eSports
Revealed: What does it take to become an esports star?
- Johan Sundstein aka ‘N0tail’ is the top-ranking esports player of 2020, with $6.9 million in prize money to his name
- The average age of a top-ranking esports player is 24 for male players and 27 for female
- Popular streaming sites have experienced a 20% increase in the number of hours streamed in lockdown
Esports have accelerated into the mainstream in recent years, providing many avid gamers with the opportunity to turn their passion into a career. And with prize funds reaching the millions, being on top of your game certainly pays off. So, what does it take to make it big in esports and how has the industry evolved? Intel explored the ins and outs of the growing esports world.
The making of an esports star
- The most top-ranking male players of 2020 are from China (26%), and the most top-ranking female players are from the USA (42%)
- Physical health must also be a priority when training for esports, as well as in-game performance
As an avid gamer, what would it take to break into the esports industry and what exactly does an esports star look like today?
Based on the 100 top-ranking male and female esports players of 2020, the average age is 24 for male players and 27 for female. Some are even as young as 16, demonstrating that progression is very possible at a young age.
To climb the ranks, players must be committed to perfecting their game and putting in the necessary training, both in-game and physically. Professionals specialise in one or two games, focusing their time and energy on perfecting their performance.
“The best game to get into when moving into professional gaming or streaming is something you actually enjoy,” explains Chris Ball aka ‘Sacriel’. “It’s clear to see when a streamer is forcing themselves to play a type of game they don’t enjoy just because they feel a ‘big’ game is their only option – so instead find something that you can be passionate about.”
Healthy eating and a good night’s sleep are also recommended for optimal performance.
Esports host, Frankie Ward says “Esports teams are beginning to bring their routines in line with more traditional sports. Counter-Strike team Astralis, for example, has a coach, sports psychologist, and a physiotherapist. They also have a nutritionist and a sleep doctor that they can access, should they need extra help.”
Aoife Wilson, Head of Video at Eurogamer also stresses the importance of physical health, adding that players should “make physical training a priority alongside in-game training, which can not only help with focus and mindset, but in preventing strain or injuries that can come with sitting at your computer for prolonged periods of time.”
The esports industry in 2020
- The industry, which is currently worth $1.1 billion in 2020, is projected to be worth $1.8 billion by 2022
- The top competing countries are the USA, China and The Republic of Korea
Esports have come a long way since their conception – from ‘Spacewar’ played on the first ever computer to ‘Dota 2’, best enjoyed on a specialist gaming PC. So, what does the industry look like in 2020?
Today esports have the potential to fill huge arenas with thousands of fans. Not to mention the additional at-home audience watching live competitions streamed online. The Intel® Extreme Masters, held in Katowice in 2017, was one of the largest esports events in history, with a live attendance of 173,000 and viewership of 46 million.
While many live 2020 esports events were forced to cancel in response to the coronavirus pandemic, some went ahead in a virtual format. In fact, popular streaming sites such as Twitch and YouTube experienced a 20% increase in the number of hours streamed in lockdown, suggesting gaming provided solace to many throughout quarantine.
The esports industry has grown by epic proportions in recent years. Over the last five years, revenue has tripled from $325M to $1.1 billion and audience size has quadrupled from 120M to 495M. What’s more, the industry is projected to be worth a huge $1.8 billion by 2022.
While the esports world is very much a global playing field, with players hailing from all around the globe, the top competing countries are the USA, China and The Republic of Korea. 2019 winnings totalled $41.3 million, $18.5 million and $16.5 million for the respective nations.
Streamer Chris Ball aka ‘Sacriel’ says, “as the technical limits on game engines get pushed further and further back with breakthroughs in computing prowess, I think esports and streaming is going to become more mainstream and I look forward to what the new technology brings us.”
You can view the full list of those make it to the top in the eSport industry here.
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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.
According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.
Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”
Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”
The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.
The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
S8UL, a global name in esports and gaming content, has announced Campa Energy, the flagship energy drink brand of Reliance Consumer Products Limited (RCPL), as the Title Sponsor for its Esports World Cup (EWC) 2026 campaign. The move marks a major milestone for Indian esports, bringing together the country’s leading esports organisation and a rapidly growing youth-focused consumer brand ahead of the world’s biggest esports tournament.
Having been selected for the Esports Foundation’s Club Partner Programme for the second consecutive year, S8UL launched its most ambitious Esports World Cup campaign yet across 13 titles, already securing qualification spots in Fortnite, Honor of Kings & Chess while remaining in contention across multiple other titles. The organisation has also placed a strong emphasis on showcasing Indian talent internationally, with homegrown players competing across several esports titles alongside proven international talent. The onboarding of Campa Energy further strengthens this India-first vision, bringing together two homegrown brands to back Indian esports on the world stage.
As Title Sponsor, Campa Energy will be integrated across S8UL’s official team jerseys, digital content, fan engagement initiatives, city events and on-ground activations throughout the EWC 2026 campaign. The association reflects a shared vision to champion Indian gaming talent on the global stage while deepening engagement with the country’s rapidly growing esports community.
Animesh Agarwal, Co-founder and CEO, S8UL Esports, said: “The conversation around Indian esports has changed significantly over the last few years. Today, it is no longer just about potential, it is about building globally competitive teams, creating sustainable fan ecosystems, and earning the confidence of major brands. Our partnership with Campa Energy represents that larger shift. As S8UL prepares for the Esports World Cup 2026 across multiple titles, having a homegrown brand support this journey reinforces the growing cultural relevance of esports in India. We see this as a shared effort to push Indian talent and Indian esports further onto the global stage.”
Campa Energy has been crafted for a generation that constantly challenges boundaries and aspires to achieve more with every step. Campa Energy will power S8UL’s athletes across multiple titles as they prepare to represent India on the global stage. The brand also has a growing presence within the esports ecosystem, having previously associated with JioBLAST All Stars vs India, a creator-led competitive entertainment format centered around Battlegrounds Mobile India, which featured popular S8UL creators including Payal Dhare, Raj Varma and Parv Singh.
As per the recent FICCI-EY Media and Entertainment Report 2026, the number of brands investing in Indian esports is expected to grow to 80 in 2026, with this association further highlighting the rising mainstream interest in the country’s rapidly evolving gaming and esports ecosystem.
The EWC 2026, set to take place in Paris, France from July 6 to August 23, 2026, will bring together over 2000 players from 200 clubs across more than 100 countries competing for a record-breaking prize pool of $75 million (~INR 720 crore). Backed by Campa Energy, S8UL will aim to make its mark while showcasing Indian esports talent at the highest level of international competition.
The post S8UL Announces Campa Energy as Title Sponsor for its Esports World Cup 2026 Campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.
The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.
Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.
DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.
“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.
The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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