eSports
Revealed: What does it take to become an esports star?
- Johan Sundstein aka ‘N0tail’ is the top-ranking esports player of 2020, with $6.9 million in prize money to his name
- The average age of a top-ranking esports player is 24 for male players and 27 for female
- Popular streaming sites have experienced a 20% increase in the number of hours streamed in lockdown
Esports have accelerated into the mainstream in recent years, providing many avid gamers with the opportunity to turn their passion into a career. And with prize funds reaching the millions, being on top of your game certainly pays off. So, what does it take to make it big in esports and how has the industry evolved? Intel explored the ins and outs of the growing esports world.
The making of an esports star
- The most top-ranking male players of 2020 are from China (26%), and the most top-ranking female players are from the USA (42%)
- Physical health must also be a priority when training for esports, as well as in-game performance
As an avid gamer, what would it take to break into the esports industry and what exactly does an esports star look like today?
Based on the 100 top-ranking male and female esports players of 2020, the average age is 24 for male players and 27 for female. Some are even as young as 16, demonstrating that progression is very possible at a young age.
To climb the ranks, players must be committed to perfecting their game and putting in the necessary training, both in-game and physically. Professionals specialise in one or two games, focusing their time and energy on perfecting their performance.
“The best game to get into when moving into professional gaming or streaming is something you actually enjoy,” explains Chris Ball aka ‘Sacriel’. “It’s clear to see when a streamer is forcing themselves to play a type of game they don’t enjoy just because they feel a ‘big’ game is their only option – so instead find something that you can be passionate about.”
Healthy eating and a good night’s sleep are also recommended for optimal performance.
Esports host, Frankie Ward says “Esports teams are beginning to bring their routines in line with more traditional sports. Counter-Strike team Astralis, for example, has a coach, sports psychologist, and a physiotherapist. They also have a nutritionist and a sleep doctor that they can access, should they need extra help.”
Aoife Wilson, Head of Video at Eurogamer also stresses the importance of physical health, adding that players should “make physical training a priority alongside in-game training, which can not only help with focus and mindset, but in preventing strain or injuries that can come with sitting at your computer for prolonged periods of time.”
The esports industry in 2020
- The industry, which is currently worth $1.1 billion in 2020, is projected to be worth $1.8 billion by 2022
- The top competing countries are the USA, China and The Republic of Korea
Esports have come a long way since their conception – from ‘Spacewar’ played on the first ever computer to ‘Dota 2’, best enjoyed on a specialist gaming PC. So, what does the industry look like in 2020?
Today esports have the potential to fill huge arenas with thousands of fans. Not to mention the additional at-home audience watching live competitions streamed online. The Intel® Extreme Masters, held in Katowice in 2017, was one of the largest esports events in history, with a live attendance of 173,000 and viewership of 46 million.
While many live 2020 esports events were forced to cancel in response to the coronavirus pandemic, some went ahead in a virtual format. In fact, popular streaming sites such as Twitch and YouTube experienced a 20% increase in the number of hours streamed in lockdown, suggesting gaming provided solace to many throughout quarantine.
The esports industry has grown by epic proportions in recent years. Over the last five years, revenue has tripled from $325M to $1.1 billion and audience size has quadrupled from 120M to 495M. What’s more, the industry is projected to be worth a huge $1.8 billion by 2022.
While the esports world is very much a global playing field, with players hailing from all around the globe, the top competing countries are the USA, China and The Republic of Korea. 2019 winnings totalled $41.3 million, $18.5 million and $16.5 million for the respective nations.
Streamer Chris Ball aka ‘Sacriel’ says, “as the technical limits on game engines get pushed further and further back with breakthroughs in computing prowess, I think esports and streaming is going to become more mainstream and I look forward to what the new technology brings us.”
You can view the full list of those make it to the top in the eSport industry here.
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data providers
DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
energy drinks
Team Vitality names FYZIO official sports nutrition and energy drinks supplier
Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch.
Team Vitality has signed a multi-year partnership with FYZIO, naming the brand its new official sports nutrition and energy drinks supplier. FYZIO is a sports nutrition and hydration brand developed by Laboratoires Gilbert, a French healthcare company established in 1904.
The partnership will put FYZIO branding on the left sleeve of Team Vitality’s official jerseys for several flagship rosters, including CS2, VALORANT (VCT), Rocket League, and League of Legends teams across the LEC, LFL, and Rising Bees. FYZIO will also support Team Vitality teams competing in Teamfight Tactics, Tekken, and Trackmania.
FYZIO is scheduled to launch in September 2026. Team Vitality said the brand will supply products intended to support areas including hydration, fatigue and stress reduction, concentration and memory, and sleep quality.
“We are delighted to announce this partnership with FYZIO and proud to support the launch of this ambitious new brand from the French group, Laboratoires Gilbert. By integrating its specialised nutrition products into our teams’ routines, we are further strengthening our commitment to high-performance excellence,” comments Vas Roberts, Co-CEO of Team Vitality.
“For more than 120 years, Laboratoires Gilbert has been developing solutions dedicated to health and well-being. With FYZIO, we are bringing this expertise to a new ambition: helping everyone achieve their goals, whatever they may be, through a modern, accessible, and responsible approach to sports nutrition. Our partnership with Team Vitality reflects this shared vision of progress, high standards, and sustainable performance. Your performance, our nature“, explains Cédric Batteur, Chairman & CEO, Laboratoires Gilbert.
The post Team Vitality names FYZIO official sports nutrition and energy drinks supplier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal also includes support for the return of G2 Hel, G2’s women’s League of Legends team.
Under the agreement, McDonald’s Germany branding, including the “ich liebe es” (I’m lovin’ it) tagline, will appear on G2 NORD and G2 Hel jerseys. The partners also plan a year-long content programme focused on player storytelling and behind-the-scenes access, including a series featuring team president Niklot “Tolkin” Stüber.
G2 positioned the partnership around its regional development pathway. G2 NORD was formed earlier this year through a collaboration between G2 and NORD Esports, and the organisation said the roster has already won the Prime League Winter Snowdown and reached the playoffs in its first EMEA Masters run.
The company said McDonald’s Germany’s backing enables G2 Hel’s return, with the team set to compete in the upcoming Game Changers circuit. “This partnership goes beyond traditional sponsorship, it’s a shared commitment to pushing the boundaries of talent development and creating meaningful opportunities within the space,” said Alban Dechelotte, CEO of G2. Stijn Mentrop-Huliselan, CMO of McDonald’s Germany, added: “We’re proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports.”
To launch the collaboration, McDonald’s and G2 released an announcement video featuring Jankos, Sola, Tolkin, Team Nord and Caltys, produced in-house by G2. McDonald’s Germany said its lead agency Scholz & Friends supported the development and execution of the partnership.
The post McDonald’s Germany signs on as presenting partner for G2 NORD and G2 Hel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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