifications.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “We’ve thoroughly enjoyed working with MegaRush as they have gone from strength to strength. Adding our Journey Builder and Campaign Manager to the package will enable MegaRush to engage with its casino players in a deeper, more personalised manner.”

MegaRush Casino spokesperson, commented: “Symplify has played a significant role in our growth since launch and we are very excited to roll out its services to another three brands. Utilising these new modules will allow us to acquire and retain new players as we drive the business forward.”

GAMOMAT, one of the leading independent software developers for slot games, has won double gold for Best Game Development Company Central Europe and Game Retro-Style for Fancy Fruits Deluxe.

The first gold came in SlotCatalog’s Award for Best Game Development Company Central Europe. Each of the nominees was judged solely on analytical data rather than subjective views. This award was focused on games being promoted in casino lobbies as it provides a clear, quantifiable measure of a title’s popularity and reach. Being named Best Game Development Company Central Europe crowns a highly successful period for the business.

A second gold arrived thanks to Fancy Fruits Deluxe coming top in the Game Retro-Style category. It was the first release as part of the Deluxe Series, which was introduced to celebrate GAMOMAT’s 15th anniversary last year. Fancy Fruits Deluxe is the advanced rendition of the much-loved classic Fancy Fruits. It retains the classic appeal and simple mechanics that made the original a land-based and online success, while bringing a fresh, modern edge with enhanced graphics and a user-friendly interface.

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The CasinoBeats Game Developer Awards is an annual celebration of excellence and innovation in the iGaming industry, marking significant contributions from developers across the world.

Dietmar Hermjohannes, Managing Director at GAMOMAT Development GmbH said: “What a great honour! Winning double gold at the CasinoBeats Game Developer Awards is an astonishing achievement for all involved at GAMOMAT. Winning Best Game Development Company Central Europe is extra special, as the award is judged solely on empirical evidence that shows the vast reach and popularity our games have across the industry. Coming top in the Game Retro-Style Award with Fancy Fruits Deluxe shows we are on the right track with the Deluxe Series. I am so proud of what we accomplished in the past few years.”

Belatra Games, the specialist online slots developer, has released its latest slots caper, Tony Gambler. This escapade is set within a 5×4 framework and welcomes players along on a cracking casino heist.

Tony Gambler instantly stands out thanks to the Wild Big Safe symbol, which expands to fill entire reels, increasing its multiplier with each offset. Should more than one Wild Big Safe symbol appear, their multipliers combine for a mega payout. The Wild symbol has the potential to complete the entire reel and increase its multiplier value by one with each offset. If more than one Wild symbol appears, the winning total on the line is multiplied by the sum of all the Wild Multipliers.

Another exciting part of the game is the Portal. When a Portal appears on the reels, it means Tony can break into the casino’s safe. As he safely navigates the security beams, the Portal Multiplier will grow in value, potentially hitting 100. Should Tony evade security completely then the multiplier will be added to the Global Multiplier to boost winnings even further.

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Eight Free Games will be sprung if players find three scatter symbols on the first, third, and fifth reels. Once inside this part of the game, the Global Multiplier begins with one and increases with successful Portal robberies. Two Scatters in Free Games will award an extra spin, with a maximum of 100. Finding three Scatters in Free Games will reward another three Free Games, also capped at 100. Additional scatters during Free Games will continue the round.

Tony Gambler also includes an enticing Hold-and-Win Bonus. Six or more credit symbols here will activate the bonus where players can sneak away with extra credits and extra bonuses. The bonus reels have credit symbols, donors, collectors, and empty symbols, each contributing to the final payout. This bonus round will run while new credit symbols, donors, or collectors are found, or until all reels are completed. Players pick up one of the Extra Bonuses if the four different credit symbols, Mini, Minor, Major, and Grand, have been completed.

Sergey Chernyavski, Belatra Games’ CCO, said: “Tony Gambler is the coolest cat in town and players will love this fun adventure that is jam-packed with engaging features. It would be daylight robbery not to try this game in an attempt to pull off the heist of the century.”