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Toals launch new digital Racing Post display

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Toals have accelerated their print-to-digital transition with the launch of new interactive Racing Post Digital Betting Shop Display (BSD) screens across their retail estate in Northern Ireland. Toals, who boast the largest betting shop in the UK and Ireland, continue their digital-first approach to betting by installing the new state-of-the-art interactive horseracing screens.

The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Toals customers are able to compare the detailed form for horses side by side.

For more casual racing customers, the new interactive touchscreens contain key Racing Post content, including Verdicts and the Predictor so they can make informed betting decisions.

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The new screens were rolled out to three shops in Ballymena, Portadown and the flagship store in Belfast.

At the launch of the digital display, Toals CEO Gary Toal spoke about the advancement of the tech approach they have always taken in store.

He said “At Toals we pride ourselves on our tech-led approach and we’re delighted to join Racing Post on their print-to-digital transition. We’ve always considered ourselves leaders in tech-led betting shops and we’re excited to roll out these new Racing Post screens for horseracing punters.’’

Toal went on to discuss how vital it was that Racing Post was included in the tech transition.

“The Racing Post Betting Shop Display has been on every betting shop wall across the UK and Ireland for well over 20 years. It’s a key cog in the horseracing betting decision. It is vital for our customers to see Racing Post content available in our shops as we know just how valuable it is. Their content is just as good on the new screens as it was in the paper and I’m looking forward to introducing customers to it over the coming weeks.”

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Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.

“The past few years have seen a shift in focus for the overall retail landscape. If you look at the high street, most stores are now becoming tech-driven and we know bookmakers are no different. Our newspaper and Betting Shop Display have been staples for bookmakers over the past 20 years and we are delighted now to be at the forefront of this digital transition with our new interactive screens. As always, Gary and his team at Toals are leading the tech race with the displays they already have in store. We’re delighted to be rolling out our number one product in his new stores.”

On the advancing tech behind the Racing Post display, he added: “The tech in the displays is second to none and we now offer customers more content than ever before. We used lockdown to update our tech using new Raspberry Pi technology which allows customers to set it and forget it to make our screens quicker and more cost-effective for our partners. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

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  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

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The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

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GR8 Tech Powers Smarter Betting with New Match Trackers

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

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  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

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Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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